As Google works to enhance the SERPs with an endless onslaught of new features, the branded SERP has quickly evolved into an interactive first impression of your company. Learn how to optimize your branded SERP and leverage the latest search features to attract and engage search users from the first point of contact.
39. Then add other data that makes sense.
Are you a restaurant? Add your menu.
Can a customer make an appointment? Add a link.
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40. Log in frequently.
Users (and snake-in-the-grass competitors) can
make updates, if you don’t give approval or
reject those updates they can go live.
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42. Load up your profile with high quality photos that show
your space, product, service in a positive light.
(Google is dropping lots of hints for you to do this)
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43. You likely have invested in some visual assets that
are going to far outshine the majority of user
generated content.
Keep an eye out for user generated content
cropping up here that you don’t want showing.
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48. Good reviews add authority to your business and can
increase traffic and sales
Google permits business owners to encourage
reviews (when it makes sense)
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53. Posts appear on the brand panel
They last 7 days (then they move to the recent
posts tab on the panel)
They can be used to highlight events, blog posts,
products, offers or announcements
54. The first 100 characters display on the
panel (make them count!) but you get a max
of 1,500 characters
Minimum photo size is 720px by 540px
(JPG or PNG)
Option to add a CTA and link back to your
site (do that).
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59. Answer questions that your customers post.
Flag answers that other users post if they are wrong.
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60. Add your own Q & A
Use questions & answers from
highly trafficked FAQ pages.
Are there commonly asked
questions in your site search?
Better yet, ask your customer
service department!
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79. “Make sure your audience sees the most accurate,
authoritative, and engaging information about you. You can
suggest changes to info that shows up on Search,
including images, stats, or other facts.” — Google
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89. Use SiteNavigationElement and BreadcrumbList
schemas to highlight important links on the site and
increase their potential to be included in the site links
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91. Video schema can be implemented to highlight
videos and have them pulled into the SERPs
Blog article schema can enhance the visibility
of your latest posts
Product schema can enhance the visibility of
your products with star-ratings, pricing
information, photos and more
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113. Utilize the Google My Business
Insights dashboard for a
snapshot of activity
114. Use the GMB API to pull data
and report in your preferred
platform
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115. You can use UTM tracking on Google
Post links to track in Analytics
GMB dashboard also has a simple
analytics from the post tab that
tracks views and clicks
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116. Use Search Console to report on
clicks, impressions and CTR for
branded queries
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