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The Quality Formula
Topic * Insight * Articulation = Impact
Each component is a multiplier. It explains why great, authoritative
writing bombs (nobody cares about the subject) and how one can fail
with a hot topic (your insights aren't profound) and why, if you don't tell
the story correctly, nailing topic and insight don't matter.

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The Quality Formula

  • 1. The Quality Formula Topic * Insight * Articulation = Impact Each component is a multiplier. It explains why great, authoritative writing bombs (nobody cares about the subject) and how one can fail with a hot topic (your insights aren't profound) and why, if you don't tell the story correctly, nailing topic and insight don't matter.