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gamification
spel-elementen in de online praktijk
Waarom participeren   Hoe stimuleer je
     klanten?          participatie?
Waarom participeren   Hoe stimuleer je
     klanten?          participatie?
Love




  Glory          Money




spel-elementen
finance
e-commerce   website
b2b          applicatie
non-profit   social media
corporate    programma
publishing
beloning
een reden om mee te doen
doel
duidelijk einddoel, route, regels
tijd
haast, timing, vaste afspraak
level
ruimte om te groeien,
nieuwe mogelijkheden
status
zichtbaarheid voor anderen,
   pronken met prestatie
social
interactie, competitie en samenwerking
gamification
speldynamieken in inschrijfformulier
- 1sec   - 1sec   - 1sec   - 1sec
finance
e-commerce
b2b
non-profit
corporate
publishing
finance
e-commerce
b2b
non-profit
corporate
publishing
finance
e-commerce
b2b
non-profit
corporate
publishing
finance
e-commerce
b2b
non-profit
corporate
publishing
finance
e-commerce
b2b
non-profit
corporate
publishing
finance
e-commerce
b2b
non-profit
corporate
publishing
DOELSTELLING:
                                      BEREIKEN NIEUWE DOELGROEP




                                             OVERTUIGEN
PRESTATIE




                           BELONING
            VOORUITGANG                        NIEUWE
                             DOEL            GEBRUIKERS
             COMPETITIE
                            STATUS            WEBSITE


                            DOEL
SOCIAAL




              RELATIES                        DELING
                           SOCIAL
            SAMENWERKING                   AANBEVELINGEN
                           STATUS
AFLEIDING




             ONTDEKKEN
                            DOEL
             ROLLENSPEL                    DELEN ERVARING
                            TIJD
            CUSTOMISATIE
succes!

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Spelelementen in de online praktijk (Bart ter Steege) - Klantevent 2011