1. Professional Values
Love
- For the team to love themselves correctly and focus on the needs of others with
absolute passion.
Presence
- To be focused and engaged with bold enthusiasm in all tasks.
Integrity/ Authenticity
- To freely be who you are as models of good nature and character at all times.
Serve With Excellence
- To be diligent and dedicated to over-delivering (efficiency, timeliness, quality) in
customer’s needs and expectations.
Growth/ Development
- To consistently be up-to-date in the business processes, programs and tools to better
function as a team and serve our customers.
Fun & Enjoyment
- To strive to express creative and spontaneous ideas and exercises that will liven the
attitudes of the team and the environment of the business growth process.

2. Creativity & Innovation
- To freely communicate new ideas, products, programs, system of operations/
marketing & financing methods to create prosperity and unique future
opportunities.
Leadership & Responsibility
- For all employees to take initiative and assume authority over their required tasks
and duties and take ownership of all outcomes.
Coordination & Cooperation
- For all employees to work through all tasks as co-creators in a friendly, professional
manner.
Decisiveness
- To always commit to a decision (even when unsure if it’s the right one) regarding
problems, planning, executing the plan, etc.