Urban design project in Master of Architecture in UNSW in 2015

1. PROJECT 3
PUBLICARTSTRATEGY
PARRAMATTA
KALONGBRYANWONG
3359086
LENNOX BRIDGE
CARPARKSITE

2. PROJECT 3|A PUBLIC ART STRATEGY
LENNOX BRIDGE CAR PARK SITE, PARRAMATTA
This site will be transformed into a first-class precinct known as ‘Riverside
Parramatta’ by the Parramatter City Council. The development is aimed to create
benefits for Parramatta’s community including a range of improvements along the
river foreshore areas and public domains. A range of uses will be accommodated
including cafés / bars / restaurants and Councils new Discovery Centre.
In this project, a public art strategy will be proposed for this site accompany with
a indicative design solution. The flow will be:
•Analysis of the site
•Public Art Strategy
•Design solution

3. ANALYSIS|NEARBY FOCUS
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1. RIVERSIDE THEATER
• Opened in 1988
• Can house up to 761 patrons with
comfortable, plush seating in a
conventional proscenium arch stage with
orchestra pit and fly tower
• Larger scale productions including
international acts are often seen including
Shakespeare, comedy, drama, ballet,
contemporary dance and musicals
2. OLD KING SCHOOL GROUND
• Was the first large private boarding school
run by the Anglican Church to provide
secondary education in the colony of New
South Wales
• Importance to the history and evolution
of education in New South Wales with the
School occupying the site almost
continuously from 1836 to 1964
3. LENNOX BRIDGE
4. CHURCH STREET
• Is on the site of the earliest documented
crossing of the Parramatta River in the
Parramatta area, dating from early colonial
settlement
• Is constructed of sandstone sourced from
the Parramatta Female Factory quarry,
completed in 1839
• Main access from the St Johns Cathedral
square
• Is currently the most popular wating
hub, where can enjoy the buzz of alfresco
streetside dining and the wide selection of
international cuisine on offer
ChurchStreet

4. ANALYSIS|
ChurchStreet
ChurchStreet
Phillip Street
MarsdenStreet
MarsdenStreet
MOVEMENT LINKAGE
•Heavy human movement along Church Street
•People walk along both riversides as well
•Major movement along Marsden Street is traffic
•The site and the theater become the view of each other
•Lennox Bridge links the site and the theater
•A damp connects the site and the Old King School Ground underneath the bridge of
Marsden Street
•Two alleys provide access to and from Church Street and Phillip Street
MOVEMENT & LINKAGE

5. PUBLIC ART STRATEGY|OBJECTIVE
OBJECTIVE
From the analysis, it can be seen that the selected site is located at a critical position
that can improve the surrounding area. There is potential to become a central square
connecting surrounding context with special identity from landmarks, heritage and
landscape . It is strongly believed that it would be a pleasant space where people are
willing to stay and enjoy when some developments are implemented. For instance
public art strategy and public square development.
Turn it into a square
•Take reference from the context, and express/strengthen the mood at that area
•Make the space more enjoyable
•Reinforce the relationship to the context
STREET ART
TALK WALK
GALLERY
INTERVENTION
HERITAGEPERFORMANCE

6. PUBLIC ART STRATEGY|GUIDING PRINCIPLES
•Providing educational programmes for community to recognise hisory and heritage
in the city
•Reinforcing the relationship between heritage and the site
•Encourage local art work withing the area
•Develop registers of plaques, murals and street art
•Monitor and assessing heritage to ensure conservation and refurbishment are carried out
•The ongoing conservation preserves the many artisanal skills involved in repairing, restoring and telling the stories about these
works for appreciation by current and future generations
•Reducing maintenance needs by restoring heritage items in a way that ensures their preservation into future is critical
•Promotion to workers, residents, local and international visitors, researchers and
artists is the key to success
•Creating City Art Website, providing walking maps and tours, and implement large
public art event in the area can help promoting the place
•Enriching the place by temporary art projects by the local community and artist, and give them a means of defining the character
of the place
•Promoting more activity - including bringing people to forgotten laneways and new city spaces and ecouraging businesses to
rethink their idea about the city space and stimulating the economy around the place
•Increasing support for temporary projects by artists and the community
•Encouraging sustainable work practives by artists including: reuse and recycling of materials, use of innovative technologies and
engagement with the environment
•The mood of the place is the identity and selling point of itself
•Examine the mood of the area and strengthen it with related art works
RECOGNISE & CELEBRATE HERITAGE IN PUBLIC SPACES
MANAGE &MAINTIAN ARTWORKS MONUMENTS & MEMORIALS
INITIATE & IMPLEMENT PROGRAMMES TO COMMUNICATE, EDUCATE & ENGAGE THE PUBLIC
ACTIVATE PLACE BY USING TEMPORARY ART PROJECTS
REINFORCE THE MOOD/CONTEXT BY IMPLEMENT ART ELEMENTS

7. •Design and install interesting public
furniture and facility to decorate the space
as an ar piece
•Promote street arts
•Tell the story of the place
INTERVENTION OUTDOOR GALLERY
•Create a space for street performer to
perform
•Performing artist can feel free to perform
STREET PERFORMANCE
RECOGNISE & CELEBRATE
HERITAGE IN PUBLIC SPACES
REINFORCE THE MOOD/CONTEXT BY IMPLEMENT ART
ELEMENTS
MANAGE &MAINTIAN
ARTWORKS MONUMENTS &
MEMORIALS
•Showing public more about the context,
natural topography. history and heritage
around the site. For instance, the origin of
the river, histories of Old King School and
Lennox bridge
STREET WALKING TOUR
PUBLIC ART STRATEGY|OPTIONS

8. •Create a mood for the laneway
•Add an extra dimension to the
experience of the city, providing moments
of inspiration and reflection
•Encourage artists and local communities
to carry out small-scalr public art projects
LANEWAY ART PROGRAMMETEMPORARY ART PROGRAMME
ACTIVATE PLACE BY USING TEMPORARY ART PROJECTSINITIATE & IMPLEMENT PROGRAMMES TO COMMUNICATE,
EDUCATE & ENGAGE THE PUBLIC
•Holding regular talks to introduce the city
arts to the public and get inspiration and
challenge from discussion
CITY TALKS ABOUT ART
•Ecourage people to create art
•Spread the idea of art to public
ART WORKSHOP
PUBLIC ART STRATEGY|OPTIONS

9. SOLUTION|EXISTING
DAMP
CARPARK
ChurchStreet
Parramatta River

10. •For street performer and any public event
•Relate to the theater nearby as a outdoor theater
•For people to rest and enjoy the performance and view
•Relate to Lennox Bridge in term of materiality
•Opportunity for artists to show their pieces
•Make the space more enjoyable
•Provide a place for kids to play
•Water feature relate to the river
•Hold city talks about art
•Provide city walk tour around this area
•Start some art workshops for the public
FLOATING STAGE
AUDITORIUM
SANDSTONE PAVEMENT
SPACE FOR TEMPORARY ART
INTERVENTION (FOUNTAIN)
CULTURAL CENTRE
ChurchStreet
Parkingforretail
Parramatta River
SOLUTION|RECOMMENDATION

11. •Make the space more enjoyable
•Provide a way for people to reach the river
•As a direct access to the Old School Ground
INTERVENTION (WATER FEATURE:DAMP)
ChurchStreet
Parkingforretail
Parramatta River
SOLUTION|RECOMMENDATION

12. •Activate the underused laneway
•Create a mood before going into the square
•Provide access between the square and Church Street
LANEWAY ART
ChurchStreet
Parkingforretail
Parramatta River
SOLUTION|RECOMMENDATION

13. •Share zone between pedestrian and car
•Contain street arts telling a story about the place
•Access between square and Phillip Street
•View corridor toward the river
OUTDOOR GALLERY
ChurchStreet
Parkingforretail
Parramatta River
SOLUTION|RECOMMENDATION

14. PUBLIC ART STRATEGY|CONCLUSION
GUIDING PRINCIPLES
OPTIONS
OBJECTIVE
•Recognise & celebrate heritage in public spaces
•Manage &maintian artworks monuments & memorials
•Initiate & implement programmes to communicate, educate & engage the public
•Activate place by using temporary art projects
•Reinforce the mood/context by implement art elements
•Street Performance
•Intervention
•Street walking tour
•Outdoor gallery
•Art workshop
•City talks about art
•Temporary art programme
•Laneway art programme
Turn into a square
•Take reference from the context, and express/strengthen the mood at that area
•Make the space more enjoyable
•Reinforce the relationship to the context
STREET ART
TALK WALK
GALLERY
INTERVENTION
HERITAGEPERFORMANCE