This document contains marketing plans and schedules for DIRECTV. Key details include:
1. A new HD user interface will launch between Q4 2011 through Q1 2012 and email campaigns are planned to prepare customers and address common questions.
2. Showtime channels will hold a free trial from January 6-8, 2012 for all DIRECTV residential customers. DIRECTV marketing will promote the free trial using on-air, online, email and direct mail tactics.
3. Price increases take effect on February 9, 2012 and paperless and email billing customers will be notified of changes via email.
Leading Breakthrough Sales Performance: 6 Quick Tips for Every Sales LeaderRyan Estis
Times have changed, and it’s time for sales leaders to take action.
Making basic changes to the way you manage and motivate your team can lead to big results. Sticking with the status quo means getting left behind.
To help you get started, I’m sharing 6 crucial tips for every sales leader.
Leading Breakthrough Sales Performance: 6 Quick Tips for Every Sales LeaderRyan Estis
Times have changed, and it’s time for sales leaders to take action.
Making basic changes to the way you manage and motivate your team can lead to big results. Sticking with the status quo means getting left behind.
To help you get started, I’m sharing 6 crucial tips for every sales leader.
The TV Everywhere Ecosystem and how OTT Video Redefining the LandscapeMukul Krishna
This presentation looks at how OTT video is helping redefine the TV Everywhere landscape. It explores the various ecosystems involved such as traditional VOD and its components and then goes into TVE/OTT ecosystems and the ramifications including unmanaged devices and churn management for Pay TV providers
READ THE CASE ANALYSIS CHAPTER IN THE TEXT BOOK!I. State clearly.docxmakdul
READ THE CASE ANALYSIS CHAPTER IN THE TEXT BOOK!
I. State clearly the main problem or challenge(s) that management faces and other strategic issues within the case
a. Do not recite what's given in the case such as history
b. show evidence of the management weaknesses from the case
1. Does management have a flawed strategy as compared to its market?
2. Is management too dependent on its founder(s), are there succession issues?
3. Is management reluctant to change, doesn’t embrace new and use new technology?
Natalie Section I
II. Strategic Analysis
a. Strategic tools:
1.five forces model, -
2. strategic group map,-
3.PESTEL,
4. VRIN, -
5.analyze the vision, mission, what are the core values, and value proposition, determine the generic strategy -
6. determine the generic strategy of the company -
b. other tools: SWOT, etc
III. Financial Analysis
a. financial statement analysis
b. ratio analysis-
c. line graphs, pie charts, bar graphs,etc.-
Conclusions-
Recommendations-
This is the whole paper. The red highlight is my part.
T
hroughout 2010 and the first six months of
2011, Netflix was on a roll. Movie enthusiasts
were flocking to become Netflix subscribers
in unprecedented numbers, and shareholders were
exceptionally pleased with Netflix’s skyrocketing stock
price. During those 18 months from January 1, 2010
through June 30, 2011, the number of domestic Netflix
subscribers doubled from 12.3 million to 24.6 million,
quarterly revenues climbed from $445 million to $770
million, and quarterly operating income climbed from
$53 million to $125 million. Netflix’s swift growth in
the U.S. and its promising potential for expanding
internationally pushed the company’s stock price to an
all-time high of $304.79 on July 13, 2011, up from a
close of $55.19 on December 31, 2009. Already sol-
idly entrenched as the biggest and best-known Inter-
net subscription service for watching TV shows and
movies, the only question in mid-2011 seemed to be
how big and pervasive Netflix’s service might one day
become in the larger world market for renting movies
and TV episodes.
Then, over the next four months, Netflix announ-
ced a series of strategy changes and new initiatives
that tarnished the company’s reputation and sent the
company’s stock price into a tailspin:
• In mid-July 2011, Netflix announced a new pric-
ing plan that effectively raised the monthly sub-
scription price by 60 percent for customers who
were paying $9.99 per month for the ability to (1)
receive an unlimited number of DVDs each month
(delivered and returned by mail with one title out
at a time), and (2) watch an unlimited number of
movies and TV episodes streamed over the Inter-
net. The new arrangement called for a total separa-
tion of unlimited DVDs and unlimited streaming
to better reflect the different costs associated with
the two delivery methods and to give members a
choice: a DVD-on ...
IPTV Forum London - New Trends and Platform Strategies for New TVThomas Grota
IPTV new trends and recommendations for planning and roll out strategies - Centralized Platform for Service Delivery and Content Handling - Cost saving while providing enhanced service experience - From service planning to live deployment
Digital TV in Thailand Engineering Journal of ThailandYOZZO
As Digital TV is getting ready to launch in Thailand, local and foreign set-top-box, television, mobile devices and in-car entertainment manufactures, are also ramping up their activities for the digital broadcasts.
Consumers buying pattern from markets who already have introduced DVB-T2 Set-Top Boxes or Televisions, shows a special buying pattern from consumers. The majority will wait to purchase to the last months before the analog signal is switched off, which leaves a huge gap between launch and shutdown that needs to be explored to keep momentum.
To address the huge gap, it is necessary to think “inside the box”, and focus on solutions that brings value added service in order to cater to more segments.
Depex is pleased and would like to thank you for the opportunity to submit a proposal for the design of an Ingredients & Recipes Ordering Platform with a Website & Native Mobile App.
Working together, we believe that we can create a platform that will meet the needs of clients appropriately.
https://depextechnologies.com/
A Set-top-Box (STB) is a very common name heard in the consumer electronics market. It is a device that is attached to a Television for enhancing its functions or the quality of its functions. On the other side, the STB is connected to an external source of signal, like satellite, cable, terrestrial or internet. The STB processes the signal it receives, turns it into content, which is then displayed on the television screen or other display device. There are different types of STBs based on what kind of signals it can receive and what kind of processing it can do. The most widely used STBs are DVB STBs, which receive DVB (Digital Video Broadcast) transmission.
The Perfect Storm MPEG DASH with H.265 (HEVC) with HTML5IMTC
Presentation discusses various aspects of IPTV delivery and relationship with H.265 (HEVC), HTML5 and other latest technologies.
Presented during IMTC 20th Anniversary Forum in Porto, Portugal
Chromecast Technology Report(HDMI dongal developed by google)Kiran Girase
The Chromecast is a casting divice, which is develop by google. Its report about this device . How we can use this device in our daily life and what importance of this device. This device is very useful in casting to one device to other device
TV Everywhere This is the fun part, where I get to predic.docxmarilucorr
TV Everywhere
This is the fun part, where I get to predict the future based on what’s going on today, what I’ve learned
during years of working in the industry, and my thoughts on what it is that consumers want and don’t
want. It’s not an exact science by any means and every day something new happens to move my view of
the future in one direction or another. But I think the basics still hold. The first thing I see becoming a
reality is TV Everywhere (TVE), which is basically what you have now if you have Netflix: you can watch
your pay TV service on any device at any time. If you’ve paused a show on your iPad and want to resume
it on the TV, you can do that seamlessly. The technology is there to make this happen, save one crucial
part: the ability to measure ratings on various devices, which would allow the networks to keep the
same ad revenue. It’s something the industry has been waiting on for a while now, ever since it was first
announced that Nielsen was trying to make it happen back in February 2013. And while there have been
hints and updates that progress was being made— including an October 2014 announcement that
Nielsen was working with Adobe to make online ratings happen, nothing final has been released as of
March 2015. That’s why so many MVPDs are holding back on their current TVE offerings. A study
conducted by Digitalsmiths in early 2014 revealed that more than half of their respondents were
unaware that their provider even had a TVE app, although Comcast recently reported that 30% of their
customers are regular users of their Xfinity TV Go TVE app, which has 11 million downloads. There are
two possible options for TV Everywhere: a system where the MVPDs proprietary TV Everywhere apps
prevail, or one where the networks proprietary OTT apps do. I’m betting on the former, and here’s why.
A Built-In Audience of Millions.
Any new OTT service, whether it’s a skinny bundle like Sling TV or a network app like HBO Now, must
first build an audience from scratch. The MVPD’s however, already have a huge built-in audience for
their apps: the millions of people who are already paying for their service. All the MVPDs have to do is
convince them to download a free TVE app and start using it. There’s nothing to give up, nothing to
replace, and (most notably) nothing to pay for. That’s an incredibly strong selling point.
All Those Ad Dollars.
Thanks to this built-in potential audience of millions, selling ads on the operator TVE apps will be much
easier when compared to other OTT TV apps. As the networks start to see the ad revenue flow in, they’ll
become less resistant to the idea of striking deals to put their shows on the operator apps. They may
even go crazy and allow viewers to have access to their home DVR or VOD systems through these apps.
Stranger things have happened.
Ease Of Use.
Because operator TVE apps are integrated into the user’s existing pay-TV system, they (theo ...
The TV Everywhere Ecosystem and how OTT Video Redefining the LandscapeMukul Krishna
This presentation looks at how OTT video is helping redefine the TV Everywhere landscape. It explores the various ecosystems involved such as traditional VOD and its components and then goes into TVE/OTT ecosystems and the ramifications including unmanaged devices and churn management for Pay TV providers
READ THE CASE ANALYSIS CHAPTER IN THE TEXT BOOK!I. State clearly.docxmakdul
READ THE CASE ANALYSIS CHAPTER IN THE TEXT BOOK!
I. State clearly the main problem or challenge(s) that management faces and other strategic issues within the case
a. Do not recite what's given in the case such as history
b. show evidence of the management weaknesses from the case
1. Does management have a flawed strategy as compared to its market?
2. Is management too dependent on its founder(s), are there succession issues?
3. Is management reluctant to change, doesn’t embrace new and use new technology?
Natalie Section I
II. Strategic Analysis
a. Strategic tools:
1.five forces model, -
2. strategic group map,-
3.PESTEL,
4. VRIN, -
5.analyze the vision, mission, what are the core values, and value proposition, determine the generic strategy -
6. determine the generic strategy of the company -
b. other tools: SWOT, etc
III. Financial Analysis
a. financial statement analysis
b. ratio analysis-
c. line graphs, pie charts, bar graphs,etc.-
Conclusions-
Recommendations-
This is the whole paper. The red highlight is my part.
T
hroughout 2010 and the first six months of
2011, Netflix was on a roll. Movie enthusiasts
were flocking to become Netflix subscribers
in unprecedented numbers, and shareholders were
exceptionally pleased with Netflix’s skyrocketing stock
price. During those 18 months from January 1, 2010
through June 30, 2011, the number of domestic Netflix
subscribers doubled from 12.3 million to 24.6 million,
quarterly revenues climbed from $445 million to $770
million, and quarterly operating income climbed from
$53 million to $125 million. Netflix’s swift growth in
the U.S. and its promising potential for expanding
internationally pushed the company’s stock price to an
all-time high of $304.79 on July 13, 2011, up from a
close of $55.19 on December 31, 2009. Already sol-
idly entrenched as the biggest and best-known Inter-
net subscription service for watching TV shows and
movies, the only question in mid-2011 seemed to be
how big and pervasive Netflix’s service might one day
become in the larger world market for renting movies
and TV episodes.
Then, over the next four months, Netflix announ-
ced a series of strategy changes and new initiatives
that tarnished the company’s reputation and sent the
company’s stock price into a tailspin:
• In mid-July 2011, Netflix announced a new pric-
ing plan that effectively raised the monthly sub-
scription price by 60 percent for customers who
were paying $9.99 per month for the ability to (1)
receive an unlimited number of DVDs each month
(delivered and returned by mail with one title out
at a time), and (2) watch an unlimited number of
movies and TV episodes streamed over the Inter-
net. The new arrangement called for a total separa-
tion of unlimited DVDs and unlimited streaming
to better reflect the different costs associated with
the two delivery methods and to give members a
choice: a DVD-on ...
IPTV Forum London - New Trends and Platform Strategies for New TVThomas Grota
IPTV new trends and recommendations for planning and roll out strategies - Centralized Platform for Service Delivery and Content Handling - Cost saving while providing enhanced service experience - From service planning to live deployment
Digital TV in Thailand Engineering Journal of ThailandYOZZO
As Digital TV is getting ready to launch in Thailand, local and foreign set-top-box, television, mobile devices and in-car entertainment manufactures, are also ramping up their activities for the digital broadcasts.
Consumers buying pattern from markets who already have introduced DVB-T2 Set-Top Boxes or Televisions, shows a special buying pattern from consumers. The majority will wait to purchase to the last months before the analog signal is switched off, which leaves a huge gap between launch and shutdown that needs to be explored to keep momentum.
To address the huge gap, it is necessary to think “inside the box”, and focus on solutions that brings value added service in order to cater to more segments.
Depex is pleased and would like to thank you for the opportunity to submit a proposal for the design of an Ingredients & Recipes Ordering Platform with a Website & Native Mobile App.
Working together, we believe that we can create a platform that will meet the needs of clients appropriately.
https://depextechnologies.com/
A Set-top-Box (STB) is a very common name heard in the consumer electronics market. It is a device that is attached to a Television for enhancing its functions or the quality of its functions. On the other side, the STB is connected to an external source of signal, like satellite, cable, terrestrial or internet. The STB processes the signal it receives, turns it into content, which is then displayed on the television screen or other display device. There are different types of STBs based on what kind of signals it can receive and what kind of processing it can do. The most widely used STBs are DVB STBs, which receive DVB (Digital Video Broadcast) transmission.
The Perfect Storm MPEG DASH with H.265 (HEVC) with HTML5IMTC
Presentation discusses various aspects of IPTV delivery and relationship with H.265 (HEVC), HTML5 and other latest technologies.
Presented during IMTC 20th Anniversary Forum in Porto, Portugal
Chromecast Technology Report(HDMI dongal developed by google)Kiran Girase
The Chromecast is a casting divice, which is develop by google. Its report about this device . How we can use this device in our daily life and what importance of this device. This device is very useful in casting to one device to other device
TV Everywhere This is the fun part, where I get to predic.docxmarilucorr
TV Everywhere
This is the fun part, where I get to predict the future based on what’s going on today, what I’ve learned
during years of working in the industry, and my thoughts on what it is that consumers want and don’t
want. It’s not an exact science by any means and every day something new happens to move my view of
the future in one direction or another. But I think the basics still hold. The first thing I see becoming a
reality is TV Everywhere (TVE), which is basically what you have now if you have Netflix: you can watch
your pay TV service on any device at any time. If you’ve paused a show on your iPad and want to resume
it on the TV, you can do that seamlessly. The technology is there to make this happen, save one crucial
part: the ability to measure ratings on various devices, which would allow the networks to keep the
same ad revenue. It’s something the industry has been waiting on for a while now, ever since it was first
announced that Nielsen was trying to make it happen back in February 2013. And while there have been
hints and updates that progress was being made— including an October 2014 announcement that
Nielsen was working with Adobe to make online ratings happen, nothing final has been released as of
March 2015. That’s why so many MVPDs are holding back on their current TVE offerings. A study
conducted by Digitalsmiths in early 2014 revealed that more than half of their respondents were
unaware that their provider even had a TVE app, although Comcast recently reported that 30% of their
customers are regular users of their Xfinity TV Go TVE app, which has 11 million downloads. There are
two possible options for TV Everywhere: a system where the MVPDs proprietary TV Everywhere apps
prevail, or one where the networks proprietary OTT apps do. I’m betting on the former, and here’s why.
A Built-In Audience of Millions.
Any new OTT service, whether it’s a skinny bundle like Sling TV or a network app like HBO Now, must
first build an audience from scratch. The MVPD’s however, already have a huge built-in audience for
their apps: the millions of people who are already paying for their service. All the MVPDs have to do is
convince them to download a free TVE app and start using it. There’s nothing to give up, nothing to
replace, and (most notably) nothing to pay for. That’s an incredibly strong selling point.
All Those Ad Dollars.
Thanks to this built-in potential audience of millions, selling ads on the operator TVE apps will be much
easier when compared to other OTT TV apps. As the networks start to see the ad revenue flow in, they’ll
become less resistant to the idea of striking deals to put their shows on the operator apps. They may
even go crazy and allow viewers to have access to their home DVR or VOD systems through these apps.
Stranger things have happened.
Ease Of Use.
Because operator TVE apps are integrated into the user’s existing pay-TV system, they (theo ...
3. Copy of DirecTV - Email Calendar 2012 - January Calendar View
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
26-Dec 27-Dec Last Chance - Buy 4 Offer 28-Dec 29-Dec UFC 141: Lesnar - Overeem 30-Dec NFL Weekly Schedule 1,200,000 31-Dec Movies Newsletter 4,805,980 1-Jan
TOTAL: 0 TOTAL: 0 TOTAL: 0 TOTAL: 0 TOTAL: 1,200,000 TOTAL: 4,805,980 TOTAL: 0 WEEK 5: 1,200,000
2-Jan 2012 PNP Email Notification 3-Jan Contagion 868,773 4-Jan News & Offers 5-Jan Showtime Free Trial 2,828,161 6-Jan 7-Jan Movies Newsletter 4,738,384 8-Jan
I Don't Know How She Does It TNA Wrestling: Genesis
Shark Night
TOTAL: 0 TOTAL: 868,773 TOTAL: 0 TOTAL: 2,828,161 TOTAL: 0 TOTAL: 4,738,384 TOTAL: 0 WEEK 1: 3,696,934
9-Jan NHL Center Ice Half Season 147,612 10-Jan Moneyball 549,222 11-Jan 12-Jan Australian Open Experience 1,867,863 13-Jan 14-Jan Movies Newsletter 4,752,571 15-Jan
2012 PNP Email Notification What's Your Number 428,154 UFC 142: Aldo vs. Mendes 352,335
TOTAL: 147,612 TOTAL: 977,376 TOTAL: 0 TOTAL: 2,220,198 TOTAL: 0 TOTAL: 4,752,571 TOTAL: 0 WEEK 2: 3,345,186
16-Jan 2012 PNP Email Notification 17-Jan Ides of March 508,792 18-Jan 19-Jan Tips & Tricks 5,090,336 20-Jan 21-Jan Movies Newsletter 4,771,358 22-Jan
Killer Elite 826,526
TOTAL: 0 TOTAL: 1,335,318 TOTAL: 0 TOTAL: 5,090,336 TOTAL: 0 TOTAL: 4,771,358 TOTAL: 0 WEEK 3: 6,425,654
23-Jan January Refer a Friend 24-Jan Real Steel 1,253,873 25-Jan Mobile SMS Club 4,362,641 26-Jan HBO Free Trial 3,000,731 27-Jan 28-Jan Movies Newsletter 4,771,697 29-Jan
50/50 800,260 January Self Care 1,035,096 WWE Royal Rumble 117,540
TOTAL: 0 TOTAL: 2,054,133 TOTAL: 5,397,737 TOTAL: 3,118,271 TOTAL: 0 TOTAL: 4,771,697 TOTAL: 0 WEEK 4: 10,570,141
30-Jan 31-Jan Drive 493,797 1-Feb ESPN Full Court Half
Season 116,121 2-Feb Celebrity Beach Bowl 4,929,764 3-Feb Starz/Showtime 2 for
1 offer 2,712,334 4-Feb Movies Newsletter 4,757,451 5-Feb
In Time 226,186 UFC 143: St-Pierre vs. Diaz 354,245 DECEMBER 25,237,915
TOTAL: 0 TOTAL: 719,983 TOTAL: 116,121 TOTAL: 5,284,009 TOTAL: 2,712,334 TOTAL: 4,757,451 TOTAL: 0
3
4. Copy of DirecTV - Email Calendar 2012 - February 2012
Deployment Date Business Unit Business Contact(s) Campaign Name Estimate counts Weekly Priority Daily Priority Vendor Due Date Deployment Date EVENT DATE Actual Drop File Name
1/31/2012 PPV Cinema Tressa Shaver Drive 493,797 5 1 1/25/2012 1/31/2012 1/31/2012 CH201201249009DTV.Drive_In_Time_EM
1/31/2012 PPV Cinema Tressa Shaver In Time 226,186 6 2 1/25/2012 1/31/2012 1/31/2012 CH201201249009DTV.Drive_In_Time_EM
2/1/2012 Sports Marketing Randy Posner ESPN Full Court Half Season 116,121 2 1 1/25/2012 2/1/2012 2/1/2012 CH201201264216DTV.ESPN_FC_HalfSeason_EM_new_appr
2/2/2012 Social Media Chip Ross Celebrity Beach Bowl 4,929,764 4 2 1/26/2012 2/2/2012 2/4/2012 CH201201261000DTV.Celebrity_Beach_Bowl_EM_appr
2/2/2012 Upgrade Marketing Joanna Rodriguez 2012 PNP Email notification Canceled Canceled Canceled Canceled Canceled Canceled
2/2/2012 PPV Events Jeff Ton UFC 143: St-Pierre vs. Diaz 354,245 1 1 1/26/2012 2/2/2012 2/4/2012 CH201201269009DTV.UFC_143_EM
Joanna Rodriguez/Matt
2/3/2012 Upgrade Marketing
Schmidt Starz/Showtime 2 for 1 offer 2,712,334 3 1 1/26/2012 2/3/2012 N/A
2/4/2012 Newsletter Marissa Montgomery Movies Newsletter 4,757,451 N/A N/A Automatic 2/4/2012 N/A
2/7/2012 PPV Cinema Tressa Shaver A Very Harold and Kumar Christmas 537,848 6 1 2/1/2012 2/7/2012 2/7/2012 CH201202019009DTV.HaroldKumar_TheWay_EM
2/8/2012 Newsletter Kerim Agalar News & Offers Newsletter 4,978,565 N/A N/A Automatic 2/8/2012 N/A
2/9/2012 PPV Events Jeff Ton TNA Wrestling: Against All Odds 52,227 N/A N/A 2/1/2012 2/9/2012 2/12/2012
2/9/2012 PPV Cinema Tressa Shaver The Way 565,928 5 3 2/1/2012 2/9/2012 2/9/2012 CH201202019009DTV.HaroldKumar_TheWay_EM
2/9/2012 PPV Events Jeff Ton Boxing: Ortiz-Berto II Canceled Canceled Canceled Canceled Canceled Canceled
2/10/2012 Sports Marketing Randy Posner NHL Center Ice Race for the Cup 136,579 3 1 2/2/2012 2/10/2012 2/13/2012 CH201202024216DTV.NHL_CI_Race_for_the_Cup_EM_appr
2/10/2012 PPV Cinema Tressa Shaver The Twilight Saga: Breaking Dawn Part 1 2,352,852 4 2 2/2/2012 2/10/2012 2/10/2012 CH201202039009DTV.BreakingDawn_Part1_EM
2/11/2012 Newsletter Marissa Montgomery Movies Newsletter 4,763,260 N/A N/A Automatic 2/11/2012 N/A
2/14/2012 PPV Cinema Tressa Shaver Valentine's day movies 117,667 3 1 2/8/2012 2/14/2012 2/14/2012 CH201202079009DTV.RumDiary_ValentinesDay_EM
2/15/2012 Newsletter Kerim Agalar Tips & Tricks Newsletter 5,273,246 N/A N/A Automatic 2/15/2012 N/A
2/16/2012 PPV Events Jeff Ton World Series of Boxing: Mexico vs. Bacu 31,598 2 1 2/9/2012 2/16/2012 2/17/2012 CH201202109973DTV.Boxing_Mexico_Baku_SD_EM
2/16/2012 PPV Cinema Tressa Shaver The Rum Diary 2,190,307 4 2 2/8/2012 2/16/2012 2/14/2012 CH201202079009DTV.RumDiary_ValentinesDay_EM
2/17/2012 PPV Events Jeff Ton WWE Elimination Chamber 115,925 1 1 2/9/2012 2/17/2012 2/19/2012 CH201202131000DTV.WWE_Elimination_Chamber_HD_EM_appr
CH201202131000DTV.WWE_Elimination_Chamber_SD_EM_appr
2/18/2012 Newsletter Marissa Montgomery Movies Newsletter 2,914,045 N/A N/A Automatic 2/18/2012 N/A
2/21/2012 PPV Cinema Tressa Shaver Tower Heist 1,032,635 3 1 2/15/2012 2/21/2012 2/21/2012 CH201202159009DTV.TowerHeist_JEdgar_EM
2/21/2012 PPV Cinema Tressa Shaver J. Edgar 365,014 4 2 2/15/2012 2/21/2012 2/21/2012 CH201202159009DTV.TowerHeist_JEdgar_EM
2/22/2012 Upgrade Marketing Joanna Rodriguez HD EXTRA PACK Free Trial 2,416,991 2 1 2/15/2012 2/22/2012 2/22/2012 CH201202151000DTVDTV_HD_EXTRA_PACK_FREE_TRIAL_EM
2/22/2012 Refer a friend Ben Kneller February Refer a Friend Email 858,615 5 2 2/16/2012 2/22/2012 2/21/2012 CH201202166239DTV.Customer_Referral_Feb_NeverRef_1_EM.txt
CH201202166239DTV.Customer_Referral_Feb_Never_Random_EM_2.txt
2/22/2012 Survey David Hughes DIRECTV Everywhere Survey - Part 1 58,604 N/A N/A 2/21/2012 2/22/2012 2/22/2012 Hughes list for DTVE Messaging.xls
2/23/2012 PPV Events Jeff Ton UFC 144: Edgar vs. Henderson 349,407 1 1 2/16/2012 2/23/2012 2/25/2012 CH201201269009DTV.UFC_143_EM
2/24/2012 Survey David Hughes DIRECTV Everywhere Survey - Part 2 58,446 N/A N/A 2/21/2012 2/24/2012 2/22/2012 Hughes list for DTVE Messaging.xls
2/24/2012 Survey David Hughes Kano Study - Part 1+2 116,927 N/A N/A 2/21/2012 2/24/2012 2/24/2012 Hughes List for Kano Test #1.xls
2/24/2012 Self Care Kerim Agalar February Self Care 1,585,064 6 1 2/15/2012 2/24/2012 N/A
2/25/2012 Newsletter Marissa Montgomery Movies Newsletter 2,941,661 N/A N/A Automatic 2/25/2012 N/A
2/27/2012 Sports Marketing Randy Posner NBA League Pass Free Trial 346,198 2 1 2/22/2012 2/27/2012 2/28/2012 CH20120222DTV.NBA_League_Pass_EM_appr
2/27/2012 Survery David Hughes Kano Study Reminder Part 1+2 109,868 N/A N/A 2/27/2012
2/28/2012 Customer Experience Chela Martinez TiVo 284,670 N/A N/A 2/9/2012 2/28/2012 2/8/2012 CH201202244216DTV.Tivo_Box_EM_appr
2/28/2012 Social Media Chip Ross Social media FEB email Canceled Canceled Canceled Canceled Canceled Canceled
2/28/2012 Survey David Hughes DIRECTV Everywhere Survey Reminder Part 1+2 109,688 N/A N/A 2/28/2012
2/28/2012 PPV Cinema Tressa Shaver Hugo 1,235,334 3 1 2/22/2012 2/28/2012 2/28/2012 CH201202179009DTV.Hugo_EM
2/29/2012 Mobile Brandon Davenport Mobile Web Bill Pay 5,364,908 5 1 2/16/2012 2/29/2012 2/29/2012 CH201202166239DTV.Mobile_Web_Bill_Pay_EM_appr
3/1/2012 PPV Events Jeff Ton Strikeforce: Tate vs Rousey 90,890 1 1 2/23/2012 3/1/2012 3/3/2012 20120223190943_CH201202239973DTV_Strikeforce_Tate_Rouser_EM_SD_MKT
20120223190930_CH201202239973DTV_Strikeforce_Tate_Rouser_EM_HD_MKT
3/2/2012 PPV Cinema Tressa Shaver Puss in Boots 36,607 4 1 2/23/2012 3/2/2012 3/2/2012 CH201202289009DTV.PussBoots_Immortals_Footloose_EM
3/3/2012 Newsletter Marissa Montgomery Movies Newsletter 2,972,372 N/A N/A Automatic 3/3/2012 N/A
4
5. Copy of DirecTV - Email Calendar 2012 - Sheet15
How Many Campaigns per
Business Unit in February
PPV CInema 8
Sports Marketing 2
Social Media
Upgrade Marketing
PPV Events
Newsletter
Refer a Friend
Survey
Self Care
Customer
Experience
5