Empathic Holdings Inc is seeking a $400,000 seed investment for their app Empifany, which provides guided mini therapy sessions through audio content to improve mental wellness globally. Barriers to traditional therapy like cost, scheduling, and stigma are addressed through the app's accessibility and affordability. Content is produced by mental health experts and edited into a library of sessions within the app. The funds will be used for marketing, content production, legal support, and app development. Projections show positive cash flow and growing subscriber numbers. The presentation makes the case that Empifany can fill a significant need through its innovative therapeutic approach.

1. @zacomic Your Company Name Here
@zacomic @zacomic www.zacomic.com
1
Seed A
Investment Presentation for
Empathic Holdings Inc
Dr. Christopher S. Taylor
Dr. Paul Stanford

2. Empathic Holdings Inc
THE PROBLEMS
Financial Barriers to Care
Traditional therapy sessions range in rates from $100 to
$300 per session depending on the market.
The Cost
While some groups do accept insurance it can be difficult
to find these groups and there is often a wait list.
Insurance Complexities
Many clients simply cannot afford therapy at all or cannot
afford long term therapy to help resolve their issues in a
lasting way.
Lasting Care
Additional Barriers to Care
Typically, therapy only occurs one hour a week and the
therapist is rarely available after hours.
Therapy that fits into your schedule, when you need it,
where you need it, is difficult to come by.
Apps such as BetterHelp and TalkSpace offer some
reprieve but are still costly and in general do not offer the
same outcomes.
Time
Current Apps
Scheduling

3. Texas
US and Global
Americans live in mental health
professional shortage areas.
of adults experiencing a mental illness did not
receivementalhealthservicesinthepastyear.
1 in 6
57%
2/3
U.S. youth aged 6–17 experience a mental
healthdisordereachyear.
THESTATEOFMENTALHEALTH
Over 1 billion people around the world are living with a mental disorder.
Countries spend less than 2% of their health
budgets on mental health.
⅔ of people with a diagnosable mental illness
donotseektreatment.
2% <
57%
Global spending on mental health applications
in 2022 (500M) vs. Global mental health
fundingin2019(150M).
500M
150M
A patient with major depression can spend on
average of $10,836 per yearonhealthcosts.
839,000
AdultsinTexasdidnotreceiveneededmental
healthcare,45.3% did not because of cost.
ofTexansage12–17who
havedepressiondidnot
receiveanycareinthe
lastyear.
64.7%
Texasranks44thintermsoftheprevalenceof
mentalillnessesandcare,butwhenranking
theabilitytoaccessmentalhealth
professionals,Texas came in last.
More than 3.3 million Texans are living with
a mental illness.
3.3M
45.3%
fewer suicideattempts
amongpatientswho
werescreenedforsuicide
riskandreceived
evidence-basedcare,
suchasadditionalscreeningandfollowupcalls,
comparedwithpatientswhowerenotscreened.
Suicideisthesecondleadingcauseofdeathin
Texasforthoseages10-24and25-34
30%
30%
64.7%
MILLION

4. Empathic Holdings Inc
An asynchronous immersive therapeutic experience.

5. Empathic Holdings Inc
The App
Utilizing the proven SaaS models of apps such as Headspace
and Calm
Empifany seeks to improve mental wellness on a global scale
The app allows the end user to have unlimited access to guided
mini-sessions anywhere anytime

6. Empathic Holdings Inc
The App
Dividing professionally generated content into separate series
themed by core emotions
Users are able to easily navigate to emotional aspects of their
lives they would like to improve
Content is sourced by mental health professionals who are
subject matter experts in each series

7. Empathic Holdings Inc
The App
Once a series is selected the user is guided through a set of
sessions based on their preselected goals
Each session adds to the previous, aiding the user in exploring
the depth of their phenomenological experience of the
emotional issue
New content will be added monthly creating a virtually endless
library of self discovery and development

8. Empathic Holdings Inc
The App
Each session is rendered in a high fidelity audio experience
much like a professionally produced podcast
Sessions end with reflective questions and micro tasks which are
logged in the user’s journal
Users are able to reflect on their journal and their progress
Additionally, users will be able to join with others as “friends” and
be able to share their experience and encourage others in their
journey (fall, 2023 release)
Badges are issued as rewards and displayed in the journal feed
to gamify and socialize the user’s progress on their journey

9. @zacomic Your Company Name Here
@zacomic @zacomic www.zacomic.com
Reduces stigma by making it a private experience on
your phone. Only you know that you are getting help and
you are in control of who you share your journey with.
Nothing is more accessible than an app on your phone.
A nominal monthly fee is far more affordable than
weekly therapy.
The app is available when and where you need it,
creating an environment of immediacy removing all
barriers in your way.
Solutions

10. Empathic Holdings Inc
THE TEAM
Meet the diverse leadership team at Empifany.
Dr. Travis Heath
Chief Editor
Denver, Colorado based narrative
expert. Professor of Professional
Psychology at the University of
Denver.
Rama Vangipuram
CTO
Rama is a strong leader with 20+ years
of experience of managing large
teams from initial planning phases
through to successful completion for
multiple Fortune 500 companies.
Dr. Christopher S. Taylor, Ph.D. LPC-S
Co-Founder
Dallas, Texas based professional
counselor, owner of Taylor Counseling
Group.
Dr. Paul S. Stanford, Ph.D. LMFT
Co-Founder
Dallas, Texas based marriage and
family therapist, owner of Stanford
Couples Counseling.

11. Empathic Holdings Inc
PRODUCTION CYCLE
Professionally sourced content is submitted by experts in the field
using the Empifany researched-based narrative template. Raw content
is edited by narrative expert Dr. Travis Heath and professionally
produced with world class audio mixing by Podcast Monster. The final
product is loaded into the app for the end user to enjoy as they like.
Loaded to the App for
monthly new courses
Podcast Monster
Perfectly mastered for
the optimal audio
experience
Raw content is expertly
edited and crafted for the
best experience
Dr. Travis Heath
Chief Editor
Denver, Colorado based narrative
expert. Professor of Professional
Psychology at the University of
Denver
Raw content is written by
experts in the field using the
Empifany template
Expert Content
Dr. Jennifer Fast
HOW IT WORKS

12. Empathic Holdings Inc
THE MARKET
The app is ideal for men and women of all ages
Research shows women aged 25 to 50 are most likely to
seek out counseling services
Target Population
Majority of mental health
apps have been designed
without any guidance from
a mental health
professional
90%
Of people think it is
difficult to talk about
mental illness
The app is designed to lean towards a female population
but is left open for all users
$500 Million
Global Mental Health
Care Spending in 2022
149 million Americans
live in mental health
professional shortage
areas

13. Empathic Holdings Inc
MARKET ANALYSIS
COMPETITORS ANALYSIS
Headspace is a world class meditation app launched in the UK in 2010.
With 65 million downloads and 2 Million paid users. In October of 2021
Headspace merger with Ginger creating a $3B mental health company.
Calm is the top-grossing health and fitness app and the 20th overall
app on iOS. With 40 Million downloads and well over a million paid
users the app is currently valued at $1 Billion.
Meditation Apps
Betterhelp was founded in 2013 and acquired by Teledoc in 2015 for $4.5
Million. Currently the app ranks 6th among Mental Health apps and
holds an estimated annual revenue of $100 Million with 80,000
downloads in April 2020.
Talkspace launched in 2012 and recently raised $50 Million in a Series D
funding round valuing the company at $150 Million and an estimated
annual revenue of $100 Million.
Mental Health Apps

14. Empathic Holdings Inc
PROPOSAL
& INVESTMENT

15. Empathic Holdings Inc
THE Budget
INVESTING
We are seeking a Seed A round investment of $400,000 at an $4 MM valuation.
$150,000 of the investment round will be used for marketing.
Product Market Fit
Optimized marketing to prove
user acquisition and retention.
$150,000
PRODUCTION
Content, production, and animations are budgeted at $50,000.
LEGAL & BRAND POSITIONING
On going legal support and brand security is budgeted at
$50,000.
APP ENHANCEMENT & PRODUCT DEVELOPMENT TEAM
$125,000 will be allocated to a fractional CTO and for post
launch app enhancements and improvements.
RESERVE
$25,000 will be allocated for reserve funding.
PRODUCTION Legal
RESERVE
App Enhancements

16. Empathic Holdings Inc
Summarized Pro Forma and User Ramp Up
Calendar Month April-23 May-23 June-23 July-23 August-23September-23October-23November-23December-23January-24February-24 March-24 April-24 May-24 June-24 July-24 August-24September-24
Total Subscription Revenue $ - $ 190 $ 502 $ 833 $ 1,161 $ 1,725 $ 3,774 $ 4,450 $ 4,996 $ 5,482 $ 5,958 $ 6,429 $ 6,806 $ 7,157 $ 7,444 $ 7,736 $ 7,938 $ 8,160
Total COGs $ 5,500 $ 5,529 $ 5,575 $ 5,625 $ 5,674 $ 5,759 $ 6,066 $ 6,167 $ 6,249 $ 6,322 $ 6,394 $ 6,464 $ 6,521 $ 6,574 $ 6,617 $ 6,660 $ 6,691 $ 6,724
Total SG&A $9,600 $9,600 $9,600 $9,600 $9,600 $9,600 $13,050 $13,050 $13,050 $13,050 $13,050 $13,050 $13,050 $13,050 $13,050 $13,050 $13,050 $13,050
Operating Profit / (Loss) $(15,100) $(14,938) $(14,674) $(14,392) $(14,113) $ (13,634) $(15,342) $ (14,768) $ (14,304) $(13,890) $ (13,486) $(13,085) $(12,765) $(12,466) $(12,223) $(11,975) $(11,803) $ (11,614)
Simplified Cash Flow
Cash, Beginning $10,000 $394,900 $379,962 $365,288 $350,896 $336,783 $323,149 $307,807 $293,040 $278,736 $264,846 $251,360 $238,275 $225,510 $213,044 $200,821 $188,847 $177,044
Operating Profit / (Loss) $(15,100) $(14,938) $(14,674) $(14,392) $(14,113) $(13,634) $(15,342) $(14,768) $(14,304) $(13,890) $(13,486) $(13,085) $(12,765) $(12,466) $(12,223) $(11,975) $(11,803) $(11,614)
Equity $400,000
Cash, Ending $394,900 $379,962 $365,288 $350,896 $336,783 $323,149 $307,807 $293,040 $278,736 $264,846 $251,360 $238,275 $225,510 $213,044 $200,821 $188,847 $177,044 $165,429
Cap Table Share Allocation Pre-Finance% Post-Seed A%
Intentional Holdings Group LLC 6,500,000 95.59% 83.33%
Travis Heath, Chief Editor 300,000 4.41% 3.85%
Stock Option Pool (unallocated shares) 1,200,000 - -%
Pre-Seed (Closed for $300,000) 1,000,000 12.82%
Seed A 1,000,000 - 12.82%
Total 10,000,000 100% 100%
Cap Table

17. Empathic Holdings Inc
Subscriber and Retention Projections
Calendar Month April-23 May-23 June-23 July-23 August-23 September-23 October-23 November-23 December-23 January-24 February-24 March-24 April-24 May-24 June-24 July-24 August-24 September-24
Subscribers
New Subscribers, Aggregate 0 29 62 91 125 183 434 434 434 434 434 434 434 434 434 434 434 434
Subscribers, Aggregate Beginning 0 0 29 74 126 188 279 582 739 871 990 1,108 1,224 1,321 1,404 1,472 1,532 1,583
Non-Renewals 0 0 -17 -40 -63 -91 -132 -277 -303 -315 -317 -318 -337 -352 -366 -375 -383 -390
Subscribers, Aggregate Ending 0 29 74 126 188 279 582 739 871 990 1,108 1,224 1,321 1,404 1,472 1,532 1,583 1,628
Annual Subscribers, Aggregate Ending 0 1 4 9 15 24 46 68 90 112 134 156 178 200 221 242 263 283
Annual Subscriber Retention 80.0% 80.0% 80.0% 80.0% 80.0% 80.0%
Monthly Subscribers, Aggregate Beginning 0 0 28 70 117 173 255 536 671 781 878 974 1,068 1,143 1,204 1,251 1,290 1,320
New Subscribers 0 28 59 86 119 174 412 412 412 412 412 412 412 412 412 412 412 412
Non-Renewals 0 0 -17 -40 -63 -91 -132 -277 -303 -315 -317 -318 -337 -352 -365 -374 -382 -388
MS, Aggregate Ending 0 28 70 117 173 255 536 671 781 878 974 1,068 1,143 1,204 1,251 1,290 1,320 1,345
MS Retention, Continuing Users 63.0% 63.0% 63.0% 63.0% 63.0% 63.0% 66.0% 69.0% 72.0% 75.0% 78.0% 80.0% 80.0% 80.0% 80.0% 80.0% 80.0% 80.0%
MS Retention, New Users 40.0% 40.0% 40.0% 40.0% 40.0% 40.0% 40.0% 42.0% 44.0% 46.0% 48.0% 50.0% 50.0% 50.0% 50.0% 50.0% 50.0% 50.0%
Hashtag Scrubbing Targets Instagram Posts
#emotionalhealth 1.6 MM
#mindfulness 33.8 MM
#mentalhealth 45.5 MM
#selfawareness 4.8 MM
#emotionalgrowth 50K
#selflove 97.9 MM
#emotionalhealth
100K email contacts
Email opens 30K | 30%
Click Through 3K | 10%
Reply 1K | 30%
Downloads 100 | 10%
Retention 20 | 20%

18. Empathic Holdings Inc
Empifany at Work is a B2B EAP model allowing for volume discounts for
a preventative mental health solution in the workforce.
Voluntary Employee Enrollment Enterprise Solution
10% 20%
For companies with 150 employees or less
For companies with 151 employees or more
Voluntary Employee Enrollment Enterprise Solution
20% 40% $0.50 brokerage fee
per user per month
applies to all plans
at Work

19. @zacomic Your Company Name Here
@zacomic @zacomic www.zacomic.com
Stigma Reduction
Open Access
Affordability
Immediacy
Our Mission
Our objective is to improve mental wellness for the end user
on a global scale.
Simplification of the therapeutic process by allowing anyone
with a smart phone to have access to professionally sourced
content, stigma free and on an affordable and immediate
platform.

20. Empathic Holdings Inc
App Expansion
V1
The app is live on both iOS and Android
app stores for $4.99 per month.
Initial Launch
2022
V2
V2 of the app will allow for the end user to
connect directly with their professional counselor
expanding the impact of professional services
beyond the counseling room. $7.99/mo.
Adding a Professional
Connection
2025
V3
The final version of the app will create a fully
immersive mental health community with
hyper focused content delivered daily.
$9.99/mo.
Building a Mental Health
Community
2027