3. !"#$%&'&%("*/&(0&/+*.$#(*,&-..#+12&3"1/()#
333 South Hope Street, 18th Floor
Los Angeles, CA 90071
DISCOVERLOSANGELES.COM
LOS ANGELES TOURISM & CONVENTION BOARD
LOS ANGELES TOURISM & CONVENTION BOARD
Board of Directors Meeting
!"#"$%"&'()*'+)(,
LOS ANGELES TOURISM & CONVENTION BOARD BOARD OF DIRECTORS MEETING
MARKETING HIGHLIGHTS MARKETING HIGHLIGHTS
12 13
Neighborhood Video Initiative
to stakeholders in June and went live in July showcasing more
than 70 individual hotel properties and 35 neighborhood videos
throughout the City. The videos now live on the neighborhoods.
discoverLosAngeles.com microsite and consumers can enter
through a new, interactive map that highlights all the regions
and hotels. Although designed for leisure travelers in mind, TMD
hoteliers will be able to use them as marketing tools to promote
their hotel properties on their web site and directly to potential
group and meeting planners. Combined video content is over 200
minutes of new promotional footage that will help L.A. Tourism
and its members showcase the destination to travelers across
the globe. A social and consumer rollout will start in August and
is already underway.
Spring Promotion Drives Room Nights
Culture LA: Find What Moves You
sales, resulting in $23 million in direct visitor spending and $10.2
million in revenue for LA’s TMD hotels.
Through this program, visitors who booked a minimum of one
discounts on performances and at museum stores at more than
two dozen LA cultural institutions.
Culture LA was promoted to consumers through paid media,
earned media, owned media and by industry partner Hotels.com.
Regional Marketing Cultural Tourism
ABCD*$E%DFGH*
4. !"#$%&'&%("*/&(0&/+*.$#(*,&-..#+12&3"1/()#
BOARD OF DIRECTORS MEETING
DISCOVERLOSANGELES.COM
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MARCH 31, 2016
TABLE OF CONTENTS
!
2 Board of Directors Meeting Agenda
3–8 Minutes — December 10, 2015 Meeting
9 Petersen Automotive Museum Update
10 Special Guest Speaker
11 Thank You
BOARD OF DIRECTORS MEETING
!
Board of Directors Meeting
Agenda
March 31, 2016
I. Welcome & Call to Order
II. Petersen Automotive Museum Update
III. Approval of Minutes – December 10, 2015
IV. Tourism Marketing District Update
V. Expansion of the Convention Center & Hotel Development Update
VI. President’s Report
VII. New Business Discussion
All
VIII. Adjournment
MINUTES | DECEMBER 10, 2015 MEETING
!
I. Welcome and Call to Order
the meeting.
II. Approval of Minutes
minutes from the previous Board of Directors
A motion to approve the minutes was made,
seconded and carried.
III. Committee Appointments
Committee appointments and informed the Board
of Directors that these Committee Members
Committee meeting held earlier in the morning.
Committees on a slide presentation (Executive,
asked for an approval for the appointments. A
motion to approve the appointments was made,
seconded and carried.
IV. Expansion of the Convention
Center & Hotel Development
Update
Executive Director of the Department of Conven-
tion and Tourism Development to give the Board
an update on the modernization and expansion
plans for the Convention Center.
-
petitive analysis, explaining that the LACC must
address the lack of facilities and infrastructure
required by today’s convention and event planning
lost business report showed an inadequate hotel
or convention center space that contributed to
He went on to explain that the lost business value
of 271 events equaled an estimated 3.3 million
impact.
Expansion and Modernization City Design Com-
re-purpose and expand existing areas of the
LACC, increase breakout spaces and add commu-
nal gathering areas. He reported that the estimat-
ed construction costs would be $350 million. Mr.
Board of hotel developments within walking dis-
tance of the Convention Center which included
-
Questions and discussion among the Directors
were entertained during the presentation.
V. Board Resolutions
Aikenhead, Legal Counsel, and asked him to
review LATCB’s contracts and bank resolutions.
Mr. Aikenhead asked for approval of the following
resolutions. A motion was made, seconded and
ABCD*$E%DFGH*
7. LATCB – AFRICAN AMERICAN AUTHORS TRIBUTE AD
Congratulations Ernest Wooden Jr. on being one of the award honorees
at the 2016 Our Authors Study Club, Inc., Dr. Carter G. Woodsen Scholarship
Awards Luncheon. You’ve inspired over 45.5 million visitors to create memories
and stories only Los Angeles can deliver. Your innovative leadership, and
record-breaking success in making Los Angeles a world-famous destination
is nothing short of amazing.
AMAZING DOESN’T HAPPEN IN
WITHOUT AN AMAZING LEADER.
DISCOVERLOSANGELES.COM LOS ANGELES TOURISM & CONVENTION BOARD
PRINT AD
23. -./+"&7*&'&,),#"+1"%+!+#4
1 2 0 1 S F i g u e r o a S t r e e t , L o s A n g e l e s , C A 9 0 0 1 5
T 2 1 3 . 7 4 1 . 1 1 5 1
F 2 1 3 . 7 6 5 . 4 4 4 1
L O S A N G E L E S C O N V E N T I O N C E N T E R
FY 2015-16 Capital Improvement Projects
The City of Los Angeles continues to invest in the Los Angeles Convention Center (LACC) with several
exciting Capital Improvement Projects (CIP) planned for the fiscal year. In its second consecutive year, the
ongoing program will enhance both functionality and aesthetics of LACC as well as enhance the venue’s
sustainability efforts—the most notable being the new South Hall Solar Photovoltaic Roof Project for
$6 million. This significant sustainability project will provide an estimated 1.5 megawatts of green power
generation on LACC’s roof. Altogether, nearly $10 million has been allocated to LACC improvements in
the Fiscal Year 2015-16 budget for guest experience enhancements and aesthetics that include:
• Escalator and Elevator Repair/Modernization
• Meeting Room Sound System Upgrade
• Carpet Replacement
• New keyless proximity lock access to Show Offices
• Dimming System Control for meeting rooms
• HVAC System for IDF / equipment room
• South Hall Lighting System
In addition, the following LACC improvements are in different stages of completion and will enhance
the functionality of the facility and reduce the venue’s environmental footprint:
• Roof Replacement with new “cool roof” on Concourse and South Halls
• Replacement of 712 toilets with dual-Flushometers estimated to reduce water
consumption by 25%
• Replacement of urinals with the latest high-technology hybrid waterless urinal systems
• Landscape Upgrades To Reduce Environmental Footprint
• Removal of 30,000 square feet of turf and replace with a California Friendly Landscape including
colorful plants such as bougainvillea, lantana and flax flowers. This new landscape will save
approximately 320,000 gallons of water per year; a savings of nearly 80%.
The City of Los Angeles and the LACC remain
resolute in providing a world-class venue with
world-class service. The continued investment
into the venue remains an essential element to
providing both.
ABCD*$%DF$FCMC*%!
34. BCDE!AA',)--.*:;=
RESTAURANT WEEK
SUMMER 2015 RECAP
PRESENTED BY:
ABOUT dineL.A.
dineL.A.’s Restaurant W eek is a bi-annual 14 -day dining event that showcases Los Angeles as a premiere dining destination. It highlights
the diversity of culinary experiences that L.A. has to offer. Participating restaurants offer special prix fixe lunch and dinner menus
introducing new customers to restaurants throughout Los Angeles. For more information, visit: discoverLosAngeles.com/dineLA
EVENT DETAILS
JULY 13-26, 2015
ABOUT dineL.A. DINERS
CONSUMER SPENDING DURING
RESTAURANT WEEK
348 RESTAURANTS PARTICIPATED
(36 NEW RESTAURANTS)
LA COUNTYWIDE EVENT:
• BEVERLY HILLS • PASADENA
• DTLA • SANTA MONICA
• HOLLYWOOD • SOUTH BAY
• MID-CITY • THE VALLEY
PRIX FIXE MENUS
Lunch Dinner
$15, $20, $25 $30, $40, $50
ONLINE EXPOSURE
OVER 3.6 MILLION
ONLINE PAGEVIEWS
OVER 500,000VISITS TO dineL.A.’s WEBSITE
6 MIN. 24 SEC.AVERAGE TIME ON WEBSITE
IN PARTNERSHIP WITH:
$32 $62
AVERAGE SPEND PER PERSON
LUNCH DINNER
MEDIA EXPOSURE DURING
RESTAURANT WEEK
OVER $850,000 92 Million Impressions in
Earned Media Exposure
TV | RADIO | NEW SPAPER | SOCIAL MEDIA | ONLINE
110 MILLIONTOTAL ONLINE IMPRESSIONS
73,000
Facebook Fans
93,000
Instagram Followers
52,000
Twitter Followers
ONLINE REACH
dineL.A. HAS THE LARGEST REACH COMPARED TO
Eater LA, LA Weekly, Los Angeles Magazine
$193
$23MILLION
% %
Returning diners
First time
Restaurant Week diners
$99,00025-34 Average household incomeAge group
order additional items off the dineL.A.
menu and spend more than prix-fixe price
3 out of 4 diners
MENUS REQUIRED TO REFLECT 15% VALUE
dineL.A. Lunch
Price Point
Regular
Value
dineL.A. Dinner
Price Point
Regular
Value
$15 $18 $30 $35
$20 $23 $40 $46
$25 $29 $50 $58
AVERAGE DINNER
CHECK SIZE
163,000
Email Subscribers
$450K VALUE
FOOD WINE IS ONE OF THE HIGHEST RANKING
INTEREST POINTS OF THE MILLENNIAL GENERATION
FREQUENCY SPENDING:
Dine out over 20% more often than
the average diner, 42% visit upscale
casual-dining restaurants at least
once a month.
Are willing to pay a premium
for Food/Dining, ranking above
electronics, apparel, footwear,
health/beauty products.
87%
will splurge on
a nice meal even
when money
is tight
Larger Party Size
SOCIAL MEDIA:
of Millennials are engaged with
social networking sites and
most prefer brands with a strong
social/mobile presence
dineL.A. HAS SIGNIFICANT REACH ACROSS ALL THREE
SOCIAL MEDIA NETWORKS:
25-34
Millennials
60%
Female Skew
$
98,000
Affluent = Average HHI
Millennials...
75%
Presented by
70% won’t make a major
decision without social
networking input
70%
50% of Millennials are self-described
“Foodies” and have a strong emotional
connection to the food, wine epicurean
lifestyle
dineL.A. Restaurant Week Delivers
Millennials in critical mass and is the
largest event of its kind in the US
500,000 diners across
two weeks at over 350
participating Los Angeles
restaurants
Consumer Spending
during Restaurant
Week $25.0m+
65% dine out with friends
Email Database =
155,000
dineL.A.com =
2.0M impressions over
promotional
period
!
dineL.A. CONSUMERS ARE:
Millennials are
more tech-savvy
and concentrated
on social networking
than any other
generation
Instagram
80k
Facebook
70k
Twitter
47k
CDQGMB%AEC0
44. SALES – CALSAE DIRECTORY AD
Los Angeles is home to dreamers and doers. World-class hotels. Avant-garde restaurants. All
players in real-life stories that bustle with energy and promise. What kind of story do you want to
tell? What kind of stories do your clients want to tell? Start here and create an ending that’s both
successful and happy. Contact our CalSAE member today for more information about LA.
discoverLosAngeles.com/meetLA
Carolyn Muller Brown
National Director, Hotel Sales,
Northern California Region
T: 916.488.1411
E: cbrown@LATourism.org
The Getty
PRINT AD
45. SALES – MPINCC AD
Los Angeles is home to dreamers and doers. World-class hotels. Avant-garde restaurants.
All players in real-life stories that bustle with energy and promise. What kind of story
do you want to tell? What kind of stories do your clients want to tell? Start here and
create an ending that’s both successful and happy. Contact our MPINCC member
today for more information about LA.
discoverLosAngeles.com/meetLA
Carolyn Muller Brown
National Director, Hotel Sales,
Northern California Region
T: 916.488.1411
E: cbrown@LATourism.org
The Getty
PRINT AD
56. SALES – PROMOTIONAL ITEMS
SM-7811 The Sun Ray Sunglasses - Crystal
Item color:________________ Imprint color:________________
Imprint area: 1-1/2 W x 3/8” H Lenses left centered on body
1-1/2 W x 3/8” H Lenses right centered on body
PAPER PROOF
Paper Proofs are intended to be an approximate representation of what a client’s logo might look like on our products. Logos and informa-
tion printed on actual pieces may vary in size, color and/or quality. Unfortunately this department does not make changes to orders, soif
you wish to modify an order after viewing a paper proof please contact your customer service representative and theywill be more than
happy to assist you.
Artwork shown @ 200% of actual size
WhiteAssorted
CL (100)
TBK (100)
TLGR (100)
TOR (100)
TRBL (100)
33162908_1 J001672462
Shripad 4/22/2016
SIGNED: __________________________ DATE: ______________
YES, proceed as is. NO, revise and proceed with changes. NO, revise per changes and re-proof.
ITEM# KP2437B - KP2437R
IMPRINT METHOD: PRINT
IMPRINT COLOR: WHITE
QTY: 50 - 50
SCALE: 100%
SCALE: 50%
SO# T77705
PO# 125455-1-MG
PROOF DATE: 03/07/2016
CSR: CUSTOMER SERVICE
ARTIST: OB
PAGE 1 OF 1
VERSION: 2
meetLA.com
March 19-23, 2017
57. ,!.,?-.-%.*,3+7',3(4()*%/2.7(,#.*,
Receive discounts at participating Los Angeles
restaurants, nightlife, entertainment and
shopping establishments by showing your
conference badge!
See website for full details: meetLA.com
“ A p r o g r a m o f Lo s An g e l e s To u r i s m Co n v e n t i o n Bo a r d ”
WELCOMES
THE CREATIVITY CONFERENCE
Receive discounts at participating Los Angeles
restaurants, nightlife, entertainment and
shopping establishments by showing your
conference badge!
See website for full details: meetLA.com
WELCOMES
LOS ANGELES TOURISM CONVENTION BOARD
Receive discounts at participating Los Angeles
restaurants, nightlife, entertainment and
shopping establishments by showing your
conference badge!
See website for full details: meetLA.com
WELCOMES
LOS ANGELES TOURISM CONVENTION BOARD
AG*JB
59. #*6.!'6+*#)(,($(!!#.*!
L.A. Tourism – Your Information Source
Whether your clients are from within the U.S. or from
around the world, we have professional expertise, resources
and recommendations to guide you through the process of
creating a memorable client experience. Step-on guides?
Unique transportation ideas? Group dining suggestions? A
customized itinerary? Receptive operator referrals? We’ve
got you covered. And, for product development, we have
our pulse on what’s new, what’s coming and how best to
package Los Angeles for your groups and FITs. We look
forward to welcoming your clients to LA!
Variety
L.A. invented the magic of movies and television and is still
the entertainment capital of the world. Los Angeles offers
incredible diversity of landscapes, attractions, hotels,
restaurants, museums, shopping and activities, not to
mention L.A.’s beaches and mountains under endless blue
skies and year-round warm weather. L.A. has everything you
need to host the perfect event or family vacation.
Value
L.A.’s luxury, style, comfort, amenities and entertainment
cannot be matched at a comparable price. L.A.’s unique sense
of place and endless entertainment cannot be replicated at
any price and will permeate every aspect of your event.
Gateway to the World
Los Angeles Airport (LAX) is the largest airport in California
and millions of passengers pass through its gates every year.
LAX is located on the south coast of California, just 15 miles
(24 kilometers) from the city of Los Angeles and are linked
by numerous rail and road connections. Within Los Angeles
International Airport’s nine terminals there is an impressive
choice of shops and restaurants, and all the services
passengers would expect from a modern international
airport. Los Angeles International Airport is the base for
millions of passengers to travel to destinations in California,
North America and around the world.
Virtuoso Properties in Los Angeles
• Beverly Wilshire, A Four Seasons Hotel
• Fairmont Miramar Hotel Bungalows*
• Four Seasons Hotel Los Angeles at Beverly Hills
• Hotel Bel-Air, Dorchester Collection
• Hotel Casa del Mar
• InterContinental Los Angeles Century City
• L’Ermitage Beverly Hills
• Montage Beverly Hills
• Shutters on the Beach
• SLS Hotel, a Luxury Collection Hotel, Beverly Hills
• Sunset Tower Hotel*
• The Beverly Hills Hotel, Dorchester Collection
• The Peninsula Beverly Hills*
• The Ritz-Carlton, Marina del Rey
Contact Information
Giuliana Gonnella
Destination Sales Director, Westside/Luxury
ggonnella@latourism.org / 310-397-1373
*Meetings and Incentive Requests
Tamy Ly
Director, Tourism US-Canada
tly@latourism.org / 213-236-2371
*Leisure Requests
WHY L.A.
Presented By:
discoverLosAngeles.com/meetLA !#$%'(
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61. #*6.!'-+//!..,#.*12)+/.
InterContinental
Los Angeles Century City
Yes Yes2
Yes Yes*
Yes Yes1
Yes* No
Yes Yes3
Yes Yes
Yes
*O n req uest, 1
V IP Amenity, 2
$ 25 fee, 3
24 -hr.
advance notice req uired
Additional Services: C omplimentary
online access to over 7 5 Arabic
newspapers and magaz ines.
Beverly Hills Marriott
No Yes
No No
No Yes
No Yes
Yes No
Yes Yes1
Yes
1
C oncierge can assist
Additional Services: A short walk to
the shopping area of B everly Hills.
The Beverly Hilton
Yes Yes
Yes Yes
Yes Yes
Yes No
Yes* Yes
Yes* Yes
Yes1
*W ith advanced req uest
1
If entire floor is purchased
Additional Services: Penthouse suites
with the ability to connect, tea kettles,
24 -hour dedicated events manager to
handle any special req uests.
Four Seasons Los Angeles
at Beverly Hills
Yes Yes
Yes Yes
Yes Yes
Yes Yes
Yes* Yes
Yes Yes
Yes
*5 2 total connecting rooms
Additional Services: R oom ipads
available with hotel information
in Arabic.
The Beverly Hills Hotel
Yes* Yes
Yes Yes1
Yes Yes
Yes Yes
Yes Yes
Yes Yes
No
*Approx imately 1 0
1
Plus compass and prayer schedule
Additional Services: T hirty years of
Arabic trained sales manager.
Fairmont Miramar Hotel
Bungalows
Yes Yes2
Yes Yes
Yes* Yes
Yes1
No
Yes Yes*
Yes Yes
Yes*
*W ith advanced req uest
1
In Presidential B ungalow
2
Minibar removal fee will apply
Additional Services: L ux ury
Shopping and beach walking
distance from the hotel
Hotel Bel-Air
Yes* Yes
Yes Yes1
Yes Yes
Yes Yes
Yes Yes
Yes Yes
No
*Approx imately 1 0
1
Plus compass and prayer schedule
Additional Services: T hirty years of
Arabic trained sales manager.
Mondrian Los Angeles
Yes Yes
Yes* Yes
Yes* Yes
Yes* Yes
Yes No2
Yes Yes
No1
*O n req uest
1
W e can hire additional security
2
D elivery is available
Additional Services: Private
shopping tours and packages.
The London West Hollywood
No Yes
Yes Yes
Yes Yes
Yes* Yes
Yes Yes
Yes Yes
Yes
*N ew lux ury suites
Additional Services: Suite kitchens
kitchenettes, butler, packing and
unpacking services as req uested.
L’Ermitage Beverly Hills
Yes Yes
Yes Yes*
Yes Yes
Yes Yes
Yes Yes*
Yes Yes*
Yes
*O n req uest
Additional Services: L ’ E rmitage is a
Five Star, Five D iamond property that
has worked with the G C C market with
great success.
Beverly Wilshire,
A Four Seasons Hotel
Yes Yes
Yes Yes
Yes* Yes
Yes Yes
Yes Yes2
Yes Yes
Yes1
*R eq uest ahead of time, 1
O n the 1 4 th
floor, 2
R eq uest 2 days ahead of time
Additional Services: R odeo D rive
location in the heart of B everly Hills.
R enowned restaurants, lux ury suites,
full service salon and hotel spa.
JW Marriott Los Angeles,
L.A. LIVE
Yes Yes
No Yes
Yes* Yes
No Yes2
Yes1
Yes
Yes1
Yes
Yes
*W ith advanced notice
1
Select room types
2
At Front D esk and “ At Y our Service”
associates are available to assist when a
concierge isn’ t available.
Los Angeles Hotels put
the Middle Eastern Guest
in the Spotlight
L os Angeles is known as the entertainment
capital of the world with a fabulous variety
of hotels to choose from. W hat makes these
hotels more enticing is that they understand
the needs of the Middle E astern traveler and
have gone to great lengths to accommodate
and cater to them.
L os Angeles T ourism C onvention B oard
( L AT C B ) promotes visitation from the G C C and
is represented by Four C ommunications, with
offi ces in Abu D habi and D ubai.
For hotel contacts and referrals,
please contact:
c/ o Four C ommunications
PO B ox 7 7 7 8 2
O ffi ce 4 05 A, R otana O ffi ce B uilding, K halifa Park,
Abu D habi, U AE
E mail: L AT ourism@ fourcommunications.com
Amenities Key:
Arabic television channels
Arabic newspapers
Bidets and/or bidet hoses
Connecting rooms
Suites connecting to rooms
Ability to security key off
guest room floors
Arabic speaking staff
24 hour concierge
Hotel provides
Halal food
List of local Halal
restaurants
LATCB160332 MiddleEasternGuestGuide_m.indd 2 4/6/16 10:10 AM
The R itz -Carlton,
Marina del R ey
No Yes
Yes* Yes*
Yes* Yes
Yes* No
Yes Yes*
Yes Yes
Yes
*O n req uest ( advance notice req uested)
Additional Services: V IP Service,
well-versed in the demands of Middle
E astern business.
L O S A N G E L E S H O T E L S | Middle E astern G uest G uide
on, Los Angeles
Yes
Yes
Yes
Yes2
Yes
Yes
ce
Service avail. 24 / 7
es: T he 25 th floor
private with
levators.
W Los Angeles –
West Beverly Hills
Yes Yes
Yes Yes
Yes* Yes
Yes1
No
Yes Yes
Yes Yes
Yes2
*Available on ipad, 1
In suites, 2
Fee per night
Additional Services: R ecently
completed multi-million dollar
renovation.
rt
Yes
Yes*
Yes
Yes
Yes*
Yes
es: O cean V iew V illa
eature gourmet
more. Personal
available at resort
4/6/16 10:10 AM
ABCD*$3BG0EHBJ
62. #*6.!'$3+1#()*+,-!./.*,3+7
Los Angeles Welcomes
U.S.-China Tourism Leadership Summit
Chinese Delegation!
U.S. – China Tourism
Leadership Summit
September 9-12, 2015 • Los Angeles, CA
U.S. –China Tourism
Leadership Summit
September 9-12, 2015 • Los Angeles, CA
LJ*JB$3G%BF
ABGMB%L$0GIJB
*JARDRBJAJ%*
67. TRAVEL – AUSTRALIA AIME ADS
Meet the Los Angeles
Tourism Convention
Board at AIME
Melbourne Convention Centre
23–24 February 2016
Booth #5106
T: +61 2 9004 7703
BECAUSEYOURPLAN
MUSTBEGOLDEN.
DIGITAL ADS
68. TRAVEL – AUSTRALIA AIME ADS
ith a long list of one of a in acti ities, creati e meeting spaces an uni ue enues, your plan re ects the
colour of success when you meet L.A. Visit meetLA.com to learn more.
Meet the Los Angeles Tourism
Convention Board at AIME
Melbourne Convention Center
23-24 February 2016 - Booth # 5106
T: +61 2 9004 7703
E: AustraliaNZ@LATourism.org
ith a long list of one of a in acti ities, creati e meeting spaces an uni ue enues, your plan re ects
the colour of success when you meet L.A. Visit meetLA.com to learn more.
Meet the Los Angeles Tourism
Convention Board at AIME
Melbourne Convention Centre
23–24 February 2016 – Booth #5106
T: +61 2 9004 7703
E: AustraliaNZ@LATourism.org
El Matador Beach, Malibu
PRINT ADS