1. www.UndergroundElephant.com600 B Street #1300 | San Diego, Ca 92101
ABOUT UNDERGROUND ELEPHANT
Headquartered in Downtown San Diego, Underground Elephant is an award-winning technology company that delivers
performance-based B2C marketing products, fueling highly effective growth marketing strategies for its business partners
since 2008.
We enhance the connection between our partners and their prospective clients by delivering highly efficient pathways to
organic sales conversations. Our proprietary advertising technology produces several internally-generated products: leads,
clicks, calls, and live-call transfers.
Thanks to our culture of innovation and an unwavering commitment to building quality products, we have established
ourselves as San Diego’s largest private advertising agency, its 3rd largest SaaS employer, and one of the region’s fastest
growing, best companies to work for.
Founded in 2008
Revenue: $10MM+
Awarded Awarded
Launched Allstate
Lead Marketplace
Acquired
Launched new
financial and home
energy products
AwardedRanked Secured $9M
in funding
UE Revenue
WHAT WE DO IN HOME ENERGY
In the insurance/home services vertical alone, we identify 500,000 unique prospective consumers per month and have built
thriving long-term partnerships with numerous Fortune 100 companies.​
We are now offering marketing services to the home energy solutions industry and have already become a meaningful
player in the space. By expanding our home services category, we are strategically positioned to improve marketing
performance for our partners.
Using in-house processes developed over 8 years, we identify consumer intent by engaging target audiences across several
traffic channels--search, social, and display. These consumers exhibit various forms of interest in adopting progressive
energy solutions for their household.
Underground Elephant creates value in the Home Energy Solutions space by channeling this traffic of consumer intent to its
strategic partners in the form of performance-based products: high-intent clicks, warm in-bound calls, web-based forms,
and custom software.

2. www.UndergroundElephant.com600 B Street #1300 | San Diego, Ca 92101
WHAT MAKES UNDERGROUND ELEPHANT UNIQUE
By leveraging UE’s proprietary software, we source 100% of our home energy traffic internally, through a diverse set of digital
media channels. To date, we have generated over 10,000 million inquires, averaging 20,000 unique consumer inquiries a day in
the home services space, and building thriving partnerships with Fortune 100 insurance companies.
By doing everything in-house, we are able to work with our partners to create custom campaigns based on specific geographies,
demographics, target audiences, and historical data. We collaborate extensively with our partners, using closed-loop reporting
to optimize all products, hitting key metrics such as cost per opportunity and cost per activation, and adjusting to the constant
evolution of consumer demand.
Lastly, generating traffic internally allows us to adhere to strict compliance guidelines for our partners, eliminating the inherent
risks associated with third-party affiliates and aggregators.
PRODUCT OVERVIEW
We work hand in hand with our advertisers using closed-loop reporting to​​optimize all products so that our partnerships
hit target key metrics, such as cost per opportunity / cost per activation.
SOFTWARE AS A SERVICE
Customizable, high-performance marketing, sales
and distribution software suited to any large-scale
enterprise, essential to maintaining a competitive
edge in an ever-changing online market.
LEAD GENERATION
Captures high-intent leads that produce one of
the highest sales conversion rates in the industry,
supported by an application that allows for
advanced consumer targeting solutions.
PAY PER CALL
Delivers consumer-initiated, direct
inbound inquiries to advertisers’ call
centers or agencies for a new insurance
quote on a pay-per-call basis.
PAY PER CLICK
Provides transparency to the bidding process,
allowing carriers or advertisers to identify
desirable traffic based on geographic location,
product, traffic source, and consumer attributes.