Trimark Mechanical (Commercial HVAC and Plumbing) Brand Presentation

1. WWW.TRIMARKCORPORATION.COM
703-891-2600
TRIMARK CORPORAT ION 1

2. TRIMARK CORPORAT ION 2

3. TRIMARK MECHANICAL
Mission:
Vision:
Values:
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4. MARKET RESEARCH SUMMARY FOR TRIMARK MECHANICAL
Purpose:
This market research summary is provided to guide Trimark
Mechanical’s brand strategy and marketing planning. It offers a
market snapshot within the following focus areas:
Customer Business Priorities
Buying Behavior
Competition
Competency and Performance
Expanding the Relationship
Referral Potential
Brand Strength
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5. TRIMARK MECHANICAL SURVEY RESULTS
On a scale of 0-10 (10 is the best) how good do you
think Trimark Mechanical’s reputation is?
Answers External Internal Total
Averages 8.71 6.71 7.71
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6. TRIMARK MECHANICAL SURVEY RESULTS
On a scale of 0-10 (10 being most visible) how visible
do you think Trimark is in the marketplace?
Answers External Internal Total
Averages 4.71 5.14 4.93
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7. TRIMARK MECHANICAL SURVEY RESULTS
Brand Strength Score
Trimark Mechanical’s brand strength measures 38 out of a possible 100
How do we calculate the Brand Strength Score?
The Brand Strength Score is measured on a scale of 1-100, with 100
being the strongest possible brand strength. It is calculated by
multiplying the Reputation score with the Visibility score.
What value does knowing our Brand Strength Score provide?
The Brand Strength Score provides a simple and accurate quantitative
expression of the strength of your brand within the market at this
place in time.
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8. “If you ain’t
first, you’re
last!” — Ricky
Bobby,
Talladega Nights
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9. LEARNING TO DOMINATE
OUR MARKETPLACE
THROUGH A STRONG BRAND
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10. BRANDING DEFINED
1. An identifier of goods and services
2. A promise of a consistent experience
3. Owning a single idea that tilts sales in your
favor
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11. BRANDING APPLIED TO THE SALES
MOMENT
“People think in pictures. The Sales Moment is
triggered when the movie of unmet needs
playing in your target customers’ minds
matches the promise of your product or
service. The Sales Moment determines the
one idea you should own.” - James Connor,
The Perfection of Marketing
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12. NOT KEY MESSAGES
“Licensed, bonded, insured”
“Quality is our business”
“HVAC, Plumbing ,and Building Maintenance”
“Since 19XX”
“We have fair prices”
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13. TRIMARK MECHANICAL’S VERBAL EXPRESSION
Our work is to make sure Trimark
Mechanical can connect with prospects
and stand out from the competition.
With the “sales moment” idea in mind –
here’s the rest of the story.
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14. WHERE DO WE STAND?
Trimark
Mechanical
Competition
Price Competitive ✔ ✔
Quality Service ✔ ✔
Expert Technicians ✔ ✔
Great Customer Service ✔ ✔
Emergency Service ✔ ✔
How will we differentiate?
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15. WHAT IS IMPORTANT TO OUR CLIENTS
• Give me comfortable and happy tenants
• Contribute to my professional success
• Use technology to prove your performance
• Be responsive to my needs
In meeting these challenges, we can plant the flag and claim the
landscape.
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16. TRIMARK MECHANICAL POSITION STATEMENT
Comfortable and happy tenants are the most prized of
commodities in the facilities and property
management business. Our clients understand the
essential connection between our services and the
commodity that they desire, and therefore value
their relationship with us highly. In helping clients to
attract and retain comfortable and happy tenants,
we make properties profitable.
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17. TRIMARK MECHANICAL MISSION STATEMENT
As a trusted mechanical services firm, our
mission is to help our clients be successful
by making their tenants comfortable and
happy.
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18. OUR BRAND WILL FOCUS ON
“COMFORTABLE, HAPPY TENANTS”
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19. LET THE BRAINWASHING BEGIN…..
Trimark Brand – Staff Orientation (Audio Lessons)
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Table of Contents
What is a brand?
What is important to our clients?
Comfortable and Happy Tenants
Contributing to the professional success of the people that we serve.
Use of technology to transport clients to the site.
Responsive to service calls and emergencies, timely in delivering results.

20. OUR BRAND:
WHAT WE SAY, WHAT WE LOOK LIKE
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