1. D-Squared
• Certified 501c3 non-profit organization
• Founded in January of 2013
– Karen and Stephan Dushnick
– After loss of sons
• Free transportation home
– 18-27
– Belmar to Point Pleasant

2. • Social Media
– Lacked cohesion/tidiness
– Not properly implemented
• Facebook:
– 718 likes
• February 2, 2015
– Used like Twitter
• Constant singular updates
• Twitter:
– No use of hashtags
• #ineffective

3. • Awareness:
– Spread the word to key demographic (18-27)
• FB posts, an event and an about video
– Measurable:
• Increase “talking about this” from 37 to 75 on Facebook
• Support:
– Increase support from local municipalities
• News piece, link FB pages, mission statement, boiler plate
– Measurable:
• FB likes from 718 to 1,000
• Fundraising:
– Generate revenue from bracelets
– Measurable:
• Raise 200 dollars

4. • Awareness:
– 37 to 93 people regularly “talking about this”
– March 15: 335 people were “talking about this”
• Surpassed our goal by 260
– 4 times more than original goal

5. • 9-3 on April 8th
–Gave out 300+ flyers, business cards, brochures
–Spoke to several dozen people about D-
Squared

6. • Support
–718 likes to 1,044
–326 likes in 2 months

7. • Fundraising:
• Raised 140 dollars on $2-$5 donations per
person in 6 hour period
• Does not take into account sales of
hats, sweatshirts, t-shirts, and totes
• Major fundraising event at Prohibition
in Asbury Park September 2015

8. Continued Results
• DSquared Mobile App
• Had technical glitches and was downloaded by
approximately 40 people in January 2015
• As of 5/17/2015 app has been fixed and
downloaded by 175 people in Monmouth and
Ocean Counties

9. Conclusions
• For more about Karen and Dsquared check
out www.D-squared.org
• Facebook.com/DSQUAREDINC
• All research, statistics, and work were
compiled and done by Jordan Wejnert, Ashley
Flach, Daniella Santoro, and MC Robinson