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Learn More About Bunch


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Learn More About Bunch

  1. 2. What is Bunch? <ul><li>Bunch is an influential media, events and consulting company that caters exclusively to families with kids aged 0-10. </li></ul><ul><li>We… </li></ul><ul><ul><li>Publish an online magazine for families </li></ul></ul><ul><ul><li>Produce a season of unique arts & culture based events </li></ul></ul><ul><ul><li>Consult for friendly brands that want to reach influencers in family market </li></ul></ul><ul><li>Our street cred </li></ul><ul><ul><li>Huge subscriber audience </li></ul></ul><ul><ul><li>Major brand clients </li></ul></ul><ul><ul><li>Collaboration with exciting cultural partners </li></ul></ul>Barenaked Lady Jim Creeggan and his family rode our client Yahoo’s purple Y! Bike and blogged about it.
  2. 3. <ul><li>We operate with 3 closely integrated divisions. </li></ul><ul><li>Bunch Events: unique arts and culture based experiences for families, held in critical </li></ul><ul><li>Canadian markets with friendly company sponsors. </li></ul><ul><ul><li>Examples: Concerts, dance parties, artist salons. </li></ul></ul><ul><li>Bunch Consulting: connecting impressive brands with influencer families. </li></ul><ul><ul><li>Examples: Yahoo!, Spin Master, Starbucks. </li></ul></ul><ul><li>Bunch Media: strong social media & blogosphere presence, and a culturally </li></ul><ul><li>compelling newsletter about creative families and the things they do together. </li></ul>
  3. 4. <ul><li>Bunch Reach </li></ul><ul><li>Over 10,000 influencer families subscribe to the Bunch Mag & Bunch Event Blasts </li></ul><ul><li>Bunch has key relationship to </li></ul><ul><li>online & traditional media outlets. We receive, on average , 3,065,000 media impressions </li></ul><ul><li>per event </li></ul><ul><li>Bunch is expert at getting content amplified & picked up by influential blogs and sites as well as by the traditional media </li></ul><ul><li>We reach over 100,000 kids & parents directly through events each calendar year </li></ul>Bunch Reach
  4. 5. <ul><li>R e c e n t P r o j e c t s </li></ul>
  5. 6. Bunch Family Dance Party: Wild Rumpus Edition October 4th, 2009 Sponsors: Yahoo! and Warner Bros. 800 Attendees Goal: Leverage the excitement surrounding Spike Jonze’s “ Where the Wild Things Are ” for our sponsors and for Bunch .
  6. 7. Hundreds of Maxes and a Wild Thing (roaring). Strategy: Use the event to create collateral that will get lots of buzz, media pick-up and thus ensuring viralization via online. Execution: We dressed up 100 kids as Max and took pictures & videos of them cavorting with a costumed Wild Thing on the dance floor.
  7. 8. PLUS we got name checked on director Spike Jonzes’ personal site - twice ! Result: 22,000,157 impressions
  8. 9. Yahoo! Qu é bec Experiential Programs August-October 2009 Goal: Reach out to families in Montréal and generate awareness & love for Yahoo! Québec with a strong focus on Francophone families. Strategy: Use well-established Montréal festivals as a channel to reach the public and offer them free memorable experiences & playful branded swag.
  9. 10. <ul><li>Execution: </li></ul><ul><li>We developed sponsorships for Yahoo! with the popular Montréal events Mix’arts and POP Montréal , and created “ Purple Parties ” for kids at both of these festivals (purple is Yahoo! ’s colour). </li></ul><ul><li>We created a fun photo booth experience, took thousands of pictures were taken of Montréalers and directed them to the Yahoo! owned Flickr for viewing. </li></ul><ul><li>We executed an aggressive grassroots and traditional media campaign to get editorial for these programs. </li></ul>
  11. 12. <ul><li>Bunch creates customized activations for all sponsors based on your goals. These </li></ul><ul><li>are examples of the kinds of activations we have undertaken for clients. </li></ul><ul><li>A branded dynamic environment </li></ul><ul><li>. </li></ul><ul><li>Front-and-centre signage </li></ul>Sponsorship Activations Bunch Outer Space Event sponsored by Spin Master .
  12. 13. <ul><li>Influencer families interacting with your brand </li></ul><ul><li>Logo wall </li></ul><ul><li>Active sampling </li></ul><ul><li>Branded Family Swag Bags </li></ul>Sponsorship Activations
  13. 14. <ul><li>Captivating photo & video booths </li></ul><ul><li>Exciting contests and data capture </li></ul>Sponsorship Activations
  14. 15. Sponsorship Activations <ul><li>Access to extensive list of Bunch enthusiasts </li></ul><ul><li>Reaching over 10,000 s ubscribers on Bunch Mag, Bunch Blog or Bunch Event Blasts. </li></ul><ul><li>Editorial mention in Event Blasts. </li></ul><ul><li>Prominent ad space & linked logo impressions. </li></ul><ul><li>Over 2,700 followers on Twitter. </li></ul><ul><li>Active Fans & Members on Facebook. </li></ul>
  15. 16. <ul><li>Logo inclusion in advertising on partners’ media properties </li></ul>Sponsorship Activations <ul><li>Valued between $5,000 - $20,000. </li></ul><ul><li>Reaches up to 800,000 loyal readers </li></ul>
  16. 17. <ul><li>Launched August 2009. </li></ul><ul><li>A stylish online family magazine, featuring exclusive interviews with celebrity & creative families about the things they do together. </li></ul><ul><li>January 2010: will hit inboxes once a week. </li></ul><ul><ul><li>Currently bi-monthly </li></ul></ul><ul><li>Reaching upwards of 13,000 subscribers. </li></ul><ul><li>Offers partners uncluttered advertising opportunities, sponsored content and tools. </li></ul>Bunch Mag
  17. 18. Bunch 2010 Season Sunday, January 30th, 1-4 PM Bunch Family Dance Party WinterCity Edition Attendees: 2,000 Partners: Bunch, City of Toronto, World Wildlife Fund
  18. 19. Bunch 2010 Season Monday, February 15th, 12-4 PM Bunch Family Day Attendees: 2,000 Partners: Bunch, Toronto Public Library Bunch takes over the iconic Metro Toronto Reference Library for Family Day and invites Toronto families to “upcycle” out-of-circulation books and turn them into family histories.
  19. 20. Sunday, April 4th, 2-5 PM Bunch Family Salon Attendance: 1,000 May 8th, 2010, 2-5 PM Bunch Family Dance Party: Mother’s Day Edition Atendance: 1,000 October 3rd, 2010, 2-5 PM Bunch Family Dance Party: Fall Launch Attendance: 800 November 28rd, 2010, 2-5 PM Bunch Family Dance Party: Punk Rock Edition Attendance: 800 Bunch 2010 Season
  20. 21. Bunch Network
  21. 22. Rebecca Brown Bunch Creative Director Rebecca is a theatre director who trained in New York and worked in the arts scene in Toronto, New York and Montreal. She is part of a network of culturally influential musicians, artists, writers, filmmakers and journalists, who strangely, all had kids around the same time. Bunch relies on the endorsement, cool hunting ability, talent and counsel of these smart friends to create inspiring programs and content.
  22. 23. “ Bunch stages sophisticated but accessible art and cultural events for families.” The Toronto Star, March 26, 2009 “ The Bunch Family blog is an inspiring compendium of kids and families doing fascinating things across the globe.”, March 23, 2009 “ Rebecca Brown has an eyes-narrowed intensity when she talks... “I think this generation of parents has made a serious investment in the more soulful aspects of life, in quality of life,” she says. “Parents want to have amazing experiences with their kids. They want to be part of a community. It’s about sharing your interests with your kids just as you share theirs.” Toronto Life, May 2008, Cover Story Baby Wars by Katrina Onstad “ Hipsters who love their children also love Bunch.” National Post, Sept. 26, 2007 Q&A: Where All the Cool Kids Go by Karon Liu “ Rebecca Brown, a Toronto parent, who co-founded Bunch, says more and more kids are being exposed to adult forms of culture. “There’s a shift in the way people are parenting,” she says. “There’s less of a division of what is adult and what is for children.” The Globe and Mail, Feb. 2007 Mini-Socialites by Rebecca Eckler BUNCH PR