Copy of DirecTV - Email Calendar 2012

1/2/2012 Upgrade Marketing Joanna Rodriguez 2012 PNP Email notification
12/16, 1/2, 1/9,
1/16, 2/2
Price Increase takes affect Feb 9, 2012. Paperless Bill Notification (email and direct mail)– Customers who do not receive a paper billing
statement from DIRECTV and for who a valid email address is on file will receive a notfication of the 2012 changes via email. This communication
method include customers on interrated billing and those receiving their monthly statement via e-bill (sample from last year attached).
Copy of DirecTV - Email Calendar 2012 - January 2012
Price Increase
takes affect Feb 9,
2012. Paperless Bill 2012 PNP Email notification will provide copy Price Increase url link will provide copy will provide copy Solo email only
100,000 N/A N/A 12/27/2011 1/2/2012 1/2/2012
1/3/2012 PPV Cinema Tressa Shaver Contagion 1/3/2011 Drive online buys for Contagion
On air tactics,
direct mail
Customers who have purchased
Customers who enjoy action/adventure Free 10 minute preview
Watch Contagion
28 days before you
can get it from
Netflix and Redbox Contagion approved key art
SD - Text to Order Messaging
HD - Text to order messaging
HD DVR - Instant access to the hottest new releases! Go to Channel 1100
HD DVR CONNECTED - Over 7,000 Shows and Movies at no additional cost. Legal:
with qualifying packages Order Online Record tbd Warner Studio site (please see ftp list from T Shaver) tbd Solo email only
868,773 3 1 12/28/2011 1/3/2012 1/3/2012
CH201112239009DTV.Contagion_EM
1/3/2012 PPV Cinema Tressa Shaver I Don't Know How She Does It 1/3/2011 Drive online buys of I Don't Know How She Does It
on air and direct
mail
Customers sho have purchased DIRECTV Cinema in the past
Customers who have purchased comedies in the past No Offer Approved images from Starz
HD - Text to Order Messaging
with qualifying packages Order Online Record tbd Images to be uploaded to Cheetahmail ftp tbd Solo email only
500,000 4 2 12/28/2011 1/3/2012 1/3/2012
CH201112289009DTV.IDontKnowHowSheDoesIt_EM
1/3/2012 PPV Cinema Tressa Shaver Shark Night 1/3/2011 Drive Online buys of Shark Night
On air and direct
mail
Customers who have purchased Cinema in the past
Customers who have purchased Thrillers/Horror in the past Also available in 3D
Approved images of Shark Night
Also availabel in 3D bug
with qualifying packages Order online Record tbd Artwork to be uploaded to Cheetahmail ftp tbd Solo email only
500,000 5 3 12/28/2011 1/3/2012 1/3/2012
CH201112299009DTV.Shark_Night_EM
1/4/2012 Newsletter Kerim Agalar News & Offers Newsletter 5,000,000 N/A N/A Automatic 1/4/2012 N/A
1/4/2012 Customer Experience Karla Sustaita / Dan Ferguson HDUI Launch (Touch 3 - New Creative)
11/1/2011 - Q1
2012
A new HD UI will launch beginning Q4 2011 and potentially continue rolling out nation wide through Q1 2012. We would like to develop an email
campaign (2-3 emails) that will help prepare customers for the new UI as well as mitigate call volume into our customer care call centers by
addressing the most common questions about the new UI. No
All customers who have a valid email address and have at least one HD receiver (with the
exception of the H20) and/or one HD DVR. NA
Feature: New Look/Poster Art Benefit: Layout is easier to navigate and the new poster configurations makes it so easy to locate the content and movies I want to watch.
Feature: Speed. Benefit: It is so much faster to navigate through the guide, now I can spend more time watching television instead of looking for things to watch.
Feature: HD Resolution Benefit: the interface is crisper and easier to read making the overall experience better and more premium.
Feature: Recommendations/Search and Discovery engine Benefit: the experience of search and discovery is so much easier and enjoyable now that there are new icons that are intuitive and straight forward. I always have
something to watch and the content is relevant to my viewing preferences.
Clearly explain why the new UI is only appearing in HD receivers (it is a benefit of our HD hardware) since some of our customers will have mixed UI experience (approx. 5.7M households will have a mixed UI; mixed UI meaning
some of their TVs will stay with the current UI while their TVs connected to an HD/HRx receiver will have the new UI).
Overall we have to capture why a current customer's life is going to be better because of this new guide.
Increase
awareness
Explore dotcom for
additional
information
directv.
com/newHD
https://rcpt.yousendit.com/1232750894/34fa62edb347317c08dc9af070a9a2fe
https://rcpt.yousendit.com/1232752514/0d14df3ff9143053ca66a55cb52a771e TBD Both 644395 N/A N/A 12/22/2011 1/4/2012 1/4/2012 CH201112224216DTV.HDUI_National_Rollout_0104_EM
11/1/2011 - Q1
2012
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com/newHD
11/1/2011 - Q1
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com/newHD
1/5/2012 Upgrade Marketing Joanna Rodriguez Showtime Free Trial 1/6-1/8 1/6-1/8
Showtime will hold a Free Trial January 6 – 8, 2012. Showtime channels 545 through 558 – including HD will be open to all DIRECTV residential
customers. The Free Trial will start on Friday, January 6th at 6:00 AM EST and end Monday, January 9th at 6:00 AM EST. All marketing
materials will advertise the Free Trial from January 6-8, 2012.
DIRECTV
Marketing Tactics:
The following
tactics will be used
to market the Free
Trial to DIRECTV
customers:
-On-air: Cross-channel
spots
•Online:
oHome Page
Banner ad
DIRECTV News
content
oShowtime
Landing page
oPREMIUMS
Landing page
oJanuary customer
e-newsletter
oFacebook/Twitter
mention
•Guide banner –
Run dates 1/6-1/8
oPlacement on
channel 245
oNavigate to 545
•Print
oAccess DIRECTV
ad – January Issue
•Bill Newsletter
oJanuary issue
oBill Message
-Call Centers: On-hold
message
Exclude Showtime subs:
3 Versions:
- HD Connected customers
-HD Not connected
-SD customers Free Trial
Showtime Unlimited Free Trial!
Tune-in Jan 6-8 chls 545-558.
Bold original series, hit movies, and sports.
Order now at directv.com/showtime
Promotional Titles:
We are pleased to announce Showtime’s Original Series linear premiere dates along with Showtime On Demand early premiere dates. Also listed below are the details for the January Free Trial for linear and Free On Demand.
Sunday, January 8, 2012
•Shameless Season 2 Premiere at 9PM ET/PT
oShowtime ON DEMAND: Early premiere Friday, January 6
•House of Lies Premiere at 10PM ET/PT
oSHOWTIME ON DEMAND: Early premiere Friday, January 6
•Californication Season 5 Premiere at 10:30PM ET/PT
oSHOWTIME ON DEMAND: Early premiere Friday, January 6
The Showtime Jan Free Trial is divided into 2 parts. Linear and Free On Demand:
Timing: Friday, January 6 – Sunday, January 8
Linear: includes all Showtime Unlimited channels
PROGRAMMING HIGHLIGHTS*:
Original Series Premieres:
•Shameless: Season 2 Premiere
•House Of Lies: New Series Premiere
•Californication: Season 5 Premiere
Theatricals:
•The King’s Speech
•Blue Valentine
Exclude Showtime subs:
3 Versions:
- HD Connected customers
-HD Not connected
-SD customers
Showtime
Unlimited Free
Trial!
Tune-in Jan 6-8
chls 545-558.
directv.
com/showtime
Showtime ->Sameless - Season 2 Key Art Revised 11-10-11
and
Showtime -> 2012 Showtime Promotable Titles -> Jan 2012 no legal Both
2,828,161 2 2 12/29/2011 1/5/2012 1/6 - 1/8
CH201112291000DTV.Showtime_Free_Trial_HDDVR_CONNECTED_EM_appr
CH201112291000DTV.Showtime_Free_Trial_HD_HDDVR_UNCONNECTED_EM_appr
CH201112291000DTV.Showtime_Free_Trial_SD_DVR_EM_appr
1/5/2012 PPV Events Jeff Ton TNA Wrestling: Genesis 1/8/2012 Drive PPV buys + revenue for TNA's kickoff PPV event. No Former TNA purchasers + recent WWE purchasers.
TNA: Genesis
Sunday, January 8, 2012
8PM ET | 5PM PT
Ch 121 HD | Ch 122
$44.95 HD | $34.95
At the dawn of a new year, new contenders will rise to the ultimate heights. Witness the birth of a new day, where nothing is beyond their reach. Booby Roode, Jeff Hardy, James Storm, Kurt Angle, Velvet Sky Gail Kim and all of
your favorite stars – what will the new year bring for these competitors? TNA Wrestling and Direct Auto Insurance Present Genesis Live! Sunday January 8th on DIRECTV Pay Per View. *Card subject to change. SD, HD, Spanish-language
Order Online /
Order Now
New! Order on
Your Mobile
Phone. Text
"EVENT" to
223333.
Or Call 1-800-531-
5000 to order.
directv.com/events
and HD/SD pages.
tnamedianow.com
User: jton@directv.com
Password: Directv23
TNA, TOTAL NONSTOP ACTION, other TNA indicia, and all talent names, images, likenesses, slogans, logos and trademarks used on or in this product are the property of TNA Entertainment, LLC and may not be used without the prior written consent of TNA Entertainment, LLC. Wrestlers subject to change. © 2011 TNA Entertainment, LLC. All
rights reserved. Both
248,836 1 1 12/29/2011 1/5/2012 1/8/2012
CH201112296239DTV.TNA_Wrestling_HD_EM_appr
CH201112296239DTV.TNA_Wrestling_SD_EM_appr
11/1/2011 - Q1
2012
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directv.
com/newHD
11/1/2011 - Q1
2012
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directv.
com/newHD
https://rcpt.yousendit.com/1232752514/0d14df3ff9143053ca66a55cb52a771e TBD Both 476886 N/A N/A 12/23/2011 1/5/2012 1/5/2012 CH201112234216DTV.HDUI_National_Rollout_AZ_EM
11/1/2011 - Q1
2012
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com/newHD
11/1/2011 - Q1
2012
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com/newHD
11/1/2011 - Q1
2012
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com/newHD
1/7/2012 Newsletter Marissa Montgomery Movies Newsletter Weekly email promoting hot new movies in DTV Cinema and Premium channels 4,738,384 N/A N/A Automatic 1/7/2012 N/A
11/1/2011 - Q1
2012
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com/newHD
1/9/2012 Transactional Tomiko Abe Local Launches 12/7/2011
Locals will launch in the Meridian, MS market on 12/7/11 (tentatively). There would be two targets within the Meridian market: 1) Customers who
upgrade to Out-of-Market DNS channels and then roll to Meridian Locals on 12/7/11 and 2) customers who are not subscribing to DNS channels,
who should upgrade to Meridian locals.
It would be helpful to send the email to the DNS subs BEFORE the 12/7/11 launch date, letting them know their DNS will automatically change to
Meridian locals on 12/7/11.
The email to the customers with NO DNS should receive their email AFTER the 12/7/11 launch so we can say, "Good news! Meridian Locals are
now available. Add them today!"
Direct mail will be
sent to both sets of
customers. DNS
subs will receive
their DM letter on
11/30 and no DNS
subs will receive
their DM on
12/14/11.
All subscribers in the Meridian, MS (DTV DMA 711) market broken out into two groups:
1) Local subs (Which really are the Out-of-Market subs)
and
2) No Local subs (which really are the customers with no out-of-market services) Upgrade to locals for as little as $3/month Use the same copy as the prevous Local Launch emails
Two versions:
1) Out-of-Market subs
2) No Out-of-Market subs
Call DIRECTV to
add Locals today directv.com/locals No images or logos are required for these emails
Eligibility for local channels is based on service address. Not all networks available in all markets. *Number of HD channels varies based on package selection. To access DIRECTV HD programming, a DIRECTV Slimline Dish, along with DIRECTV HD Receiver (H20, HR20 or later), HD television equipment and a qualifying programming package
are required. HD Access fee ($10/mo.) required for all other non-local channel HD programming. Receipt of DIRECTV programming is subject to the terms of the DIRECTV Customer Agreement; a copy is provided at directv.com/legal and in your first bill. ©2011 DIRECTV, Inc. DIRECTV and the Cyclone Design logo are registered trademarks of
DIRECTV, Inc. Both N/A N/A 11/30/2011 1/9/2012 1/9/2012
1/9/2012 Sports Marketing Randy Posner NHL Center Ice Half Season 1/9/2012 Drive additional subs for NHL Center Ice, focusing on the Half Season Offer.
Yes, other tactics
including cross
channel will be
utilized. Former NHL Center Ice subs and other potential CI subscribers. 4 payments of $30.95 each
Sign up now and save with the Half Season Offer
Follow your favorite teams and players and get the most NHL games available in razor sharp HD. Dynamic Order Now
Call 1-800 GET
SPORTS
www.directv.
com/nhl Onfile from Early Bird email in October Onfile from Early Bird email in October Both
147,612 2 1 1/4/2012 1/9/2012 1/9/2012
CH201201034216DTV.NHL_CI_HalfSeason_EM
12/16, 1/2, 1/9,
1/16, 2/2
Price Increase
takes affect Feb 9,
100,000 N/A N/A 1/6/2012 1/9/2012 1/9/2012
1/10/2012 PPV Cinema Tressa Shaver Moneyball 1/10/2011 Drive online buys of Moneyball
On air and direct
mail
Customers who have purchased Cinema in the past
Customers who have purchased dramas in the past No Offer Approved images from Moneyball, include Brad Pitt's name above title treatment
with qualifying packages Order online record tbd Sony ftp (please see list of studio ftps from T Shaver) Money Ball © 2011 Columbia Pictures Industries, Inc. All Rights Reserved. Solo email only
549,222 4 1 1/4/2012 1/10/2012 1/10/2012
CH201201059009DTV.Moneyball_EM
1/10/2012 PPV Cinema Tressa Shaver What's Your Number 1/10/2011 Drive online buys of What's Your Number
on air and direct
mail
Customers who have purchased CINEMA in the past
Customers who have purchased Comedies in the past Watch What's Your Number 28 days before you can get it from Netflix and Redbox Approved images from What's Your Number
with qualifying packages Order online Record tbd Please see Fox studio ftp fpr images. tbd Solo email only
428,154 5 2 1/4/2012 1/10/2012 1/10/2012
CH201201059009DTV.Whats_Your_Number_EM_appr
11/1/2011 - Q1
2012
Increase
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additional
information
directv.
com/newHD
1/11/2012 Loyalty Carlos Adams Contract Renewal (Hardware Upgrade) 12/18/2011 Drive HD buys and revenue for final WWE PPV of 2011. No Former WWE purchasers.
WWE TLC: Tables, Ladders & Chairs
Sunday, December 18, 2011
LIVE 8PM ET | 5PM PT
Ch 121 HD | 122
$54.95 HD | $44.95
(Note switch in HD channel number)
No disqualifications. No restrictions. No sympathy. Ruthless invention rules at WWE TLC: Tables, Ladders & Chairs. Don’t miss John Cena, Randy Orton, CM Punk, Alberto Del Rio, and all your favorite WWE Superstars on
Sunday, December 18 at 8pm ET/5pm PT, LIVE on DIRECTV Pay Per View. SD, HD, Spanish-language.
Order Online /
Order Now
Order By Remote
on Event Day
Or Call 1-800-531-
5000 to order. directv.com/wwe Will upload. All WWE programming, talent names, images, likenesses, slogans, wrestling moves, trademarks, logos and copyrights are the exclusive property of WWE, Inc. and its subsidiaries. All other trademarks, logos and copyrights are the property of their respective owners. © 2011 WWE, Inc. All Rights Reserved. Both Canceled Canceled N/A 1/4/2012 Canceled Canceled Canceled
1/12/2012 Customer Experience Penny Finders Australian Open Experience
1/15/2012-
1/22/21012
AUtralian Open Experience is the first of the four major grand slam tennis experiences we offer our customers at no extra charge. They can enjoy
a dedicated six cell mix plus 5 bonus channels of coverage as well as unique interactive features such as Match Guide, Results and a full Men's
and Women's draw. Starts on Sunday 1/15/2012 (as they are a day ahead of us) on channels 701-707.
Yes - there will be
an on air campaign
as well as
promotion across
all current
customer tactics. Tennis/sports fans who are current customers. Both Hd and SD customers.
FREE bonus coverage and interactive applications with the 2012 Australian Open
Experience, Jan 15th thru 22, 2012 on channels 701-707.
Dedicated Australian Open Mix Channel (701) plus 5 bonus channels of Aussie Open coverage (702-707). All in crystal clear HD plus unique interactive features such as Match Guide and dynamically updated Results. Even a full
men's and women's draw throughout the tournament. All available at NO EXTRA CHARGE SD , HD TUNE IN Channel 701-707 Jan 15- Jan 22nd
www.directv.
com/australianopen IMages available - will upload TBD Both
1,867,863 3 2 1/5/2012 1/12/2012 1/15 - 1/22
CH201201051000DTV.Australian_Open_Tennis_EM_appr
1/12/2012 PPV Events Jeff Ton UFC 142: Aldo vs. Mendes 1/14/2012 Drive PPV buys + revenue. Increase HD share vs. SD. No Former UFC buyers. Movie buyers related to mixed martial arts.
UFC 142: Aldo vs. Mendes
Saturday, January 14, 2012
10PM ET | 7PM PT
Ch 123 HD | Ch 124 | Canal 456
$54.95 HD | $44.95 | $44.95 Info in Style Guide.
SD, HD, Spanish-language.
Reach out to Fabiola Lara and Chela Martinez for Spanish translation.
Order Online /
Order Now
New! Order on
Your Mobile
Phone. Text
"EVENT" to
223333.
Order on Remote
Starting Sat Jan 14
| Call 1-800-531-
5000 to Order
directv.com/ufc
and
HD/SD/Spanish
pages.
http://extranet.ufc.tv/login/
Log-In: jton@directv.com
Password: tmobile23
Ultimate Fighting Championship®, Ultimate Fighting®, UFC®, The Ultimate Fighter®, Submission®, As Real As It Gets®, Zuffa®, The Octagon™ and the eight-sided competition mat and cage design are registered trademarks, registered service marks, trademarks, trade dress and/or service marks owned exclusively by Zuffa, LLC and licensed to
its affiliated entities and other licensees in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC, its affiliates or other respective owners. Photos courtesy of Zuffa, LLC. Ultimate Fighting Championship and UFC are registered trademarks owned by Zuffa, LLC. ©2011 Zuffa, LLC. All Rights
Reserved. Both
352,335 1 1 1/5/2012 1/12/2012 1/14/2012
CH201201059009DTV.UFC_142_EM
12/16, 1/2, 1/9,
1/16, 2/2
Price Increase
takes affect Feb 9,
100,000 N/A N/A 1/13/2012 1/16/2012 1/16/2012
11/1/2011 - Q1
2012
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com/newHD
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1/17/2012 PPV Cinema Tressa Shaver Ides of March 1/17/2011 Drive online buys of Ides of March
On air and direct
mail tactics
Customers who have purchased dramas in the past Available Same Day as DVD Approved images of Ideas of March
with qualifying packages Order Online Record tbd Please pull assets from Sony studio ftp Ides of March © 2011 Ides Film Holdings, LLC. All Rights Reserved. Solo email only
508,792 3 2 1/11/2012 1/17/2012 1/17/2012
CH201201099009DTV.Ides_of_March_EM_appr
1/17/2012 PPV Cinema Tressa Shaver Killer Elite 1/17/2011 Drive online buys of Killer Elite
on air and direct
mail
Customers who have purchased action/adventure in the past Watch Killer Elite 28 days before you can get it from Netflix and Redbox Approved images of Killer Elite
with qualifying packages Order online Record tbd Please pull images from the NBCU studio ftp Killer Elite © 2011 Open Road Films. All Rights Reserved. Solo email only
826,526 2 1 1/11/2012 1/17/2012 1/17/2012
CH201201139009DTV.Killer_Elite_EM_appr
11/1/2011 - Q1
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com/newHD
https://rcpt.yousendit.com/1232752514/0d14df3ff9143053ca66a55cb52a771e TBD Both 156260 N/A N/A 12/22/2011 1/17/2012 1/17/2012 CH201201134216DTV.HDUI_National_Rollout_0111_0117_Update_EM
11/1/2011 - Q1
2012
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com/newHD
11/1/2011 - Q1
2012
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directv.
com/newHD
11/1/2011 - Q1
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com/newHD
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1/19/2012 Newsletter Kerim Agalar Tips & Tricks Newsletter 5,090,336 N/A N/A Automatic 1/19/2012 N/A
11/1/2011 - Q1
2012
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com/newHD
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Date Business Unit Business Contact(s) Campaign Name Event Date Purpose Conjunction with
other programs Audience Main Offer Other Offer Body Content Multiple Versions or Dynamic Content 1st Call To Action 2nd CTA 3rd CTA URLs: Asset Location and File Names: Legal footer: Newsletter Piece? Additional
Information Estimate counts Weekly Priority Daily Priority Vendor Due Date Deployment Date EVENT
DATE Actual Drop File Name
1

Date Business Unit Business Contact(s) Campaign Name Event Date Purpose Conjunction with
1/23/2012 Refer a friend Ben Kneller January Refer a Friend 1/24/2012
Gain incremental referral subs by emailing select segments of our customer base. This campaign will also be testing two different targeting
strategies.
Copy of DirecTV - Email Calendar 2012 - January 2012
other programs Audience Main Offer Other Offer Body Content Multiple Versions or Dynamic Content 1st Call To Action 2nd CTA 3rd CTA URLs: Asset Location and File Names: Legal footer: Newsletter Piece? Additional
Information Estimate counts Weekly Priority Daily Priority Vendor Due Date Deployment Date EVENT
DATE Actual Drop File Name
In conjunction with
larger enterprise-wide
Referral
program.
1) Never Referred
2) Never Referred with Choice Xtra or above and HD receiver 3) Was Referred
4) Was Referred with Referral credit roll-off within the last 90 days
Referral $100/$100 offer. Both the referrer (current customer) and the new customer
receive $10 in bill credits for 10 months. We will be using the same "Silver" creative without the Reminder language that was used in the December campaign.
We will have different versions by test cell with different TFNs. The creative will be the
same for all four with the exception of changing out the TFN.
Refer your friends
to DIRECTV!
Have them call or
go online to order
Enjoy $100 in bill
credtis!
http://www.directv.
com/DTVAPP/globalC/choenetetanhtPMaagile aIFlrneoardayil .hjsaps? aasssseettsId f=roPm49 p7r0e0v4io9u#sh R:1e0f4e2rr.a7l9 email campaigns
‡REFERRAL OFFER: $100 will be in the form of bill credits. Limit 10 referrals per 12-consecutive-month period. Offer ends 2/8/12. You must provide new DIRECTV customers with your DIRECTV account number. Referred customers must sign up for service and hardware using the phone number provided and mention your DIRECTV account
number at the time of order. They must order their leased system by 2/8/12 and activate the CHOICE package ($60.99/mo.) or above, ÓPTIMO MÁS ($44.99/mo.) or above, Jadeworld or any qualifying international service bundle, which shall include the PREFERRED CHOICE programming package ($39.99/mo.), within 30 days with required
programming agreement at time of activation. You and your referred customer will each receive 10 nonrefundable/nontransferable credits of $10 each over 10 DIRECTV billing cycles, totaling $100. Allow 6 to 8 weeks after activation for credits to post to accounts. Determination of program eligibility and qualifying referrals, as well as any
exceptions, are at the sole discretion of DIRECTV. DIRECTV reserves the right to verify and adjust credits at any time prior to or following posting and redemption. May not be combined with other DIRECTV referral programs. Any balance will carry forward on your DIRECTV bill until credit is exhausted. Offer not transferable or redeemable for
cash. Account must be active and in "good standing," as determined by DIRECTV in its sole discretion, to receive credits. Commercial accounts/customers not eligible. DIRECTV reserves the sole right to modify, suspend or cancel this referral program at any time without notice. Visit directv.com/refer for more information. Programming, pricing,
terms and conditions subject to change at any time.
Pricing residential. Taxes not included. Receipt of DIRECTV programming subject to the terms of the DIRECTV Customer Agreement; copy provided at directv.com/legal and in order confirmation. ©:2011 DIRECTV, Inc. DIRECTV and the Cyclone Design logo, CHOICE and DIRECTV CINEMA are trademarks of DIRECTV, Inc. All other trademarks
and service marks are the property of their respective owners.
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To unsubscribe from all DIRECTV emails, click here or write to DIRECTV, Inc. P.O. Box 6550, Greenwood Village, CO 80155-6550.
QUESTIONS OR COMMENTS?
Replies to this email address cannot be answered. For questions/concerns, email DIRECTV Customer Care here.
©2011 DIRECTV, Inc. DIRECTV and the Cyclone Design logo are trademarks of DIRECTV, Inc. All other trademarks and service marks are the property of their respective owners.
Privacy Policy
Solo email only
300,000 5 1 1/18/2012 1/23/2012 1/24/2012
CH201201181016DTV.Customer_Referral_Jan_Never_HD_Choice.txt
CH201201181016DTV.Customer_Referral_Jan_Never_NBA_NHL.txt
CH201201181016DTV.Customer_Referral_Jan_Never_Random.txt
1/24/2012 PPV Cinema Tressa Shaver Real Steel 1/24/2011 Drive online buys of Real Steel
on air and direct
mail
Customers who have purchased action/adventure in the past Offer with Buena Vista pending
Available Same
Day as DVD Approved Real Steel image
with qualifying packages Order Online Record tbd Please pull images from Buena Vista studio ftp tbd Solo email only
1,253,873 3 1 1/18/2012 1/24/2012 1/24/2012
CH201201199009DTV.Real_Steel_EM_appr
1/24/2012 PPV Cinema Tressa Shaver 50/50 1/24/2011 Drive online buys of 50/50
on air and direct
mail
Customers who have purchased comedies in the past Available same day as DVD Approved images for 50/50
with qualifying packages Order Online Record tbd Pull images from Buena Vista site tbd Solo email only
800,260 4 2 1/19/2012 1/24/2012 1/24/2012
CH201201189009DTV.50_50_EM_appr
11/1/2011 - Q1
2012
Increase
awareness
Explore dotcom for
additional
information
directv.
com/newHD
1/25/2012 Mobile Brandon Davenport Mobile SMS Club 4,362,641 N/A N/A 1/12/2012 1/25/2012 1/25/2012
1/25/2012 Self Care Sean Kim, Kerim Agalar January Self Care Increase Self Care transactions
Part of large
initiative to
increase self care
Three versions: Customers who A) have not registered online B) have not signed up for Auto
Bill Pay C) have not signed up for paperless billing No offer Each segment will receive different messages 1,035,096 7 1 Automatic 1/25/2012 N/A CH201201151712TGB.MONTHLY_SELFCARE
11/1/2011 - Q1
2012
Increase
awareness
Explore dotcom for
additional
information
directv.
com/newHD
1/26/2012 Upgrade Marketing Joanna Rodriguez HBO Free Trial
3,000,731 2 2 1/18/2012 1/26/2012 1/27/2012
CH201201191000DTV.HBO_Free_Trial_HDDVR_CONNECTED_EM_appr
CH201201191000DTV.HBO_Free_Trial_HD_HDDVR_UNCONNECTED_EM_appr
CH201201191000DTV.HBO_Free_Trial_SD_EM_appr
1/26/2012 PPV Events Jeff Ton WWE Royal Rumble
117,540 1 1 1/19/2012 1/26/2012 1/29/2012
CH201201206239DTV.WWE_RoyalRumble_HD_EM_appr
CH201201206239DTV.WWE_RoyalRumble_SD_EM_appr
CH201201206239DTV.WWE_RoyalRumble_MAS_EM_appr
1/31/2012 PPV Cinema Tressa Shaver Drive 1/31/2011 Drive online buys of Drive
on air and direct
mail
Customers who have purchased action/adventure in the past Available same day as DVD Approved images for Drive
with qualifying packages Order online Record tbd Pull approved images from Sony studio site "Drive © 2011 FilmDistrict Distribution, LLC and Drive Film Holdings, LLC. All rights reserved." Solo email only
493,797 5 1 1/25/2012 1/31/2012 1/31/2012
CH201201249009DTV.Drive_In_Time_EM
1/31/2012 PPV Cinema Tressa Shaver In Time 1/31/2011 Drive buys of "In Time" on air, direct mail
Customers who purchase more than 3 PPV movies in 6 months (RFM High)
New customers 60-90days
Customers who enjoy action/thriller movies Watch it before you can get it on DVD Approved images for "In Time" (Fox)
Multiple versions
SD, HD, DVR
HD DVR Connected
HD DVR Unconnected Order online Record tbd Fox studio ftp tbd Solo email only
226,186 6 2 1/25/2012 1/31/2012 1/31/2012
CH201201249009DTV.Drive_In_Time_EM
2/1/2012 Sports Marketing Randy Posner ESPN Full Court Half Season 2/1/2012 To upgrade as many customers as possible to ESPN Full Court by taking advantage of the Half Season offer.
Yes, there will be
other tactcis
supporting this. Former ESPN Full Court subscribers, and anyone else who would be a target of this package. 2 payments of $41.00
Can follow same format as Half Season email.
Get the most college basketball action with ESPN FC
Get up to 30 games a week
Top players, top conference, top rivalries
From the ACC, Big East, SEC, and Big 12 Single Order Now
Call 1-800 GET
SPORTS
www.directv.
com/fullcourt Can use same creative as previous FC email (Early Bird) Same as Early Bird email Both
116,121 2 1
1/25/2012 2/1/2012
2/1/2012
2/2/2012 Social Media Chip Ross Celebrity Beach Bowl 2/4/2012
For the 2012 Beach Bowl, we want e-mails to promote social media features. We are uncertain of the exact plans but we would like to reserve
space in a solo email to go out the last week of January & a newsletter inclusion for News & Offers newsletter.
Celebrity Beach
Bowl aires on
AUDIENCE
Network and
content on
DIRECTV.com. All DIRECTV customers
Go to Facebook.com/DIRECTV to exclusive social media coverage of Celebrity Beach
Bowl. Go to Facebook.com/DIRECTV to see behind the scenes coverage, exclusive videos of celebrities and social media coverage of Celebrity Beach Bowl.
Go to DIRECTV's
Facebook Page
www.facebook.
com/directv TBD Not necessary Both
4,929,764 4 2 1/26/2012 2/2/2012 2/4/2012
CH201201261000DTV.Celebrity_Beach_Bowl_EM_appr
12/16, 1/2, 1/9,
1/16, 2/2
Price Increase
takes affect Feb 9,
Canceled Canceled Canceled Canceled Canceled Canceled
2/2/2012 PPV Events Jeff Ton UFC 143: St-Pierre vs. Diaz 2/4/2012 Drive PPV buys + revenue. Increase HD vs. SD share. No. Former UFC buyers.
UFC 143: St-Pierre vs. Diaz
Saturday, February 4, 2012
10PM PT | 7PM PT
Ch 123 HD | Ch 124 | Canal 456
$54.95 HD | $44.95 | $44.95 Pull from Style Guide. Note that this big event is during Super Bowl Weekend and should be promoted with parallel "big-ness." SD, HD, Spanish-language
Order Online /
Order Now
New! Order on
Your Mobile
Phone. Text
"EVENT" to
223333.
Order on Remote
Starting Fri Feb 3 |
Call 1-800-531-
5000 to Order
directv.com/ufc
and
HD/SD/Spanish
event order pages
http://extranet.ufc.tv/login/
jton@directv.com
tmobile23
Ultimate Fighting Championship®, Ultimate Fighting®, UFC®, The Ultimate Fighter®, Submission®, As Real As It Gets®, Zuffa®, The Octagon™ and the eight-sided competition mat and cage design are registered trademarks, registered service marks, trademarks, trade dress and/or service marks owned exclusively by Zuffa, LLC and licensed to
its affiliated entities and other licensees in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC, its affiliates or other respective owners. Photos courtesy of Zuffa, LLC. Ultimate Fighting Championship and UFC are registered trademarks owned by Zuffa, LLC. ©2011 Zuffa, LLC. All Rights
Reserved. Both
354,245 1 1 1/26/2012 2/2/2012 2/4/2012
CH201201269009DTV.UFC_143_EM
2/3/2012 Upgrade Marketing Joanna Rodriguez/Matt Schmidt Starz/Showtime 2 for 1 offer
First week of Feb if
possible Objective: Upgrades to Starz and Showtime
YES:
On Air Spot
Online Banners non-Starz
2 Premiums for the price of 1
Order STARZ® and SHOWTIME® and get 2 for the price of 1 for 3 months.
Enjoy 15 STARZ® channels and 13 SHOWTIME® channels.
Get STARZ® and SHOWTIME®
When you order STARZ® Super Pack and SHOWTIME UNLIMITED® you get 2 for the price of 1. See the hottest Hollywood hits and original series on a total of 15 STARZ® channels, including 8 in HD†, and 13 SHOWTIME®
channels, including 10 in HD†, for only $12.99 or less per month for 3 months.
YES:
SD/DVR
HD/HDVR Connected
HD/HDVR Not connected Upgrade NOW
directv.
com/starzshow Programming
directv.
com/starzsho
(currently directv.
com/showstarz but
will change to
directv.
com/starzshow
shortly)
Starz - Spartacus: Vengeance / Zookeeper/Bad Teacher
DALI: Saprtacus -> File Exchange Business Partners > Starz > Web Plans > 2012 > January
Two movie titles -> File Exchange Business Partners > Starz > Web Plans > 2012 > February
Showtime - Original Series - with Shameless, Californication, and House of Lies
DALI-> -> File Exchange Business Partners > Showtime > 2012 > January 2012 Showtime Promotable Titles
Offer ends 6/30/12. Valid for approved customers only. Other conditions apply. Go to directv.com/starzsho for more details. Starz® and related channels and service marks are the property of Starz Entertainment, LLC. SHOWTIME and related marks are registered trademarks of Showtime Networks Inc. 2011 DIRECTV, Inc.
SHOWTIME and related marks are registered trademarks of Showtime Networks Inc., a CBS Company. Shameless © Warner Bros. Entertainment Inc. All rights reserved. House of Lies © Showtime Networks Inc. All rights reserved.Californication © Showtime Networks Inc. All rights reserved.
STARZ® and related channels and service marks are the property of STARZ® Entertainment, LLC.© 2010 Columbia Pictures Industries, Inc.
© 2010 Columbia Pictures Industries, Inc. Both
2,712,334 3 1
1/26/2012 2/3/2012
N/A
CH201201294216DTV.DTV_Starz_Showtime_2for1_HDDVR_EM_appr
CH201201294216DTV.DTV_Starz_Showtime_2for1_HD_EM_appr
CH201201294216DTV.DTV_Starz_Showtime_2for1_SD_EM_appr
2

Copy of DirecTV - Email Calendar 2012 - January Calendar View
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
26-Dec 27-Dec Last Chance - Buy 4 Offer 28-Dec 29-Dec UFC 141: Lesnar - Overeem 30-Dec NFL Weekly Schedule 1,200,000 31-Dec Movies Newsletter 4,805,980 1-Jan
TOTAL: 0 TOTAL: 0 TOTAL: 0 TOTAL: 0 TOTAL: 1,200,000 TOTAL: 4,805,980 TOTAL: 0 WEEK 5: 1,200,000
2-Jan 2012 PNP Email Notification 3-Jan Contagion 868,773 4-Jan News & Offers 5-Jan Showtime Free Trial 2,828,161 6-Jan 7-Jan Movies Newsletter 4,738,384 8-Jan
I Don't Know How She Does It TNA Wrestling: Genesis
Shark Night
TOTAL: 0 TOTAL: 868,773 TOTAL: 0 TOTAL: 2,828,161 TOTAL: 0 TOTAL: 4,738,384 TOTAL: 0 WEEK 1: 3,696,934
9-Jan NHL Center Ice Half Season 147,612 10-Jan Moneyball 549,222 11-Jan 12-Jan Australian Open Experience 1,867,863 13-Jan 14-Jan Movies Newsletter 4,752,571 15-Jan
2012 PNP Email Notification What's Your Number 428,154 UFC 142: Aldo vs. Mendes 352,335
TOTAL: 147,612 TOTAL: 977,376 TOTAL: 0 TOTAL: 2,220,198 TOTAL: 0 TOTAL: 4,752,571 TOTAL: 0 WEEK 2: 3,345,186
16-Jan 2012 PNP Email Notification 17-Jan Ides of March 508,792 18-Jan 19-Jan Tips & Tricks 5,090,336 20-Jan 21-Jan Movies Newsletter 4,771,358 22-Jan
Killer Elite 826,526
TOTAL: 0 TOTAL: 1,335,318 TOTAL: 0 TOTAL: 5,090,336 TOTAL: 0 TOTAL: 4,771,358 TOTAL: 0 WEEK 3: 6,425,654
23-Jan January Refer a Friend 24-Jan Real Steel 1,253,873 25-Jan Mobile SMS Club 4,362,641 26-Jan HBO Free Trial 3,000,731 27-Jan 28-Jan Movies Newsletter 4,771,697 29-Jan
50/50 800,260 January Self Care 1,035,096 WWE Royal Rumble 117,540
TOTAL: 0 TOTAL: 2,054,133 TOTAL: 5,397,737 TOTAL: 3,118,271 TOTAL: 0 TOTAL: 4,771,697 TOTAL: 0 WEEK 4: 10,570,141
30-Jan 31-Jan Drive 493,797 1-Feb ESPN Full Court Half
Season 116,121 2-Feb Celebrity Beach Bowl 4,929,764 3-Feb Starz/Showtime 2 for
1 offer 2,712,334 4-Feb Movies Newsletter 4,757,451 5-Feb
In Time 226,186 UFC 143: St-Pierre vs. Diaz 354,245 DECEMBER 25,237,915
TOTAL: 0 TOTAL: 719,983 TOTAL: 116,121 TOTAL: 5,284,009 TOTAL: 2,712,334 TOTAL: 4,757,451 TOTAL: 0
3

Copy of DirecTV - Email Calendar 2012 - February 2012
Deployment Date Business Unit Business Contact(s) Campaign Name Estimate counts Weekly Priority Daily Priority Vendor Due Date Deployment Date EVENT DATE Actual Drop File Name
1/31/2012 PPV Cinema Tressa Shaver Drive 493,797 5 1 1/25/2012 1/31/2012 1/31/2012 CH201201249009DTV.Drive_In_Time_EM
1/31/2012 PPV Cinema Tressa Shaver In Time 226,186 6 2 1/25/2012 1/31/2012 1/31/2012 CH201201249009DTV.Drive_In_Time_EM
2/1/2012 Sports Marketing Randy Posner ESPN Full Court Half Season 116,121 2 1 1/25/2012 2/1/2012 2/1/2012 CH201201264216DTV.ESPN_FC_HalfSeason_EM_new_appr
2/2/2012 Social Media Chip Ross Celebrity Beach Bowl 4,929,764 4 2 1/26/2012 2/2/2012 2/4/2012 CH201201261000DTV.Celebrity_Beach_Bowl_EM_appr
2/2/2012 Upgrade Marketing Joanna Rodriguez 2012 PNP Email notification Canceled Canceled Canceled Canceled Canceled Canceled
2/2/2012 PPV Events Jeff Ton UFC 143: St-Pierre vs. Diaz 354,245 1 1 1/26/2012 2/2/2012 2/4/2012 CH201201269009DTV.UFC_143_EM
Joanna Rodriguez/Matt
2/3/2012 Upgrade Marketing
Schmidt Starz/Showtime 2 for 1 offer 2,712,334 3 1 1/26/2012 2/3/2012 N/A
2/4/2012 Newsletter Marissa Montgomery Movies Newsletter 4,757,451 N/A N/A Automatic 2/4/2012 N/A
2/7/2012 PPV Cinema Tressa Shaver A Very Harold and Kumar Christmas 537,848 6 1 2/1/2012 2/7/2012 2/7/2012 CH201202019009DTV.HaroldKumar_TheWay_EM
2/8/2012 Newsletter Kerim Agalar News & Offers Newsletter 4,978,565 N/A N/A Automatic 2/8/2012 N/A
2/9/2012 PPV Events Jeff Ton TNA Wrestling: Against All Odds 52,227 N/A N/A 2/1/2012 2/9/2012 2/12/2012
2/9/2012 PPV Cinema Tressa Shaver The Way 565,928 5 3 2/1/2012 2/9/2012 2/9/2012 CH201202019009DTV.HaroldKumar_TheWay_EM
2/9/2012 PPV Events Jeff Ton Boxing: Ortiz-Berto II Canceled Canceled Canceled Canceled Canceled Canceled
2/10/2012 Sports Marketing Randy Posner NHL Center Ice Race for the Cup 136,579 3 1 2/2/2012 2/10/2012 2/13/2012 CH201202024216DTV.NHL_CI_Race_for_the_Cup_EM_appr
2/10/2012 PPV Cinema Tressa Shaver The Twilight Saga: Breaking Dawn Part 1 2,352,852 4 2 2/2/2012 2/10/2012 2/10/2012 CH201202039009DTV.BreakingDawn_Part1_EM
2/14/2012 PPV Cinema Tressa Shaver Valentine's day movies 117,667 3 1 2/8/2012 2/14/2012 2/14/2012 CH201202079009DTV.RumDiary_ValentinesDay_EM
2/15/2012 Newsletter Kerim Agalar Tips & Tricks Newsletter 5,273,246 N/A N/A Automatic 2/15/2012 N/A
2/16/2012 PPV Events Jeff Ton World Series of Boxing: Mexico vs. Bacu 31,598 2 1 2/9/2012 2/16/2012 2/17/2012 CH201202109973DTV.Boxing_Mexico_Baku_SD_EM
2/16/2012 PPV Cinema Tressa Shaver The Rum Diary 2,190,307 4 2 2/8/2012 2/16/2012 2/14/2012 CH201202079009DTV.RumDiary_ValentinesDay_EM
2/17/2012 PPV Events Jeff Ton WWE Elimination Chamber 115,925 1 1 2/9/2012 2/17/2012 2/19/2012 CH201202131000DTV.WWE_Elimination_Chamber_HD_EM_appr
CH201202131000DTV.WWE_Elimination_Chamber_SD_EM_appr
2/21/2012 PPV Cinema Tressa Shaver Tower Heist 1,032,635 3 1 2/15/2012 2/21/2012 2/21/2012 CH201202159009DTV.TowerHeist_JEdgar_EM
2/21/2012 PPV Cinema Tressa Shaver J. Edgar 365,014 4 2 2/15/2012 2/21/2012 2/21/2012 CH201202159009DTV.TowerHeist_JEdgar_EM
2/22/2012 Upgrade Marketing Joanna Rodriguez HD EXTRA PACK Free Trial 2,416,991 2 1 2/15/2012 2/22/2012 2/22/2012 CH201202151000DTVDTV_HD_EXTRA_PACK_FREE_TRIAL_EM
2/22/2012 Refer a friend Ben Kneller February Refer a Friend Email 858,615 5 2 2/16/2012 2/22/2012 2/21/2012 CH201202166239DTV.Customer_Referral_Feb_NeverRef_1_EM.txt
CH201202166239DTV.Customer_Referral_Feb_Never_Random_EM_2.txt
2/22/2012 Survey David Hughes DIRECTV Everywhere Survey - Part 1 58,604 N/A N/A 2/21/2012 2/22/2012 2/22/2012 Hughes list for DTVE Messaging.xls
2/23/2012 PPV Events Jeff Ton UFC 144: Edgar vs. Henderson 349,407 1 1 2/16/2012 2/23/2012 2/25/2012 CH201201269009DTV.UFC_143_EM
2/24/2012 Survey David Hughes DIRECTV Everywhere Survey - Part 2 58,446 N/A N/A 2/21/2012 2/24/2012 2/22/2012 Hughes list for DTVE Messaging.xls
2/24/2012 Survey David Hughes Kano Study - Part 1+2 116,927 N/A N/A 2/21/2012 2/24/2012 2/24/2012 Hughes List for Kano Test #1.xls
2/24/2012 Self Care Kerim Agalar February Self Care 1,585,064 6 1 2/15/2012 2/24/2012 N/A
2/27/2012 Sports Marketing Randy Posner NBA League Pass Free Trial 346,198 2 1 2/22/2012 2/27/2012 2/28/2012 CH20120222DTV.NBA_League_Pass_EM_appr
2/27/2012 Survery David Hughes Kano Study Reminder Part 1+2 109,868 N/A N/A 2/27/2012
2/28/2012 Customer Experience Chela Martinez TiVo 284,670 N/A N/A 2/9/2012 2/28/2012 2/8/2012 CH201202244216DTV.Tivo_Box_EM_appr
2/28/2012 Social Media Chip Ross Social media FEB email Canceled Canceled Canceled Canceled Canceled Canceled
2/28/2012 Survey David Hughes DIRECTV Everywhere Survey Reminder Part 1+2 109,688 N/A N/A 2/28/2012
2/28/2012 PPV Cinema Tressa Shaver Hugo 1,235,334 3 1 2/22/2012 2/28/2012 2/28/2012 CH201202179009DTV.Hugo_EM
2/29/2012 Mobile Brandon Davenport Mobile Web Bill Pay 5,364,908 5 1 2/16/2012 2/29/2012 2/29/2012 CH201202166239DTV.Mobile_Web_Bill_Pay_EM_appr
3/1/2012 PPV Events Jeff Ton Strikeforce: Tate vs Rousey 90,890 1 1 2/23/2012 3/1/2012 3/3/2012 20120223190943_CH201202239973DTV_Strikeforce_Tate_Rouser_EM_SD_MKT
20120223190930_CH201202239973DTV_Strikeforce_Tate_Rouser_EM_HD_MKT
3/2/2012 PPV Cinema Tressa Shaver Puss in Boots 36,607 4 1 2/23/2012 3/2/2012 3/2/2012 CH201202289009DTV.PussBoots_Immortals_Footloose_EM
4

Copy of DirecTV - Email Calendar 2012 - Sheet15
How Many Campaigns per
Business Unit in February
PPV CInema 8
Sports Marketing 2
Social Media
Upgrade Marketing
PPV Events
Newsletter
Refer a Friend
Survey
Self Care
Customer
Experience
5

Copy of DirecTV - Email Calendar 2012

Copy of DirecTV - Email Calendar 2012

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