9. Types of TR Guests
Discoverers
Experienced
Rating Seekers
Enjoyment Seekers
Wine Club Members
Gallo Deniers
10.
11. What are we educating them on? What are we thanking them for? Why are
they here? Why did the sales rep feel it is necessary to send them here?
What is not answered:
Editor's Notes
Insert photo of current pouring set up
Insert photo of view
Insert image of the “why” circle
- Explain here the importance of ‘why’ and the lack of that information
Insert example of call notes stating “educate and thank”