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Create a TIMELINE
Average Mentality
ufF8]
afgL
BITTER TRUTHS
aboutourlife
You are under
tremendous stress. You deal with
unreasonable
customers.
You don’t have
authority.
You feel constrained
by company policies.
Your suggestions
are ignored.
You always feel that
customers are angry
as you don’t get
timely approval.
Sales is all about
rejections&objections!
5mostdifficult
situationsinsales
RAJIVSHARMA PRAYASRAJOPADHYAYA ABHINAVSHARMA
What is
SALES?
Prospects
Identifying
Sources
of
Prospects
“So often, we focus on selling so much that we
forget the buying process.
WHAT
WENT
WRONG?
ROLE OF TEAM MEMBERS IN SALES
WHERE TO FOCUS?
USER BUYER Influencer
CLIENT
PERSONALITIES
DIRECTOR ANALYTICAL RELATER
(BELONGING)
SOCIALIZER
Negotiation in sales
assertive
how
are you?
Customer Attitude
OBJECTION SKEPTIC INDIFFERENT ACCEPTANCE
DISTRIBUTIVE
NEGOTIATION
INTEGRATIVE
NEGOTIATION
NEGOTIATION PITFALLS
OVERVALUATION
ENDOWMENT/SACREDNESS
PRICE
FOCUS
ETHICS

COMPROMISE
COMMON MISTAKES
Lack of preparation
Impatience
Losing temper
Argue > Influence
Indifferent body language
Listen < Talk
“Is it okay to smoke

while praying?”
“Am I allowed to pray

while I’m smoking?”
Both parties are
satisfied
Prospect - Unhappy
Salesperson - Happy
& Satisfied
Both parties are
dissatisfied
Prospect - Happy
Salesperson -
Unhappy
Negotiation outcomes
PROSPECT
SALESPERSON
WIN LOSE
WINLOSE
4P
Mike Del Ponte, Founder of SOMA
4P
Promise
Mike Del Ponte, Founder of SOMA
4P
Promise
Picture
Mike Del Ponte, Founder of SOMA
paint an
EMOTIONAL
PICTURE
“We buy with emotions
and justify with logics.
4P
Promise
Picture
Proof
Mike Del Ponte, Founder of SOMA
APPLE
“Show me, don’t tell me.”
4P
Promise
Picture
Proof
Mike Del Ponte, Founder of SOMA
Pitch
Selling FEATURES
Selling EXPERIENCES
Steve Jobs
The world’s greatest
corporate story-teller
THE SALES STORYTELLING
TheSalesFunnel
Influence: Getting to YES!
RECIPROCITY SCARCITY AUTHORITY LIKEABILITY CONSENSUS
adapted from Dr. Robert Cialdini’s book “Influence: The Psychology of Persuasion”
Need Assessment
WHO ARE YOU

FOR THE CLIENTS?
STRATEGIC
PARTNER
TRUSTED

ADVISOR
PROBLEM

SOLVER
CREDIBLE
SOURCE
VENDOR
RAISE CREATE
ELIMINATEREDUCE
STRATEGIC SALES GRID
and finally…
THE Porcupine story
The Sales Mindset - March 2018

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The Sales Mindset - March 2018