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HOME MY EDITION NEWS POLITICS SPORTS THINGS TO DO VIDEO OPINION FEATURES & MORE
SureScripts takes on doctors' e-mail resistance
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Mark Albright, Times Staff Writer
Monday, April 28, 2008 9:59pm
The voice mail and facsimile machines got their usual
Monday morning workout at the Walgreens at 900 49th
St. N in St. Petersburg. By the end of lunch hour, doctors'
offices had left 20 prescriptions on the pharmacy voice
mail for transcription and a stack of 40 handwritten
refills coughed through the fax machine.
And how many prescriptions did doctors e-mail? Four.
"Changing old habits is hard, especially after physicians
have been handwriting prescriptions more than 100
years," said Mark Percifield, the 32-year-old pharmacy
manager. "But we've been equipped to accept e-mail
prescriptions since 2004."
It might seem quaint that in this day of instant communications, prescriptions are still handwritten to be hand-
carried, faxed or called in to be filled. But after eight years of getting its act together, SureScripts, a nationwide
secure e-prescription service, thinks it is time to juice up acceptance by e-mail.
Started with a $100-million investment from the two big drugstore trade groups seven years ago, SureScripts today
kicks off a campaign to get more patients to ask their physician for labor-saving e-mail prescriptions. The brochures
and in-store promotional signs will be supported by advertising in coming months.
Nationally in 2007, only 2 percent of 1.47-billion prescriptions were e-mailed from a medical facility to drugstores.
Only 6 percent of doctors' offices are equipped to handle it. In Massachusetts, more than 13 percent of all
prescriptions are e-mailed. Florida is in 19th place among all states with only 1.6 percent.
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