Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Decisions and tools of Influence


Published on

This presentation outlines the tools usually used to influence customers online. The slides outline the stages, and the important things to bear in mind when your custiomer passes through them. It shows a combination of tools/features on your site, and other marketing tools which can be used to influence.

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Decisions and tools of Influence

  1. 1. Customer purchase decision<br />How a decision is made by your customer, and what tools and features can help you influence it<br />
  2. 2. List of Solutions available<br />Evaluation<br />Purchase<br />Loyalty<br />The purchase decision<br />
  3. 3. Solutions<br />Your customer has recognized his need, and chosen a set of alternative solutions, but is yet to decide on what to buy<br />
  4. 4. If you are in the initially considered group, your product carries three times as much importance as anything else that may be considered later<br />This does not mean that your being there guarantees a sale, as other companies may be added – you need to remain here<br />Solutions<br />However, getting and staying there requires precise and relevanttargeting through various tactics<br />You will be filtered on the basis of what is said about you by others<br />
  5. 5. Tools<br />What tools can be used to get into this initial group of solutions<br />
  6. 6. Important<br />Correct Targeting<br />Relevant Content<br />
  7. 7. Evaluation<br />After forming the initial group of solutions that may be used, you customer begins to evaluate them<br />
  8. 8. A recommendation from a friend/family member matters twice as much as what you say to your customer<br />You need to pull your customer into considering your solution based on what is said about you and what you say<br />Evaluation<br />Solutions may be added or discarded on the basis of their ability to get attention and showcase the relevant feature at this stage<br />Correct information showing up about you when your customer looks for it is what will decide whether you remain here<br />
  9. 9. Tools<br />What tools can be used to get into this initial group of solutions<br />
  10. 10.
  11. 11. Purchase<br />Your customer has decided on you, and wants to buy your solution<br />
  12. 12. How well you have priced your solution is a big factor in purchase<br />The process of purchase and how quickly can a purchase be made decides whether your customer finally purchases or not<br />Purchase<br />Ease of payment also is a major factor<br />The final point of evaluation will be how easy it is to take a delivery<br />
  13. 13. Purchase<br />What features can be used on your site to influence purchase decision<br />
  14. 14. Important<br />Comparison tools can be used to up/cross sell<br />
  15. 15. Loyalty<br />How you can retain your customer<br />
  16. 16. How responsive you are to your customers requests/needs?<br />How often do you keep in touch<br />Loyalty<br />How well do you respondto your customers suggestions<br />How easy is a repeat purchase on your site<br />
  17. 17. Important<br />The three most important things at every stage<br />
  18. 18.
  19. 19. Thank you<br />