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What kind of media institution might distribute my product?
- 1. What kind of media institution might distribute my media product and why? By Kieran Kelso
- 2. Publishing company? • I believe that the best publisher for my magazine is Townsquare Media, who also publish the universally popular hip-hop magazine XXL. Because of this, they have a lot of experience in the genre and will know many tips and tricks to promoting a magazine and making it a global success as soon as possible, something which is very important when just starting out. ‘Flow’ is a magazine designed for all hip-hop fans, casual or hardcore, so it would be great to attract a wide audience immediately, and I believe Townsquare know just how to do that. This would be a great opportunity for Townsquare as my magazine will be aimed towards a potential new audience particularly in the UK, which will increase their profits and their share in the hip- hop magazine market.
- 3. Other options • Another company that I considered to publish my magazine was Bauer Media Group. This publishing companies is responsible for publishing a wide variety of magazines, from fashion to gossip to film to music. The music magazines that they publish include Kerrang, Mojo, Rolling Stone and Q, some of the highest-selling music magazines in the world. However, none of these magazines belong in the hip-hop genre, and they do not talk about the genre regularly. This factor is why I think Townsquare is the better option, as they have more experience in the genre and will know more about how the magazine should be created and organised.
- 4. Who are Townsquare Media? • Townsquare Media is a publishing company originally founded in 1994 under the name Regent Communications. Since 2010, the company has adopted its current name after Regent filed for bankruptcy which privatised the company. Townsquare have made numerous investments since that year, such as Cumulus Media and MOG Music Network. Their biggest acquisition, however, was acquiring the magazines XXL, King and Antenna from Harris Publications in September 2014.