This document discusses social media marketing (SMM). It defines SMM as marketing that targets social platforms like Facebook, Instagram, and TikTok for brand promotion and growth. The document outlines the types of SMM, including social networks, social news, microblogging, bookmarking sites, media sharing, and community blogs. It discusses the advantages of SMM, such as audience targeting and building a community, and the disadvantages, including cyberbullying and frauds. The conclusion states that while social media presence has become necessary for businesses, there are many ways to leverage social media to improve a business.

1. SMM (SOCIAL MEDIA MARKETING)

2. INDEX
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WHAT IS SMM
WHY WE NEED SMM
TYPES OF SMM
ADVANTAGES
DISADVANTAGES
CONCLUSION

3. WHAT IS SMM?
Social Media Marketing
(SMM) is marketing that
targets social platforms
like Facebook, Instagram,
TikTok for brand
promotion, target
audience growth, driving
website traffic, and
increasing sales.

4. WHY WE NEED SMM?
Using social platforms is an easy, quick, most cost-effective, and the best
way a business can use to reach customers. Further, SMM helps in engaging
customers and introducing your brand.
Therefore, you must develop high-quality content for your users.. Customers
will use this content to interact; hence your brand awareness will be
boosted. Then, you can begin to build a reputation for your local company.

5. TYPES OF SMM
Social Networks
Social News
Microblogging
Bookmarking Sites
Media Sharing
Community Blogs

6. SOCIAL NETWORKS
SOCIAL NETWORKING IS THE USE OF
INTERNET-BASED SOCIAL MEDIA SITES TO
STAY CONNECTED WITH FRIENDS, FAMILY,
COLLEAGUES, CUSTOMERS, OR CLIENTS.
SOCIAL NETWORKING CAN HAVE A SOCIAL
PURPOSE, A BUSINESS PURPOSE, OR BOTH,
THROUGH SITES LIKE FACEBOOK, TWITTER,
LINKEDIN, AND INSTAGRAM. SOCIAL
NETWORKING HAS BECOME A SIGNIFICANT
BASE FOR MARKETERS SEEKING TO ENGAGE
CUSTOMERS.

7. SOCIAL NEWS
Social media news, often referred to simply as social
news, refers to a more modern tendency to get news
from social media rather than more traditional news
sources. This can take many forms, whether it means
reading news that people in your network have
shared, reading status updates and the like, or
reading news from pages that you follow.
MICROBLOGGING
The term ‘microblogging’ refers to a combination of
blogging as well as instant messaging which permits users
to create short messages that are posted and shared with
online audiences. Social platforms such as Twitter have
become very popular forms of this new type of blogging.
This makes it much more convenient to communicate with
people compared to the days when desktop web
browsing and interaction was the norm.

8. BOOKMARKING SITES
Social bookmarking is the process of tagging a website page with a browser-
based tool so that you can easily visit it again later. Instead of saving social
media posts to your browser bookmarks, you can use different platforms’
features to bookmark posts. Because the bookmarks are online, you’ll be able
to access them anywhere, from any device with an internet connection.
MEDIA SHARING
A website that enables users to store and share their
multimedia files (photos, videos, music) with others. Such
sites are often freemium based, providing a modest amount
of free storage and paid subscriptions for greater storage.
The media is played/viewed from any Web browser and
may be selectively available via password or to the general
public. A media sharing site can also be used to back up files.

9. COMMUNITYBLOGS
Our Community Blog puts a
different spin on our original blog
page. Instead of each community
member creating a separate blog,
all community members have the
opportunity to contribute their very
own blog posts to a single
community blog. This provides
greater benefit to both the bloggers
and readers.

10. ADVANTAGES
Audience targeting
Provides direct access to
customers
Build a community
Enhance customer
loyalty
Can engage
professionals for
better results

11. DISADVANTAGES
Cyberbullying
Addiction
Identity theft
Frauds
Can spoil reputation

12. The best way to evaluate the importance of applying social
media in marketing is to realize the importance of social
media in everyday life of people who are likely to become
your customers. Social media marketing has become a
necessity, one that is imposed to the business by the overall
presence and impact social networks have on the users.
In spite of the fact that social media presence has become a
necessity, there are numerous ways to leverage social media
presence into improving your business,
CONCLUSION