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Lessons from Formula 1®
w/Jurriaan Kamer
Photo: Christian Sinclair
Organizing for agility and innovation
It’s a VUCA* world.
*volatility, uncertainty, complexity, ambiguity
photo: Giuseppe Milophoto: Techcrunch
photo: Benedict Redgrove / Red Bull Racing
10 teams
20 drivers
20 races
5 continents
9 months
photo: Team-BHP
How many engineers does it take to…?
3. Red Bull Racing 750
2. Scuderia Ferrari F1 850
1. Mercedes-AMG Motorsport 1300
How many people
does it take to
drive two cars?
photo: Benedict Redgrove / Red Bull Content Pool
https://www.youtube.com/watch?v=iptAkpqjtMQ
The Life of a Single Bolt
100.000
components,
80% built in-
house
30.000 changes
per season
a driving
prototypepic: BAR-Honda
• Concept design
• Computer simulation
• Driver simulator
• 3D print, wind tunnel
• Carbon
• Shipping
• Assembly on circuit
1.000 changes per week
Speed of iteration is key
photo: Red Bull Racing
2 seconds per lap
What enables a F1 team to innovate and
change this fast?
pic: Wait But Why
photo: Getty images
Review & learn
photo: Getty images
Operating rhythm
with built-in
learning events
source: Jenkins, Pasternak and West
Involve everyone
photo: Red Bull Racing
TGIF
photo: Peter Zhang
What happens in your organization
if one person’s mistake results in a
loss of 5% of all revenue?
photo: Srdjan Suki/AP
“Every time you have a
negative response to an
issue, you’re denying
yourself the opportunity to
improve.“
Paddy Lowe
Chief Technical Officer
Williams Martini Racing
quote: Jenkins, Pasternak and West
photo: Ryanrawlings
• Mechanic tried to
replace faulty nut
• Misunderstood
visual cue
Drive away
with wheel not
attached
It’s rarely just one person’s error
pic: sofema aviation services
“When you have a blame
culture, people spend
60-90% of the effort covering
what they have done rather
than understanding the
problem, making the car go
quicker.”
Rob Smedley
Head of Vehicle Performance
Williams Martini Racing quote: Jenkins, Pasternak and West
No mistakes = no pushing to the limit
pic: Henrik Kniberg
45 people in remote garage
>100 sensors
400Gb data per race
Safety
Performance
Race strategy
photo: AT&T, Red Bull Racing
https://www.youtube.com/watch?v=RRy_73ivcms
Efficient Effective
1.92 seconds67 seconds
Fulltime tire changer (m/v)
photo: Red Bull Racing
Optimize for
flexibility and
responsiveness
Pic: AFR graphic
Responsive Organizations change
with the environment.
No time to waste
photo: Red Bull Racing
Stand-up with team leaders
2x per day
Face 2 face communication 

by default
Leaders are the glue
What to do against silo’s?
photo: pitpass.com
“Bring in lots of clever
people and give them
the freedom to do
their jobs. Delegate
and give your
employees the
authority to take
action.“
Claire Williams
Deputy Team Principal
Williams Martini Racing
photo: Getty Images
quote: Jenkins, Pasternak and West
Hire team players.
Train for skills.
F1 teams have a common goal and a very
clear image of what success means
photo: Getty Images
A clear connection between individuals’ actions
and their contribution to performance.
A great sense of purpose, pride & camaraderie
photo: Red Bull Racing
The way we’re working isn’t working.
The future belongs to those who
think and work differently.
The Rest Of Us
DESIGN FOR EFFICIENCY
plan & predict
21st Century Orgs
DESIGN FOR ADAPTIVITY
sense & respond
PURPOSE Organize around a meaningful goal, for every team.
TRANSPARENCY Make information sharing and access the norm.
DATA Make decisions based on data, not opinions.
EMPOWERMENT Organize to distribute authority so people are free to act.
LEARNING Organize for learning and experimentation.
SIMPLICITY Keep processes light, and rules simple.
TALENT DENSITY Hire great people then get out of the way.
CONTINUOUS CHANGE Everyone participates in updating the organization.
ORGDESIGNforVUCA
www.redbullracing.comJenkins, Pasternak and West
We help you evolve your organization.
THE READY IS AN ORGANIZATION DESIGN AND TRANSFORMATION PARTNER FOCUSED ON THE FUTURE OF WORK
Any questions?
I’d love to hear them.
www.jurriaankamer.com

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Lessons from Formula 1 - organizing for agility and innovation