2. OVERVIEW
• POST 9/11 AFFECT ON PERCEPTION OF MUSLIMS
• MEDIA COVERAGE OF 9/11, WAR ON TERROR, BUSH ADMINISTRATION POLICIES
• KNOWLEDGE V. BELIEF
• USED DATA FROM A 2007 SURVEY AT A SOUTHERN CALIFORNIA COLLEGE
• ASKED ABOUT KNOWLEDGE OF MUSLIM CULTURE, CONTACT WITH MUSLIMS, PERCEPTION OF MUSLIM THREAT
3. THEORY & HYPOTHESIS
THEORY
• CULTIVATION THEORY
• INTEGRATED THREAT THEORY (ETHNOCENTRISM)
• CONTACT HYPOTHESIS (INTERCULTURAL CONTACT)
HYPOTHESIS
• H1 – MORE COVERAGE = GREATER PERCEIVED
THREAT
• H2 – MORE ETHNOCENTRISM = GREATER
PERCEIVED THREAT
• H3 – MORE INTERCULTURAL CONTACT = LESS
ETHNOCENTRISM – LESS PERCEIVED THREAT
4. CONCLUSION & CRITIQUE
CONCLUSION
• DATA INCONCLUSIVE FOR H1 & H2 , SOME
CONNECTION, DATA IS SELF-REPORTED
• H3 SUPPORTED, WITH MORE CONTACT
ETHNOCENTRISM IS REDUCED
CRITIQUE
• ARTICLE IS TOO SELF CRITICAL, PRIOR TO
DISCUSSING CONCLUSION COMMENTS ON HOW
CULTIVATION THEORY & ITT ARE INSUFFICIENT
• DOES NOT DISCLOSE SURVEY RESULTS.
• COULD BENEFIT FROM REFERENCING RACE-
MEDIA STUDIES
