2015 International Sourcing Expo Australia Post Show Report 231215

16 - 18 NOVEMBER 2015
Melbourne Convention &
Exhibition Centre
Apparel. Accessories. Textiles.
Organised bySeminar SponsorEvent Partners
TRADE
VISITORS
ONLY
Post Show
Report 2015
Participating Countries:
India, China, Bangladesh, Pakistan, Hong Kong, Taiwan, Indonesia, Fiji,
Vietnam, South Africa, USA, France and Australia.
International Sourcing Expo Australia
16 - 18 November 2015
Exhibition Centre
Co-Located with
www.internationalsourcingexpo.com

Co-Located with
Post Show Report 2015 Post Show Report 2015
Enquiries
Julie Holt
Exhibition Director
M: +61 (0) 449 148 886
T: +61 (0) 2 8040 5037
E: julie.holt@intexpogroup.com
www.internationalsourcingexpo.com Enquiries
Julie Holt
Exhibition Director
M: +61 (0) 449 148 886
T: +61 (0) 2 8040 5037
16-18 November 2015
Exhibition Centre
16-18 November 2015
Exhibition Centre
Page 2 Page 3
16 - 18 NOVEMBER 2015
Exhibition Centre
16 - 18 NOVEMBER 2015
Exhibition Centre
International Sourcing Expo Australia
Exhibition Centre
Victoria, Australia
Mon 16 November 2015 10:00 - 17:00
Tues 17 November 2015 10:00 - 17:00
Wed 18 November 2015 10:00 - 16:00
Bays 10-12
Gross Floor Space 4,500 m2
China Clothing & Textiles Expo
Bays 13 - 16
Gross Floor Space 6,000 m2
Event
Overview.
The International Sourcing Expo Australia
provided an outstanding platform for
businesses to connect and transact in a
face to face environment. Delivering the
broadest array of products and ranges
from manufacturers and suppliers of
apparel, textiles and accessories across
multiple categories, this is Australia’s
largest and most comprehensive event
of it’s kind.
Co located with the China Clothing & Textiles Expo,
the event showcased 466 companies representing
12 countries. It attracted an audience of high quality
decision makers from industry including manufacturers,
importers, agents, wholesalers, distributors and
retailers of all sizes. The business being written on
stands was obvious both at the event and through our
post event feedback.
We are excited about the
next event to be held from
15 – 17 November 2016 at
the Melbourne Convention &
Exhibition Centre. We can’t
wait to share the opportunity
with you to build and
grow your business in the
Australian market.
Participating International Trade
Bodies & Partners
Federation of Indian Export Organisations
Handloom Export Promotion Council (India)
Apparel Export Promotion Council (India)
Khadi and Village Industries Commission (India)
Textile Clothing and Footwear Council (Fiji)
Export Promotion Bureau (Bangladesh)
Trade Development Authority of Pakistan
Ministry of Industry Republic of Indonesia
Indonesia Trade Promotion Center
Vietnam Trade Office
South African Trade Commission
Alibaba.com
Council of Textile and Fashion Industries
Association of Australia
Watch our
event video
today
Click here
Event
Overview.
Visitation & Trade Analysis
Entry to the event was restricted
to trade only. Visitors qualified for
entry if they worked in the fashion,
clothing, textiles, accessories,
footwear or related industries.
Educational institutions were
also entitled to attend however
students are not included in the
attendance figures, only the
educators themselves.
Total Number of
Unique Visitors
2206
Total Number
of Visits
2790
87Agency
451Distributor/Wholesaler
50Education
31Government/Peak Body
319Importer
284Manufacturer
13Media
97Retail Chain/
Department Store
22Retail Franchise
289Retail Independent
401Retail Online
142Retailer
20Other Trade
Nature of Business
Representation from all
elements of the sourcing
value chain ensured a
comprehensive platform
for networking and trade.

Enquiries
Julie Holt
Exhibition Director
M: +61 (0) 449 148 886
T: +61 (0) 2 8040 5037
Julie Holt
Exhibition Director
M: +61 (0) 449 148 886
T: +61 (0) 2 8040 5037
16-18 November 2015
Exhibition Centre
16-18 November 2015
Exhibition Centre
Page 4 Page 5
16 - 18 NOVEMBER 2015
Exhibition Centre
16 - 18 NOVEMBER 2015
Exhibition Centre
A & F Sourcing Solutions Australia
A Knitconcept (Asia) Limited Hong Kong
A.G. Enterprises (since 1990) India
A.N.G. Exports India
Aarbur (Grass Route) India
ABC Footwear Ind. Ltd Bangladesh
Abhivyakti Fashions Pvt Ltd India
Able Crown Trading Limited Hong Kong
Accessorize India India
Affordable Exports Pvt Ltd India
Aidangus & Co Australia
Ajanta Export House India
Alibaba.com Hong Kong Limited Hong Kong
Allure Exports Pvt Ltd India
Anjali Exports India
Anupam International India
Apsara Silks India
Arancia Fashion India
Ascent Textiles India
Ashok International India
Ausmangrove Trading Pty Ltd Australia
Azlon Arts India
Bailijia Industrial Limited Hong Kong
Banaras House Exports India
Bhalla Sports Pvt Ltd India
Bharat Tissus India
Bhis Apparels Limited Bangladesh
Celestial India India
China Sourcing Information Center China
Council of Textile & Fashion Industries
of Australia (TFIA)
Australia
Cute Dress Industry Bangladesh
Czarina Australia
Dinesh Apparels, India India
DKK Exports India
Dynamic Designs Inc. India
East West Traders India
Essential Clothing Limited Bangladesh
Estocorp (India) Pvt Ltd India
Export Promotion Bureau Bangladesh
Fabrica Knit Composite Ltd Bangladesh
Fair and Fashion Bangladesh
Fakir Apparels Ltd Bangladesh
Fashion Café BD Bangladesh
Fashion Equipped Australia
Fashion Images Overseas India
Fashionite India
Federation of Indian Export
Organisations
India
Feelings Fashion India Pvt Ltd India
Fine Apparels India
Flamingo Designs Pvt Ltd India
Flying Yang Australia
Fujian Foreign Trade Talent Service
Center Limited
Hong Kong
Fusion Clothing Company India
Garment and Product Solutions Australia
Gomathy International India
Groves International India
Hades Sport International Co., Ltd Taiwan
Hanuman Weaving India
Hengjia Trade Co., Limited Hong Kong
High Street Fashions Ltd India
HK Forward Int’l Trade Co., Limited Hong Kong
Home Fashions India
Hong Kong Huashen Silk Imp. &
Exp. Co., Ltd
Hong Kong
Hong Kong Sihy Imp.& Exp.Co., Ltd Hong Kong
Hong Kong Leadsun Corporation Hong Kong
Indigoline Limited Hong Kong
Indonesia Trade Attache Canberra /
ITPC Sydney
Australia
Indus Apparel (Pvt) Ltd Bangladesh
Innovative Sourcing Group Australia
J.K. International(I) India
Jinse International Trade Co., Ltd Hong Kong
K.U.M. Connection India
Kems Fashions Ltd Bangladesh
Khaja Attires Ltd Bangladesh
Knioven Industry Co., Ltd Hong kong
Kohinoor Mills Limited Pakistan
L & C Global Corporation USA
Lifestyle Wears Australia
Lordz Sports India
Magic Clothing Ltd Hong Kong
Maliks Company India
Meta Fashions Ltd Hong Kong
Metro Fabrics India
Minheng Apparel Limited Hong Kong
Ministry of Industry Republic
of Indonesia
Indonesia
N.C John & Sons (P) Ltd India
Nadeem Leatherware Exports India
Nafees Fashionz India
Nishat Mills Ltd Pakistan
Nivedita-Swarup India
NKS Australia Pty Ltd Australia
Northmore Pty Ltd Australia
NRN Knitting & Garments Ltd Bangladesh
Ocean De Fashion India
One to One India
Pacific Garments Pvt Ltd India
Parvati Fashion India
Picture Finders Ltd / Bluyonda Image Hong Kong
Pioneer Knitwears (BD) Ltd Bangladesh
Pranav International Knitwear India
Pratham Style India
Raymond Ltd India
RGR Sweater Ltd Bangladesh
RNR International India
Rupa Knitwear (Pvt) Ltd Bangladesh
S.R Overseas India
Sadaqat Limited Pakistan
Sanjeeta Fashions India
Santos (H.K) Trading Co Hong Kong
SAS Exports India
Shah Originals India
Shayan-the Bedding Company India
Sheraton Apparels India
Shirts International India
Shiv Export India
Shreekrishna Dyeing & Printing Works India
Sky Team Int Asia Ltd Hong Kong
Skywell International Limited France
South Africa Trade Office South Africa
Starla Group Pakistan
Suraj Tradelink Pvt Ltd India
TCF Council of Fiji Fiji Islands
Team Krian India
Texworld India
The Choice Fashions Pvt Ltd India
The Design Edge Australia
The Handloom Export Promotion
Council
India
The Kerala State Coir Corporation Ltd India
Timesfibrefill Private Limited India
Toads Printing Ltd Bangladesh
Towellers Limited Pakistan
Trade Development Authority
of Pakistan
Pakistan
Tribal Earth Sounds (I) Pvt Ltd India
Umang Exports India
Vietnam Trade Office in Australia Vietnam
VS Apparels Private Limited India
Wadhsons (HK) Ltd Hong Kong
Weave 'n' Prints India
Wega Stylewise (Pvt) Ltd Bangladesh
Wembley Sports Pakistan
Worth Sports Pakistan
Exhibitor Attendance
153 exhibitors participated in
the 2015 expo. The co-located
CCCT expo featured an
additional 313 exhibitors.
Exhibitor
Profile. Womenswear
Intimate Apparel/
Sleepwear
Menswear
Workwear & Uniforms
Jewellery
Childrens & Infantwear
Service Provider
Scarves/Hosiery/Gloves
Trims & Components
Footwear
Plus Size
Handicrafts
Fabric & Textiles/
Home Textiles
Resort & Swimwear
Outerwear
60
26
Handbags/Wallets/
Travel Goods 20
Active/Sportswear
& Goods 47
31
43
56
87
17
13
12
12
9
8
8
7
6
What was on Show
Buyers discovered new
ranges representing over
20 categories on the Expo
floor, delivering more
options than any other
event in Australia.

Enquiries
Julie Holt
Exhibition Director
M: +61 (0) 449 148 886
T: +61 (0) 2 8040 5037
Julie Holt
Exhibition Director
M: +61 (0) 449 148 886
T: +61 (0) 2 8040 5037
16-18 November 2015
Exhibition Centre
16-18 November 2015
Exhibition Centre
Page 6 Page 7
16 - 18 NOVEMBER 2015
Exhibition Centre
16 - 18 NOVEMBER 2015
Exhibition Centre
Attendance
Profile.
Decision Making
Authority
Make Recommendations
28.8%
Final Decision
71.2%
Decision Makers
Buyers with direct decision
making authority attended
the event and were able
to make immediate
purchasing decisions on
the Expo floor.
3%Other
2%Merchandise Manager
3%Store/Group Buyer
7%Sales/Marketing
8%Product Development/
Planning
11%Designer
12%Manager
54%Owner/Director
Geographic Breakdown
International
Albania Australia Bangladesh China
GermanyFiji Hong Kong India Italy Korea South
Malaysia Mauritius New Zealand Pakistan Singapore Sri Lanka
United States VietnamSwitzerland United Kingdom
Victoria
Rest of Australia
International Attendance
Attendance
Profile.
Victoria
73%
Rest of Australia
23%
International
4%

Enquiries
Julie Holt
Exhibition Director
M: +61 (0) 449 148 886
T: +61 (0) 2 8040 5037
Julie Holt
Exhibition Director
M: +61 (0) 449 148 886
T: +61 (0) 2 8040 5037
16-18 November 2015
Exhibition Centre
16-18 November 2015
Exhibition Centre
Page 8 Page 9
16 - 18 NOVEMBER 2015
Exhibition Centre
16 - 18 NOVEMBER 2015
Exhibition Centre
Visitors were buying for
both Spring/Summer and
Autumn/Winter ranges78%
Visitors discovered
new Suppliers/Ranges81%
Visitors plan to
attend in 201687%
Purchasing Authority
Visitors Primary
Reason for Attending
Buyers were looking for
new manufacturers and
suppliers. With 87% of
2015 attendees indicating
they will re-attend in
2016, we believe the
show delivered on this
expectation.
Find new products & ranges
Find new manufacturers
& suppliers
Compare production costs
Research trends
Network with existing suppliers
Attend the seminar series
Learn how to grow my offshore
capability and business activity
Less than $10,000
42.1%
More than $10,000
47.9%
Key Trade Visitors
in Attendance
Below is a representative
sample of the trade visitors in
attendance at the 2015 expo.
Visitor Interest
Categories
Buyers are looking
for a broad range
of categories when
attending the Expo.
* Note that respondents
chose multiple categories.
280Footwear
403Jewellery
421Activewear
427Childrens/Infantwear
171Intimate Apparel
508Handbags/Wallets/Travel Goods
545Menswear
421Scarves/Hosiery/Eyewear
233Outerwear
834Fabric & Textiles
153Plus Size
221Functional/Special Purpose
239Resort & Swimwear
351Home Textiles
964Womenswear
262Trims & Components
299Workwear & Uniforms
366Sportswear & Goods
Attendance
Profile.
Attendance
Profile.

Enquiries
Julie Holt
Exhibition Director
M: +61 (0) 449 148 886
T: +61 (0) 2 8040 5037
Julie Holt
Exhibition Director
M: +61 (0) 449 148 886
T: +61 (0) 2 8040 5037
16-18 November 2015
Exhibition Centre
16-18 November 2015
Exhibition Centre
Page 10 Page 11
16 - 18 NOVEMBER 2015
Exhibition Centre
16 - 18 NOVEMBER 2015
Exhibition Centre
Official Opening.
Industry representatives
from Governments and peak
bodies both within Australia
and from our international
partners attended a formal
Expo opening on the first
morning of the event.
Watch our
event video
today
Click here
Seminar 1 - 11:00am - 11:45am
Industry Support for Australian Business
Kiri Delly, CEO, Council of Textile and Fashion Industries of Australia
TFIA outlined industry programs available, as well as export and mentoring
initiatives to help businesses succeed in a globally competitive market.
The session included a profile of TFIA’s innovative resource, the Fashion &
Textile Hub.
Seminar 2 - 12:15pm - 1:00pm
Starting Out: Sourcing Basics
Mike Bellamy, Director, China Sourcing Information Center
This crash course was suitable for both new importers and those who wanted
a refresher course. Attendees learned about 9 essential sourcing subjects
including how to find and evaluate new suppliers, tips on negotiating, quality
control, protecting your intellectual property, logistics guidance as well as
dispute resolution.
Seminar 3 - 1:30pm - 2:15pm
Hot Topics in Sourcing 2015-2016
Mike Bellamy, Director, China Sourcing Information Center (Moderator),
Kirri-Mae Sampson, Project Manager, Council of Textile and Fashion
Industries of Australia (TFIA), Elizabeth Formosa, Founder, Fashion
Equipped, Rajni Sharma, Merchandise Planner, David Jones, and Founder,
A&F Sourcing Solutions
The expert panel discussed topical issues including the increasing power and
opportunity of e-commerce, ethical sourcing, quality management and risk,
free trade agreements and the current state of IP protection.
Learn how your business can succeed with online trading
Mr. Trevor Beuth, Managing Director, Kelly and Windsor Australia Pty Ltd
These direct case studies from businesses presented their success and
experience with online trading and how they are growing their business with
smart trading techniques. Start ups launching their businesses through to
established companies wanting to grow their online retailing benefited
from attending.
MONDAY 16 NOVEMBER 2015
Seminar 5 - 10:30am - 11:15am
Thinking global? Growing e-commerce opportunities for
Australian businesses
Mr Michael Mang, Head of International Marketing and Business Development,
APAC & MENA, Alibaba.com (Moderator), Mr Benjamin Sun, Director, Think China,
Mr John de Bree, Managing Director, Capify
Alibaba.com presented current trends along with outlining opportunities for
e-commerce for the Australian market in the international trading environment.
Seminar 6 - 11:45am - 12:30pm
Sourcing Quality for Competitive Advantage
Adam Lloyd, General Manager Product, Jeanswest
Adam discussed the approach, issues and benefits of sourcing global best-in-class
suppliers in the manufacture of a new womens jeans line as a point of competitive
advantage.
Contracts & Purchase Orders: How to make them work for you!
Building on earlier sessions, Mike took a deep look into how to set up an effective
contract with your Asian suppliers. He will draw on case studies and share practical
resources to help manage the process.
Importing Fundamentals
Tim Wallis, Program Manager – Marketing, International Trade and Logistics,
RMIT University
This session helped emerging importers to understand the fundamentals of
importing including regulatory compliance, import documentation, customs duties
and taxes, as well as pricing, payment, product labelling and shipment methods.
Tim’s presentation included checklists and examples to help companies understand
how best to structure their import transactions and minimise risk.
7 Practical Tips for Starting your Sourcing Journey Online
Mr Michael Mang, Head of International Marketing and Business Development,
APAC & MENA, Alibaba.com
This session revealed some of the latest and most effective tools for online sourcing
as well as present valuable techniques to research and verify a supplier’s capabilities
and credentials.
TUESDAY 17 NOVEMBER 2015
Seminar 10 - 11:00am - 11:45am
Starting Out: Sourcing Basics (Repeat)
This crash course was suitable for both new importers and those who wanted a
refresher course. Attendees learned about 9 essential sourcing subjects including how
to find and evaluate new suppliers, tips on negotiating, quality control, protecting
your intellectual property, logistics guidance as well as dispute resolution.
Seminar 11 - 12:30pm - 1:15pm
Top 10 Tips for Sourcing Success
Based on almost 20 years living in China as the owner of a sourcing agency, Mike
shared 10 of the most important lessons he has learned along the way. Attendees
learnt how to fast-track their sourcing and avoid common pitfalls.
WEDNESDAY 18 NOVEMBER 2015
Seminar Program.
The 11 part seminar series
presented by Australian and
international experts drew
almost 2000 attendees
across the 3 day event. This
important value add for the
event provides a platform
for the presentation and
discussion of topical issues
for the industry.

Enquiries
Julie Holt
Exhibition Director
M: +61 (0) 449 148 886
T: +61 (0) 2 8040 5037
Julie Holt
Exhibition Director
M: +61 (0) 449 148 886
T: +61 (0) 2 8040 5037
16-18 November 2015
Exhibition Centre
16-18 November 2015
Exhibition Centre
Page 12 Page 13
16 - 18 NOVEMBER 2015
Exhibition Centre
16 - 18 NOVEMBER 2015
Exhibition Centre
Fashion Equipped, Australia
Exceeded expectations with
a major demand. The
exhibition has been a great
way to access and penetrate
our target market.
Wadhsons, Hong Kong
We are first time exhibitors at the
show, and pleasantly surprised with
our expectations exceeded.
Organisation is very good.
Vietnam Trade Office, Australia
Very successful show. Good
organisation. More visitors
and therefore more
prospects, positive feedback
from buyers.
Indus Apparel, Bangladesh
We are happy with the result.
A large numbers of retailers
and wholesalers visited.
Home Fashions, India
It is really a great show and we found
very good contacts and would be
coming next year definitely. Very good
managed show

Enquiries
Julie Holt
Exhibition Director
M: +61 (0) 449 148 886
T: +61 (0) 2 8040 5037
Julie Holt
Exhibition Director
M: +61 (0) 449 148 886
T: +61 (0) 2 8040 5037
16-18 November 2015
Exhibition Centre
16-18 November 2015
Exhibition Centre
Page 14 Page 15
16 - 18 NOVEMBER 2015
Exhibition Centre
16 - 18 NOVEMBER 2015
Exhibition Centre
Marketing &
Media Campaign.
Advertising
Advertisements appeared
from June 2015 onwards.
Direct Communication
126,000 emails were sent to
potential visitors targeting
businesses of all sizes
across Australia and New
Zealand. This campaign
commenced 6 weeks
prior to the event through
to immediately after it’s
completion.
Social Media
Both content and paid advertising through
Facebook and Google was added to the
campaign to draw new event followers.
Our Facebook audience increased
substantially as a result of the boosted
activities. In the final month, the campaign
delivered 63,564 page impressions with
active engagement from 2,790 people.
Marketing &
Media Campaign.
Multi Channel Strategy
A comprehensive marketing and
promotion campaign took place
in the months leading up to the
International Sourcing Expo 2015.
This included email marketing,
direct mail, telemarketing, social
media, print and online advertising
in both trade and consumer media.
Working across multiple platforms
was essential as our attendee
feedback indicated that the method
by which visitors heard about the
event varied considerably.
How visitors heard about the Expo
Email from Organiser 20%
19%
15%
12%
12%
10%
4%
6%
1.5%
Word of Mouth/Colleague
Direct Mail from Organiser
From an Exhibitor/Sponsor
Google/Online Search
Advertisement in
Magazine/Newspaper
Social Media
From an Industry Association
Other
Reach
3,221,375
Facebook page
impressions
63,564 with active
engagement from
2,790 people.
Ad Spend
Equivalency
$103,547

Mark Your
Diary 2016
International Sourcing Expo Australia 2016
Tuesday 15 - Thursday 17 November 2016
Melbourne Convention & Exhibition Centre
16 - 18 NOVEMBER 2015
Exhibition Centre
ABN: 46 603 264 919
Level 7, 10 Help Street
Chatswood, NSW, 2067, Australia
T. +61 (0) 2 8040 5037
F. +61 (0) 2 9411 3889
E. info@intexpogroup.com
www.intexpogroup.com
Organised By
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2015 International Sourcing Expo Australia Post Show Report 231215

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