Proposed Business Development Strategies for Education providers for regional expansion

1. 06/21/18Copyright to Johnny Moi 2004
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Business Development Strategies for
EDUCO South East Asia
&
Australasia
Johnny Moi

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Vision Statement
 To be Asia Pacific No.1 provider of
quality education products and services
by 2020!

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Goal and Objectives
 To plan for No.1 position in AP by 2020
 To achieve a yearly growth of 25% p.a.
 To have a Strategic Presence in all AP nations
 To be the Supplier Of Choice of Quality
Education Products and Services in S.E. Asia
 To venture in Quality Education related business
 To venture in Business & Professional offerings

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Today’s Situation
 To date : Education Provider in SE Asia
 Presence in SE Asia & Australasia – Expand
into new regional countries progressively
 Need RHQ to consolidate for HQ
 Enhancements needed in Sales activities -Brand
 Need to increase sales for growth & markets
 Need to respond to demands for Just-In-Time
Education and Financial Planning programs
 Respond to students’ demand ( in SEA nations )

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How Did We Get Here?
Export > Many nations
Start with partnership with Edu - Providers
Partner with Public Sector
Partner with Private Sector
Replicate products & offerings, local & abroad
To set up more RHQs in Asia Pacific?
To set up 1st & 2nd tiers BPs in Asia Pacific?
Malaysia as Reference Site to SE Asia &
Oceania?

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Available Options
 Enhance present product offerings in Asia
Pacific
 Export proven models internationally
 Combination of both approaches above
 Strategic alliances with Public & Private Sectors
 Channels for both local & global markets
 Mergers & Acquisitions of Education Providers
 Price pressure on competitors selectively
 Explore new profit opportunities in edu - marts
 Tap new marts – C.E.U & professional
accreditations
 Deploy old / new educational technologies

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Recommendations
 Enhance present products & offerings and E-Learning
 Exploit proven models e.g. E-Portal ( ECDL ), Large schools
type
 Look into feasibility study of options ( all )
 Identify action items:
 1. Increase SEA market share & Export more globally
 2. Tap on demands for Transnational Education in SE Asia
 3. Tap on demands for FIN, IT & Certification segments
 4. Exploit increased needs for ICT & FIN education from Asia
 5. React to demands for FIN Primary to Lifelong Learning
 6. Tap on demands for basic FIN skills needs in SEA & Oceania
 7. Localize learning & teaching strategies in all AP nations
 8. Strategic alliances locally & regionally, to set up soonest
 9. Empowerment of local instructors SE Asia & Australasia
 10. Employ me - Proven abilities in Asia Pacific responsibilities!