2. Context briefing
ph360.me is an online program that custom builds lifestyle plans for each specific
individual. Upon signing up, users are asked a series of questions and are required to give
a list of measurements and background information about their ethnicity and current
health status. With the information, ph360 uses a carefully constructed and thoroughly
tested algorithm to tell you what foods your specific body should avoid, what foods you
should eat to maximize your body’s fullest potential, when you should exercise, how you
should exercise, where you should live (temperature, humidity, altitude), what kind of
careers you should pursue and more. This relatively new company was established in
2014 and has already 10,000 members. Aside from weight loss, ph360 has helped people
all over the world with numerous health issues like autoimmune disorders, iron
deficiencies, and digestive problems.
This fall the company is hoping to launch a new Smart Phone app called Shae.
Shae is designed to remind users of their prescribed “super foods” and to provide them
with recipes that include those specific ingredients. She will be able to notify users when
an optimal work out hour is approaching and give users a list of suggested exercises fit
precisely for their body type. This app is perfect for those who want to change their life
style but don’t quite know how.
Through this media kit, ph360 is looking to expand awareness about their new
app Shae, in hopes of increasing sales before and after the launch.
3. Biography document - Shae
ph360.me was founded in 2014 by Matt Reinmann. When faced with a potentially
terminal autoimmune disorder, Matt decided to take matters into his own hands to change
his fate. With ph360’s algorithm, he has determined what foods are the most beneficial
for his specific body and what foods to avoid. His team of scientists and health
professionals have created a program that is personally tailored to each individual. With
this program, Matt can now control his autoimmune disorder and can live the healthy,
active life he was intended to. Their program tells you what foods your specific body
should avoid, what foods you should eat to maximize your body’s fullest potential, when
you should exercise, how you should exercise, where you should live (temperature,
humidity, altitude), what kind of careers you should pursue and more. Shae is a lifestyle
app for Smart phones created by ph360.me and is set to launch in fall 2016. Shae is
designed to remind ph360 members of their “super foods” and to give them recipes that
use the foods from this list. She will also notify users when they’re optimal workout hour
is coming up and give them a list of suggestions of what kinds of exercises they should
do for their body type. With over 1000 pre-sales, this coaching app is unlike anything on
the market today.
4. Fact sheet
- ph360 has a heavily tested algorithm that enables their users to see what foods are
the most beneficial for them and what foods to avoid.
- When we control the foods we consume, we can manipulate and control our
body’s issues.
- ph360 is based on epigenetics – the expression of your genes. Their scientists
have determined that this is a more accurate indicator of health status and risks.
- ph360 users have a better understanding of the self through gaining knowledge
about their mind, talents and social tendencies. This enables them to build a
happier, more meaningful life.
- ph360 was founded in 2014 by Matt Reinmann.
- ph360 currently has over 10,000 members.
- Shae, ph360’s new lifestyle app has over 1000 pre-sales.
5. Backgrounder
- 50% of North Americans are overweight or obese
- Approximately 50 million Americans, 20% of the population (1 in 5), suffer from
autoimmune diseases.
- The prevalence of iron deficiency, anemia is 2% in adult men, 9 to 12% in
women.
- 95% of diets fail and most will regain their lost weight within 1 to 5 years.
- Fad diets do not result in life-long changes.
- 50% of people surveyed by foodsight.org believe that it’s easier to do their own
taxes than it is to figure out how to eat healthy.
6. FOR IMMEDIATE RELEASE
September 1st
, 2016
Shae
Ph360.me’s new lifestyle app
Los Angeles, California – ph360.me is hosting a gala to discuss and present its new app,
Shae.
This gala event will be held at the California Science Center. Hosted by Matt Reimann,
CEO and founder of ph.360.me, this formal yet fun event is being held to discuss and
showcase ph360’s newest addition to their lifestyle program; Shae.
This event is open to the press and public to come and engage in presentations regarding
ph.360, it’s new app and the science behind it all.
ph360 is a program designed to tell you what foods your specific body should avoid,
what foods you should eat to maximize your body’s full potential, when you should
exercise, how you should exercise, where you should live (temperature, humidity,
altitude), what career you should pursue and more. This event is centered on Shae, a
lifestyle app for Smart phones created by ph360.me. This app is designed to remind
ph360 members of their “super foods” and to give them recipes that use the foods from
this list. She is designed to present ease and simplicity of living a healthy lifestyle,
programmed individually for each user. She will also notify users when they’re optimal
workout hour is coming up and give them a list of suggested exercises fitted precisely for
their body type. With over 1000 pre-sales, this coaching app is unlike anything on the
market today.
Event information
September 1st, 7:00pm
700 Exposition Park Dr, Los Angeles, CA
Kalie Morberg, ph360.me
403-819-6045
Kalie@ph360.me
Media Inquiries: (Boilerplate)
Kalie Morberg
ph360.me
- 30 -
7. MEDIA ALERT – MEDIA ALERT – MEDIA ALERT
The Launch of Shae
Who: ph360.me is launching their lifestyle coaching new app, Shae.
What: Shae is a lifestyle app designed to help users follow nutrition and workout plans,
programmed individually for each user.
When: The app launches September 7th
, 2016 at 12:00 am.
Where: The App store and ph360’s website
Why: ph360 wants to make its program as accessible as possible. With this app, users
will have access to their ph360 account through their Smart phone or tablet.
How: The app will be free to download for all current ph360 members and $299 for non-
members who will receive ph360’s full program.
For More Information:
Kalie Morberg
403-819-6045
Kalie@ph360.me
8. Key Messages
(Emotion)
- Unlike other diet fads, ph.360 is committed to giving the world a new, innovative
and proven lifestyle guide that will enable its users to live the healthiest life
possible.
(Reason)
- Shae is designed to make all the information ph.360 has to offer as accessible as
possible.
(Ethics)
- ph360 seeks to make the world a healthier place through their solutions for weight
loss, autoimmune disorders, anemia, digestive issues and more.
