Reverse logistics is for all operations related to the reuse of products and materials. It is "the process of moving goods from their typical final destination for the purpose of capturing value, or proper disposal.

1. REVERSE LOGISTICS

2. REVERSE LOGISTICS…
 A process associated with managing products beyond manufacturing
and final sales.
 the process of planning, implementing, and controlling the efficient, cost effective
flow of raw materials, in-process inventory, finished goods and related information
from the point of consumption to the point of origin for the purpose of recapturing
value or proper disposal.
 Eg. Repair, warranty recovery, redistribution, value recovery, end-of-life
recycling, etc.

3. LITERATURE REVIEW
Nokia India:
Battery Recall
Logistics
Monali Malvankar
The case talks about manufacturing process of Nokia, logistics challenges in India, and
the reverse shipment process of Nokia .
Reverse
Logistics and
the Creation of
Reverse Flows
for the Mobile
Phone Industry
Laurence Paquette
This paper studies the supply chain management field of reverse logistics, describes
this business discipline and its different challenges, and analyzes the reverse logistics
characteristics of the mobile phone industry
Reverse
logistics in the
electronic
industry of
China: a case
study
Kwok Hung Lau, Yiming Wang
The paper presents a systematic analysis of the external and the internal
factors affecting reverse logistics implementation in developing countries like
China.
Reverse Logistics
Process
Reengineering:
Improving
Customer
Service Quality
Mohammad M. Amini, Donna Retzlaff–Roberts
The paper provides an overview of the various types of reverse logistics and
describes a reverse logistics reengineering study for a major direct marketer

4. METHODOLOGY

5. ANALYSIS

6. The
Reverse
Logistics
Process

7. REVERSE LOGISTICS ACTIVITIES
 Handling of returned merchandise
 Damage
 Seasonal inventory
 Resell via outlet
 Salvage of outdated products
 Recycling and reuse
 Material reuse
 Remanufacturing / refurbishing
 Hazardous materials disposition

9. FORWARD vs. REVERSE LOGISTICS
FORWARD LOGISTICS REVERSE LOGISTICS
Quite easy forecasting Not predictable forecasting
Distribution from one point to many Distribution from many points to one
Uniform product quality and packaging Different product quality and different
packaging
Specified destinations and routes Not specified destinations and routes
Uniform pricing Pricing depends on many factors
Speed importance Speed is not necessary
Clear costs of distribution Costs of distribution less visible
Consistent inventory management Not consistent inventory management
Easy negotiations in supply chain Complicated negotiations in supply chain

10. Forward Logistics Flow
Reverse Logistics Flow

11. NEED/BENEFITS FOR REVERSE LOGISTICS
Regulations
Recycling &
Environmental
consciousness
Improved Inventory
Management
Profit Maximization
Customer
Relationship
Management

12. REVERSE LOGISTICS CHALLENGES
 Retailer – Manufacturer Conflict
 Inefficiencies that lengthen the time for processing returns:
Condition of the item
Value of the item
Timeliness of response
 They have to develop a working partnership to derive mutual benefit.
 Problem Return Symptoms
 Lack of information about the process.
 If you aren’t measuring it, you aren’t managing it.

13. REVERSE LOGISTICS CHALLENGES
 Cause and Effect
 Poor data collection leads to uncertainty about return causes.
 Improving the return process decreases costs.
 Being able to see defective products and to track return issues.
 Reactive Response
 Government regulation or pressure from environmental agencies .
 It has not been possible to justify a large investment in improving reverse logistics
systems and capabilities.

14. EXAMPLES
has full-service reverse
supply chain business
segment comprising 3
brands:
• ReSolve - global relog
services brand;
• Intechra - leading source
for IT asset disposition
services;
Arrow Electronics
Inc.
“Kuch Bhi lao Kuch Bhi
Pao” (Bring anything,
take away anything)
exchange offer is a
reverse logistics system
Big Bazaar’s CISCO

15. EXAMPLES (contd.)
Maruti True Value
dealers helping the
customers in resale
of their used cars -
part of reverse
logistics system.
Maruti Suzuki India
Limited
a very efficient
reverse logistics
system developed
the Petroleum
companies - supply
cooking gas to
consumers by
refilling of the Gas
cylinders
Indane (IOCL) , HP Gas
(HPCL)
A Gurgaon-based
reverse logistics
company
• Clientele includes:
Samsung, LG,
Panasonic, Haier,
Electrolux, Black &
Decker, Videocon,
Onida, Panasonic,
GreenDust Pvt Ltd.

16. CONCLUSIONS
Reverse logistics is flow of surplus or unwanted
materials, goods or equipment back to firm,
through its logistics chain for reuse, recycle or
disposal.
Managing Reverse Logistics increases
company’s financial performance. Also, it
increases customer satisfaction, helps in
branding the corporate image to be green.

17. Thank You 