How Important is Quality to You? It can be difficult for everyone, business owners and consumers, to make ends meet. As a consumer, we want to spend as little as possible but also want to get the best possible product or service of the highest quality we are looking to purchase. Unfortunately, this isn’t often possible. Business owners want to deliver quality products and services, but quality costs. So what is the small business owner to do when it comes to putting a price tag on his/her brand? It might be tempting to lower your prices so that you don’t lose customers to your under-priced competitors. However, in doing so, you are also undermining the quality of your business offerings. If you pride yourself on the quality and value of your brand, you will more than likely find yourself spending the time you normally would on adhering to your high standards. This means you will could end up in the long run losing money as your time is money. How many times have you bought something because it was a “great deal” and found that it either breaks or needs to be replaced by a higher-end product? Or how often have you hired the neighbor’s son to paint your house (he did a great job painting his garage!) only to find yourself having to hire a professional to make your living room NOT look like a garage. Remember, you get what you pay for…

2. AS A CONSUMER
WE WANT TO SPEND
AS LITTLE AS
POSSIBLE
FOR THE
HIGHEST
QUALITY
PRODUCT OR
SERVICE

3. UNFORTUNATELY
This isn’t often
possible!
YOU DON’T
WANT TO
undermine the
quality of your
business offering.
BUSINESS
OWNERS
want to deliver
quality products
and services,
BUT QUALITY
COSTS!
So, what can you
do to put a price
tag on your
brand?

4. BALANCING ACT
IF YOU PRIDE YOURSELF
On the quality and value
of your brand, you might
find yourself spending
your time to adhere to
your high standards.
HOWEVER…
You could end up
losing money as your
time is money.
LUCKILY, many
customers appreciate
the time you spend!

5. WHAT’S THE ANSWER? APPEAL TO
PRICE
SHOPPERS
ONLY?
IT’S YOUR
CHOICE
MAINTAIN
QUALITY?

6. There are some potential customers
who shop by price only! If you are
looking for volume of sales, you will
need to price your offerings lower than
your competitors.

7. However, eventually, quality will matter.
Why and how?

8. HOW MANY TIMES…
have you bought
something
because it was a
“great deal”
and found
that it either
breaks or has
to be replaced
by a higher-
end product?

9. OR HOW OFTEN…
Have you hired
the neighbor’s
son
to paint your
house (he did a
great job
painting his
garage)
only to find
yourself
having to hire
a professional
painter to
make your
room
NOT look like
a garage?

10. REMEMBER…. You get what you pay for!
Your customers will remember!

11. BEST IDEA
QUANTITY?
QUALITY?
BALANCE
BOTH?
WHAT WILL YOU CHOOSE?

12. BROUGHT TO YOU BY
NewHorizons123.com
info@newhorizons123.com
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