client research

1. C L I E N T
R E S E A R C H
B2: Industry Media
Response

2. W H O I S T H E
C L I E N T ?
From all the research I've gathered about
Sunderland Culture, Sunderland Culture seems to
be almost like a central hub for all things creative
in the city of Sunderland.
I’ve also found out through research that
Sunderland Culture is a large collaboration
between the Sunderland City Council, Sunderland
University and Sunderland Music, Arts & Culture
Trust and together they all combine to create
Sunderland Culture which is a organization which
brings together all of the city of Sunderland's most
creative activities and assets.

3. W H AT I S I T
T H AT
S U N D E R L A N D
C U LT U R E
D O E S ?
Sunderland College is an organisation that
specializes in showing off and encourages
people to express creativity through doing
many things such as offering exhibitions
and events and performances both see and
take part in if you are so inclined to do so.
For example in the past they have hosted
many different art exhibits in collaboration
with the University of Sunderland along with
helping fund performances for students
studying in the subject areas of acting and
dancing.

4. W H AT I S
S U N D E R L A N D
C U LT U R E ’ S
TA R G E T
A U D I E N C E ?
From what I can gather from all of
their events and activities they have
held throughout the years that their
target audience is teenagers of any
gender between the ages of sixteen
and around twenty two.
Also along with hosting events that
are more catered towards a
teenage to young adult audience,
Sunderland Culture also offer a
wide range of support to students
as they allow them to showcase
their skills and talents.

5. W H A T K I N D O F
E V E N T S H A V E
S U N D E R L A N D
C U L T U R E D O N E I N
T H E P A S T ?
In the past Sunderland Culture have hosted many
events and given opportunities to inspired
creatives all around the city of Sunderland for
example very recently in 2018/2019 lots of
students were able to present their thoughts on
many different drawings of Leonardo da Vinci on
the five hundredth anniversary of his death.
Also through the help of Sunderland Culture in the
years 2019 and 2020 a lot of students got to take
part in paid internships through the University of
Sunderland's Robson Creative Internship scheme
along with commission and exhibition
opportunities.