1. Jose Narciso
Owner and CEO - Beauty by Design Management and Consulting Services
West Hollywood, CA 90069
jabn104-bydesign@yahoo.com - (310) 659-5202
Managed the following Companies below. Working from Home overseeing All Company Sales; Marketing their
Products, Advertising their Products in Various Forms of Bulletins; Professional Books; Magazines & Social
Media Outlets; Developing their Products, From Packaging; Copy-Writing; Web Designing; Creation of Mission
Statements; Company Goals & Objectives; Creating/Designing Merchandising Displays, Brochures, Price
Sheets, Company Rules/Policies; Sales Training Distributor/Re-Distributors/Independent Representative;
Create and Develop Contracts Designed for Individual Companies.
〓 Golden Duck Hair & Cosmetic Brushes: Private Label Brush Company and a branded Name as Mystique
brushes. Managed to increase their Sales by 20% for the first year. Currently have doubled the sales and on
its way for tripling their annual sales. Managed them since 2009 to June 2014.
〓 Da Vinci Hair Color Company http://www.davincicolor.com/: Sales increased by 15% for the first year.
Established the company’s brand as one of the leading brand of Professional Color in the Beauty Supply stores
and Salons. They are on their way to doubling their sales this year. We are doing 1.2 million sales just in the
LA area. Managed them since 2009 to 2014 contract just ended.
〓 J Nahon Imports /Caravan Hair Accessories http://www.hairera.com/: This Company has negotiated for part
time management/sales by account only. Sales and Consultation only. I have added 100 plus accounts that
bring in additional $20,000.00 annually in the US & PR. Unfortunately they are not as proactive in attending
Beauty Shows.
〓 NYX Cosmetics http://www.nyxcosmetics.com/ I started representing this company upon a request by my
biggest Distributor in Puerto Rico. Started with them January 2011 and still managing their account to present.
So far we have managed to have sold them in 10 accounts and we did $250,000.00 in our first year! I since
added 2 other accounts this year for them resulting in expected Sales of $1,000,000.00 in for 2013. This year
I was in the table when we negotiated a great sale to L’Oréal Paris for over 24 million dollars.
〓 Del Rio Trading LLC- I have help this Distributor from Puerto Rico to gain more accounts in the Retail and
Beauty Field since I was in Palladio in 1995. Responsible for placing the first 4 foot planogram for Walmart
for them. They now own 14 feet of products they distribute in the Caribbean. Since then, we were able to get
more retail outlets like CVS, Walgreens and Kmart.
〓 Toni Mineral Cosmetics- http://www.tonicosmeticsus.com : started in 2013. I developed a line of Cosmetics
to be sold exclusively for Walmart Puerto Rico. It is going to be placed on a 4 foot planogram to all the top 15
stores of the Walmart chain. So far it has sold out the first delivery in its first week! They formerly carried NYX
Cosmetics and Palladio before that in the same space. Palladio made 1miilion per year and NYX Cosmetics
made 2.5 million. These New Toni Mineral Cosmetics I created and developed is expected to do the same as
NYX or better yet maybe double its sales.
Authorized to work in the US for any employer
WORK EXPERIENCE
Owner and CEO
Beauty by Design Management and Consulting Services - West Hollywood, CA - September 2005 to
Present
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JOB#3: Beauty by Design Management and Consulting Services
2. Managed the following Companies below. Working from Home overseeing All Company Sales; Marketing of
their Products, Advertising their Products in Various Forms of Bulletins; Professional Books; Magazines &
Social Media Outlets; Developing their Products, Packaging, and Copy-Writing; Web Designing & Writing;
Creation of Mission Statements and Company Goals & Objectives. Create Merchandising Displays, Brochures,
Price Sheets, Rules & Company Policies, Distributor/Re-Distributor and Independent Sales Representative
Contracts.
Sales
Beauty by Design Management and Consulting Services - 2009 to June 2014
by 20% for the first year. Currently have doubled the sales and on its way for tripling their annual sales.
Managed them since 2009 to June 2014.
Sales
Beauty by Design Management and Consulting Services - 2009 to 2014
increased by 15% for the first year. Established the company's brand as one of the leading brand of
Professional Color in the Beauty Supply stores and Salons. They are on their way to doubling their sales this
year. We are doing 1.2 million sales just in the LA area. Managed them since 2009 to 2014 contract just ended.
2. J Nahon Imports /Caravan Hair Accessories http://www.hairera.com/: This Company has negotiated for part
time management/sales by account only. Sales and Consultation only. I have added 100 plus accounts that
bring in additional $20,000.00 annually in the US & PR. Unfortunately they are not as proactive in attending
Beauty Shows.
3. NYX Cosmetics http://www.nyxcosmetics.com/ I started representing this company upon a request by my
biggest Distributor in Puerto Rico. Started with them January 2011 and still managing their account to present.
So far we have managed to have sold them in 10 accounts and we did $250,000.00 in our first year! I since
added 2 other accounts this year for them resulting in expected Sales of $1,000,000.00 in for 2013. This year
I was in the table when we negotiated a great sale to L'Oréal Paris for over 24 million dollars.
4. Del Rio Trading LLC- I have help this Distributor from Puerto Rico to gain more accounts in the Retail and
Beauty Field since I was in Palladio in 1995. Responsible for placing the first 4 foot planogram for Walmart
for them. They now own 14 feet of products they distribute in the Caribbean. Since then, we were able to get
more retail outlets like CVS, Walgreens and Kmart.
5. Toni Mineral Cosmetics- http://www.tonicosmeticsus.com: started in 2013. I developed a line of Cosmetics
to be sold exclusively for Walmart Puerto Rico. It is going to a 4 foot planogram to all their top 15 stores in the
US. So far it has sold out the first delivery in its first week! They formerly carried NYX Cosmetics and Palladio
before that in the same space. Palladio made 1miilion per year and NYX Cosmetics made 2.5 million. These
New Toni Mineral Cosmetics is expected to do the same as NYX or better yet double!
VP Sales, Marketing & Product Development
Palladio Beauty Group aka Palladio Cosmetics - Hollywood, FL - August 1997 to September 2005
Palladio European Cosmetics just different owner
Palladio Beauty Group aka Palladio Cosmetics - 1999 to 2005
1999 to 2005 (6 YEARS) Palladio Beauty Group
〓 (SAME COMPANY AS BELOW: (Palladio European Cosmetics just different owner)
(Same Company Below sold to - New Owner - Mr. Philip Solomon)
Vice President Sales
Palladio Beauty Group - 1997 to 1999
Head the Beauty Sales Nationwide. Changed, Created (New Packaging), Product, Brochures and Displays.
Land all the Top Beauty Accounts, listed on my Beauty Account List in the last page. This, plus slowly running
intro unprecedented sell out pre-pack with Sally Beauty Co. Initiated and ended with a 2 foot planogram
3. replacing Revlon Professional Cosmetics. Made Palladio Company a brand name in the Beauty Industry. Left
company due to conflict of New Product Launch. Leaving with and outstanding personal sales of 6 million
dollars! Plus a record breaking company sales of 10 million in just 6 short years. Still pursuing my very profitable
Private Consultation Business with other companies. Usually doing it at nights and it never affected & my
abilities to sell and managed my territories.
〓 1997 to 1999: Palladio European Cosmetics
〓 (SAME COMPANY AS ABOVE just different owner)
(Owner: Mr. Leo Ghitis / Location: Hollywood, Florida)
Vice President Sales- Contract Independent Broker for West Coast only.
Doubled company sales in the first 2 years. Landed Sally Beauty Co. Account in the first year. Hired
as Full time Employee for US and International Sales. Owner sold to pursue Commercial Property Real
Estate Management. I was again the incentive for the Sale of Company to the new owner. pursuing Private
Consultation with other companies. Usually doing it at nights and it never affected & my abilities to sell and
managed my territories.
VP Sales, Marketing & Education
Lissee of Beverly Hills Hair - Los Angeles, CA - July 1982 to August 1997
Owner Robert Hoffman went
Lissee of Beverly Hills Hair - 1995 to 1997
1995 to 1997: THIS COMPANY AND THE COMPANY BELOW IS JUST ONE
〓 New Lissee' of Beverly Hills (Owner Robert Hoffman went on Bankruptcy (Mexico Distributor did not pay
5 million), All Companies: Image Labs, Modern Labs & Lissee' of Beverly Hills Were Sold Individually. (New
Lissee' of Beverly Hills ("New Name for Lissee' of Beverly Hills") Owner: Mr. Bill Hughes)
Vice President of Sales Retail, Mass Market and Beauty Supply/Salons
Previous owner sold all his other companies due to Mexico failed to pay (Image Hair, Stiff Stuff & Let's Jam)
bankrupt due to Nonpayment from Mexico Distributor of 5 million & was forced to sell company using me
as an incentive for the Sale of the Company. New owner apparently did not have funds to pay my salary
and eventually closed after 3 months of my departure in June of 1997. I still to pursue doing Make-up and
Consulting for Various Prestigious Cosmetic Companies.
Same Owner as above- Robert Hoffman - Changed Company to Manufacturing
Hair, Skin & Bath Products - 1982 to 1995
Hoffman Beauty & Barber Supply (14 Beauty Supply Stores in the LA Metro Areas)
(Same Owner as above- Robert Hoffman - Changed Company to Manufacturing)
VP Sales for Retail & Mass Market-for Lissee' / Director of Education & General Manager for Hoffman's Beauty
Supply
Grew company from 0 to 6 million in 3 years. Made the company a famous Brand Name in the Beauty Industry.
working as a part-time non-union Make-up Artist and Independent Consultant creating successful startup
companies like Aveda, Aroma Vera and others with "NDA". This was my very first job and the very best one of
all. I managed 14 Beauty Supply Stores all in the plush Los Angeles Malls I did all facets of Human Resources
to Payroll. I did all the work from Merchandising, Marketing, Advertisement and Product Technical Training. I
learned and trained more people that I could remember. This is a Job that you love to start at 9am and end
at 9pm. I worked almost 7days a week. Eventually outgrew it and learned Manufacturing due to Image Labs
(Freeze hair Spray) and Modern Labs (Stiff Stuff-I named this billion dollar selling hair spray) were also owned
by the Robert Hoffman.
Names, Numbers & Address of Customer Personal, Professional References Will Be Available Upon Request
4. EDUCATION
Certificate in Public Speaking
Dale Carnegie - Los Angeles, CA
1990 to 1990
Certificate in Make-up Application
Joe Blasco Make-up Institute - Los Angeles, CA
1985 to 1985
Asian Institute of Management - Manila
1981 to 1982
Bachelor of Arts in Mass Communications
Royal Academy of Dance - Manila
1978 to 1982
Certification in Cosmetology
Centro Escolar University - Manila
1976 to 1982
Certificate in Business Management
Karilagan Fashion Institute - Manila
1978 to 1980
SKILLS
Product Development (10+ years), Product Management (10+ years), Product Marketing (10+ years),
Product Marketing (10+ years), Product Launch (10+ years), Product Positioning (10+ years), Merchandising
(10+ years), Marketing Research, Marketing Research (10+ years), Sales Operations (10+ years), Sales
& Marketing (10+ years), Sales Training (10+ years), Hiring, Hiring (10+ years), Human Resources (10+
years), Training & Development (10+ years), Sales Support (10+ years)
LINKS
http://www.beautybydesignconsultant.com/%20https://www.linkedin.com/pub/jose-b-narciso/37/
b3b/517%20https://www.facebook.com/Jaybeen104%20https://twitter.com/jbeautybydesign?edit=true
%20https://instagram.com/jose.beautybydesign/%20https://www.pinterest.com/beautyxdesign/
ADDITIONAL INFORMATION
CORE COMPETENCIES
Human Resources/ Purchasing/ Marketing Campaign/ Management /Multi-media Marketing /Account
Development/ Market Research /Competitive & Strategic Planning / Budgeting/ Forecasting/Prospecting/
Client Cultivation /Direct Mail Marketing/ Cluster Sales
ADDITIONAL INFORMATION RECORD SUCCESS IN:
• Creating; Envisioning; and Developing New and Innovative Products for Hair, Face, Skin and Body. (With
Lisee'of Beverly Hills/Image Labs/Modern Labs, & Palladio Cosmetics)
5. • Proven Excellence in Product Development, Management, Marketing, Production and Merchandising (With
Lisee'of Beverly Hills/Image Labs/Modern Labs, & Palladio Cosmetics)
• Copy Writing (All Company Product Brochures & Product Bottle Copy)
• Purchasing, Budgeting, Designing and Production of Packaging to Various Hair, Skin, Cosmetic Products of
very small to the Very Large Companies with N.D.A. (Mostly Major Brands & Prestigious Department Store
Cosmetics)
• Proven Product Marketing Campaigns (with Accounts like Walmart, Rite-Aid, CVS, Walgreens, Duane Reade
and Sally's Beauty Company).
• Excellent in Managing Focus Groups; Motivating Sales & Marketing Staff to Peak Performance Levels Using
Unique Sales Techniques (Applying Sales Classes learned from The Friedman Group & Dale Carnegie).
• Actual 25+ years of Successful Personal Purchasing, Product Development, Marketing & Sales Experiences
with Proven Sales Record Success in All Areas. (References & Phone Number are Available upon Request)
• A-level Relationship with Buyer/Customers/Merchandisers/Sales Reps/Account Reps/Manufacturers/Fillers
etc (References & Phone Number are Available Upon Request)
• Unique Quality in Managing, Branding, Display Designing, and Positioning Product Lines in Retail
Merchandising (with Accounts like Walmart, Rite-Aid, CVS, Walgreens, Duane Reade and Sally's Beauty
Company).
• Great in Overcoming Objections and Securing Hard to Close Deals with Company's & Customers (from the
Mom and Pop Stores to Sally's Beauty and/or the Walmart Stores for Mass market)
HIGHLIGHTED CAREER ACHIEVEMENTS
• Market Penetration - Presently contractually employed as a Part time National Sales Manager for 2 small
companies. All their sales increased by 15% to 50%. Currently all of them has doubled or tripled their Sales
& Market Shares in just 8 years!
• Account Development - Reactivated all inactive accounts for Palladio Cosmetics and secured the Beauty
Business' largest accounts within my first 2 years
• Phenomenal Sales & Marketing Experience - Largest Opening Order Made in Cosmetic History; Placing a
2 foot Planogram (4 million dollar Opening Order) for Sally Beauty Company (replacing Revlon Professional
Cosmetics, thus having them close this division).
• Revenue Generation -Working for 25 years: Managed to have single-handedly generated over $6 million in
Sales Revenues for both Lissee' of Beverly Hills & Palladio Cosmetics.
SKILLS: (OVER 10+ years)
Management, Consulting, Designing, Product Research, Development, Creation, Sales Merchandising &
Marketing.
Designing & Product Development References:
• Sebastian Trucco Cosmetics
• Tigi Cosmetics
• Palladio Cosmetics
• Rice Paper & Powder Company
• Brandon Femme Cosmetics
• American International
• J Nahon Imports
• Caravan Hair Accessories
• Golden Duck Hair Brushes
• Lissee' of Beverly Hills Cosmetics
