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Corporate Profile_2016
- 4. Sinceitsinceptionin1997,InternationalCruise&
Excursions,Inc.(ICE)hassoaredtothetopofthetravel
andleisureindustrybyprovidinginnovativevacation
productsandservices.
Itallstartedwithaninnovativeproductofferinganda
strategicpartnershipwiththelargestcruiselineinthe
world,CarnivalCruiseLine®
.ICEflourishedthroughthe
implementationofuniquesales,marketing,andloyalty
programs,deliveringthedreamofcruisingtovacationers
worldwide.
By1999,ICE’screativeapproachtocruisepackaging,
incentives,andfulfillmentbecamewidelyacceptedand
successfullyimplementedbyICEaffiliatesintheU.S.
andMexico.Thisresultedinlongtermstrategicbusiness
relationshipswitheverymajorcruiseline,quicklymaking
ICEamarketleaderinthecruiseindustry.
Atthesametime,ICEdevelopedalargenumberofsales
andmarketingprogramswithhigh-qualityresortproperties
aroundtheworld.Theseuniquevalue-addedprograms
resultedinextraordinaryratesandmarketingrightstoresorts
inhighdemandvacationdestinations.Theseprograms
requiredICEtodeveloppoints-basedcurrencyconversion
softwareandtodelivercruiseandresortbenefitsviaan
automatedfulfillmentplatformforitsbusinesspartners.
Thiswasakeymilestone,asitarmedICEwithaproprietary
softwareplatformtodeliverhighquality,customized
vacation-basedproducts.
ICE’scommitmenttotechnology-drivenproductsand
services,alongwithitsclient-basedbusinesspartnering
approach,openedupsignificantnewopportunitieswith
existingandnewbusinesspartnersinsideandoutsideofthe
travelmarket.Corporatepartnersrequestedtheadditionof
highqualityhotels,travel,andlifestyleactivitiesworldwide,
inordertofulfilltheirexpandingvacationandleisurerelated
desires/needs.ICEexceededthoseexpectationswiththe
additionofmorethan250,000resortandhoteloptions,a
full-servicetravelplatform,anditsnewestinnovation,the
LIVE365program.
LIVE365startedaneweraforICE,introducingacomplete
suiteoffullybrandedtravelandleisureproductsand
servicesincludingcruise,resort,air,car,hotel,guidedtour,
golf,ski,spa,wine,merchandise,entertainment,andmore.
Theintegrationofthesebenefitswithkeypartnersandthe
additionofincentive-basedlifestyleoptionswithhigh-value
redemptioncontinuetopositionICEforextraordinarygrowth
formanyyearstocome.
ICE’spowerfulrelationshipsinthetravelindustry,alongwith
itsproprietarytechnology,web-basedmarketing,yieldtools,
andstate-of-the-artinternationalcallcenteroperations,
providepartnersfullybrandedvacationservicesand
customizedsolutionsunmatchedintheindustrytoday.
ICEisheadquarteredinScottsdale,Arizona,with9additional
globalofficesandmorethan2,500employeesworldwide.
www.iceenterprise.com
OURSTORY
- 7. OURSUCCESS
Fueledbyanunwaveringentrepreneurialspirit,
innovativeproducts,andadedicationtoquality,
ICEhasenjoyedunprecedentedgrowthand
successthatcanonlybedescribedasextraordinary.
Tosupportexpandingopportunitiesinthetravelandleisure
industry,ICEdevelopedleading-edgesolutionsdesigned
todeliverhigh-impactincentives,packagedproducts,and
private-brandedvacationandfulfillmentservicesforits
businesspartners.
Thecapabilitiesandprovenresultsofourtechnology-
based,vacationmarketingprogramsareunmatchedin
themarkettoday.
Ouruniqueproductsandexpertise,aswellasa
commitmenttostrategicpartnering,facilitateglobal
marketingopportunitieswithqualitypartnerbrands
worldwide.
VACATIONTRAVELERSBOOKEDANNUALLY
2007200820092010201120122013201420152016*2017*
340,000
*Projected
390,000
410,000
500,000
760,000
963,179
1,031,921
1,207,900
1,460,460
1,759,785
2,126,7548
- 11. TRAVELBENEFITS
TheflexibilityoftheICEtravelplatformprovidesbusiness
partnerstheopportunitytoincludeanyorallofICE’stravel
benefitsandservicesundertheirbrand.
ICEoffersitsbusinesspartnerstheopportunitytodesign
customized,yield-basedsalesandmarketingprograms.
Theseincludeonlineaccesstoflights,hotels,resorts,guided
tours,carrentals,anduniquelypackagedproducts.Ourtravel
programscanbestrategicallydesignedtomeetyourneeds.
FLIGHTS
ICEprovidesaccesstoallmajorairlinesthroughGDS
connectivity,includingAmerican,United,Delta,Southwest,
Virgin,VirginBlue,VAustralia,VirginAmerica,andBritish
Airways.TheICEbookingplatformallowscustomerstobook
eitheronlineorwiththesupportofoneofICE’sglobal
servicecenters.
CARRENTALS
ICEoffersbookingserviceswithallmajorcarrental
companies,includingAvis,Hertz,National,AutoEurope,
Budget,Dollar,andAlamo.
HOTELS&RESORTS
ICEprovidesguaranteedbestratesformorethan
250,000qualityhotelsandresorts.Choosefromleading
brands,includingmajorchainssuchasHilton,Hyatt,
Marriott,Westin,andmore,alongwiththousandsofquality
independentpropertiesworldwide.Whethermembers
arelookingtovisitthesun,snow,oranyclimatein
between,ICE’spartnerscanprovideahoteltofit
theirneeds.
GUIDEDVACATIONS&TOURS
ICEoffersuniqueandcompellingtourexperiencesinexotic
destinationsandamazinglocalesallaroundtheworld.In
partnershipwithtrustedtouroperatorssuchasAdventures
byDisney,AppleVacations,ColletteVacations,Globus,
InsightVacations,RockyMountaineer,Trafalgar,Tauck,
andmore,ICEprovidesvacationexperiencesrangingfrom
adventureandculturaltourstogolf,spa,andskivacations.
- 12. LIFESTYLEBENEFITS
Inadditiontounprecedentedtravelbenefits,ICEprovides
relevant,high-valuelifestyle-basedbenefitsthatengage
customersandenhancebrandappeal.Theseinclude
everythingfromgolfandspapackages,toexclusivepricing
onwineandshopping.
ICEhaspartneredwiththebestretailbrandsintheworldto
offermorethanjusttravel.
GOLF
Fromtheopen-airtothepicturesquesurroundings,adayon
thegreenscanbetheperfectescape.ThroughICE’sextensive
networkofcoursesandteetimes,membersaresuretofinda
coursethatmatchestheirdesiredlevelofplay.
SKI
FromtheUnitedStatestoCanadatoEurope,ICEmembers
canfindtheperfectpackagetosuittheirlevelofadventure
-fromblackdiamondsanddeeppowdertofamily-friendly
resortswithcozylodgesandwidegroomedtrails.
SPA
ICEmemberscanexperienceahealthierlifestyleand
improvebodyandmindbytakingadvantageofourspa
benefits.Relaxwithatherapeuticmassage,improve
circulationandmoodwithexercise,loseweightand
detoxifywithacleansingtreatment,orfeelrejuvenated
withafacial.
WINE
Acarefullyselectedwinecanperfectlycomplementagreat
mealorfamilygatheringorhelpunwindafteralongday.
ICEmembershaveaccesstoawideselectionofwinesfrom
international,boutique,andregionalwineries.FromPinot
NoirandMerlottoChardonnay,memberscanexpandtheir
winerepertoire.
SHOP
ICEmakesiteasiertosaveontheitemsmembersare
alreadypurchasing.Withtheeasy-to-useshoppingwebsite,
theyareabletoshopuntiltheydrop,24-hoursaday,7-days
aweek.
- 13. HIGH-VALUEMEMBER
BENEFITS
EXCLUSIVEPARTNER
BENEFITS
ICEoffersaworldofuniquevacationandlifestyle
benefits,deliveringhighvaluewithinyourbrand.
•VacationFulfillment/ExchangeServices(cruise,hotel
andtourpackageexchanges)
•Full-ServiceTravel(air,car,hotel,andresortbookings)
•LifestyleBenefits(golf,spaandskipackages,online
wine,andmerchandiseshopping)
•BestPriceGuarantee
•FriendsandFamilyBenefits
•AmericanExpressMRPPrivileges
•AnnualPartnerFeeReimbursements(ClubFees,
MaintenanceFees,etc.)
•VacationConciergeServicesin9Countries,
Servicing12Languages
•OnlineandMobileEnabledBookingServices
ICEprovidespowerfultechnology-basedsalesand
marketingsolutionstosupportourclients’unique
businessneedsandstrategies.Ourhigh-impact
productsandservicesarefullycustomizableby
partnerbrand,productofferings,andredemptionvalue.
•LoyaltyRewardsFundingandFulfillment
•PrivateBrandedBenefitsFulfillment
•High-QualityLeadGeneration
•InteractiveandMobileEnabledSalesTools
•IncentiveSalesRewards
•CustomerEngagementTools
•ClientReferralPrograms
•EmployeeVIPBenefitsandRewards
•On-SiteStaffTrainingandSupport
•DedicatedPartnerSupportPortal
- 14. PROPRIETARYTECHNOLOGY
ICE’stechnologysolutionsdeliverinnovative,leisure-based
salesandmarketingbenefits,incentives,andpackaged
productofferings.
ICEutilizesthelatestweb-basedtechnologiestoserviceover
55millionconsumersthroughICE’scommercial,corporate,
travel,andleisurepartnershipsaroundtheworld.
Throughsimplesearchparameters,memberscandynamically
shopforvacationandleisurepackages.Theconsumer
experienceisseamless–requiringonesinglebookingforthe
entirevacationpackageatonesinglepricepoint.
Anypartner-assignedmemberbenefitsorincentivescanbe
appliedtopackagedproducts,includingtheabilitytoredeem
points,certificates,exchanges,vacationcash,orcashback
rewardstowardabundledpurchase.
TECHNOLOGY-BASEDSOLUTIONS
•Brandedweb-basedfulfillmentandmarketing
•Morethan250,000pagesofrichonlinecontent
•Real-time,onlinepurchasingforcruises,resorts,hotels,
flights,carrentals,vacationpackages,golfteetimes,and
otherleisureactivities
•Abilitytoconvertloyaltyrewardsandalternative
currencyintopaymentsforfeesorfuturetravel
purchases
•Highlycompetitivepricingonhigh-demanddestinations
anditinerariesworldwide
•Dynamicyieldandinventorymanagement
•Completelycloud-based,providingvirtuallyunlimited
scalingandmaximumreliability
•Onlinetravelpackagingoptions
•Booking,customerservice,support,fulfillment,
receipting,andticketing
•Languageandalternativecurrencysupport
•Abilitytoofferdynamic‘giftwithpurchase’salesand
marketingincentives
•Electronicgiftcard,onlinecertificate,andincentive
redemption
•AutomatedVIP,vacationrewards,andcashback
rewardsprograms
•Integratedcallcenterandtechnology-basedfulfillment
servicesin12languages
•Yield-basedmarketingtools
•Fullyresponsive,single-pagedesignsoffersupportfor
allmobileformfactorsandprovidealeadingedgeuser
experience.
- 16. OURPROMISE
ICEvaluesyou,yourbrand,andyourbusiness.Our
commitmenttoexcellenceandinnovationisyour
guaranteeforsuccess.
Asaleadingproviderofcruise,vacationholiday,andlifestyle
programsworldwide,ourpromiseistocontinuetoevolve
anddevelopnextgenerationprogramsthatdemonstrate
acommitmenttoquality,innovation,anduncompromised
loyaltytoourbusinesspartnersandtheirvaluedcustomers.
Ouralliancepartnersimmediatelybenefitfromthe
utilizationofanintegrated,high-tech,andglobalmarketing
infrastructurethatprovidesworld-classvacationsandunique
leisureopportunitiestomembers,customers,andprospective
clientele.
- 17. ANEWLEAF
ANewLeafprovidesassistancetoindividualsandfamilies
inthelocalPhoenixarea.
ANewLeafisanon-profitagencythatprovidesdomestic
violence,shelterassistance,andyouthprogramsatnocost
tomembersofthePhoenixcommunity.
ICEemployeesholdanannual‘OperationFilla
Backpack’forchildreninneedeachsummer,to
collectback-to-schoolsupplies.
EachDecember,the‘TistheSeason’holidaygiftdrive
receivesthousandsofdollarsworthindonationsofnew
clothing,linens,games,non-perishablefooditems,gift
cards,electronics,andotheritemsforANewLeaf’s
sheltersandclients.
PHOENIXANIMALCARECOALITION(PACC)911
PACC911bringstogetheranimalwelfareorganizationsina
cooperative,interactivecoalitionforthegreaterbenefitof
theanimals.
PACC911focusesonassistingtherescuegroupsinfour
distinctways:adoptionevents,fundraising,education,
andbyfinancingmedicalassistancethroughthePACC911
EmergencyMedicalFund.
Everyyear,ICEemployeesraisefundsforPACC911through
several‘petprojects.’Employeesbuyraffleticketsfora
varietyofpet-relatedprizesandentertheirpetsinvirtual
petpageantsinwhichthefavoritepetphotoisdetermined
bypopularvote.
OURCHARITIES
CHRISTELHOUSEINTERNATIONAL
ChristelHouseisdedicatedtohelpingimpoverished,
orphaned,andabandonedchildrenworldwidetobreakthe
cycleofpovertyandbecomeself-sufficient,contributing
membersofsociety.
AsaChristelHouseAlliancePartner,ICEcontributesboth
timeandfinancialresourcestosupportchildreninneed.For
morethanadecade,ICEanditsemployeeshavemanagedan
annualcalendarofeventstosupporttheremarkableworkof
ChristelHouse.Ourannualinitiativesincludeemployeeraffles,
auctions,specialevents,andholidaycelebrations.
Wefinditparticularlygratifyingtosupporttheworkof
ChristelHousebecauseoftheiruniquesetofprioritiesand
visionforthefuture.ChristelHousefocuses100percent
onhumanpotentialandsignificance,providingabrighter
futureforchildrenworldwide.Allofoureffortsareinspired
byChristelDeHaan,theorganization’sfounder,andher
extraordinarycompassion,unwaveringcommitment,and
dedicationtothisoutstandingorganization.
—MarciaRowley,ICECo-Founder
- 19. OURGLOBALPRESENCE
ICEisoneoftheleadingcruiseandvacationprovidersinthe
worldandhasatrulyglobalpresence,withheadquartersin
ArizonaandbusinessoperationsinotherkeyU.S.markets
includingNewYork,California,andFlorida,aswellas
internationalofficesinMexico,theUnitedKingdom,Spain,
Portugal,Australia,Singapore,andIndia.
UNITEDSTATES
ICEisheadquarteredinScottsdale,Arizona,withadditional
satelliteofficesinArizona,Florida,California,NewJerseyand
NewYork.ICEUSAhandlesover5.5millioncallsannually.
MEXICO
TheICEMexicoCityofficehasrecentlyexpandedandbecome
ICE’sthirdlargestcallcenteroperationwithqualityservice
optionsinEnglish,Portuguese,andSpanish.
ASIAPACIFIC
Since2000,ICEAsiaPacifichasexperiencedstronggrowth
andfuelsmorethan45privateclubsincludingExpedia,Air
NewZealand,RCI,Virgin,andmore.
UK&EUROPE
TheICEEuropeoperationservicesover10million
holidaymakersintheUKandEuropeandprovidescruise
provisioningfor70%ofactivevacationownersacrossEurope.
- 20. NORTHAMERICAN&INTERNATIONALOPERATIONS
ICECORPORATEHEADQUARTERS
SCOTTSDALE,ARIZONA
Telephone:(602)395-1995
Toll-Free:(888)320-4234
BusinessOfficeandServiceCenter
ICEPHOENIX
PHOENIX,ARIZONA
Toll-Free:(888)320-4234
ServiceCenter
ICECALIFORNIA
TORRANCE,CALIFORNIA
Toll-Free:(888)320-4234
ICEFLORIDA
ORLANDO,FLORIDA
Telephone:407-550-9400
ServiceCenter
ICENEWYORK
MELVILLE,NEWYORK
Toll-Free:(888)320-4234
BusinessOffice
ICENEWJERSEY
ROSELAND,NEWJERSEY
Toll-Free:(888)320-4234
BusinessOffice
ICEMEXICO
MEXICOCITY
Telephone:+52(55)4739-6001
BusinessOfficeandServiceCenter
ICEASIAPACIFIC
QUEENSLAND,AUSTRALIA
Telephone:+61(0)755143333
BusinessOffice&ServiceCentre
ICEEUROPE
GREATERLONDON
Telephone:+44(0)1536353006
BusinessOffice&ServiceCentre
ICENEWZEALAND
AUCKLAND,NEWZEALAND
Toll-Free:0800880644
SatelliteBusinessCentre
ICEPORTUGAL
ALBUFEIRA,PORTUGAL
Telephone:+351289597201
BusinessOffice&ServiceCentre
ICESINGAPORE
MOUNTBATTEN,SINGAPORE
Telephone:+6564122146
SatelliteBusinessCentre
