A Content Strategist's Guide to Mobile Platforms

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New to mobile? Moving into a new section of mobile? This presentation accompanied my presentation on Monday, May 19, 2014, at the 2014 Society for Technical Communication Summit. The purpose of the talk was to introduce technical writers to the app ecosystems of Apple, Google Play, and Amazon Kindle. With an understanding of the different ecosystems, you'll be better equipped to manage the content that goes with them, and you can make yourself an integral part of your company's mobile strategy. We look at content such as app name, descriptions, keywords, what's new messages, interface text, and in-app purchases. We also talk about ways to manage these different types of mobile content and what complexities come with the addition of localizations. I shared much more content shared verbally, and there was a supplemental handout, which you can download as a PDF here: http://bit.ly/stc-handout

Software Technology Education

A Content Strategist’s Guide
to Mobile Platforms

#stc14
John Collins!
Senior UX Content Strategist
www.linkedin.com/in/johncollins"
@jrc_collins

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@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
About me

Goals
• Show how to help users
• Show how to help yourself
@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
3

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@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
About you

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@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
Help the user

What the user sees
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@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms

The ﬁrst interaction users have—"
or don’t have—with your content"
is when they search for your app "
in the App Store.
@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
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@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
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iPhone5s
Samsung Galaxy S4

A useful tool
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@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms

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@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms

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@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms

Write with the big"
picture in mind.
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@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms

Write with the big picture in mind.
Your users will get a consistent,
cohesive experience as a result.
@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
34

Write in a manner"
familiar to the user.
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@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms

Each app ecosystem has"
a voice. Reuse content "
when you can, but adapt "
wisely to avoid jarring users.
@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
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Know & (mostly) follow"
the iOS HIG.
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@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms

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@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
https://developer.apple.com/library/ios/documentation/userexperience/conceptual/mobilehig/Alerts.html

Know & (mostly) follow"
Android writing style.
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@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms

@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
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http://developer.android.com/design/style/writing.html

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@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
Help yourself

Know how the mobile
ecosystems differ.
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@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms

TechComm career tip: Become "
your company’s expert on the "
iOS HIG or Android guidelines.
@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
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Know how the mobile
ecosystems differ.
44
@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms

Each app ecosystem has"
its quirks. If you can learn "
them now, you’ll prevent "
last-minute scrambles.
@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
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@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
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Know the rules.
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@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms

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@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
More about you

Understand where
content comes from.
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@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms

@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
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@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms

Manage content wisely.
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@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms

Build for the future"
and plan for scale.
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@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms

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@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
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@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
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Know how to view app
while it’s being built
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@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms

Resources?"
See handout or
www.intersectUX.com/blog
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@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms

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@jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms
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A Content Strategist's Guide to Mobile Platforms

1. A Content Strategist’s Guide to Mobile Platforms #stc14 John Collins! Senior UX Content Strategist www.linkedin.com/in/johncollins" @jrc_collins

2. 2 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms About me

3. Goals • Show how to help users • Show how to help yourself @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 3

4. 4 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms About you

5. 5 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms Help the user

6. What the user sees 6 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms

7. The ﬁrst interaction users have—" or don’t have—with your content" is when they search for your app " in the App Store. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 7

8. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 8 iPhone5s Samsung Galaxy S4

9. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 9 iPhone5s Samsung Galaxy S4

10. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 10 iPhone5s Samsung Galaxy S4

11. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 11 iPhone5s Samsung Galaxy S4

12. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 12 iPhone5s Samsung Galaxy S4

13. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 13 iPhone5s Samsung Galaxy S4

14. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 14 iPhone5s Samsung Galaxy S4

15. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 15 iPhone5s Samsung Galaxy S4

16. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 16 iPhone5s Samsung Galaxy S4

17. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 17 iPhone5s Samsung Galaxy S4

18. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 18 iPhone5s Samsung Galaxy S4

19. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 19 iPhone5s Samsung Galaxy S4

20. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 20 iPhone5s Samsung Galaxy S4

21. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 21 iPhone5s Samsung Galaxy S4

22. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 22 iPhone5s Samsung Galaxy S4

23. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 23 iPhone5s Samsung Galaxy S4

24. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 24 iPhone5s Samsung Galaxy S4

25. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 25 iPhone5s Samsung Galaxy S4

26. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 26 iPhone5s Samsung Galaxy S4

27. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 27 iPhone5s Samsung Galaxy S4

28. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 28 iPhone5s Samsung Galaxy S4

29. A useful tool 29 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms

30. 30 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms

31. 31 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms

32. 32 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms

33. Write with the big" picture in mind. 33 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms

34. Write with the big picture in mind. Your users will get a consistent, cohesive experience as a result. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 34

35. Write in a manner" familiar to the user. 35 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms

36. Each app ecosystem has" a voice. Reuse content " when you can, but adapt " wisely to avoid jarring users. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 36

37. Know & (mostly) follow" the iOS HIG. 37 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms

38. 38 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms https://developer.apple.com/library/ios/documentation/userexperience/conceptual/mobilehig/Alerts.html

39. Know & (mostly) follow" Android writing style. 39 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms

40. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 40 http://developer.android.com/design/style/writing.html

41. 41 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms Help yourself

42. Know how the mobile ecosystems differ. 42 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms

43. TechComm career tip: Become " your company’s expert on the " iOS HIG or Android guidelines. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 43

44. Know how the mobile ecosystems differ. 44 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms

45. Each app ecosystem has" its quirks. If you can learn " them now, you’ll prevent " last-minute scrambles. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 45

46. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 46

47. Know the rules. 47 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms

48. 48 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms More about you

49. Understand where content comes from. 49 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms

50. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 50

51. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 51

52. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 52

53. 53 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms

54. 54 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms

55. Manage content wisely. 55 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms

56. Build for the future" and plan for scale. 56 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms

57. 57 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms

58. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 58

59. @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms 59

60. Know how to view app while it’s being built 60 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms

61. Resources?" See handout or www.intersectUX.com/blog 61 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms

62. 62 @jrc_collins | #stc14 | A Content Strategist’s Guide to Mobile Platforms Questions? " Your experiences?

A Content Strategist's Guide to Mobile Platforms

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A Content Strategist's Guide to Mobile Platforms