"DOUBLE your Internet Car Sales - Extended Version" These are 9 strategies I used when I was Director of Marketing for the largest automotive group in Louisiana to increase our internet sales by 129.4% in one year. They include thing that can be added to a dealerships website, as well as tips that can be applied to social media to increase internet vehicle sales. My company, Redline Digital, provides digital marketing consulting and social media consulting to the automotive industry. Contact me at josh@redlinehd.com or visit http://www.redlinehd.com/.

1. How to DOUBLE your
internet car sales
© Josh Gwin, MBA
President, Redline Digital Consulting
josh@redlinhd.com

3. About Josh
• Previously Director of Marketing for the largest
automotive group in Louisiana – 13 stores.
• Managed 21 websites and 11 Facebook pages
with over 40,022 total fans.
• President, Redline Digital www.redlinehd.com
• Automotive Digital Marketing Consultant
• Contact me at josh@redlinehd.com

4. Brands I’ve Worked With:

5. • Step 1: Learn where customers are clicking on
YOUR website.
• Step 2: Improve your website = generate more
leads
Tip #1: Heat Map Your
Automotive Website

6. What would you change on this website?

8. • How: Grab customer’s attention with a pop-up
lead form that offers incentive.
• This added 5+/month from each website.
• Example on the next slide…
Tip #2: Incentivize
Your Customers to
Come In.

9. Give customers an incentive to come in

10. Tip #3: Use a “one-
page” finance
application
• How we tripled our leads from finance applications.
• Contact me at josh@redlinehd.com for which one I
recommend.

15. You will triple your leads by switching
to a “one-page” finance app.

16. • Give your customers a value on their
trade….they submit their lead information to
you!
• Second highest converting lead source.
Tip #4: Add a trade-in
evaluation lead form

17. • In addition to Google, Yahoo, and Bing, there are
over 50 additional sites that your business can
appear.
• Most dealers aren’t listed correctly on these
sites…you will miss customers you should be
getting.
Tip #5: Make sure your
dealership is listed on
all search sites.

18. What if your customers Can’t Find You?

19. Business listing that loses customers…
**No website, monthly specials or pictures.

20. Business listing that gets customers…

21. • Your dealership contact info should be
everywhere customers look.
Tip #6: Add your
dealership contact info
to all your social media
graphics

23. • You can add finance apps, trade-in forms,
and lead coupons on your Facebook page.
Tip #7: Get leads
from social media

26. • This is one of the most cost-effective sources of
leads you can get.
• Check out an example of an offer I did on the
next slide.
Tip #8: Use Facebook
Offers to Get Leads

28. • If you only try to sell customers, they will
unsubscribe from your email list 
Tip #9: Email Marketing – Make
sure you offer your customers
something they want.

29. Give your customers
a reason to open
your email and
submit a lead.

30. Contact:
Josh Gwin, MBA
Founder, Redline Digital Consulting
josh@redlinhd.com
www.redlinehd.com
Questions?
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