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O F B I G D A T A
W H O A M I
João Vazão Vasques
Large Scale Distributed Data Systems
Programming
Product
Math
Data Engineering Manager @ Unbabel
Taekwondo
Yoga
Music
Magic
Books
Photography
J o a o Va z ã o Va s q u e s
Unbabel moment
J o a o Va z ã o Va s q u e s
80%

English
The internet, 1997
5%

Portuguese
8%

Spanish
20%

Chinese
4%

German
6%

Japanese
3%

Arabic
30%

English
The internet, 2017
Expert Human Translation$0.3
$0.03
 10X REDUCTION
$0.007
$0.003
PRICE/WORD
Unbabel over time
100X REDUCTION
SEP 2017
AUG 2016
JUN 2018
J o a o Va z ã o Va s q u e s
Original customer
request
Translated
customer request
High Q.E.
Unbabel Pipeline
Quality
Estimation
Q.E.
Machine
Translation
Low Q.E.
Re-Eval
Community
Translators
J o a o Va z ã o Va s q u e s
J o a o Va z ã o Va s q u e s
Let’s talk about Data
J o a o Va z ã o Va s q u e s
J o a o Va z ã o Va s q u e s
W h a t d o t h e s e c o m p a n i e s h a v e i n c o m m o n ?
J o a o Va z ã o Va s q u e s
J o a o Va z ã o Va s q u e s
J o a o Va z ã o Va s q u e s
W h a t a r e t h e c o m p a n i e s o f t h e f u t u r e ?
J o a o Va z ã o Va s q u e s
N o t t h e o n e s w h o c a p t u r e h u g e v o l u m e s o f d a t a b u t . .
J o a o Va z ã o Va s q u e s
C o l l e c t d a t a i n t h e m o r n i n g a n d c h a n g e t h e i r p r o d u c t
a n d o p e r a t i o n s i n t h e a f t e r n o o n
J o a o Va z ã o Va s q u e s
Building Data Products
has never been easier
J o a o Va z ã o Va s q u e s
Why?
J o a o Va z ã o Va s q u e s
Why?
C l o u d
J o a o Va z ã o Va s q u e s
Why?
C l o u d D a t a To o l s
J o a o Va z ã o Va s q u e s
Why?
C l o u d D a t a To o l s C a p i t a l
J o a o Va z ã o Va s q u e s
J o a o Va z ã o Va s q u e s
Google is doing this..
let’s do it too
J o a o Va z ã o Va s q u e s
O v e r t h i n k i n g & e n g i n e e r i n g
J o a o Va z ã o Va s q u e s
O v e r t h i n k i n g & e n g i n e e r i n g
U r g e n t v s I m p o r t a n t
J o a o Va z ã o Va s q u e s
We have lots of Data
J o a o Va z ã o Va s q u e s
E v e n w o r s t …
J o a o Va z ã o Va s q u e s
We have BIG DATA
J o a o Va z ã o Va s q u e s
J o a o Va z ã o Va s q u e s
J o a o Va z ã o Va s q u e s
W h a t ’ s B i g D a t a ?
J o a o Va z ã o Va s q u e s
Y o u c a n ’ t d o n o t h i n g u s e f u l w i t h c r a p p y d a t a
J o a o Va z ã o Va s q u e s
S i z e w i l l n o t h e l p y o u …
J o a o Va z ã o Va s q u e s
F o c u s o n q u a l i t y
J o a o Va z ã o Va s q u e s
We have full visibility,
dashboards and
metrics
J o a o Va z ã o Va s q u e s
O h r e a l l y ?
J o a o Va z ã o Va s q u e s
KISS
J o a o Va z ã o Va s q u e s
KISS
A r e y o u
m e a s u r i n g
t h e r i g h t K P I s
J o a o Va z ã o Va s q u e s
KISS
A r e y o u
m e a s u r i n g
t h e r i g h t K P I s
C a n y o u a c t
o n t h e m ?
J o a o Va z ã o Va s q u e s
KISS
A r e y o u
m e a s u r i n g
t h e r i g h t K P I s
C a n y o u a c t
o n t h e m ?
H o w f a s t c a n y o u
i t e r a t e ?
J o a o Va z ã o Va s q u e s
#MoveTheNeedle
J o a o Va z ã o Va s q u e s
J o a o Va z ã o Va s q u e s
T h e d a t a . . .
J o a o Va z ã o Va s q u e s
Different storage and
query types
J o a o Va z ã o Va s q u e s
Meaning is not clear to
everyone
J o a o Va z ã o Va s q u e s
Data Modelling is
(most of the times)
wrong
J o a o Va z ã o Va s q u e s
The reality of the
physical word..
The CAP theorem
J o a o Va z ã o Va s q u e s
“Data Science” with a
product goal
J o a o Va z ã o Va s q u e s
The Distributed
Monolith
J o a o Va z ã o Va s q u e s
“Your Distributed Monoliths are secretly plotting against you”
S u m m a r y
Data helps companies crush their competitors
J o a o Va z ã o Va s q u e s
S u m m a r y
Data helps companies crush their competitors
We have lots of tools to build data products
J o a o Va z ã o Va s q u e s
S u m m a r y
Data helps companies crush their competitors
We have lots of tools to build data products
Big Data solves nothing by itself. Focus on quality
J o a o Va z ã o Va s q u e s
S u m m a r y
Data helps companies crush their competitors
We have lots of tools to build data products
Big Data solves nothing by itself. Focus on quality
Collect data that you can use to improve your
product
J o a o Va z ã o Va s q u e s
S u m m a r y
Data helps companies crush their competitors
We have lots of tools to build data products
Big Data solves nothing by itself. Focus on quality
Collect data that you can use to improve your
product
Data Science must solve a business/product
need
J o a o Va z ã o Va s q u e s
S u m m a r y
Data helps companies crush their competitors
We have lots of tools to build data products
Big Data solves nothing by itself. Focus on quality
Collect data that you can use to improve your
product
Data Science must solve a business/product
need
#MoveTheNeedle
J o a o Va z ã o Va s q u e s
S u m m a r y
Data helps companies crush their competitors
We have lots of tools to build data products
Big Data solves nothing by itself. Focus on quality
Collect data that you can use to improve your
product
Data Science must solve a business/product
need
#MoveTheNeedle
Urgent vs Important
J o a o Va z ã o Va s q u e s

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The Good, The bad and the Ugly of Big Data

  • 1. O F B I G D A T A
  • 2. W H O A M I
  • 3. João Vazão Vasques Large Scale Distributed Data Systems Programming Product Math Data Engineering Manager @ Unbabel Taekwondo Yoga Music Magic Books Photography J o a o Va z ã o Va s q u e s
  • 5. J o a o Va z ã o Va s q u e s
  • 8. Expert Human Translation$0.3 $0.03
 10X REDUCTION $0.007 $0.003 PRICE/WORD Unbabel over time 100X REDUCTION SEP 2017 AUG 2016 JUN 2018 J o a o Va z ã o Va s q u e s
  • 9. Original customer request Translated customer request High Q.E. Unbabel Pipeline Quality Estimation Q.E. Machine Translation Low Q.E. Re-Eval Community Translators J o a o Va z ã o Va s q u e s
  • 10. J o a o Va z ã o Va s q u e s
  • 11. Let’s talk about Data J o a o Va z ã o Va s q u e s
  • 12. J o a o Va z ã o Va s q u e s
  • 13. W h a t d o t h e s e c o m p a n i e s h a v e i n c o m m o n ? J o a o Va z ã o Va s q u e s
  • 14. J o a o Va z ã o Va s q u e s
  • 15. J o a o Va z ã o Va s q u e s
  • 16. W h a t a r e t h e c o m p a n i e s o f t h e f u t u r e ? J o a o Va z ã o Va s q u e s
  • 17. N o t t h e o n e s w h o c a p t u r e h u g e v o l u m e s o f d a t a b u t . . J o a o Va z ã o Va s q u e s
  • 18. C o l l e c t d a t a i n t h e m o r n i n g a n d c h a n g e t h e i r p r o d u c t a n d o p e r a t i o n s i n t h e a f t e r n o o n J o a o Va z ã o Va s q u e s
  • 19. Building Data Products has never been easier J o a o Va z ã o Va s q u e s
  • 20. Why? J o a o Va z ã o Va s q u e s
  • 21. Why? C l o u d J o a o Va z ã o Va s q u e s
  • 22. Why? C l o u d D a t a To o l s J o a o Va z ã o Va s q u e s
  • 23. Why? C l o u d D a t a To o l s C a p i t a l J o a o Va z ã o Va s q u e s
  • 24. J o a o Va z ã o Va s q u e s
  • 25. Google is doing this.. let’s do it too J o a o Va z ã o Va s q u e s
  • 26. O v e r t h i n k i n g & e n g i n e e r i n g J o a o Va z ã o Va s q u e s
  • 27. O v e r t h i n k i n g & e n g i n e e r i n g U r g e n t v s I m p o r t a n t J o a o Va z ã o Va s q u e s
  • 28. We have lots of Data J o a o Va z ã o Va s q u e s
  • 29. E v e n w o r s t … J o a o Va z ã o Va s q u e s
  • 30. We have BIG DATA J o a o Va z ã o Va s q u e s
  • 31. J o a o Va z ã o Va s q u e s
  • 32. J o a o Va z ã o Va s q u e s
  • 33. W h a t ’ s B i g D a t a ? J o a o Va z ã o Va s q u e s
  • 34. Y o u c a n ’ t d o n o t h i n g u s e f u l w i t h c r a p p y d a t a J o a o Va z ã o Va s q u e s
  • 35. S i z e w i l l n o t h e l p y o u … J o a o Va z ã o Va s q u e s
  • 36. F o c u s o n q u a l i t y J o a o Va z ã o Va s q u e s
  • 37. We have full visibility, dashboards and metrics J o a o Va z ã o Va s q u e s
  • 38. O h r e a l l y ? J o a o Va z ã o Va s q u e s
  • 39. KISS J o a o Va z ã o Va s q u e s
  • 40. KISS A r e y o u m e a s u r i n g t h e r i g h t K P I s J o a o Va z ã o Va s q u e s
  • 41. KISS A r e y o u m e a s u r i n g t h e r i g h t K P I s C a n y o u a c t o n t h e m ? J o a o Va z ã o Va s q u e s
  • 42. KISS A r e y o u m e a s u r i n g t h e r i g h t K P I s C a n y o u a c t o n t h e m ? H o w f a s t c a n y o u i t e r a t e ? J o a o Va z ã o Va s q u e s
  • 43. #MoveTheNeedle J o a o Va z ã o Va s q u e s
  • 44. J o a o Va z ã o Va s q u e s
  • 45. T h e d a t a . . . J o a o Va z ã o Va s q u e s
  • 46. Different storage and query types J o a o Va z ã o Va s q u e s
  • 47. Meaning is not clear to everyone J o a o Va z ã o Va s q u e s
  • 48. Data Modelling is (most of the times) wrong J o a o Va z ã o Va s q u e s
  • 49. The reality of the physical word.. The CAP theorem J o a o Va z ã o Va s q u e s
  • 50. “Data Science” with a product goal J o a o Va z ã o Va s q u e s
  • 51. The Distributed Monolith J o a o Va z ã o Va s q u e s “Your Distributed Monoliths are secretly plotting against you”
  • 52. S u m m a r y Data helps companies crush their competitors J o a o Va z ã o Va s q u e s
  • 53. S u m m a r y Data helps companies crush their competitors We have lots of tools to build data products J o a o Va z ã o Va s q u e s
  • 54. S u m m a r y Data helps companies crush their competitors We have lots of tools to build data products Big Data solves nothing by itself. Focus on quality J o a o Va z ã o Va s q u e s
  • 55. S u m m a r y Data helps companies crush their competitors We have lots of tools to build data products Big Data solves nothing by itself. Focus on quality Collect data that you can use to improve your product J o a o Va z ã o Va s q u e s
  • 56. S u m m a r y Data helps companies crush their competitors We have lots of tools to build data products Big Data solves nothing by itself. Focus on quality Collect data that you can use to improve your product Data Science must solve a business/product need J o a o Va z ã o Va s q u e s
  • 57. S u m m a r y Data helps companies crush their competitors We have lots of tools to build data products Big Data solves nothing by itself. Focus on quality Collect data that you can use to improve your product Data Science must solve a business/product need #MoveTheNeedle J o a o Va z ã o Va s q u e s
  • 58. S u m m a r y Data helps companies crush their competitors We have lots of tools to build data products Big Data solves nothing by itself. Focus on quality Collect data that you can use to improve your product Data Science must solve a business/product need #MoveTheNeedle Urgent vs Important J o a o Va z ã o Va s q u e s