2. Global Managed Services
Document Description
Document is a technical guideline / questioner that help to define input parameters that are needed to
Design your ITV system. Filled document is a mandatory to prepare the proposal for demo, field trial or
commercial deployment.
History of the document
Version Date (DD/MM/LLLL) Remark
1.0 21/09/2007 Formation of document
1.1 25/09/2007 VBR/CBR added
1.2 20/03/2008 Document re-formatting
1.3 14/05/2008 Added functionalities
1.4 14/10/2008 Feature update – BS3.0
1.5 28/10/2008 General Section update
1.6 16/02/2009 Added descriptions
1.7 1/9/2009 How to design my TV – document update
1.8 26/2/2010 General simplification
2.1 4/3/2010 Document update and revision
2.2 10/13/2010 Update for new NewTelco version 3.2
3. Global Managed Services
INDEX OF CONTENT
1. INTRODUCTION.................................................................................FEHLER! TEXTMARKE NICHT DEFINIERT.
1.1 How to start? ............................................................................................................................................ 5
1.2 Digital Live TV ........................................................................................................................................... 5
2. NEWTELCO IPTV QUESTIONER ............................................................................................................1
2.1 General section....................................................................................... Fehler! Textmarke nicht definiert.
2.2 Receiving section .................................................................................... Fehler! Textmarke nicht definiert.
2.3 Video processing section......................................................................... Fehler! Textmarke nicht definiert.
2.4 Content on Demand................................................................................ Fehler! Textmarke nicht definiert.
2.5 Middleware section ................................................................................ Fehler! Textmarke nicht definiert.
2.6 Content Security ..................................................................................... Fehler! Textmarke nicht definiert.
2.7 Service monitoring and measurement .................................................... Fehler! Textmarke nicht definiert.
2.8 CPE devices ............................................................................................. Fehler! Textmarke nicht definiert.
2.9 Networking section................................................................................. Fehler! Textmarke nicht definiert.
3. SUMMARY......................................................................................................................................6
4. Global Managed Services
1. Introduction
Key to success is to create and offer unique added value services to the market in the shortest possible
time. Smart Com is a leading technology vendor for interactive TV (ITV) systems which are proven and
based on open standards. Bee Smart ITV can be fully pre-integrated based on the components and
solutions from the leading vendors from the IPTV world. It has been proven in many cases and
different networks which gives you in a time of network convergence unlimited possibilities to use the
same solution for different access technologies. It is based on the open standards adopted in the DVB
and IP world which gives you freedom and flexibility for safe further growth. Pre-integrated Bee Smart
ITV packages contain all systems and services that are required to build and run an IPTV service.
Alternatively to pre-integrated packages Bee Smart offers you the choice to pick your building blocks
for each segment separately according to your preferences. Here you can select from the list of
vendors that appears next to every building block or add a new one that is not on the list. NewTelco
will with its experiences and knows how to help you to determine the optimized combinations for your
IPTV system.
5. Global Managed Services
ITV End-to-End system
According to our experiences service providers are having lot of challenges while preparing business
models and defining the input requirements. Today technology offers different approaches where not
all of them are efficient and cost effective.
NewTelco will help you to design your TV system in a most efficient way as we are always looking on
those challenges from different aspects.
Further in the document you will find basic guideline and set of questions that will help to define and
Design your ITV system.
1.1 How to start?
First step is very important. We know that we need to make it, but in most cases we don’t know how
to make it. NewTelco encourages you to contact us and we will go together with you….from inception
to the all next steps.
Today many different technologies are available and they have huge impact on the Service Provider’s
business case. Not all technologies are appropriate for your project and in the following lines we would
like to show you pros and cons for every piece of the system.
1.2 Digital Live TV
Digital Live TV is a basic service that is required and main requirement here is that there are enough
attractive channels available in very high quality. Usually service providers are offering to their
customers lots of Live TV channels in many different boundless. How to provide high quality video?
Answer is not trivial as it depends of the bandwidth that is available. Optimal quality is provided by
retransmitting the same content as it is received. Meaning if the content at satellite is in MPEG-2
format it should not be changed and the quality remains the same. This works for Cable, FTTx, ETTx
and VDSL networks
6. Global Managed Services
2. NewTelco IPTV questioner
2.1 General section
Customer name:
Type: □ service provider
□ network provider
□ system integrator
□ hospitality
□ reseller
Contact details: □ name
□ address
□ email address
□ phone
□ mobile phone
Planned activities
If you already know which
activities you will take
regarding your ITV solution,
please provide this information
here.
□ presentation timing:____________
□ RFI timing:____________
□ RFP timing:____________
□ demo setup timing:____________
□ friendly user test timing:____________
□ service timing:____________
□ other
___________________________________________
Building blocks
Mark the building blocks you
are interested in.
□ receiving section
□ Video processing (encoding, transcoding, ….)
□ Content on demand (movies, recording…)
□ Middleware (service definition…)
□ content security
□ service monitoring and measurements (QoS, QoE)
□ CPE devices (STB, residential gateways)
□ Additional interests ____________
________________________________
No. of users
Give the total number of users
which will use NewTelco
Interactive TV. If you want to
deal in phases, provide the
phases and number of
customers for each phase.
7. Global Managed Services
No. of TV channels
Give the total number of Live
TV channels that you plan to
have in your NewTelco ITV
solution. If possible, separate it
to SD and HD channels.
□ Total TV channels_______
□ SD Channels __________
□ HD channels___________
Server Hardware
Many of the NewTelco ITV
solution parts require server
HW. The customer is free to
choose to provide the HW by
itself, compliant with the
NewTelco ITV technical
specification or NewTelco can
deliver the HW.
□ Yes, provide the server HW to me
□ No, I will provide server HW by myself
2.2 Receiving section
Channel list
For the most exact receiver estimation, the
channel list must be provided. The channel list
contains the channel name, satellite name and
satellite frequency and encryption information
for each channel.
Alternatively, the number of necessary
receivers should be provided.
Redundancy
If you want a redundant receiver configuration,
please check yes.
□ yes □ no
2.3 Video processing section
Encoding format
If you want to encode your channels
into MPEG-4 video format for lower
bitrates in your network or transrate
your TV channels into CBR streams to
avoid traffic peaks in your network,
make here your selection. This
selection adds Video encoders to your
ITV solution.
□ MPEG-4 encoding
□ Transrating to CBR
□ I’m not interested
□ Other _________________
Redundancy □ yes □ no
8. Global Managed Services
2.4 Content on Demand
Movie content
Give the number of Movies
that will be available on the
NewTelco ITV system.
□ No. of Movies or VOD titles _________
User Space
How much space do you want
to have available for each
user content? In the user
quota the user recordings
from nPVR and iPVR are
included.
□ How much space will be available for each users content (hours)
____________
Redundancy □ yes □ no
2.5 Middleware section
PayTV &
PayPerView
Enables offering premium live TV channels
as on demand content. The channel can be
unlocked against payment for a predefined
amount of time.
□ yes □ no
nVOD Enables advanced Near Video On Demand
(NVOD) service interface on the platform.
NVOD service includes creating NVOD
shows, packages with NVOD content, client
module with NVOD show offers, video
playback and inovative NVOD trickplay.
□ yes □ no
Program
Recording,
TimeShifting &
StartOver
Time Shifted TV function automatically
records selected channels and after that
recorded programs are available for
playback from EPG. Required parameters
are for how many channels do you want to
enable Time Shift TV and for how much
time (for example 6 channels for 48 hours
or 7 days).
□ yes □ no
□ For how many channels do you
want Time Shift TV ___________
□ For how much time do you
want to have Time Shifted TV ____
9. Global Managed Services
Chat Enables Instant messaging functionality for
interactive chating between NewTelco
users. Includes buddy list manager for
creating chat and telephone contact list
and chat manager for managing multiple
chat sessions.
□ yes □ no
Subscriber
subscription
service
Enables subscribers to easily and instantly
manage their subscriptions for advanced
IPTV functionalities through the client GUI
portal. All subscription changes can be
authorized by advanced billing and
provisioning system.
□ yes □ no
Client PVR Enables a support for Pause/Continue,
Instant and Program recordings on the
local storage of the STB. (depends on STB
type).
□ yes □ no
Home PVR Enables playouts with STB from another
STB, PC or USB key. (depends on STB type). □ yes □ no
Weather Info Provides weather information and
forecasts for selected locations. □ yes □ no
Multimedia
Sharing System
Enables sharing of recordings,
recommended TV shows, movies and user
generated content between users. Users
can send VoD movies as a gift. Increases
self-promotion of content and provides
users fast and easy way to upload and
share the content with their friends.
□ yes □ no
Prepaid TV With enabled prepaid TV functionality
NewTelco can seamlessly integrate and
communicate with variety prepaid
systems. By few easy steps users are able
to control and check their balance, top-up
the account, and purhcase content,
different products and services.
□ yes □ no
Target Advertising Enables service provider to sell
advertisement space. Ads are selected and
presented only to predefined type of
viewers or based on past user behaviour
and interest. Advanced target advertising
models can be configured and different
target audience, content and time slots can
be defined for every ad.
□ yes □ no
TV Commerce This feature enables credit card and Paypal
payments for users. It provides strong
payment support for 3rd party applications
and TV shopping.
□ yes □ no
10. Global Managed Services
Pause / Continue,
Instant nPVR
Pause & Continue TV function allows a user
to temporarily pause a Live TV program.
The program can be later resumed for
viewing. Pause & Resume prevents a user
from missing the show because of an
unexpected interruption.
Instant nPVR enables a recording of short
clips from the TV programme. The clips are
stored in personal recording storage space.
□ yes □ no
Gaming NewTelco features a package of client
based javascript games. Games are
standard and run on any javascript enabled
client. The navigation for the end user is
simple by just using the remote control.
□ yes □ no
TV promotions An advertising bulletin in the IPTV portal. □ yes □ no
User portal - Basic
Enables access from public internet to ITV
service portal and offers the users the
possibility to adjust their service settings.
□ yes □ no
User portal –
Interactive (video
support)
Enables access from public internet to ITV
service portal and watching video over PC
and web browser
□ yes □ no
VoIP functions
(standard)
Includes standard VoIP functions on TV:
- Caller ID
- Call hang-up
- Incoming, dialed, missed calls
(phone no.)
□ yes □ no
VoIP functions
(advanced)
Includes advanced VoIP functions on TV,
such as Click to dial, Call forwarding,
personal phone directory etc.:
- Personal phone directory
- Message waiting indicator on TV
- Click to dial
- Call forwarding
- Voice mail forwarding
- Call in progress
□ yes □ no
11. Global Managed Services
Recommendation
system
This feature recommends interesting TV
shows and VOD titles to the user, based on
past user behaviour.
□ yes □ no
Multiple
operator/multiple
region support
The platform supports multiple virtual
operators on a single system. Each virtual
operator can define several regions and
offer different services in each of them.
□ yes □ no
□ How many operators do you
want to include _______________
□ How many regions do you want
to include ___________________
Redundancy
If you want a redundant configuration of
the Middleware server configuration, then
answer here yes.
□ yes □ no
2.6 Content Security
Live TV
Most content providers want that
their content is distributed encrypted.
Give here the number of Live TV
channels that you need/want to
encrypt.
□ Number of Live TV encrypted channels ______
□ I don’t need encryption
Redundancy
Check here yes if you want a
redundant content security solution.
□ yes, I want a redundant CAS solution
□ no, I don’t need redundancy
2.7 Service monitoring and measurement
Service monitoring system
A service monitoring solution for
monitoring all parts of the NewTelco
ITV system. Monitors all parts from
the Antenna to the STB.
□ yes □ no
Billing Module
Integration of the NewTelco ITV
solution with the existing customer
billing systems
□ yes □ no
12. Global Managed Services
User Statistics
A complete user statistics solution to
monitor user behavior and can be
used for recommendation system,
targeted marketing and other.
□ yes □ no
2.8 CPE devices
STB devices
STB devices must be integrated into
the NewTelco ITV solution. Contact
your sales to get a list of integrated
STB models or integration
requirements for the STB devices.
□ Give me a proposal for a recommended STB device
□ I’m not interested in STB devices
□ Give me a proposal and integration requirements for
integration of the following STB device ______________
2.9 Networking section
Headend network
The NewTelco solution can be
integrated on the customer’s network
equipment or network equipment can
be delivered by NewTelco. The
network equipment is needed to
connect all the headend equipment
together (receivers, encoders,
servers…)
□ I have my own network equipment
□ Provide me all necessary network equipment for the
NewTelco ITV solution
Network type
Mark over which network type you
want to deploy the NewTelco ITV
solution.
□ ADSL
□ ADSL 2+
□ VDSL
□ VDSL2
□ FTTH
□ DOCSIS
□ CATV DVB-C
□ terrestrial DVB-T
□ xPON
□ Ethernet
13. Global Managed Services
3. Summary
Filled questioners to be returned back to the signature email address:
Mirza Ahmer BAIG
Network Engineer | NewTelco GmbH
Mainzer Land Straße 351-353 | 60326 Frankfurt am Main Germany
+49 69 75 00 27 33 |mbaig@newtelco.de| http://www.newtelco.de
24/7 NOC +49 69 75 0027 30 | service@newtelco.de
