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AN OVERVIEW TO MY
DIGITAL
INNOVATION
GAZETTE
IS
FORTHCOMING !
JOURNEY
AHEAD
• EXECUTIVE SUMMARY
• SITUATION ANALYSIS
• GOAL
• STATEGY
• TACTICS
• IMPLEMENTATION
Executive
summary of
FOCUS/Compa
ct Application
Focus is an incredible new kind of
gallery, perfectly tuned for speed,
efficiency, and ease of use. It
features a powerful tagging
mechanism to access and organize
your albums. All your pictures and
videos will be accessible from the
main page without the need to
change context with an intelligent
vertical & horizontal navigation.
It's magical.
IT’S ALL HERE !!
FIND ANY PHOTO
ON YOUR DEVICE
RIGHT FROM THE
FRONT PAGE...
Sometimes the stock
camera app just doesn’t
do the TRICK and then
this Focus app comes
into picture.
FOCUS’s
USP/STRATEG
IES AND
FEATURES !!
A
BEAUTIFU
L LAYOUT
MAKES
BRWOSIN
G FAST
AND EASY
!
MODIFIED
VERSION CAMERA
WITH A PHOTO
VAULT AND A
SLIDESHOW ADD
ON :D
THE LIFELINES OF THE
PHOTO
MANAGEMENT
APPLICATIONS
THE EDITING FILTERS !!!
MARKET
SEGREGATIO
N FOR FOCUS
COMPACT
TARGET
CUSTOMER
S
OCUS
UNCTIONING
AT ITS PAR !!
COMPETITOR
S :
# QUICKPIC
# PIKTURES
# F-STOP MEDIA GALLERY
ONE THING WHICH CAN
BEAT THE
COMPETITORS TOO !!
AND THAT IS :
INNOVATION TO
INFINITY...
A NAVIGATOR *
TIME LAPSE FOR THE FILM FANATICS *
A SLIDESHOW TRACKER *
ON THE WAY TO REACH INTO THE APP
?
-Providing an Image
Metadata
-An up gradation
option to the
customer
-instashot inbuilt
DARE YOU TO MISS
THIS FUDGE !
THE FREEMIUM STRATEGY :
Offering a basic version of the app
for free and then hope it’s
compelling enough that users are
willing to shell out a buck or more
for a premium version that has
more features.
PRICING FOR
THE
PREMIUM
FEATURES OF
THE APP ??
opportunity provided*
$3.00 For an Image
Metadata
$0.99(tier 1) For an
Instashot
and
$1.99(tier 2) For the Time
Lapse shot !
ONLINE
PROMOTION
VIA :
SOCIAL BLOGS,
INSTAGRAM, A
DEMO VIDEO ,
ICONS REVIEW...
WOULD BE THE
FIRST TO
SHOOT IN FOR
ONLINE PLAY
STORE
AWARDS !!
GUIDING
ALL THE
COMPANY’
S
ACTIONS
EFFECIEN
TLY !
OVERALL
RATINGS..
LL HERE ?? JUMP ON I
https://play.google.com/store/apps/details?
id=com.franco.focus&hl=en
THANK YOU !!
Marketing business PLan

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