1. CAO Business Beat January 2015 Edition
News from Suddenlink Commercial & Advertising Operations
Final 2014
Report
Your source for news about our division's performance and top individual performances.
At
the corporate level, Suddenlink Communica-
tions finished December at 100% of revenue
and 101% of operating cash flow
(profitability) budgets. Commercial & Adver-
tising Operations (CAO) came in at 104% of revenue and 103%
of cash flow budgets. Media brought in revenue at 102% and
cash flow at 110% of budgets for the month. The Commercial
team recorded another solid month at 103% of revenue and
103% of cash flow. Our Carrier team posted another consistent
month as well at 112% of revenue and 102% of cash flow budg-
2015 CAO Priorities
We Foster a Positive, Success-Oriented Environment for Our Employees, who Take Pride in Working for Our Company.
We Provide a Great Experience for Our Customers, and We are Committed to their Success.
We Maximize Revenue Growth by Growing Current Customers and Winning New Customers from Competitors.
We Overachieve Our Division Profitability Goals.
Closing Thoughts
We’ve officially closed the door on 2014. As many of you heard during our 2015 kickoff meetings, last year Sud-
denlink recorded its best-ever financial performance as a company. CAO had a terrific year, as well, with revenue of
$433 million, representing $48 million or 13% year-over-year growth.
Many of you also posted great individual performances. In fact, we recognized more than 50 CAO President’s Club
winners during our seven kickoff meetings. Our winners will be treated to a wonderful trip to Palm Springs, Califor-
nia, in April. All 2014 winners are listed on page 3. Please join me in congratulating them!
During our kickoff meetings, we unveiled our 2015 CAO theme, “Ignite the Future.” Our new theme embodies our
belief that we’ll continue to take the actions needed to drive our growth, and expresses our collective optimism
about the future. Let’s all do our part to Ignite the Future and make 2015 another great year.
Thanks,
Kevin
Kevin Stephens
President, CAO
2. CAO Business Beat January 2015 Edition 2
Top 10 AE’s—YTD
Total Revenue
1. Dawn Arceneaux, Alexandria - 100%
2. Deborah Patton, Lubbock - 114%
3. Brandon Eidson, Lake Charles - 113%
4. Jim Watkins, Jonesboro - 103%
5. Mark Roberts, Tyler - 116%
6. Melissa Woods, Beaumont - 103%
7. Abel Sanchez, Del Rio - 114%
8. Randy Phair, Abilene - 104%
9. Eric Sullivan, Bossier - 110%
10. Tim Ogrodnik, Tyler - 100%
December Top Performers
Top 10 AE’s—December
Revenue % to Budget
1. Nita Nelson, Lufkin - 181%
2. Eric Sullivan, Bossier - 180%
3. Rebecca Florence, Parkersburg - 161%
4. Jeannie Evans, Longview - 149%
5. Kathy Knoll, Del Rio - 141%
6. Kourtney Richter, El Dorado - 140%
7. Robin Tunnell, Beaumont - 133%
8. Rodney Polk, Lufkin - 130%
9. Dave Rudy, Oklahoma West - 130%
10. Barbara Arnold, Mississippi- 124%
Nita Nelson
Top 10 AE’s— December
On-Line Advertising % to Budget
1. Penny Kampf, OK East - 415%
2. Martin Nash, Charleston - 230%
3. Brenda Bronson, Humboldt - 222%
4. Josh Phillips, Beaumont - 207%
5. Tina Treasic, Beckley - 198%
6. Mark Roberts, Tyler - 196%
7. Steven Jacobs, Greenville - 194%
8. Conrad Krasyk, Charleston - 185%
9. Pam Price, Victoria - 185%
10. Randy Phair, Abilene - 170%
Top 10 AE’s—YTD
Revenue % to Budget
1. Jessica West, College Station - 166%
2. Nita Nelson, Lufkin- 141%
3. Rebecca Florence, Parkersburg - 131%
4. Kelly St. Romain, Alexandria - 130%
5. Dave Rudy, Oklahoma West - 129%
6. Kathy Knoll, Del Rio - 124%
7. Steven Venable, Lake Charles - 121%
8. Linda Williams, Parkersburg - 120%
9. Renee Luker, Longview - 119%
10. Mark Roberts, Tyler - 116%
CommercialCommercial
Revenue = 103%
OCF = 103%
Top 10 Commercial Reps—December
Monthly MRC% to Quota
1. Chris Little, Tyler - 394%
2. Daniel Majure, Alexandria - 350%
3. Michelle Thomason, Tyler– 313%
4. Michele Kirkland, Abilene - 312%
5. Tracy Edwards, Lubbock - 200%
6. Jessica Pineda, Tyler - 185%
7. Joe Bethany, Bryan - 153%
8. Stephen Childs, Tyler - 123%
9. Grady Price, Tyler - 112%
10. Tedric Hasley, Tyler - 111%
Top 10 Commercial Reps—YTD
YTD MRC% to Quota
1. Michael Hamilton, Georgetown - 257%
2. Tony Carroll, Hurricane - 233%
3. Joe Bethany, Bryan - 207%
4. Danny Higdon, Alexandria - 198%
5. Jessica Pineda, Tyler - 198%
6. Melissa Walker, Lubbock - 187%
7. Daniel Majure, Alexandria - 174%
8. Loretta Perin, Branson - 174%
9. Bobby Bonnette, Tyler - 173%
10. Bobbi Chairez, Eureka - 170%
Jessica West Dawn Arceneaux
Chris Little Michael Hamilton
Penny Kampf
3. CAO Business Beat January 2015 Edition 3
Commercial Business Services
Joe Bethany
Bobby Bonnette
Melissa Walker
Ryan Pickle
Danny Higdon
Chris Little
Daniel Majure
Kristin Muehlbrad
Michael Hamilton
Michelle Thomason
David Phipps
Tony Carroll
Bobbi Chairez
Michele Kirkland
Loretta Perin
Aaron Penny
Jessica Pineda
John Cartwright
Michael McIntosh
Jason Coke
Regina Swearengen - Manager
Mark Frieden - Manager
Mike Tarrant - Manager
Glen Clark - Manager
Teresa Whorton - Manager
Ad Sales - East Division
Cindy Harris
Rebecca Florence
LeAnne Carey
Bob Hidey
Ad Sales - Central Division
Dawn Arceneaux
Brandon Eidson
Debbie Patton
Randy Phair
Melissa Woods
Mark Roberts
Abel Sanchez
Brenda Ford
Tim Ogrodnik
Pam Price
Jim Watkins
Josh Phillips
Rodney Polk
Trish Ayers
Mike Dolce - Manager
Tia Seeley - Manager
Michelle Hiltzman - Manager
Carrier
Greg Bielamowicz
Non-Sales
Kris Ann Martin
Brian Savoie
Richie Schoolcraft
Susan Chatham
Brad Estep
David Ahn
Veronica Brown
James Pennington
4. CAO Business Beat January 2015 Edition 4
Direct Response advertising, National sales and iNet sales ended the year far over
budget. Those combined business lines were $5.7M over budget. Overall, Central
Media ended 2014 $5 million over budget and made significant contributions to the great
success of CAO.
BBBrent’srent’srent’s BBBulletsulletsullets
Updates from Across Our FootprintUpdates from Across Our Footprint
by Brent Skinner, VP, Advertising Sales
Suddenlink Central Media
Jeff Blaszak has been promoted from Sr. Director of Operations to Vice President of CAO Media Operations. Jeff has worked
for Suddenlink for 22 years and has been pivotal in our progression from a television only sales organization to a media compa-
ny with multiple platforms of advertising. Congratulations and thanks to Jeff for his success and for his contributions to our
company, our people and our clients.
2014 annual iNet revenue more than doubled over 2013 ending with over $1.7 million in sales. In December we
tripled the number of clients running over the previous December with 236 customers. New standardized and
more competitively pricing is resulting in more client wins.
Our ANNUAL sales initiative resulted in $9.3 million in booked TV orders and $900,000 in iNet orders for 2015. Amarillo and
Midland both booked over $1 million in TV schedules. Lake Charles and Del Rio made every monthly TV goal in 2014. Del Rio
region achieved both Video and iNet goals for 2015.
We finished 2014 with over $6 million in live sports programming. All football sales were $4.5 million last year. NFL continued
to be strong but the most growth came in NCAA football and the NCAA Bowl games. Currently we are presenting NCAA Bas-
ketball Tournament to our advertisers. The SEC network which launched in August secured $350,000 for us by end of the year.
Thank you for your hard work.
In the final months of 2014, we began our transformation for faster Internet speeds, up to 300 Mbps, with Project Gi-
gaspeed, new Internet pricing and product bundles. We will experience some growing pains throughout the transfor-
mation, but we now have the products we need to grow market share in our markets with even faster speeds coming in
2015. A focus on solution based selling that educates our customers on the value and productivity of new speeds and
bundles, will allow us to continue to grow and meet the needs of our customers. The ability to provide services signifi-
cantly faster than our competitors provides us ample opportunity to embark on the
New Year full steam ahead.
Suddenlink worked together as a joint effort with the Lubbock system team to collect
donations of over 828 lbs. of food, for the South Plains Food Bank. Also great news,
the South Plans Food Bank is a Suddenlink Business customer so this is a combined
win for everyone.
T
he Employee Referral Program reached new unprecedented results in 2014. The
focus on business referrals from the field increased the # of leads by 44% year
over year. This also brought in a total of $289,235 in new MRC. Congratulations
to the Mid-South Region who held on and finished the race with over $100.00 per Re-
ferral Revenue per region employee. Thanks to all the focus and dedication in 2014 and
we look forward to 2015.
Ken’s MusingsKen’s MusingsKen’s Musings
by Ken Conner, VP Bus Srvcs
5. CAO Business Beat January 2015 Edition 5
Tim’s ToolboxTim’s ToolboxTim’s Toolbox
by Tim Archer, Vice President, CAO Services Delivery The growth of the Footprint tool has been nothing short of amaz-
ing. Program to date we installed over 2500 customers utilizing
this tool. That means 2500 fewer serviceability truck rolls and a
much quicker turn-around time for the customer. These improvements
translate in to higher close rates too.
Carrier Corner
by Tyler Nau,
SVP Finance, GM Carrier Srvcs
In January we held our 2015 kickoff—2014 is history and as they say in this business, “hero to zero.” It’s time for us to seize
the New Year which brings an exciting set of opportunities and goals! As noted in our recent kickoff meeting, here are some
goals I’d like to see us achieve in 2015:
1. Sales: Sign $8.0M+ in diversified new revenue ($55K MRR/Mo).
2. Service Delivery: Achieve Target Intervals 80% of the time.
3. Service Reliability: Minimize self-induced outages. Improved alarming, proactive customer notification, measurable
reaction time/SLAs.
4. Ops Support Systems: Granite live!, SLA Monitoring, Product Catalog.
5. VZW Dark Fiber: Sign, fund, staff, initiate this transformational project.
6. M&A: Close at least one market expanding transaction.
2nd
Customer Experience Survey: Conduct a survey in Q3 to assess progress in key areas since 2012.
Thanks for all your hard work and focus—let’s win again in 2015!
2014was yet another year of great progress for the carrier business unit.
The Sales team is recognized as one of the strongest performing
within the industry. Customers are on a first name basis with our Service Delivery
teams and give us high marks on transparency and commitment. Our CNOC is making
great strides developing systems and processes that will help us accelerate our custom-
er experience improvements. We’ve accomplished a great deal and should all be
proud!
Both the Sales Teams’ acceptance of the new tool’s capabilities and the Sales Support Teams execution of the new process
have generated very real excitement. Can you believe that a full third of all new installs with new addresses were enabled
through use of the Footprint tool? 80% of system markets are now fully deployed.
Here are some upcoming efforts on the horizon we can look forward to in 2015:
Identification of proactive construction opportunities and acquisition review (complete)
Scalable and functional reporting dashboard driven by IT project management (almost finished)
Implementation of the quote estimation feature (beta testing in Mid South only)
Use of Footprint for Ported Phone installations (not started)
The time has come to recognize SBS employees that have truly embraced the new tool, proven to be trail blazers, and will no
doubt help drive our business forward with product enhancements. Each recipient will be presented a unique trophy. We
thank you for your patience and tenacity.
Top Outside RSM Team: Mike Shaffer
Top Outside AE: Michele Kirkland
Top Inside AE: John Lancaster
Top Outside SSR Supervisor Team: Sam Samudio
Top Outside SSR: Kevin Marsh
Top Inside SSR: Karen Kennedy
Last, but not least, is a very special recognition to the Top Sales Channel. The Inside group, Sales and Sales Support teams, pro-
vided much of the heavy lifting throughout the year. Those in leadership drove it forward, and we saw many examples of indi-
vidual efforts that were outstanding. This collective team represents roughly 75% of all completed FP installs!!! A very special
celebration for this group is deserved.
6. CAO Business Beat January 2015 Edition 6
by Mike Szczechura, VP,
MMMike’sike’sike’s RRReporteporteport
4TH
QUARTER INCENTIVE
Congratulations to the following Account Executives and Managers who cashed in as a result of the Money, Money, Money 4th
Quarter sales initiative. These winners achieved budget in one, two or all three months of the quarter and were rewarded for their
efforts with added commissions. Team Parkersburg and Inside Sales included Linda Williams, Diane Lane, Becky Florence, Don
Smith, Josh Cyran, Todd Fouty, Chris Vaughan, and Georgia Massar. Beckley winners were Ben Fritz and Tina Treasic. Team
Charleston included Ryan Schultz, Kevin Teel, Heather Payne, Conrad Krasyk, and Marty Nash. Team Greenville included Cindy
Harris, Steven Jacobs, and Leanne Carey.
SUPER SIX
In early December, the Video Production team made the trip back to Wheeling, WV for the three state championship games known
as the Super Six. Friday night had the class AA title game and a steady rain, in the end, Bridgeport won its second straight title with
a victory over Frankfort. Saturday morning, the rain continued as the temperature dropped. In the “big school” class AAA matchup,
Capitol capped an undefeated season with a blowout win over rival South Charleston. Saturday night, the small schools had the
main stage with longtime rivals St. Marys and Williamstown battling for the crown. The last game of 2014 turned out to be one of
the best as Williamstown won by a point in three overtimes. Despite challenging weather, some equipment malfunctions, and a flu
bug that ended up taking down ¾ of the staff, it was another successful finale for our high school football coverage!
2015 ANNUALS SALE PROMOTION
We are winding down our 2015 Annuals promotion and the Inside Sales team has done an awesome job! They have exceeded their
budget and are at 122%. Special recognition to the following account executives who have all exceeded their 2015 Annuals promo-
tional budget; Inside Sales, Kara Balsimo and Georgia Massar; Parkersburg, Becky Florence, Josh Cyran, and Diane Lane; Charles-
ton, Ryan Schultz, Arden Hamrick, Marty Nash, and Kevin Teel; Beckley, Ben Fritz, Shafali Pendleton, and Tina Treasic and in
Greenville, Steven Jacobs. The time and effort you all put into this sales campaign is evident, Congratulations!
OTHER NEWS
NETFLIX successfully completed a market test in the Charleston WV interconnect in December. This one-month advertising sched-
ule brought $158,000 in revenue and is the largest single month purchase in East history!
What they buy:
Mohave Mental Health Clinics currently has six locations throughout Mohave County.
Roxanne Feeney, the Account Executive for West Arizona sold these six locations a 3 X 100mb dedicated Internet access
(DIA) connection and also sold a 5 X 100 mb point-to-point Wide Area Network with MRC of $9,700 per month for 36
months. This brings the gross contract to $349,000. This was also a win from Frontier who had been the previous provide
for several years prior.
Benefits/Impacts of our Service
Suddenlink was able to deliver more bandwidth over a complete fiber network at a reasonable cost versus what the competi-
tion has been charging them over the years for a maxed out network. The customer will now have a more robust network
they needed with room for growth.
We completed the second installment of Suddenlink East University training for new
hires in December. A total of seven new employees received added training re-
lating to the sales and marketing of our advertising products, including Pre-Roll,
Banner, website and cable network video advertising. More in-depth reviews of the ad sales
operations were also provided including Voice of the Customer initiatives, traffic, accounting,
production and adSails order processes. With each class we find ways to improve and stream-
line this training so that our newest employees gain the greatest benefits and we are looking
forward to 2015.
Overview: Mohave Mental Health Clinic, Inc. (MMHC)
was founded in May of 1968 as a private, not-for-profit
corporation to seek, promote, assist and contribute to
the improved mental health of the individuals, families,
and communities in Mohave County. The agency oper-
ates outpatient clinics in Kingman, Bullhead City, and Lake Havasu City, with two group homes and a
Level I Facility in Kingman as well. Services are targeted to provide and promote self-growth through
individualized, goal-directed, client-centered treatment with competent and responsive clinicians in
a caring continuum of services.
7. CAO Business Beat January 2015 Edition 7
Careers @CAOCareers @CAO
The following are just a few of the exciting opportunities available within CAO. To learn more or to apply for these or our other
positions, just go to www.work4suddenlink.com and click on “database of available positions” to search all of our current openings.
Media Business Services/Carrier Services
Account Executive positions in various states
Other Positions:
LASales Engineer
Sr. Director Program Mgmt
Manager Regional Sales
Product Implementation Manager Texas
OB Sales Supervisor
Links of Interest...Links of Interest...Links of Interest...
Questions/Comments? Share news of interest for this newsletter or provide suggestions/new ideas for this newsletter
or any other means of CAO communication by contacting: Jeane.Stanesic@suddenlink.com
Suddenlink: http://www.suddenlink.com
Suddenlink Business Services: http://mysuddenlinkbusiness.com
Suddenlink Media: http://www.mysuddenlinkmedia.com
Suddenlink Carrier: suddenlinkcarrier.com
Network West Virginia: http://www.networkwestvirginia.com
Eastern Carolina Network: http://www.easterncarolinanetwork.com
Congratulations! Internal PromotionsCongratulations! Internal PromotionsCongratulations! Internal Promotions
Matthew Pool & Stacey Montelongo to OB Sales Rep: Wade King to HomeSource AE; Jessica Mata to Inside SR
Travis Brotherton to AE1: Ian Ostmeyer, Larry Breland & Derrick Hall to CCRII-TS
by Kim Winded & Andrea Nelson,
Human Resources
The New Year is in full swing and we’re excited about the vast opportunities 2015
brings. It’s a great time to make a fresh start, set winning goals, and outline plans to
achieve your best year ever. If you haven’t already, take some time to determine and set
goals for yourself. Maybe you’ve thought “I’m going to increase sales”, “I will retain more
customers”, or “I will consistently achieve a quality score of 99% and above”.
It’s time to transform these resolutions into bottom-line results. The best way to get what you want in 2015 is to set SMART
goals and a plan of action. In other words, your goals should be:
Specific
Measurable
Attainable
Realistic
Timely
No one can truly determine what will happen in any given year, but if you don’t have goals or a specific plan, you’re almost
guaranteed a lackluster year or even failure. As the saying goes, If you aim at nothing, you’re bound to hit it every time. By
putting an action plan in place, you can be well on your way to making headway and exceeding expectations. With the new
ONLINE Performance Appraisal tool, you’ll be able to always keep your goals in front of you and monitor your progress
throughout the year. You can also tweak goals and add additional ones as needed.
Let’s stay focused and Ignite the Future!
Account Executive positions in various states
Other Positions:
Texas
Local Sales Manager
Operations Technician
Inside Sales Rep