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App Store Optimization Services at JustForward.co - App Marketing Agency | ASO | App Promotion

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App Store Optimization is a crucial piece of the Mobile App Marketing. We will provide a service to help you rank higher in an app store’s search results and increase conversion rate on an app store's landing page.

Published in: Mobile

App Store Optimization Services at JustForward.co - App Marketing Agency | ASO | App Promotion

  1. 1. App Downloads ASO on-page: Conversions Inbound traffic: paid ads, PR and etc. App Rankings ASO keywords: FREE organic traffic from app store search 1 2 3 4 5 ASO on-page ASO keywords Total CPI App Marketing Loop
  2. 2. App Store Optimization Services justforward.co
  3. 3. App Downloads Sources Organic Paid • App Stores Search • Review Articles • Word of Mouth • etc. • Facebook Ads • Twitter Ads • CPI networks • etc. Usually FREE traffic, high Life Time Value and Retention
  4. 4. (Image Credit: Statista) 1.5 million apps in Google Play and 1.4 million apps in Apple’s App Store
  5. 5. (Image Credit: Fiksu) Cost Per Loyal User Index reached $3.09
  6. 6. (Image Credit: Fiksu) Cost Per Install Index reached $1.53 for iOS, $1.74 for Android
  7. 7. What is ASO? • App Store Optimization is the very first thing that has to be done as a part of app marketing activities. • It is the cheapest and very effective way to drive organic app downloads. • It consists of the two main parts: optimization on search in app stores (keywords); on-page optimization (all assets and copy on an app store landing page of an app). justforward.co FREE organic app downloads with the highest Life Time Value
  8. 8. ! justforward.co According to a Forrester study, 63% of apps are discovered through App Store search
  9. 9. App Marketing Loop As a final result total Cost Per Install decreases, no matter which traffic channel the app publisher employs. The entire concept looks like a loop, where ASO adjusts the system and gives additional high-quality organic app installs, decreasing CPI for the entire app marketing process.
  10. 10. Recent Results 7k downloads at zero $ on marketing via ASO 10 times more organic app downloads via ASO ASO for Best New App of May 2015 in Russia ASO for soft launch in Russia and Germany
  11. 11. “We had a great Content Marketing collaboration with Timur Taepov, founder of Justforward.co. At AppTweak, we love finding valuable ways to spread and communicate useful content. Timur’s contribution on our blog has been a huge success and appreciated by our users, thanks!” Laurie Galazzo - Content Strategist at AppTweak.com Testimonials When we launched Avtodrug, we clearly understood that we needed organic traffic and that it would not be enough to simply publish an app in the App Stores. A very respected man in the mobile industry recommended Timur Taepov to us. Timur met the project deadline and gave us 70% growth in our daily organic traffic. Now we rank in top positions for a number of keywords that undoubtedly is a result of Timur's activities. Co-founders of the mobile application Avtodrug (Best New App May’15 Russia)
  12. 12. We contribute to mobile app blogs on
  13. 13. ASO is Important for Everyone from major players indie studios to
  14. 14. • App icon • Visible app title part • Screenshots • Description • What’s new Search optimization: • Keywords optimization in app title and keyword field On-page optimization: justforward.co The Main Aspects of ASO
  15. 15. justforward.co We cover major app stores
  16. 16. justforward.co Feel free to contact us via e-mail: timur@justforward.co Contact

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