1. JUNE 2014
MONTHLY ROUND-UP FROM CPM’S TACTICAL DIVISION
INSIDE THIS ISSUE:
Pirates take over Lake Windermere
Disney’s launches Induction Video
LRS All stars show growth and win prizes!
Celebrate New Business Wins!
More new hires join Tactical Division
2. Hi there ,
Welcome to the June edition of the Tactical Division Newsletter!
In the past month the business has been busy delivering in the field and getting ready for the World Cup in store - as well as the summer ahead (not to mention dressing up as Pirates for Charity – raising funds for Groceryaid).
We have also been busy winning tactical and syndicated work for the year ahead which include Incomm & GSK to name just two. To deliver we have been making some changes at head office, check out our exciting announcements page for the new additions to our team!
Thank you to all who have met the deadline on using the TRF APP 100% , this is the start of effective winning for our Clients, more efficient time in call for You and the Business.
We are thrilled that everyone in the field are embracing the Performance Management Framework (PMF), this has started to deliver “Diamond” performers already . Check them out inside!
Our Operations Director, Andrea Georgiou, donned her flat shoes this month and spent quality time in the field gaining great tips from the field and giving super feedback on operating while in store! Check out her report inside!
If you have anything you would like us to add to the newsletter please send an email to your team manager and we will try to include in the next edition.
Enjoy and hope to see you in the field soon!
Kate Ryan
Business Unit Director
TACTICAL
NEWSLETTER
JUNE 2014
4. TACTICAL
NEWSLETTER
JUNE 2014
Got something to announce? Simply send an email with all the details to Tactical.Newsletter@uk.cpm-int.com
Becky Hickling joins the Tactical Team as Client Services Executive . She has worked at CPM for over 2 years now, starting in the International Team for HP and more recently working on the P&G contract team.
Anna Kubran has worked for CPM for 2.5 years and has just moved onto the Syndicated Team from the ASDA Sampling Team. She is currently on the GOO intake for 2013. Previous to CPM, she worked for ASDA, Jamie Oliver, Koodos and WWAV Rapp Collins.
The tactical division is really excited to announce that Rachel Simmonds is joining the Team on June 3rd as the Tactical Division Client Service Team Manager. Rachel will be using her experience from new business and previous Tactical role to drive client satisfaction for all Tactical Division activities.
Charlotte Barrett has joined team as Field Activation Exec. She is a great asset to the team and brings with her the previous experience and knowledge of Tactical as well as her reporting expertise and excellent client skills and results focus.
Experienced CSM, Danielle Wosahlo, has joined the tactical Division as the CSM on GSK and will also be supporting the Incomm Team in the exciting new transition to a fixed team from July 1st.
5. TACTICAL
NEWSLETTER
JUNE 2014
Tactical team take on Lake Windermere for charity!
As you may know Josh, Jonny, Drew, Kate and Ed (ASDA sampling) and me rowed across Lake Windermere on Saturday May 17th – supposedly 11km course, which we reckon we probably were more likely to have nearly doubles due to the wind and our lack of steering! As you’re probably already aware a group of 6 brave volunteers took part in the Grocery Aid annual row across Lake Windermere this weekend and despite this being our first year came a very respectable 10th (out of 15), completing the 11km course in 2hrs 42 mins!! Although the weather was lovely (especially for us spectators!), the conditions weren’t exactly plain sailing with some strong currents and a pesky speedboat which caused any boats in its wake problems. However, despite a somewhat shaky start, once our pirates found their rhythm (helped along by some monumental coxing from Ms Ryan!) they were able to pick up the pace and breezed round the course, passing the likes of Mars and Sainsbury’s along the way. So a huge well done to Ed Steele, Drew Gilbert, Jonny White, Josh Ferguson, Juliet Monks, and Kate Ryan for taking part and being such good sports.
6. CPM TACTICAL DIVISION
CONFERENCE 2014
Do you have what it takes to be a hero?
Only Heroes will be invited…
Will you be one of them?
MORE DETAILS COMING SOON
We are looking for a Eight (8) Team members to take part in our next Expert Advisory Group (EAG) Topic: Tactical RetailForce (TRF) APP
Introducing our first Expert Advisory Group
TRF APP
Ideally you will work on either Disney, Incomm or have specific views on the App (good or bad).
You will be paid for your time and lunch will be provided. Please contact your manager to apply.
Date: 18th June
Time: 2-5pm
Location: CPM Thame
7. 02/06/2014
7
TACTICAL
NEWSLETTER
JUNE 2014
Pam who works on Revlon, has shared some Top Tips to help retrieve those troublesome lipsticks from the back of fixture she carries a
pencil with a blob of blue tack with her at all times ! Fed up Tacky make up smears on the unit spoiling all your hard work – Take a tip from Pam and carry wet wipes with you
Jim’s best advice to gain incremental space in store is that it’s all about relationships.
Make the store staff’s life easy and they will Go out of their way to support you ! Thanks Jim!
As part of the CPM boards’ ongoing commitment to our clients and to be involved in every part of the business Andrea Georgiou (CPM’s Client Operations Director) spent a day in the field with Pam Williams and Jim Bryan and came back with some fantastic feedback and tips to help make us #CPMFamousForSales!
8. What is PMF – Performance Management Framework?
•PMF is a quality assessment tool for the field team.
•The framework is measured across 10 functional competencies.
•The profiling will identify our diamonds, and give focus to training and support where our team needs it.
•The scoring is focussed on scheduling and planning calls, being prepared and having the rights tools, accurate reporting, quality photos, using the app, providing timely reporting every day, OTIFNE with all feedback, meeting deadlines, giving insight and being professional, being accountable for the budget.
•Scoring will be held for each person on an internal system so that is it is recorded and transparent across teams.
•The vision is to have a team of sparkling diamonds (Profile 1’s score 10) which deliver expertise across our portfolio of clients and roles. Latest Update
•37 people have now completed PMF
•We have 3 diamonds on the team to date – Average team score is 13.4.
•The best average score being in the North @ 12
TACTICAL
NEWSLETTER
LATEST MEMBERS:
Julie Proctor
Christine Kennett
Sharon Slater
9. Yet another heartfelt Thank you from Mars Chocolate for your efforts in 2014
The UK Chocolate Management Team has now seen real evidence of some of the financial returns we are making on our investment with the syndicated Teams and they are really pleased with such a strong start!
We care about what you think so please feed back to us what you feel is and isn’t working. Also be sure we do read your ‘additional insights’ when you feed them in, they are really useful so please keep them coming, in as much detail as possible
Looking forward, in true Mars style, we will still be seeking to improve things even further. You will be seeing some small changes to in store focus coming your way. In the meantime Claire and I are trying to ensure the briefs are clear and straightforward whilst meeting what can sometimes be quite complex requests from our Business!
The information flow from the Major Accounts, along with their ability to ensure stock is in store when it needs to be continues to be a challenge, but we are not giving up on facing into this! We are also challenging internally for more prefilled units, so less for you to build in store, although this could take a little time.
Please continue to capitalise on your strength of relationships and get those displays away allowing more consumers to see, buy and eat Mars Chocolate more often
TACTICAL
NEWSLETTER
JUNE 2014
Sam Pilcher, GROCERY OPERATIONS MANAGER, MARS CHOCOLATE
10. Welcome Our New Team
Pictured below is our brand new team for Carlsberg who are ensuring that the Carlsberg presence is maximised for the World cup. Jane Munro (NE), Phil Wearne (SW), Jenni Frayling (W), Steve Caine (Mids), Deborah Burnet (SE/London) along with their manager, John Rebholz. Congratulations and well done to Phil Wearne who tops the leader board after week one …. Setting the bar high!
TACTICAL
NEWSLETTER
JUNE 2014
11. TACTICAL
NEWSLETTER
JUNE 2014
On June 1st, we launched our CPM/Disney Group on Facebook, this interactive community will search all those who work on the Disney account at CPM!
This is an exclusive ‘closed’ group (which means to you have to request to join) that way we can ensure that only members of the CPM team have access not general public … let’s keep them behind the ‘velvet rope’. Invites have been sent to the Disney team thru their regular monthly newsletter, once you become a member you will be kept up to date for all things Disney/Pixar/Marvel & now Star Wars too!
Latest Disney News
New Trailers!
Shout Outs!
Best Practise!
Contests
Newsletters
News from you!
Document delivery
NEW: CPM / Disney Facebook Group
12. It’s Here! CPM/Disney Training & Induction Video
Disney have just launched their very first training and induction video for the Syndicated team .
The video includes everything a new team member (or a current team member in need of a refresher) would need to know about Disney, what a good job looks like, how to handle objections or situations in call, launch days, promotions and much more!
Its currently being rolled out on our secure YouTube channel and accompanied by TRF too!
TACTICAL
NEWSLETTER
JUNE 2014
13. TACTICAL
NEWSLETTER
JUNE 2014
The team showed true passion and understanding of the requirements of the Services Revlon require.
Marian Crossley, In store Operations and Training Manager, Revlon
CPM’s sales team has successfully won two more new business wins in the last month:
Worth £500k this year alone!
Worth £425k this year alone!
Many thanks to everyone involved for your great work and I look forward to the successful delivery and growth of this activity and client
Karen Jackson, Managing Director, CPM UK
15. Congratulations to Rachel Johnson on Team Disney
Rachel won the ‘Selfie’ contest with her very own rendition of Lady & the Tramp!
Congratulations to Diane Beattie
Has won last months newsletter contest!
She successfully answered the question: What are the two key messages for Incomm
Answer: If there are less than 10 cards left on peg report the card as OUT OF STOCK WHEN ORDERING. If there are less than 20 cards left on the peg report the card as LOW ON STOCK when ordering
Diane has won:
£50 gift voucher It will be on its way to you shortly!
More contests in future newsletters!
TACTICAL
NEWSLETTER
JUNE 2014
She has won a £25 gift certificate
16. TACTICAL
NEWSLETTER
JUNE 2014
Kim Burrell negotiated additional space at Tesco Pitsea
Claire Charlton negotiated full gondola end space at Tesco Durham
Anna Mitten did a great job in Tesco Coventry Arena
Great Job Guys – keep it up!
£20 Gift Cards on their way as a ‘Thank You’ from the client. Well done!
17. TACTICAL
NEWSLETTER
JUNE 2014
Great Job Guys – keep it up!
£20 Gift Cards on their way as a ‘Thank You’ from the client. Well done!
Natalie Dent negotiated incremental space at Tesco Scunthorpe
Jane McCall ordered stock for a great FOS display at Tesco Redditch
Ann Marie Mansfield negotiated incremental space in Tesco Horwich
18. How would you like to earn £250 - £1,250 TAX FREE? We are looking for referrals from our field team to help us gain new clients and grow our business! If you refer a Client to CPM that we are not currently working with and we are successful in winning business with them, YOU will share in our success; we offer a range of referral bonuses right up to £1250 tax free (for a £25k+ referral) What we need from you…
•A personal recommendation from you
•Someone who has given you permission to pass on their contact details to CPM.
•It could be a friend, family, an existing supplier or a Client
•The contact will be expecting a call from us Where do you get started …
•Contact the New Business Development team on 01844 261777 Ext 8000
•We will need name, contact phone number or email address of the new potential client!
TACTICAL
NEWSLETTER
JUNE 2014
19. TACTICAL
NEWSLETTER
JUNE 2014
To redeem this offer, please fill in your details below and send to charlotte.breakspear@uk.cpm-int.com
Name
Address
Postcode
Contact No.
Employee No.
Join Sky TV with the Family Bundle and pay just £16 per month and get a Free Sky±HD Box
Plus you can add the following...
Half Price Sky Sports
Half Price Sky Movies
Half Price HD Pack
Offer ends 26 June
If you take the full Sky TV pack listed above you will save over £400 over the year!
21. Jenny spent an additional hour in-call to ensure the World Cup Display for Gillette was set up
JENNY HICKMAN
Campaign: Gilette
TESCO BEDFORD
TACTICAL
NEWSLETTER
JUNE 2014
22. Dump bins ahoy! …. Sell! Sell! Sell!
PATRICIA DEENEY
Campaign: MARS
ASDA COLERAINE
TACTICAL
NEWSLETTER
JUNE 2014
23. Rachel hits the spot again and secures full compliance for United Biscuits
Just some more excellent merchandising from Rachel Johnson (as always)
The difference between the On-Entry and On-Exit photo of this GE is clear to see.
RACHEL JOHNSON
Campaign: UB
ASDA STOCKTON
TACTICAL
NEWSLETTER
JUNE 2014
24. Jim shows he is always looking out for ALL of our clients best interests! Great Job!
Jim was in store for a different client but after his visit he noticed that the Disney Infinity shipper was looking awfully depleted so took the time out to completely re-fill this shipper for our client!!!!
JIM BRYAN
Campaign: DISNEY
TESCO WARRINGTON
TACTICAL
NEWSLETTER
JUNE 2014
25. TACTICAL
NEWSLETTER
JUNE 2014
Helen has increased facings in Front of Store Chillers from 5 on Monday, 15 on Tuesday, to 20 on Thursday, reducing the facings of Coca Cola. The Lucozade and Ribena products are blocked together for maximum impact. She found 12 end of till displays on arrival on day one, but has been able to keep these in situ by constantly topping up the displays and encouraging the store to order. She also gained two additional shelves on the power aisle for Lucozade four packs.
Helen Tewkesbury Client: LRS Tesco Royston
Wow!
26. TACTICAL
NEWSLETTER
JUNE 2014
Ann-Marie Mansfield – Tesco Horwich
•Increased facings on visit from 4 to 13 in FOS Chiller
•Negotiated a dump bin (now set up & selling!)
Jane Barnes – Tesco Oldham
•Placed initial order for multiple products in range (@ 100+ each)
•Agreed on second visit to continue reordering each week
Julie Proctor – Tesco Chesterfield
•Managed to get out 150 – 175 units of stock out each day!
•SS Checkout now negotiated to be used
Ronnie Levell – Tesco Prescot (Liverpool)
•Assisted store in setting up a GE for LRS.
•Increased availability and risk of sale of products
27. TACTICAL
NEWSLETTER
JUNE 2014
Natalie certainly made an impression during her regular visits to Tesco in Scunthorpe. She maintained the LRS chiller each day. She ensured that the full LRD product range was available. Natalie placed orders three times during the week to keep stock coming in for this (apparently sales are doing well).
Natalie Dent Client: LRS Tesco Scunthorpe
•Gained an incremental display
•Prime position at FOS checkouts
•Had great feedback from her RDE Keelie Joel
28. TACTICAL
NEWSLETTER
JUNE 2014
Jayne Bosnor put up this excellently merchandised FSDU up for Henkel in store!
Jayne Bosnor Client: Henkel Tesco Blackpool
29. TACTICAL
NEWSLETTER
JUNE 2014
Laura McShane on visiting Tesco Shettleston she discovered a huge amount of stock so she approached the store manager and suggested that she would be doing his sales a huge favour if she was allowed to put it on the shop floor, he said go ahead and boy did she, siting 3 displays then went to find him to show him what she had done he was delighted and said that for someone so small she was powerful and influential!
Laura McShane Client: Galaxy Tesco Shettleston
30. JUNE 2014
MONTHLY ROUND-UP FROM CPM’S TACTICAL DIVISION
Don’t see your team, campaign or client represented? Then speak to your Team Manager and submit photos & news to us for the next Newsletter! Tactical.newsletter@uk.cpm-int.com
