This presentation originally accompanied a discussion on the benefits of A/B testing for small business websites hosted by Jonathan Jenkins of Thrive Internet Marketing. You can view the related post: "What is A/B testing?" on our blog here: http://thrivenetmarketing.com/web-design/what-is-a-b-testing/ or watch our video on the topic on Youtube: http://youtu.be/rtZKDUM0fh0 In this presentation we answer some of the following questions: - What is A/B Testing? - How can A/B Testing benefit small businesses? - What are the best A/B Testing tools? - What are the pros and con's of A/B Testing?

1. Benefits of A/B Testing for Small Businesses
Jonathan Jenkins – SEO Specialist

2. What you’ll learn: (Brace yourselves!)
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 What is A/B testing?
 What are the best A/B testing software options?
 What are the downsides to A/B testing?
 Summary/Take-away for Thrive.
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3. And testing out variations!
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What is A/B Testing?
At it’s simplest, A/B testing means creating more
than one of anything…
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4. thrivenetmarketing.com 817.642.9686
What is A/B Testing?
The goal is to gradually eliminate the
elements on your page that don’t perform
adequately, replacing them with more
effective elements.
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5. What are the best A/B testing software options?
So what are some of the better A/B testing
options that Thrive could implement for our
clients?
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6. A/B Testing Option 1 Price: Free
Google Analytics Content
Experiments. Pro’s
- Cost: Free
- As part of the analytics suite, integrates simply
and easily with your data, and allows you to
access a phenomenal range of data points for
your experiment.
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7. A/B Testing Option 1 Price: Free
Google Analytics Content
Experiments. Con’s
- Implementation is pretty complicated, requiring
you to set up multiple actual pages with
variations.
- Data is not available in real time, rather requiring
that you wait up to 2 days to receive your info,
which is a major drawback when the goal is
frequent, agile changes to improve conversion.
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- Ugly complicated URLs.
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8. A/B Testing Option 2 Price: $19-$399/mo
Pro’s
- Price is very reasonable at the starting point,
$19/month allows you unlimited experiments
(within one project) totaling up to 2000 monthly
visitors ($9/extra 1000 visitors)
- Implementation is supposedly very easy
- Simple Visual Editor
- Good Data provided
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Optimizely
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9. A/B Testing Option 2 Price: $19-$399/mo
Con’s
- Price increases quite quickly with multiple sites
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Optimizely
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and higher traffic.
- Apparently, WYSIWIG editor isn’t great for large-scale
edits.
- Seems to take 300-500 page views and 50+
Conversions in order to give stable data.
(according to some reviews)

10. A/B Testing Option 3 Price: $24-$214/mo
Nelio A/B Testing
Pro’s
- WP Plugin, easy integration, interface feels
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familiar.
- Good pricing, seems more affordable than
Optimizely when used on multiple sites.
- Good selection of features including heatmaps,
track multiple goals/actions and select winning
variation of an element with one click.

11. A/B Testing Option 3 Price: $24-$214/mo
Nelio A/B Testing
Con’s
- Won’t work on non-WordPress sites.
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12. A/B Testing Option 4 Price: $49-$199/mo
Pro’s
- Set up unlimited landing pages. Great for PPC.
- Quick and easy A/B testing between pages using
- Wide selection of page templates, geared to
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Unbounce
a simple WYSIWIG editor.
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convert well.

13. A/B Testing Option 4 Price: $49-$199/mo
Con’s
- Only works on landing pages
- Pages created on a subdomain, can’t use it on
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Unbounce
existing pages on main domain.
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14. A/B Testing Option 5 Price: $179-$599/mo
Pro’s
- Possibly the deepest, most diverse data out of
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Kissmetrics
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any of these tools.
- Many features beyond A/B testing. Kissmetrics’
analytics is geared to teach you more about the
people using your site.
- Excellent funnels accurately track steps in
conversion, even over multiple visits.

15. A/B Testing Option 5 Price: $179-$599/mo
Con’s
- Pricey… Far more expensive than the other
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Kissmetrics
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options.
- According to some reviews, most people only
use some of their features, and at this price,
that may not be worth it.

16. What are the downsides to A/B Testing?
So, are there any downsides to A/B Testing?
• People tend to try to fix the little details
when what they need is an overhaul.
• It’s easy to get caught up in the minutia
and spend too much time tweaking a page
that has a pretty low maximum potential.
Test changes to one or two major
elements, then move on to a different
page!
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17. Let us help you set up A/B Testing!
Thrive would love to help you set up A/B Testing
on your small business web site, in addition to
offering our full suite of Web Design, Search
Engine Optimization and Conversion Rate
Optimization services to help your online presence
Thrive!
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http://thrivenetmarketing.com/
(817) 642-9686
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