1. • This project is based off of survey
results and studying how
valuable the responses are for
the store
• As well as internet based
internet based survey, there was
face-to-face interviews with
current customers
• Understanding why customers
customers don’t like the current
survey structure
• What does Fred Meyer’s do with
the responses?
• Have to be aware of readers bias
• Start incorporating
demographics in the survey
• Separate Fred Meyer’s from the
rest of Kroger stores when it
comes to customer service
• Read what the customer is saying
and let them know that they are
being heard, because if not they
could become a lost customer
Shorting the survey to one page
with quantifiable numbers and one
open ended box for any additional
comment or concerns
• Format a new survey for Fred
Meyer’s
• Test
• Start with one store and
compare
Fred Meyer: Customer Survey Analysis
Kaitlyn Anderson
• Was founded in 1922 by Fred
G. Meyer
• Merged with Kroger in 1998,
traded on the New York Stock
Exchange
• This project looked at 680
customer stratification survey
responses between June 21,
2015 – July 27, 2015 and
broke them down in to 9
category
• As of now the survey is 32
question on 20 pages. Once
you complete the survey it
gets sent to a third party and
you get your 50 fuel points
• Customer Service = 159
• Coupons/Sales = 30
• Opinion/Statement= 95
• Irrelevant = 114
• Recommendations = 33
• Stocking = 84
• Quality = 30
• Price = 38
• Experience = 97
0
20
40
60
80
100
120
140
160
180
NumberofSurveyResponse
Survey Responses
Customer Service
Coupons/Sales
Opinon/Statement
Irrelevant
Recommodations
Stocking
Quality
Price
Experience
Negative
8%
Positive
92%
Customer Service
Negative
20%
Positve
80%
Coupons/Sales
Negative
34%
Postive
66%
Opinion/Statement
Negative
94%
Postive
6%
Stocking
Negative
70%
Positive
30%
Quality
Negative
63%
Postive
37%
Price
Negative
25%
Postive
75%
Experience