Keller Williams was founded in 1983 in Austin, Texas with 32 agents and has since grown to become one of the largest real estate franchises in the United States. In the 1980s, the company lost many of its top agents but reinvented itself under new leadership. By the 2010s, formal systems were put in place to ensure continued predictable growth. After adopting a new training initiative in 2011, the company became the largest real estate franchise in North America within two years, and has since increased its global agent count, units, and volume substantially compared to competitors.
3. In 1986, after a promising
start, the young company
was left reeling from the
loss of seven of its top 10
producers to a competitor.
OUR JOURNEY TO THE TOP
Founded in
1983 in Austin,
Texas, Keller
Williams
launched with
just 32 agents.
4. Together they
envisioned a new type
of real estate company.
Realizing that shared decisions lead to
shared success, Gary Keller convened the
first Associate Leadership Council (ALC) to
reinvent Keller Williams.
OUR JOURNEY TO THE TOP
5. And it worked. By 2006,
Keller Williams was the
fifth-largest real estate
franchise in the United
States; by 2009, the third
largest; and, in 2011, the
second largest.
OUR JOURNEY TO THE TOP
6. Now one of the most
formidable sales forces in
the industry, it was time to
institute more formal
systems, accountability
and leadership to ensure
that the company’s
success was predictable
and sustainable.
OUR JOURNEY TO THE TOP
7. In 2011, The Growth Initiative was formally adopted, and John Davis began
training market centers across the country in his system. This catapulted
Keller Williams on a growth trajectory never before seen in our industry.
We became the No. 1 real estate franchise in agent count
in the United States and North America just two years later.
OUR JOURNEY TO THE TOP
Slide Instructions:
Swap out any photos in this presentation for ones of your own agents and market center
Change “CITY” to the name of your market center
Slide Instructions:
Sample Script: “Welcome! This year marks the 35 year anniversary of Keller Williams – and while many of us weren’t here from the very start, we found KW as soon as we could.”
Exercise Option 1: Using your people, demonstrate the growth your market center has experienced.
Sample Script: “In fact, even just one year ago our market center looked very different. I’m about to read a few statements. When I read the one that applies to you, please stand up.
I joined Keller Williams seven or more years ago - at the very start of the Growth Initiative (2011)
I joined Keller Williams six years ago. (2012)
…five years ago. (2013)
…four years ago. (2014)
…three years ago. (2015)
…two years ago. (2016)
…within the last year. (2017)”
[At this point the entire room should be standing!]
“What you’ve just witnessed is characteristic of what’s occurring in Keller Williams market centers around the world. Since 2011, our company has more than doubled in size – and that means more resources, more support and more value to help build YOUR business. We’re seizing market share and adding to our impressive roster the best in the industry. Agents who push us all to be better.”
Sample Script Continues – Transition: “Because we have so many new faces, let’s quickly take this moment to look back at how the company we know and love came to be.” [Move to Next Slide]
Exercise Option 2: Using your people, demonstrate the production gains your market center has experienced.
Sample Script: “And, as a result of being part of our KW family, you’re having business conversations and focusing on the activities that matter. Within the last year, I know for a fact that many of you have seen drastic growth and profits in your business. Everyone who made more money in 2017 than ever before, please stand up!”
“ …What you’ve just witnessed is characteristic of what’s occurring in market centers around the world. Congratulations!”
Sample Script Continues - Transition: “Today, we’re going to use our team meeting to examine where we’ve come from and where we’re going. Because we have so many new faces in the room, let’s quickly jump all the way back to 1983.” [Move to Next Slide]
Slide Instructions:
Read slide and THEN add: ”Gary recognized that the reason was simple: They were looking for better deals. He knew he needed to change the conversation and offer something that no other broker was: an interdependent relationship where associates and the company have a mutual interest in success.”
Slide Instructions:
Read slide and THEN add: “This new company was one where a world-class culture focused on the prosperity and well-being of its people would become an environment no agent or team ever wanted or needed to leave.”
Slide Instructions:
Read slide and THEN add: ”As Gary Keller and his leadership team examined the most successful market centers in the company, they saw a trend: Each had adopted the models and systems that then team leader, John Davis, had developed for growth.”
Slide Instructions:
Read slide and THEN add: “And the growth continues…”
Slide Instructions:
Swap out any photos in this presentation for ones of your own agents and market center
Update the year-over-year growth for the time period that showcases your best value story. (for example: from 2011 to 2017 or from 2016 to 2017). Do the same for your region.
Sample Script: Other companies aren’t seeing these results. It’s not the market making this happen. It’s our system. It’s our models. And most importantly, it’s you.
Slide Instructions:
This slide shows Keller Williams growth since the start of the Growth Initiative and compares it to that of our major competitors.
Sample Script: “Over the years, more and more agents joined the Keller Williams family because of our world-class culture, training and education. And, because we support a productivity-specific environment and put the agent – we put YOU – first.”
Slide Instructions:
This slide shows Keller Williams growth since the start of the Growth Initiative and compares it to that of our major competitors.
Sample Script: “These results are not just numbers on a graph. They represent what you do, day in and day out. It’s your hard work that made this happen. And it has paid off.”
Slide Instructions:
This slide shows Keller Williams growth since the start of the Growth Initiative and compares it to that of our major competitors.
Sample Script: “As you can see, the growth these past several years have been phenomenal. And while we play by our own rules and run our own playbook, the clients, communities and families we serve are taking notice. They notice what YOU are doing and as a result, they are choosing YOU.”
Slide Instructions:
Swap out any photos in this presentation for ones of your own agents and market center
Use this slide to build anticipation about the exciting announcement!
Slide Instructions:
Swap out any photos in this presentation for ones of your own agents and market center
Sample script: “You are now not only part of the world’s largest real estate company by agent count – you are number ONE in volume AND units!”
Slide Instructions:
Swap out any photos in this presentation for ones of your own agents and market center
Sample script: “You are NUMBER ONE in real estate!”
Slide Instructions:
Sample script: “While the celebration that follows this ONE. LAST. SLIDE. is much deserved, we need to take a moment to recognize what it means to be “number one”. While this designation is a MILESTONE that we should all be proud of, it is NOT our final destination. Our growth has simply positioned us for what’s next. Our industry is rapidly evolving and it’s only through our collective size and momentum that we’re positioned to TAKE TERRITORY!”
