1. Professional Summary
JOAN BLASTORAH | GRAPHIC DESIGN PROFESSIONAL
I am adept at creating visual messaging to resonate imaginatively and appropriately with intended audiences.
I have extensive experience in the preparation of materials for print and digital media.​
KEY COMPETENCIES
• Exceptional design, layout and production skills for print and digital media
• Extensive experience in: retail advertising, promotional advertising, email marketing, digital promotion
• Corporate image and branding expertise including logo design with brand identity style guides​
• Very comfortable producing print-ready files and liaising with commercial printers
• Image sourcing
PERSONAL PROFILE
• Organized
• Consistently delivers a quality product
• Deadlines are met on time and budgets are adhered to
• Top-notch technical skills
• Very detail conscious and organized
• Excellent communication skills​
• Enthusiastic, experienced leader and team player
SUMMARY OF PROFESSIONAL EXPERIENCE
Art Director, Creative, Toronto Star Newspaper Ltd
• Responsible for creative concept, design and preparation of print-ready files for:
- newspaper, magazine ads and promotional campaigns
- brochures, booklets, posters, business cards
- editorial layout
- signage, POP
- packaging
- direct mail
- logo and corporate image and branding
• Responsible for graphic design and web-ready files for:
- online advertising
- email marketing
• Arrange for photography and illustration and image sourcing for any of the above​
• Staff supervision and equipment management including:
- ensuring all projects meet corporate standards and technical compliance
- identifying unique employee strengths and skill sets and assigning projects based on them
- managing staff vacations, training, sick days
- arranging for outside staffing services when required
- ​overseeing maintenance of equipment & ordering supplies
TECHNICAL EXPERTISE - MAC PLATFORM
​• Adobe (Photoshop, Illustrator, InDesign, & Acrobat)
• Adobe (Flash, Dreamweaver)
• Tumult Hype 3
• Microsoft Office (Word, Powerpoint, Excel)
• Print Production
• Digital Illustration
JOAN BLASTORAH
GRAPHIC DESIGN PROFESSIONAL
joanb.biz1@gmail.com
416-320-5066