Principles of Health promotion Health education behaviour change communication

1. (or)
Behavior Change
Communication
- Md Moinuddin
Lecture in family welfare
Dep't of community medicine

2. The aim of health education
into bring about a change in
health behavior of the people in
such a manner that the harmful
health practices given up and
good one’s are reinforced.

3. IEC in an approach which
attempts to change or set of
behavior in a target
audience regarding a
specific problem in a
predefined period of time.

4.  Increase reach of health services.
 Improve quality of services.
 Make supervision move oriented
towards problem solving.
 Combine IPC & mass media approach
 Improve performance level through
continuous action with ANON/ASHAS

5.  Cost effective
 Client oriented
 Permanent driven
 Changes attitude, created awareness
 Feedback mechanism

6.  IEC is successful its is planned with
comprehensive strategy.
 Gain knowledge & incorporate
community tradition
 Everything can’t be changed at once
and focus on relevancy

7.  Support from Community leaders.
 Involve target audience.
 Rapport with like minded NGO’s.
 Interaction between health workers and clients.
 Anticipate trouble and plan accordingly.
 Monitoring or Evacuation

8.  Print Media
 Mass Media
 Television
 Radio
 Internet
 Social Media
 Folk Media

9. Thank You
- Md Moinuddin
Lecture in family welfare
Dep't of community medicine