1. SCHOOL OF ARCHITECTURE, BUILDING & DESIGN
(FOUNDATION IN NATURE & BUILD ENVIRONMENT)
SOCIAL PSYCHOLOGY [PSY30203]
FINAL PROJECT : VIDEO PRESENTATION
GROUP MEMBERS:
Renee Teoh Yen Qin (0322438)
Joey Lau Xin Jun (0323965)
Jack Chung Da Jie (0323948)
Tan Ke Weh (0323799)
GROUP/SESSION : MONDAY , 3.30PM - 5.00PM
LECTURER : MR. SHANKER
SUBMISSION DATE : 1ST FEBRUARY 2016
2. Concept 1 : Racism
Racism is a discrimination towards a
specific racial group.
EXAMPLES:
- Siew would always condemn and judge Alisa
because she was Malay.
3. Concept 2 : Social Influence
Social influence is when a person’s thoughts
is influence by another person.
EXAMPLES:
- Siew mentioned that she grew up in a
Chinese populated town and the people in the
town were fine working without other races,
so she thinks that their company would be
okay without Alisa too
4. Concept 3: Attribution
- Dispositional Attribution is when someone
assumes that the cause of an action is because
of a person’s internal characteristics.
- Situational Attribution is when someone
assumes the cause of an action is due to
external factors.
EXAMPLES:
- Siew assumes that Alisa was lazy when she
didn't show up for work when Michael thinks of
the other possibilities such as Alisa being ill
or something important happened.
5. Concept 4 : ABC model of Attitudes
- ABC model of attitudes determine the
formation of an attitude - Affective is the
emotional based component Behavioral is the
action based component Cognitive is the
knowledge based component
EXAMPLES:
- Siew felt bad and upset that she was never
nice towards Alisa, and always clouding her
judgment because she was racist ( Affective
Component ). Then she attended Alisa’s mother
funeral to show empathy ( Behavioural
Component ). Siew thought that if she showed
up at the funeral, it would have helped Alisa
feel better ( Cognitive Component )
6. Concept 5: Egoism
Egoism is suppose to help reduce
personal distress. It’s a hypothesis
saying that all of our actions are
done in a certain way to justify our
self-interest.
EXAMPLES:
- Siew started treating Alisa better
so she will be able to overcome her
regrets of treating Alisa a certain
way.