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© trueX AG – www.truex.ch
NEW – NEW – NEW
FOCUS BUSINESS DEVELOPMENT
© trueX AG – www.truex.ch
Markets – Technologies – Processes – Business Modells
© trueX AG – www.truex.ch
PHASE 1
EXPLORATION OF OPPORTUNITIES
© trueX AG – www.truex.ch
PHASE 2
UNDERSTAND THE OPPORTUNITY
© trueX AG – www.truex.ch
PHASE 3
BUILD YOUR STRATEGY
© trueX AG – www.truex.ch
PHASE 4
INVOLVEMENT AND ALIGNMENT
© trueX AG – www.truex.ch
1. Explore
2. Understand3. Strategize
4. Involve
LEARNING FROM PROFESSIONALS
e.g. Christopher Colombus
© trueX AG – www.truex.ch
BUSINESS DEVELOPMENT
A KEY ELEMENT IN GROWTH STRATEGIES

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Principal workflow of Business Development

  • 1. © trueX AG – www.truex.ch
  • 2. NEW – NEW – NEW FOCUS BUSINESS DEVELOPMENT © trueX AG – www.truex.ch Markets – Technologies – Processes – Business Modells
  • 3. © trueX AG – www.truex.ch PHASE 1 EXPLORATION OF OPPORTUNITIES
  • 4. © trueX AG – www.truex.ch PHASE 2 UNDERSTAND THE OPPORTUNITY
  • 5. © trueX AG – www.truex.ch PHASE 3 BUILD YOUR STRATEGY
  • 6. © trueX AG – www.truex.ch PHASE 4 INVOLVEMENT AND ALIGNMENT
  • 7. © trueX AG – www.truex.ch 1. Explore 2. Understand3. Strategize 4. Involve LEARNING FROM PROFESSIONALS e.g. Christopher Colombus
  • 8. © trueX AG – www.truex.ch BUSINESS DEVELOPMENT A KEY ELEMENT IN GROWTH STRATEGIES