HP returned to IFLScience less than two months after a successful initial webinar to expand their webinar offerings. They utilized IFLScience's technology channel and general site awareness to drive tens of thousands of people to register for HP webinars. Mike's Harder Lemonade also partnered with IFLScience in October 2014 to promote their new Apple Firebomb flavor through in-image ads and roadblock advertising, delivering millions of impressions and driving thousands to their website. Both case studies showed success in utilizing IFLScience's engaged audience.

1. Case Study: HP
After an extremely successful first program together in October, 2014 HP
returned less than two months later to expand its base of webinar offerings to
IFLScience highly engaged audience of technology focused early adopters.
Approach: Reach IFLScience core audience tech savvy influential decision makers
utilizing IFLScience Technology Channel as well as general awareness throughout
the site.
Results: Drove tens of thousands of people to HP webinar registration page.
Goal: Drive qualified audience to HP webinars

2. Creative and Positioning
Ad Units include:
• Medium Rectangle
• Scrolling Skyscraper
• Leaderboard
• Scrolling footer

3. Case Study: Mike’s
Harder Lemonade
Approach: Reach IFLScience core audience of influential millennial decision
makers and get their attention by utilizing in-image ads as well as roadblock
advertising throughout IFLScience.com
Results: Delivered millions of impressions to IFLScience millennials for branding,
and drove thousands of people to Mike’s Harder website.
Goal: Reach millennial audience with new launch
In October, 2014 Mike’s Harder Lemonade teamed up with IFLScience to
promote the launch of its new Apple Firebomb flavor.

4. In-image ad
Roadblock advertising
Screenshot example