Dirt Dog is a restaurant chain originating in Los Angeles known as the "Official Hot Dog of LA". They wanted to increase sales of menu items, promote to new customers, and increase engagement during seasonal promotions like National Hot Dog Month. An Affluent Solutions marketing campaign increased sales by 40%, social media followers by 1000%, and built brand awareness. Through unique user content, influencer partnerships, and hosted events, the campaign engaged audiences and increased the restaurant's ratings and community connections. The client was highly satisfied with the results and professionalism of Affluent Solutions and their marketing work.
2. D I R T D O G I N C
DIRT DOG HOLDS THE TITLE AS "THE OFFICIAL HOT DOG OF LOS ANGELES";
ORIGINATING FROM THE BUSY STREETS OF LA. LOCATED IN THE HEART OF USC
TROJAN COMMUNITY AND GRIPPING THE EDGE OF DOWNTOWN LOS ANGELES. DIRT
DOG'S MENU SELECTION IS DELIGHTFULLY MIXED WITH STREET INSPIRED CUISINE
FROM THE AMERICAN FAVORITE HOT DOG TO THE MEXICAN INFLUENCED STREET
CORN; BETTER KNOWN AS ELOTE. RECENTLY, DIRT DOG ADDED A WIDE SELECTION
OF TOP SHELF CRAFT BEERS. NOW CUSTOMERS CAN STOP BY AND GRAB A DIRT
DOG OVER A COLD BEER.
HOWEVER, AS A NEW RESTAURANT CHAIN AND RECENTLY ADDED MENU ITEMS, DIRT
DOG WANTED TO CONCENTRATE THEIR MARKETING TO REACH A SPECIFIC
AUDIENCE OF BEER CONNOISSEURS WHILE CONTINUING TO ENGAGE WITH
CUSTOMERS DURING THE MONTH OF JULY CELEBRATED AS NATIONAL HOT DOG
MONTH. DIRT DOG PRESENTED AFFLUENT SOLUTION GROUP WITH THE TASKS OF
INCREASING MENU ITEM SALES, PROMOTE TO NEW CUSTOMERS, AND INCREASE
SOCIAL ENGAGEMENT DURING SEASONAL PROMOTION.
.
3. G O A L S
INCREASE SALES BY 20%
INCREASE SOCIAL MEDIA FOLLOWING
BY 10,000 FOLLOWERS
INCREASE BRAND AWARENESS TO A
VARIETY OF CONSUMERS
.
4.
5. GATHERING UNIQUE CONTENT
FOR A RESTAURANT STARTED OFF
AS A DIFFICULT TASK. AFTER THE
FIRST FEW WEEKS WE FOUND OUT
THAT THE USERS EXPERIENCE
WAS THE BEST TO DISPLAY. BY
CREATING CREATIVE POINT OF
SALE MATERIAL. WE CAPTURED
ORIGINAL CONTENT FROM USERS
THAT WERE ENGAGED WITH THE
PRODUCT AND SHARE THEIR
CONTENT THROUGH MULTIPLE
DIGITAL PLATFORMS.
.
CONTENT
25,000
USERS
7. WE GENERATE A BUZZ AND MAKE
CONSUMERS FEEL INVOLVED WITH
THE PRODUCT TO SHARE WITH
OTHERS. OUR SOCIAL MEDIA
STATIONS INCLUDE A PHOTO
BOOTH, SNAPCHAT FILTER, AND
MORE THAT KEEPED IT FUN FOR
EVERYONE TO WANT TO SHARE
THEIR EXPERIENCE. WE
PURCHASED PAY PER CLICK ADS ON
FACEBOOK, INSTAGRAM & TWITTER
TO FIND THE LOCATION OF OUR
TARGET MARKET. USED TOOLS LIKE
MAILCHIP & EVENTBRITE TO
CAPTURE EMAIL DATABASE OF
CURRENT CUSTOMERS. EACH
EVENT HAD A SHARED PHOTO
BOOTH FOR CUSTOMERS TO SHARE
EXPERIENCE
Supporter engagement
10,293,864
SHARES
HOST EVENTS & CAMPAIGNS
FOOD TASTING
BEER TASTING
GRAND OPENING
HOLIDAY TOY DRIVE
FATHERS DAY
ST PATRICKS DAY
TOGETHER TUESDAYS
NATIONAL HOT DOG MONTH
8. INCREASE SALES BY 40%
INCREASE SOCIAL MEDIA FOLLOWING BY 1000%
BUILD BRAND AWARENESS TO BOTH LOCATIONS
CREATED COMMUNITY CONNECTION
5 STAR RATING ON YELP
5 STAR GOOGLE RATING
audience retention
9. C L I E N T R E V I E W
I HAPPENED TO MEET JOE COINCIDENTALLY ON SOCIAL MEDIA WHERE I LEARNED OF HIS MARKETING PROFESSION.
WHAT DREW ME TO HIM WAS HIS MANTRA OF “I WILL OUT WORK ANYONE”. I WAS CURIOUS TO MEET THIS PERSON
WHO HAS THE SAME CONFIDENCE AS MYSELF. WE SETUP A MEETING TO SEE IF DIRT DOG AND JOE OF AFFLUENT
SOLUTIONS WOULD MAKE A GOOD FIT. WE DID. I LIKE BULLET POINTS SO LET’S DO THAT.
JOE’S CHARACTER
HE IS EXTREMELY HARD WORKING AND PRODUCTIVE MARKETER.
VERY EASY TO COMMUNICATE WITH. TAKES FEEDBACK VERY WELL.
GOOD HEARTED, GOOD NATURED.
WORKS WITH EXTREME INTEGRITY AT ALL TIMES.
ALWAYS PROFESSIONAL AND COURTEOUS.
OPEN TO NEW IDEAS, CHANGES AND CHALLENGES - WE HAD MANY.
HE IS ALWAYS IN CONSTANT CONTACT. A BIG PLUS FOR ME.
HE TAKES OWNERSHIP OF HIS WORK AND DOESN’T MAKE EXCUSES. HE BELIEVES IN WHAT HE IS DOING.
JOE’S WORK FOR US
UNDER HIS MARKETING, WE INCREASED OUR SALES BY 40%.
BUILD THE DIRT DOG BRAND AWARENESS IN LOS ANGELES AND LAS VEGAS.
WAS ABLE TO PLAN, COORDINATE AND EXECUTE SUCCESSFUL IN STORE EVENTS.
CREATED GOOD COMMUNITY CONNECTIONS FOR US.
CREATED A ROBUST SOCIAL MEDIA CAMPAIGN FOR US THAT DIRECTLY CORRELATED TO INCREASED SALES. HE
TESTED SEVERAL PLATFORMS BUT EVENTUALLY FOCUSED ON INSTAGRAM AND FACEBOOK.
WORKED CLOSELY WITH INFLUENCERS TO PUSH THE DIRT DOG BRAND.
TIMOTHY CAM
CEO DIRT DOG INC.
10. CONTENT DEVELOPMENT
LEAD GENERATION
WEBSITE DEVELOPMENT AND MAINTENANCE
MARKETING CAMPAIGN CREATION AND MANAGEMENT
SOCIAL MEDIA MANAGEMENT
DIGITAL MEDIA MANGAMENT
BLOG AND PRESS RELEASE CREATION AND
MANAGEMENT
GRAPHIC DESIGN AND MEDIA PRODUCTION
EVENT AND TRADESHOW PLANNING AND MANAGEMENT
SKILLS & S E R V I C E S
