20 Year Marketing Plan

The 21st Century HEROINE

20- Year Marketing Plan for
Gutsy Michelle

http://michellegatbonton.blogspot.com

Outline:

Making History HER Story
A.
B.
C.
D.
E.

Vision/ Mission
Roles that Gutsy Michelle Plays
A Framework For Becoming Extraordinary
Checklist for Success
SHE-Volution: The Milestones


1. MY HAPPILY-EVER-AFTER
VISION / MISSION
I envision myself to be a WOMAN of the WORLD who can succeed in her
career, serve others, and pursue her own happiness without being tied
down by labels and stereotypes.
I aim to inspire women, through my personal achievements and real-life
struggles, to break away from the molds of what society dictates them
to be so they can live their dreams to the fullest regardless of their
situation.


2. Plain Jane by Day,
Wonder Woman by Night
(and other characters in between)
1. The Daughter who Devotes Herself to God and Others
2. The Sister who Shares Thy Self
3. The Professional who Pursues her Passion
4. The Learner who Knows No Limits
5. The Girlfriend who Genuinely Gives
6. The Citizen who Continues to Care
7. The Warrior who Wins for Women


The Devoted Daughter


The Supportive Sister


The Passionate Professional


The Liberal Learner


The Generous Girlfriend


The Concerned Citizen


The Woman’s Warrior


Extraordinary Women
Focus on Your Strengths
“Choose to Focus on what you are good at and use your gifts to further
God’s Kingdom”

 I am passionate and persuasive; when I talk,
people listen– I can be a gift to others.
 I can use this to spread happiness and positivity,
to educate people on the values of integrity and
fairness, which I strongly advocate for


Extraordinary Women
Praise Him in the Storm
“Respond to the storms of life with faith and Praise Him in the storm”

 G.UT.S.Y. means Going Under Tests Strengthens
You– and the aim is not only to survive but to
thrive
 I learned to appreciate all the challenges and
struggles for they taught me to hold strongly to
my faith


Extraordinary Women
Invest Your Time Wisely
“Remember, you have 86,400 seconds today. Invest them wisely.”

 Who says I can’t be the Head of the family, a
career woman, a catalyst for change, a world
traveler, all at the same time?
 The moment I stepped out of the confines of
how a woman should act and live her life, I
started doing more, I started being MORE.

Extraordinary Women
Life is lived in the moment of decision.
“Extraordinary Women decide that they will hold onto and live their
Dreams regardless of the circumstances.”

 Happiness is a choice and I decided to be happy
by taking charge of my life.
 Life is too short to live out somebody else’s life
and dreams– it’s time I follow my own.


The 21st Century Woman in 20 years…
29 years old

49 years old

Daughter & Sister

Married with Kids

Head of the Household

Women’s Right Advocate

Middle Manager

CEO

Graduate Student

Charity Works

Travelling the World

A Checklist For Success
 Observe How others behave towards you; it’s a
reflection of how you treat them
 Inspire people within your circle---My sister, my
mother, my niece; Show that I can take in
responsibility with a positive attitude and humility


The SHE-volution Starts NOW
 As a Gutsy Heroine, I will strive to be a role model
to women. By showing that I can juggle work,
school, family and personal life with flying colors,
this can inspire them to play out different roles
and break all double standards.
 I will defy the norms of patriarchy and empower
women by being the very definition of Female
Independence


20 Year Marketing Plan

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