In Digital Marketing Today, we emphasize students that personal branding is of utmost importance, and thus we dedicate a lecture to resume development. In class we touch on formatting, vocabulary, and various scenarios that would make one stand out to a recruiter. Along with resume building, we also talked on interviews as well as cover letters.

1. Resume Workshop
Lecture #4: Resume Drafting & Job Hunt
UGBA 198 - Spring 2018
University of California, Berkeley
Julian Gamboa-Ramos

2. What Is A Resume?

3. ● A biographical summary of a person's career.
○ Versions: Portfolios, +cover letter, CVs
● AKA: Curriculum Vitae, but in reality are shorter.
○ CVs include a summary, objective.
● McCombs Resume Format
○ Two versions: .doc and .pdf
What Is A Resume?

4. McCombs Resume Format
Will be made available on
bCourses under Files.
Formatting
Following: Customization

5. ○ Solely contact information for recruiter.
■ Similar to LinkedIn card.
■ Location | e-mail | phone number
● Only place to hyperlink past work.
Header

6. ● Full (formal) name of your university
○ No abbreviations (Avoid: UC Berkeley, Cal, UCB)
● Include:
○ Start and expected graduation date
○ Community College (Transfers)
○ Major (Declared or Intended)
○ GPA: Depends on both employer and GPA itself.
Education

7. ● QUANTIFY (to some extent)
○ Metrics are great to see, but moderate between
adjectives and numbers.
● How did you benefit your workplace? What new activities
did you introduce to the role? What idea do you want to
leave the recruited with?
● Start with verb! Denote action in your experience.
Experience

8. ● “What are you involved with on campus?”
○ Connect with your recruiter: archery, dance clubs, etc.
● Here, volunteer and community service.
○ “Impact on other’s way of life?”
○ The Berkeley Project | berkeleyproject.org
● Certifications?
Leadership Activities

9. ● Key word: Porfolios
○ Presentation of your work in any career position
○ Less general than experience: case studies
○ AKA: Your own special assignment.
■ Metrics derived from specific action.
Projects

10. ● “On a personal level”
○ What do you do on your free-time? Hobbies.
○ “Do you fit in with our company culture?”
○ Get a fun-fact across: rubik’s cube solving
○ “What, outside your field, can we trust you with?”
Skills and Interests

11. www.company.com/about
● Does your wording = knowledge of the company?
○ Read on company culture and mission statements.
○ Social media: @companyjobs @companylife
● Allude to the job description and required skill sets.
● Different perspectives of the same job responsibilities.
○ Example: marketing vs production
Tailored To Employer

12. Marissa Mayer - Yahoo CEO

13. Update Resume Versions

17. Gmail - Latest

18. ● How to make a resume for marketing companies, is there
a difference?
● What makes a glowing resume that sets you apart from
other applicants? How do we stand out?
● Is it relevant to still put technical skills, such as Proficient
in Words, Excel, InDesign, etc. on the resume?
bCourses FAQ

19. ● How do I include my LinkedIn presence on my resume?
Should I mention articles I've written in my resume?
● How often should I get in touch with my references to
remind them to rep me when they get a call from a
potential recruiter? And how best to go about that without
being awkward?
● What keywords should I use to maximize my resume
score in corporate databases? Does marketing have
specific keywords?
Past FAQ

20. Job Searching

21. Handshake | Career Center

22. LinkedIn Job Search

23. Web Page Applications