School

1. Brazil Trade Attaché
Iron Ore

2. Target Market
Potential New Buyers
Targeting Steel Mills
Iron ore strong production item
Used in developed countries.

3. Political Standing
Enjoyed cooperative relations
First to recognize
independence
Two largest economies in
Western Hemisphere

4. Economic Standing
Large and well developed
Rapidly expanding middle class
Economy outweighs all South America

5. Social Standing
Full democratic country
Country focusing on social issues
Issues are being improved

6. Brazilian Culture
Varied and Diverse
Unique and very complex
Portuguese official language

7. Human Resources
 Officers proud of benefit packages
 Company sponsored morale building
activities
 Benefits package resembles US packages
 Understand food stamps could be abused.

8. Skills
Engineering a popular collage degree
Engineers and managers on the rise
Overall salary risen 20% since 2008

9. Transportation
 Funding priority to roads and highways
 Special railway projects
 Large coastline for waterborne transport
 16 fully equipped harbors
 Vast network of air services

10. Telecommunications
11.8 4g accesses in May
61.9 3g accesses in May
Hundreds of cities covered

11. Banking and Trade
Services for Individual and companies
Trade with US total 107 billion in 2012
9th largest trading partner
US dollar worth more in Brazil
Exports 32.7 billion in iron ore
Product capacity at 80%

12. Benefits
Regional economic power
Abundant resources
Stable economic growth
Growing middle class
Growing domestic market