Test for Success Interview, Oracle Magazine May/June 2009

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2. MAY/JUNE 2009
ORACLE.COM/ORACLEMAGAZINE
UNITED
DEVELOPMENT
ORACLE APPLICATION TESTING SUITE /32
ORACLE ON WINDOWS /36
ORACLE APPLICATION DEVELOPMENT FRAMEWORK /41
ORACLE APPLICATION EXPRESS /55
Bring together the languages, technologies, and
applications your integrated business demands with
Oracle tools and development solutions

3. A LT ER N AT I V E T H I N K I N G A B O U T E X T R EM E DATA:
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HP Oracle Database Machine
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Featuring Oracle Exadata Storage Software

6. VOLUME XXIII, ISSUE 3
CONTENTS
O R A C L E M A G A Z I N E M A Y / J U N E 2 0 0 9 3
OTN Bulletin / 15
Learn what’s happening with Oracle’s most
dynamic online community.
Briefs / 16
Interview / 19
Pascal Laik, Oracle’s vice president of master data
management (MDM) products, talks about Oracle’s
solutions for MDM.
From Our Readers / 7
Readers tell us what they think.
From the Editor / 8
Pure Tools —Tom Haunert
AT ORACLE
Events / 11
Find out about current and
upcoming industry events.
Resources / 13
Your guide to Oracle Webcasts,
podcasts, blogs, education
offerings, and more
DEPARTMENTS
11
Developers need solutions, and there’s
no shortage of language and technology
choices. Whether you’re making
development choices for applications that
connect with legacy mainframe systems
or new Web 2.0–enabled applications,
standards and integration are key. Read
about the standards-based tools and
development solutions from Oracle that
integrate your business processes.
—David A. Kelly
/26
/32
Cover Design: I-Hua Chen
For some midsize companies, the
most-cost-effective IT solutions
may be a combination of enterprise
business technologies and desktop
software. See how Oracle technologies
integrate with Microsoft Windows to support
midsize businesses. —Alan Joch
UNITED
DEVELOPMENT FEATURES
SAFEGUARD
THE DESKTOP
TEST FOR
SUCCESS
To compete, companies need to
deploy their applications sooner,
at lower cost, and without
service interruption—and
the way to do that is through
rigorous testing in real-world
conditions. Find out how
Oracle can ensure bulletproof
application quality and help
organizations meet their
mission-critical operational
goals with new testing solutions.
—David Baum
/36

7. 4 m a y / j u n e 2 0 0 9 o r a c l e . c o m / o r a c l e m a g a z i n e
contents
community
Partner News / 20
Ventureforth, ICS, Helpstream, HumanConcepts,
Datawatch, Promero, Unify, Zanett,
Caliber Point, Computer Sciences Corporation,
Data Systems International
Book Beat / 21
Up Close / 24
Mike Riley, president of Oracle Development
Tools User Group, discusses how his group’s
members can connect, teach, and learn.
Peer-to-Peer / 25
Jon Emmons, Torsten Schlautmann,
Porus Homi Havewala
developer
frameworks
Extending a Helping Hand / 41
Add custom features to improve team productivity.
—Steve Muench
odp.net
The Right Transaction / 45
Choose the ODP.NET transaction type that fits your
business rules. —Mark Williams
pl/sQl practices
The Magic Kingdom / 47
Choose the best way to manage literal values.
—Steven Feuerstein
browser-based
Converting Forms / 51
Modernize Oracle Forms applications with Oracle
Application Express. —David Peake
20
technology
security
Creating Custom Authentication / 55
Build single sign-on/sign-off for a suite of applications
in Oracle Application Express. —Raj Mattamal
inside ocp
More New PL/SQL Features / 59
Improve performance in Oracle Database 11g with
new PL/SQL features. —Sushma Jagannath
ask tom
On Constraints, Metadata, and Truth / 61
Our technologist uses constraints to improve query
performance. —Tom Kyte
55
41
comment
in the field
Mixing It Up / 66
There’s never been a better time to get involved
through networking. —Ian Abramson
all secure
Good Reporting, Good Governance / 67
Measuring “How are we doing?” in Oracle
Software Security Assurance
—Mary Ann Davidson
analyst’s corner
Getting Grounded in the Cloud / 68
Developers find challenges—and
opportunities—in new architecture.
—David Baum
66

8. PL/SQL Developer is the Oracle development tool that gives
you maximum productivity, ease of use and all the features
you need, for a reasonable price.
Visit our website for additional details:
www.allroundautomations.com/plsqldev
Don't you just love
PL/SQL Developer?

9. 6 m a y / j u n e 2 0 0 9 o r a c l e . c o m / o r a c l e m a g a z i n e
editorial
editor in chief Tom Haunert tom.haunert@oracle.com
Senior managing editor Caroline Kvitka caroline.kvitka@oracle.com
Features editor Kay Keppler kay.keppler@oracle.com
contributing editor and Writer Blair Campbell
editor in chief, otn justin Kestelyn justin.kestelyn@oracle.com
technology advisor Tom Kyte
contributors marta Bright, ed Dejesus, Kirk Donnan, jeff erickson,
Fred Sandsmark, Leslie Steere
deSign
Senior creative director Francisco G. Delgadillo
design director Richard merchán
Production designer Sheila Brennan
PubliShing
Publisher jeff Spicer jeff.spicer@oracle.com
advertiSing SaleS
associate Publisher Kyle Walkenhorst kyle@sprocketmedia.com +1.323.340.8585
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Southwest u.S. and lad Shaun mehr shaun@sprocketmedia.com +1.949.923.1660
northeast u.S. and emea/aPac mark makinney mark.makinney@oracle.com +805.709.4745
Production & oPerationS
Production director and associate Publisher jennifer Hamilton jennifer.hamilton@oracle.com +1.650.506.3794
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mailing-list rentals edith Roman associates +1.800.223.2194, ext. 684
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reSourceS
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10. o r a c l e m a g a z i n e m a y / j u n e 2 0 0 9 7
f rom o u r READERS
LeveL with Me
“On Dynamic Sampling” (Oracle Magazine, January/February
2009, otn.oracle.com/oramag/oracle/09-jan/o19asktom.html)
contains a portion of the Performance Tuning Guide that
explains the differences between dynamic sampling levels.
Here’s part of it (emphasis mine):
Level 2: Apply dynamic sampling to all unanalyzed
tables. The number of blocks sampled is two times
the default number of dynamic sampling blocks.
Level 3: Apply dynamic sampling to all tables that
meet Level 2 criteria, plus all tables for which . . .
My question: If level 2 performs dynamic sampling on
all unanalyzed tables, what other tables can levels 3 and up
analyze? Do they gather statistics on tables that already have sta-
tistics? I doubt that’s the case, but what other tables are there?
Paul Muller
paul.muller@thestructuregroup.com
Tom Kyte replies: Level 3 samples data in a way to validate
“guesses” the optimizer might otherwise have to make. It gathers
statistics that are specific to the query in question. In the online
version of that column, see the section “When the Optimizer
Guesses” for an example of what I mean. That example is run in
Oracle Database 11g, which has dynamic sampling set to 2. When
I tell it to use level 3, it samples the table even though it has statis-
tics on it—but it’s sampling to figure out what the WHERE clause
will really do. It is the flag1/flag2 example and was designed to
demonstrate the difference between levels 2 and 3.
GettinG Started
As a regular reader of Oracle Magazine, I request that you
include introductory articles for Oracle beginners on topics
such as installation, programming, networking, and creating
a database.
Chinedu Ikwumezie
chembers007@yahoo.com
More BuSineSS inteLLiGence
I am a regular reader of Oracle Magazine and have read almost
all the issues to date for the past three years.
In spite of popular business intelligence and data ware-
housing technologies offered by Oracle, there isn’t a section in
Oracle Magazine for these types of technologies, as there is for
PL/SQL, Oracle SQL Developer, and so on.
I would be interested in a section for business intelligence
and data warehousing.
Vikram Rathour
rathour.vikram@gmail.com
reaLity check
The article “Integrating Applications” (by David A. Kelly,
March/April 2009) is very interesting and resonates in today’s
business environments. Most enterprises are using several
standalone applications, and the article highlights that reality.
P. Ramnath
ramnath.p@gts-india.com
kindLe-inG intereSt
Do you currently have plans to publish Oracle Magazine (and
any other Oracle news content) to Amazon’s Kindle?
Jason Bell
jbell@dealflownetworks.com
The editors reply: We are evaluating the distribution of Oracle
Magazine for the Kindle 2. We currently publish Oracle Magazine
in print and multiple electronic formats, including one for the
iPhone. The digital edition of Oracle Magazine offers a custom
online format with hyperlinks and a PDF format for download
and offline viewing. Subscribers can choose to receive the print or
digital edition of the magazine by indicating their preference for
print or digital in the online subscription form at www.submag
.com/sub/oc?pk=orafaq. Subscribers and nonsubscribers can view
Oracle Magazine in HTML format at oracle.com/oramag/oracle.
Send your opinions about what you read in Oracle Magazine, and suggestions
for possible technical articles, to opubedit_us@oracle.com. Or click the Write the
Editors link on our Web site, oracle.com/oraclemagazine.
Letters may be edited for length and clarity and may be published in any
medium. We consider any communications we receive publishable.
sendmailtotheEDITOR
Your corrections, your opinions, and your requests:
Here’s your forum for telling us what’s right and
wrong in each issue of Oracle Magazine, and for
letting us know what you want to read.

11. f rom t h e editor
8 M a y / J u n e 2 0 0 9 o r a c l e . c o m / o r a c l e m a g a z i n e
any years ago I was helping a couple of car
mechanic friends with some work on a backlog
of repairs. (I did simple work, such as spark plug
changes—so no, I can’t help rebuild your transmis-
sion.) On one car, the mechanics were working together on a
particular problem with a variety of automotive tools.
These professional mechanics had a collection of tools that
was simply overwhelming, to the point where if you needed a
tool that wasn’t in the “active” tool cart, you searched through
drawers and drawers of “archived” tools until you almost inevi-
tably found the tool you needed. Yes, almost inevitably.
As many different standard (and metric) tools as these
mechanics had, they didn’t have every tool they might ever
need. So as new technologies were introduced and new cars
required new, specialized tools, they bought new multipurpose
tools, modified existing tools to enable different access or extend
useful reach, and created or bought specialty tools that might
only ever get used on a single job.
That day when I was helping out, after my friends had
invested some time in that one problem car (trying all sorts
of creative solutions with all sorts of active, archived, modi-
fied, and specialty tools from other jobs) they took a break
and started talking strategy. There was a specialty tool manu-
factured specifically for this and only this procedure, and the
mechanics knew it. But the current job was on a rare make
and model car they didn’t think they were likely to see again,
so they didn’t want to invest in that new tool.
During the strategy conversation, there was some mis-
directed cursing about “the trouble with tools,” and at some
point, one of the mechanics started defending tools, quoting
the adage “the right tool for the right job” and reminding us
that using the wrong tool is a mechanic’s error. It’s not the tool’s
fault, he said, adding, “Tools are pure.”
Pure Tools
I don’t know if the mechanics were motivated by the con-
versation, feeling better about the problem because of the time
away from it, or if irony rules the world, but when they got back
to the car, the problem was solved within minutes, with the
current tools—“pure,” extended, and specialty—in the shop.
tHe iSSUe At HANd
The May/June issue of Oracle Magazine has come to be known
as our developer issue, and in this issue’s cover feature, “United
Development” (page 26), Mike Hichwa, Oracle’s vice president
of software development, database group, looks at the supply
of current technologies and the demand for development tools.
“Today’s developers are forced to pay attention probably to 20
technologies, where before they could concentrate on maybe
three or four,” he says. “That puts extra emphasis on the need
for better tools.”
Fortunately, all sorts of development tools—pure, extensible,
and specialty—are readily available through traditional channels
as well as new development environments.
For example, Oracle Application Express is available for
download, and a hosted version has been available for some
time at apex.oracle.com. It is also now available for cloud devel-
opment with Oracle Database and Oracle Fusion Middleware
in the Amazon Elastic Compute Cloud. In “Converting Forms”
(page 51), author David Peake walks through the use of tools
old and new: he describes how to use the specialized Oracle
Forms to Oracle Application Express 3.2 migration process to
take advantage of the latest database releases and Web 2.0 inter-
activity. And in “Creating Custom Authentication” (page 55),
author Raj Mattamal describes how to extend Oracle Application
Express authentication schemes to provide a custom solution for
sign-on and sign-off for a suite of applications.
For Oracle Fusion Middleware developers, there are always
new tools to try, extend, and build. In “Extending a Helping
Hand” (page 41), author Steve Muench uses pure Java, the
thoroughly extensible Oracle JDeveloper 11g, and Oracle
Application Development Framework (Oracle ADF) to create
framework extensions for Oracle ADF business components.
For .NET developers working with Oracle Database, Oracle
Data Provider for .NET (ODP.NET) is the pure provider. In “The
Right Transaction” (page 45), author Mark Williams extends
best-practice information for managing transactions within .NET
applications that access Oracle Database via ODP.NET.
Tom Haunert, Editor in Chief
tom.haunert@oracle.com
reAd more about
oracle development tools
oracle.com/tools
doWNLoAd
oracle Application express
otn.oracle.com/products/database/application_express/download.html
oracle Jdeveloper 11g
otn.oracle.com/software/products/jdev
USe oracle products on the Amazon elastic Compute Cloud
aws.amazon.com/solutions/featured-partners/oracle
nextStePS
Use tools as their creators intended, extend their range, and reinvent them.

12. Request your free trial at
MelissaData.com/myoracle or call 1-800-MELISSA
Now, finding the right data verification tools doesn’t have to
be so puzzling. Melissa Data offers customizable APIs, Web
services and enterprise applications to match your budget
and business needs. For solutions to cleanse, validate and
standardize your contact data, we’re ready to help you find
the perfect fit.
• Global address verification for 240 countries
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• Enhance addresses with County, Census, FIPS, etc.
• Append lat/long coordinates to the ZIP, +2 and +4 levels
• Work natively with Oracle Forms, PL/SQL, C++, VB NET,
C#, ASP and Java
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Data Quality Solutions for Oracle
Address Verification &
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Geocoding
Name Parsing & Genderizing
Oracle is registered trademark of Oracle and/or its affiliates.Other names may be trademarks of their respective owners.
Melissa Data Corp.
John Smith III PhD
22382 Avenida Empresa Ste 100
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John@melissadata.com
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john smith iii phd
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BEFORE
AFTER
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Change-of-address
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available

13. Don’t miss out on the most comprehensive
Oracle education event of the year – in the sun!
COLLABORATE 09 will feature unrivaled education for Oracle technology and applications professionals, like you, who are looking to enrich your
careers and enhance the performance of your company’s Oracle environment. That’s why COLLABORATE 09 is the leading user-driven Oracle
education event, allowing Oracle professionals to:
• COLLABORATE with thousands of Oracle users to share success stories, challenges and solutions for Oracle technology and applications.
• LEARN from experts and leaders in the Oracle community from more than 900 education sessions by the IOUG, OAUG and Quest, presenting best
practices and tested solutions.
• DISCOVER technology solutions and strategies with access to more than 200 of the leading IT solution providers exhibiting in one open forum.
• GAIN inside information and insight from Oracle leadership and technology visionaries, and leverage our users groups’ collective voice to Oracle.
Where Do I Belong at COLLABORATE?
• If you are an Oracle technology and database professional, including DBAs, developers, architects, application server administrators, system/security/
storage managers, register through the Independent Oracle Users Group (IOUG).
• If you are an Oracle Applications professional with an interest in Oracle E-Business Suite, PeopleSoft, Oracle Retail, Siebel, Oracle Communications,
MetaSolv, Agile and the rest of the growing family of Oracle Applications, register through the Oracle Applications Users Group (OAUG).
• If you are an Oracle Applications user interested in being more efficient with your organization’s resources and unlocking the potential of your ERP
software, register through Quest International Users Group. Quest’s community includes PeopleSoft, JD Edwards and Oracle Utilities functional and
technical professionals from every level of an organization.
Mark your calendar now for COLLABORATE 09. Registration is open now.
Presented by:
www.ioug.org www.oaug.org www.questdirect.org
JOIN US IN ORLANDO IN 2009!

14. o r a c l e m a g a z i n e m a y / j u n e 2 0 0 9 1 1
a t O r a c l e EvEnts
Puget Sound Oracle Users Group 10-Day
11g DBA Boot Camp
May 11–22, Juneau, Alaska
www.psoug.org
OUGF Spring Seminar
May 14, Helsinki, Finland
www.ougf.fi
Greater Cincinnati Oracle User
Group Meeting
May 20, Blue Ash, Ohio
www.gcoug.org
Nashville Oracle Users Group Meeting
May 20 and June 17, Nashville,
Tennessee
www.noug.net
Northern California Oracle Users Group
Spring Conference
May 21, Pleasanton, California
nocoug.org
Northeast Ohio Oracle Users Group
Two-Day Event
May 21–22
neooug.org
Puget Sound Oracle Users Group 21st-
Century PL/SQL Programming with
Steven Feuerstein
May 21–22, Bellevue, Washington
www.psoug.org
Dallas Oracle Users Group
Technology Forum
May 21 and June 18, Las Colinas, Texas
www.doug.org
Australian Oracle User Group
South Australia Branch Meeting
May 27, Adelaide, South Australia
www.ausoug.org.au
Suncoast Oracle Users Group Meeting
May 28 and June 25, Tampa, Florida
soug.acomp.usf.edu/meetings.php
Northeast Oracle Users Group Meeting
with Tom Kyte
June 2, Boston, Massachusetts
www.noug.com
Dallas Oracle Users Group
Applications Forum
June 5, Irving, Texas
www.doug.org
Atlanta Oracle Applications Users Group
June 19, Atlanta, Georgia
www.atloaug.org
UKOUG Application Server & Middleware
SIG Meeting
June 24, London
www.ukoug.org
Australian Oracle User Group
South Australia Branch Meeting
June 25, Adelaide, South Australia
www.ausoug.org.au
O r a c l e u s e r g r O u p s
COLLABORATE 09
May 3–7, Orlando,
Florida
This annual conference for the
Oracle community features more
than 1,000 user-led sessions on
19 educational tracks covering
the growing family of Oracle
applications and technologies.
Participate in eight deep-dive
workshops and take advantage
of dozens of region-based and
special interest group (SIG)
meetings and networking opportunities
at this event, cosponsored by
Independent Oracle Users Group,
Oracle Applications Users Group,
and Quest International Users Group.
Learn more and register at www
.collaborate09.com.
TM Forum Management
World 2009
May 4–8, Nice, France
More than 3,500 executives from the infor-
mation, communications, and entertainment
industries will convene to focus on creating
and delivering profitable services, generat-
ing new revenues, increasing customer care,
retaining business, and reducing operating
costs. Get details at www.tmforum.org.
I.T. Business Integration
May 6, Needham, Massachusetts
Presented by the Boston chapter of Financial
Executives International, consulting firm Grant
Thornton, and Oracle, this seminar will cover
how software is critical to integration success
in acquisitions and mergers. Get more infor-
mation at www.feiboston.org/events.
ORCAN Conference
May 11–13, Stockholm, Sweden
ORCAN, the Swedish Oracle user group, hosts
this two-day cruise between Sweden and
Finland. The onboard conference includes
DBA and developer tracks and features Oracle
Database experts Steven Feuerstein, Arup
Nanda, and Christian Antognini. For more
information, visit www.orcan.se.
UKOUG Conference Series
PeopleSoft 2009: May 19–20,
London, England
Scotland 2009: June 23,
Glasgow, Scotland
Hyperion & BI 2009: June 24–25,
London, England
Siebel 2009: June 30, Berkshire, England
Because the UK Oracle User Group’s annual
conference has outgrown the largest confer-
ence venue in the country, the group has
replaced it with a series of community- and
region-specific conferences under the confer-
ence series umbrella. Learn more about each
conference and register at www.ukoug
.org/2009.
Forrester’s IT Forum 2009
May 19–22, Las Vegas, Nevada
Learn about lightweight software solutions,
value-based architecture, cloud computing,
software as a service, business process opti-
mization, and technology populism. Sign up at
www.forrester.com/events.
Technology Events
Conferences and sessions to help you stay on the cutting edge
GettyImaGes

15. 1 2 M a y / j u n e 2 0 0 9 o r a c l e . c o m / o r a c l e m a g a z i n e
EvEnts
IASA 2009 Annual Educational
Conference and Business Show
June 7–10, Orlando, Florida
Sponsored by the Insurance Accounting and
Systems Association (IASA), this conference
delivers a comprehensive educational program
for financial and technology professionals in
the insurance and financial services industries.
Learn more at www.iasa.org.
Gartner Portals, Content, and
Collaboration Summit
June 8–10, Orlando, Florida
Explore new ways to access, search, structure,
and manage information and improve orga-
nizational productivity and efficiency through
collaboration and social networking software.
This summit includes more than 40 sessions
covering recent innovations, best practices,
and independent research. Sign up at www
.gartner.com/it/page.jsp?id=762513.
Project & Portfolio Management
Summit
June 14–17, Garden Grove, California
The Project & Portfolio Management Summit
brings together project portfolio management
leaders, industry analysts, and vendors to
examine market trends, offer advice, explore
strategies, and evaluate the latest products
and services for project portfolio management.
Learn more at www.ppmsummit.com.
OHUG Conference
June 14–17, Las Vegas, Nevada
The Oracle HCM Users Group annual confer-
ence provides a venue for Oracle E-Business
Suite and Oracle’s PeopleSoft Enterprise
customers to interact with peers, vendors, and
Oracle thought leaders. Participate in special
vertical sessions for retail, education, compen-
sation and benefits, and more. Get more infor-
mation and sign up at ohug.org/index
.php/conferences.
Oracle Retail CrossTalk
June 15–16, Orlando, Florida
Join leading retail executives to share insights
on delivering value and meeting next-generation
industry challenges. Executive-level networking
encourages peer dialogue, while educational
sessions help to leverage investments in Oracle
solutions. Get more information and register at
www.oraclecrosstalk.com.
Federal Capital Planning &
Investment Control Conference
June 16–17, Washington DC
This conference brings together government
officials and the capital planning community
to learn about best practices, compliance,
recruiting, educational resources, and network-
ing. Speakers include representatives from the
Treasury, Labor, and Commerce departments.
Learn more at www.governmenthorizons
.org/CPICConference09.
Next Generation Telecoms
Converged Services Summit
June 17–19, Marina Del Rey, California
Telecom, cable, content, media, entertain-
ment, and internet companies are all trying to
gain market share and profitability in today’s
market. This event brings together equipment
manufacturers, service providers, content
owners, and regulators to discuss and debate
the challenges they face. Learn more and
register at www.ngtsummitna.com.
DIA Annual Meeting
June 21–25, San Diego, California
The Drug Information Association’s annual
meeting is the biopharmaceutical industry’s
largest and longest-running global multi-
disciplinary event. Dr. Nancy Snyderman of
NBC News will give the keynote address. Learn
more at www.diahome.org.
ODTUG Kaleidoscope 2009
June 21–25, Monterey, California
Participate in more than 150 technical ses-
sions led by top Oracle experts, attend
one of four symposia (Oracle Application
Express, Hyperion/Essbase, Service-
Oriented Architecture and Business Process
Management, or Web Architecture), and
choose from more than 30 hands-on training
sessions at the Oracle Developer Tools User
Group (ODTUG) conference. Oracle ACEs and
Oracle ACE directors will hold their annual
meeting during the event. Get more informa-
tion at www.odtugkaleidoscope.com.
SAOUG 2009 User Conference
June 22–24, Durban, South Africa
The annual conference of the South African
Oracle User Group (SAOUG) will include
keynote and Oracle executive speeches, social
events, SIG meetings, and networking opportu-
nities. To learn more, visit www.saoug.co.za.
KDD-09
June 28–July 1, Paris, France
The annual Association for Computing
Machinery Special Interest Group on
Knowledge Discovery and Data Mining confer-
ence is the premier international forum for
data mining researchers and practitioners from
academia, industry, and government to share
their ideas, research results, and experiences.
Learn more at www.sigkdd.org/kdd2009.
Attend ODTUG Kaleidoscope 2009 in Monterey, California, from June 21–25, 2009.
GettyImaGes
Oracle Events
oracle.com/events
Oracle OpenWorld 2009
oracle.com/openworld
Locate User Groups
otn.oracle.com/collaboration/user_groups
eventsLOCAtOR

16. a t O r a c l e resources
o r a c l e m a g a z i n e M A Y / J u n e 2 0 0 9 1 3
oracle Direct
ARTICLES AND WHITE PAPERS
What It Takes to Foster a Culture of
Collaboration
oracle.com/goto/forrestercollaboration
This Forrester Research report identifies
the technological and cultural obstacles
that impede enterprise collaboration
and outlines principles and practices for
removing them.
Business Management in the Age of
Enterprise 2.0
oracle.com/solutions/business_
intelligence/docs/epm-enterprise20-
whitepaper.pdf
This white paper advocates a new definition
for Enterprise 2.0. The authors discuss the
business drivers and demographic changes
that are forcing new, collaborative business
models. They identify the technological
capabilities required for an Enterprise 2.0
platform and highlight the transformational
abilities of such a platform.
“How to configure and use oracle real
Application clusters with oracle WebLogic
server 10.3”
otn.oracle.com/products/weblogic/
howto/rac
This article demonstrates how to config-
ure Oracle WebLogic Server to work with
Oracle Real Application Clusters (Oracle
RAC) as well as how to test the connections
to the back-end Oracle RAC nodes using a
Web application. It covers how to configure
a database service, test the service, and
create the required datasources; how to
test the configuration; and troubleshooting.
WEBCASTS AND
INTERNET SEMINARS
Oracle Enterprise Manager 10g Release 5
oracle.com/goto/em_10gr5
Richard Sarwal, senior vice president of
product development at Oracle, introduces
Oracle Enterprise Manager 10g Release 5
and discusses how the new release can
help organizations reduce the costs of
managing applications with a unique top-
down approach.
Oracle Beehive—Unified Collaboration, Built
for the Enterprise
oracle.com/goto/
dgbeehivewebcastondemand
David Gilmour, Oracle senior vice president,
discusses how Oracle Beehive brings
together a full range of collaboration tools
to create a truly integrated user experience
while delivering the highest level of security,
scalability, and manageability.
Oracle Data Mining Overview and Demo
download.oracle.com/odm/
eseminars/010709_66287/index.htm
Charlie Berger, senior director of product
management at Oracle, discusses the
Oracle Data Mining option for Oracle
Database, Enterprise Edition. He presents
data mining concepts, Oracle Data Mining’s
features and differentiators, typical use
cases, and several brief demonstrations.
Top-Down Application Management with
Oracle Enterprise Manager
oracle.com/goto/em_internet_seminar
Find out about Oracle Enterprise Manager’s
broad application management and quality
assurance solutions for Oracle technologies,
including Oracle Fusion Middleware.
The Six Habits of Highly Successful Data Centers
oracle.com/goto/sixhabits
Get more from your data center: find out
how grid computing can help your orga-
nization save money while improving effi-
ciency and agility.
ORACLE UNIVERSITY
Business Intelligence Training:
Anytime, Anywhere
oracle.com/education
(Search keyword: Oracle BI)
The following courses are just two of many
comprehensive business intelligence offer-
ings available in the Oracle University Live
Virtual Class format. Pick a class time that
works for you; take it wherever you’d like.
oracle Business Intelligence Publisher 10g
release 3: Fundamentals
In this course, participants gain expertise
with Oracle Business Intelligence Publisher
10g Release 3 by establishing a foundation in
the fundamentals and underlying standards.
By the end of the course, students will be
able to create reports based on various
datasources such as Oracle Database, Web
services, RSS feeds, and files.
oracle Business Intelligence suite,
enterprise edition Plus 10g release 3: create
reports and Dashboards
This course provides step-by-step instruc-
tions for creating ad hoc queries in Oracle
Business Intelligence Answers and
incorporating them into Oracle Business
Intelligence Interactive Dashboards.
For Oracle product information, call the number for
your region:
Country Phone Number
U.S. and Canada.....................................1.800.367.8674
Australia....................................................1800.735.467
Austria.......................................................0800.29.7626
Belgium........................................................0800.73280
Brazil.........................................................0800.901.985
China.........................................................800.810.0161
Denmark.........................................................8088.1068
Finland ......................................................0800.113.573
France.......................................................0800.905.805
Germany.................................................0800.1.810.111
Greece.................................................00800.353.12020
Hong Kong......................................................3002.1246
India..........................................................1600.44.6725
Indonesia...........................................001.800.1.672.253
Ireland........................................................1850.672253
Italy ..............................................................8008.74720
Japan........................................................0120.155.096
Malaysia....................................................1800.80.1837
Mexico...................................................01800.221.7321
The Netherlands .............................................0800.0827
New Zealand .............................................0508.555.215
Norway...........................................................800.14411
Philippines........................................................811.5831
Portugal.......................................................800.853.021
Singapore................................................1800.6722.531
South Africa...............................................0800.994.225
South Korea...............................................080.2194.114
Spain............................................................900.952900
Sweden ........................................................020.798798
Switzerland................................................0800.55.2574
Taiwan.......................................................0800.672.253
Thailand ..............................................001800.441.0545
Turkey .................................................00800.353.90014
U.K. .........................................................0870.5.332200
What’s New at Oracle
The latest Webcasts, podcasts, courses, and white papers

17. 1 4 M A Y / J u n e 2 0 0 9 o r a c l e . c o m / o r a c l e m a g a z i n e
ResouRces
speed the performance of any clustered
Oracle database application running on
industry-standard storage and servers.
Enterprise Performance Management: Driving
Management Excellence
oracle.com/applications/podcasts-
ebusiness-suite.html
John Kopcke, senior vice president of busi-
ness intelligence and performance man-
agement at Oracle, discusses how leading
companies are integrating their manage-
ment processes and using Oracle’s enter-
prise performance management system to
achieve management excellence.
BLOGS
oracle enterprise Manager
blogs.oracle.com/oem
Chung Wu, director of product management
at Oracle, is the primary author of this blog,
which provides the latest information and
perspectives on Oracle Enterprise Manager.
oracle IRM
blogs.oracle.com/irm
Simon Thorpe, a senior sales consultant
at Oracle, provides insight into informa-
tion rights management (IRM) and related
issues in the “official blog” about Oracle
Information Rights Management.
Insight-Driven Retailing Blog
blogs.oracle.com/retail
David Dorf, director of technology strategy
for Oracle Retail, is the primary author of
this retail-focused blog.
Learn to build a simple Oracle Business
Intelligence Interactive Dashboard start-
ing with basic requests created in Oracle
Interactive Dashboard and Answers, and
then move on to more-complex tasks such
as including pivot tables, charts, gauges,
prompts, and embedded content.
DEMOS
oracle.com/webcasts/demos
oracle Financial Analytics with
oracle essbase
Follow a day in the life of a CFO as she uses
Oracle’s enterprise performance manage-
ment system to respond to changing market
conditions. You’ll see how Oracle Financial
Analytics works in tandem with Oracle
Essbase in this three-minute demo.
oracle’s Record-to-Report solution
Achieving management excellence
requires the integration of all manage-
ment processes. Learn about the record-
to-report management process, through
which systems and data are combined to
meet internal and external reporting needs.
PODCASTS
Architect Roundtable: Enterprise 2.0 (Part One)
oracle.com/techcasts
Oracle ACE Vince Salvato, Oracle
ACE Director Bex Huff, and Oracle
Product Manager for Enterprise Content
Management Billy Cripe discuss the connec-
tion between social media and Enterprise
2.0 and the level to which Enterprise 2.0 is
understood among IT stakeholders.
USPS Leverages Location Data with Oracle
oracle.com/database/podcasts.html
Hear how the United States Postal Service
(USPS) is making innovative use of location
data for planning and optimization of facil-
ity space. Tim Perez, information systems
coordinator from USPS, and Steven Pierce,
of Oracle spatial partner Johnston-McLamb,
explain how USPS visualizes and analyzes
spatial data with Oracle Database and
Oracle Fusion Middleware MapViewer.
Architect Roundtable: Architects and
Communication (Parts One and Two)
oracle.com/techcasts
Eddie Awad, Oracle ACE director, and Jeff
Davies, senior principal product manager
at Oracle and an author with a focus
on service-oriented architecture (SOA),
discuss the communication issues that face
software architects and whether Enterprise
2.0 tools can close the communication gap.
They offer insight into how effective com-
munication can bring new life to faltering
SOA initiatives.
Go Green with Oracle Document Management
oracle.com/applications/podcasts-
sustainability.html
Brian Dirking, principal product director at
Oracle, and Greg Crider, senior director of
product marketing at Oracle, discuss how
Oracle document management customers
have saved their organizations thousands
of dollars and also helped the environment
by reducing their paper consumption.
InfiniBand Networks Drive Extreme
Performance for Data Warehousing
oracle.com/database/podcasts.html
Voltaire’s InfiniBand interconnect solu-
tions are a key component of Oracle
Exadata, helping drive extreme perfor-
mance for large Oracle data warehouses.
Asaf Somekh, vice president of market-
ing at Voltaire, discusses how Voltaire’s
InfiniBand interconnect can dramatically
“We assume that everyone has the same understanding and
the same definitions of the terms that we use commonly.
That was a poor assumption on my part, and that’s what
inspired me to get the architect dictionary started on my
blog, to make sure that we’re all using the same terms, that
have the same meaning, when we communicate.”
—Jeff Davies, Senior Principal Product Manager at Oracle, in Architect Roundtable: Architects and
Communication, Part One (oracle.com/techcasts)
overHeArD
oracle Blog center
oracle.com/blogs
oracle consulting
oracle.com/consulting
oracle events and Webcasts
oracle.com/events
oracle Podcast center
oracle.com/podcasts
My oracle support
www.myoraclesupport.com
oracle Newsletters
oracle.com/newsletters
oracle support
oracle.com/support
oracle university
oracle.com/education
oracle on Twitter
twitter.com/oracle
webLocAToR

18. a t O r a c l e OTNBULLETIN
o r a c l e m a g a z i n e m a y / j u n e 2 0 0 9 1 5
By justin Kestelyn
recently compiled and posted a
list of the most-popular technical
articles and how-tos published by
Oracle Technology Network (OTN)
in 2008. When reviewing this list, you
will note that in every case the authors
involved are end users (customers and
consultants), not Oracle employees. It
nearly goes without saying that content
like this, and the desire to share it, is the
lifeblood of OTN.
The 2008 list is exceptional in depth
as well as scope. It appears that OTN fans
are interested not only in pragmatic tuto-
rials that are tightly focused on product
features (“Oracle Database 11g: The Top
New Features for DBAs and Developers,”
by Arup Nanda) but also in more-
wide-ranging examinations about best
practices (“Basic Java Persistence API Best
Practices,” by Dustin Marx), conceptual
discussions (“Filtering and Grouping:
A Comparison of SQL, Linux Scripting,
and Ruby,” by Casimir Saternos), and
“extreme” evaluations (“Build Your Own
Oracle Extended RAC Cluster on Oracle
VM and Oracle Enterprise Linux,” by
Jakub Wartak). As usual, the OTN com-
munity has proven to be richly diverse, in
interests as well as approach.
See the complete list at www.tinyurl
.com/58ox8z.
Best of the Blogosphere
In 2005, when blogs.oracle.com first
“saw the light” of the internet, there
were scarcely 30 Oracle employee blog-
gers to be found. Four years later, there
are hundreds, ranging in focus from
infrastructure to industries to application
families. (Although blogs.oracle.com is
not, strictly speaking, a developer-only
zone and is not formally an arm of the
OTN brand, I am proud to consider
myself its godfather.)
A few of these new blogs (I con-
sciously refer to blogs here, as opposed
to bloggers, since some blogs feature
multiple authors) have thus far demon-
strated talent or flair that caught my eye:
Social CRM [customer relationship man-
agement]. This blog’s many authors from
the Social CRM team each hew to the
same standard: sharing personal experi-
ences and opinions in an informal voice.
This is an approach one can’t take for
granted in the blogosphere. Visit blogs
.oracle.com/socialcrm.
Frank Buytendijk Blog. Buytendijk is vice
president for enterprise performance
management (EPM) at Oracle, but
you’d never know it. (I mean that as a
compliment.) Buytendijk uses his blog
to convey personal interests as well his
views on subjects relevant to EPM. Go to
blogs.oracle.com/frankbuytendijk.
Fusion ECM [enterprise content manage-
ment]. Blog author Billy Cripe is an
Enterprise 2.0 practitioner as well as a
pundit. He constantly asks for feedback
and polls his readers—and that attitude
shows through in his blog. Read it at
blogs.oracle.com/fusionecm.
This is a rather small sampling, but
subscribing to the RSS feeds associated
with these blogs would be a good start
if you want to dip your toes into the
rapidly deepening Oracle blogosphere.
For a complete, aggregator-like view,
visit blogs.oracle.com.
oracle aces in alliance
Recently I got word from Oracle ACE
Director (Oracle Fusion Middleware)
Chris Muir about an interesting mile-
stone for the Oracle ACE program. Muir
and other members of his Australia-
based outfit, SAGE Computing Services
(including Oracle ACE Penny Cookson),
worked closely with fellow Oracle ACE
Director Lucas Jellema and his colleagues
at Netherlands-based AMIS to design
a new five-day Oracle training course
for end users of Oracle JDeveloper 11g
and its associated Oracle Application
Development Framework (Oracle ADF)
Business Components and Oracle ADF
Faces Rich Client. That course is now
officially part of the SAGE catalog.
This is the first case we know of in
which Oracle ACEs from around the
globe have reached out to work together
on a curriculum or other training
materials—or at least the first time such
materials have seen the light of day.
You can review the Oracle JDeveloper
course description, as well as other cur-
ricula, at www.sagecomputing.com.au/
courses/COURSES.pdf. ■
Justin Kestelyn (justin.kestelyn@oracle.com) is senior
director, Oracle Technology Network and developer
programs, as well as OTN editor in chief.
A List to Remember
Community content is the lifeblood of OTN.
OTN Home
otn.oracle.com
OTN Headlines
otn.oracle.com/pub/news
Free Software Downloads
otn.oracle.com/software
Documentation
otn.oracle.com/documentation
Technology Centers
otn.oracle.com/tech
Podcasts
otn.oracle.com/techcasts
Technical Articles
otn.oracle.com/pub/articles
Blogs
blogs.oracle.com
Discussion Forums
forums.oracle.com
Developer Events Calendar
otn.oracle.com/events
Oracle ACE Program
otn.oracle.com/goto/oracle-ace
OTN on Twitter
www.twitter.com/oracletechnet
OTNLOCATOR

19. a t O r a c l e briefs
?KNOWd i d y O u
1 6 m a y / j u n e 2 0 0 9 o r a c l e . c o m / o r a c l e m a g a z i n e
a t O r a c l e briefs
?KNOWd i d y O u
Oracle Unveils Oracle crM
On DeManD 16
Oracle CRM On Demand 16, the latest
release of Oracle’s on-demand CRM
service, is now available. It features
advanced customization capabilities and
new partner relationship management
functionalities so that organizations
can extend their applications and CRM
systems to meet unique business require-
ments. A hosted solution, Oracle CRM
On Demand, Standard Edition for single
tenant, is also available.
Oracle CRM On Demand 16 allows
organizations to customize applications
at the user interface, business process,
and data layers. Built on a foundation
for enabling unlimited custom objects,
it provides additional prebuilt custom
objects and delivers a high degree
of flexibility to define relationships
between custom and prebuilt objects.
New partner relationship manage-
ment functionality in Oracle CRM On
Demand 16 leverages and extends the
current partner license option to provide
a broad set of indirect channel manage-
ment capabilities, as well as enhance-
ments that support key functionality and
business processes critical to the man-
agement of an indirect sales channel.
“Oracle continues to lead the industry
with the most complete best-of-breed
CRM-on-demand service that helps orga-
nizations of all sizes and industries maxi-
mize their business needs,” says Anthony
Lye, Oracle senior vice president of
CRM. “Oracle CRM On Demand 16 and
the new customization capabilities are
indicative of how only Oracle offers the
flexibility and choice organizations need
to drive measurable business results at
every customer touchpoint.”
Oracle’s hosted solution, Oracle CRM
On Demand, Standard Edition for single
tenant, enables organizations to access
a fully dedicated hardware and software
stack, unlimited custom objects, and
optional enterprise disaster recovery. The
private hosting model provides a cost-
effective option that is easy to use and
fast to deploy with virtually seamless
automatic upgrades, requiring little or
no upfront IT investment.
Oracle sOUrcing On DeManD
nOw available
Oracle has introduced Oracle Sourcing
On Demand, a software-as-a-service
(SaaS) solution that drives more-efficient
and more-effective strategic sourcing.
Based on Oracle Sourcing and Oracle
Sourcing Optimization, Oracle Sourcing
On Demand is preconfigured and hosted
by Oracle, which reduces time to value
and accelerates return on investment.
Oracle Sourcing On Demand cuts the
time necessary for sourcing by making
it easier for organizations to complete
sourcing events, to ensure that agree-
ments are implemented as soon as they
are signed, and to generate more-
effective contracts. The new service also
supports sourcing for lowest total cost
by enabling cross-functional collabora-
tion among experts from finance, pur-
chasing, and lines of business in order
to easily optimize cost, quality, risk,
and innovation. Oracle Sourcing On
Demand also includes packaged inte-
gration to and from Oracle Purchasing
to ensure that the right information is
available within the relevant system.
Customers can go live rapidly
because they need only a browser in
order to utilize Oracle Sourcing On
Demand. Oracle hosts and manages all
of the additional functionality, hardware,
databases, servers, firewall settings, and
preconfigured applications.
Oracle Sourcing On Demand deliv-
ers self-paced, online training targeted at
developing the skills users need to drive
effective sourcing outcomes. It also pro-
vides a dedicated, functional help desk
with 24/7 access to subject matter experts.
“The current economic environment
presents a unique opportunity to drive
mammoth savings from strategic sourc-
ing,” says Cliff Godwin, senior vice
president of applications technology at
Oracle. “Oracle Sourcing On Demand
can deliver immediate impact to an
organization’s bottom line, helping offset
Oracle leads embedded dbms market
Oracle was the overall leader in the
embedded database management system
(DBMS) market in 2007. Oracle’s share of
the market was 26.3 percent in 2007, up
from 23.7 percent in 2006. Total worldwide
embedded DBMS software revenue in 2007
was US$1.97 billion, with 50.8 percent
coming from the Americas; 35.3 percent
coming from Europe, Middle East, and Africa;
and 13.9 percent coming from the Asia
Pacific market.
Source: IDC
www.oracle.com/corporate/analyst/reports/
infrastructure/dbms/idc-215446.pdf
dbas Have Plenty tO dO
The top three operational database
management challenges are database
performance, data recovery and availability,
and upgrading to new database versions,
according to a survey of more than 400 DBAs.
More than half (53 percent) said their most
significant database project in 2009 will be
an upgrade. Of DBAs surveyed, 40 percent
support or oversee 11 or more database
instances, and 36 percent expect data volume
to grow 25 percent or more in 2009. Almost
half—49 percent—said their mission-critical
databases required six or more hours of
planned downtime in 2008.
Source: GoldenGate Software
www.goldengate.com/news/pressreleases/
pr_dbta_survey_021709.html
eurOPean cOmPanies Plan data
center exPansiOns
More than 80 percent of European companies
surveyed in October 2008 plan to expand
their data centers in the next two years,
according to a Web-based survey of IT
decision-makers in the U.K., France, Germany,
and Ireland. More than 25 percent of survey
respondents plan to start expansion projects
in 2009. Companies project a 21 percent
increase in average power capacity per rack
of 5.78 kilowatts, up from 4.7 kilowatts in the
previous year’s survey.
Source: Digital Realty Trust
investor.digitalrealtytrust.com
?KNOWd i d y O u

20. o r a c l e m a g a z i n e m a y / j u n e 2 0 0 9 1 7
the effects of shrinking revenue, infla-
tionary pressures, and new risks.”
Oracle BrOadens dataBase auditing and
MOnitOring capaBilities
Now available, Oracle Audit Vault
10.2.3 includes support for col-
lecting audit data from IBM DB/2 and
Sybase Adaptive Server Enterprise (ASE)
database servers.
Oracle Audit Vault offers organiza-
tions a centralized auditing and activity
monitoring solution for their third-party
and Oracle databases. Oracle Audit Vault
now captures audit data from IBM DB2
versions 8.2 and 9.5 and Sybase ASE
versions 12.5 and 15.0, in addition to
Microsoft SQL Server 2000 and 2005 and
Oracle Database 11g and earlier releases.
With Oracle Audit Vault, audit data is
consolidated automatically into a secure,
centralized repository built using Oracle’s
data warehousing software and analyzed
in real time against enterprise-defined
policies. Any unauthorized activities can
be detected immediately using Oracle
Audit Vault’s alerts dashboard.
In addition, Oracle Audit Vault
delivers prebuilt, customizable reports
to help address the need for com-
prehensive compliance reporting for
regulations such as the Payment Card
Industry Data Security Standard, Health
Insurance Portability and Accountability
Act, and the Sarbanes-Oxley Act. Oracle
Audit Vault’s reports can be saved and
shared within the enterprise and with
external auditors.
“Customers can further improve the
security of their enterprise databases
with Oracle Audit Vault,” says Vipin
Samar, vice president of database secu-
rity at Oracle. “Oracle Audit Vault’s
database activity monitoring and report-
ing capabilities turn real-time audit data
generated natively by heterogeneous
databases into a key security resource for
detecting unauthorized activity as well
as automating time-consuming regula-
tory compliance reporting functions.”
Oracle delivers Oracle Beehive
On deMand
Oracle is now offering Oracle
Beehive—Oracle’s complete and open
platform for secure communications and
integrated collaboration—as a SaaS solu-
tion: Oracle Beehive On Demand.
Designed to help organizations
secure communications and add col-
laboration into business processes,
Oracle Beehive On Demand integrates
team workspaces, calendars, instant
messaging, and e-mail into a unified
object model. It leverages the security
capabilities native to Oracle Database,
resulting in a centralized, secure, and
auditable collaboration platform. The
cross-platform, open standards–based
architecture of Oracle Beehive sup-
ports familiar clients such as Microsoft
Outlook and can coexist with Microsoft
Product SPotlight: Oracle Introduces Oracle Enterprise Manager 10g Release 5
Now available, Oracle Enterprise Manager 10g Release 5
provides a comprehensive set of services and features
to simplify the management of the full Oracle software
stack. The new release offers enhancements in the areas of
database management, Oracle Fusion Middleware, Oracle
Applications, and Oracle VM.
database management. Oracle Enterprise Manager 10g
Release 5 includes many database management enhance-
ments that support Oracle Database 11g, including
■ Real-time SQL monitoring
■ Support for Oracle Database 11g advisors
■ Deployment automation for highly available grid
computing infrastructures
■ Improved support for Oracle Database Vault
■ Automated database testing workflow that integrates
database software provisioning, data masking, database
workload capture, and workload replay tasks
oracle Fusion Middleware. Oracle Enterprise Manager 10g
Release 5 provides improved support for Oracle Fusion
Middleware. It features tighter integration with Oracle
WebLogic Server, Oracle Beehive, Oracle Service Bus, and
Oracle Coherence to deliver a comprehensive and com-
plete management solution for applications built on Oracle
Fusion Middleware.
oracle Applications. Oracle Enterprise Manager 10g Release 5
is now certified with Oracle’s Siebel Customer Relationship
Management (Siebel CRM) 8.1.1, which allows it to
provide monitoring and diagnostics capabilities for Siebel
business workflows and to enable administrators to detect
problems quickly. The new release also includes Oracle
Application Management Pack for Oracle Communications
Billing and Revenue Management, which allows adminis-
trators to save time and effort monitoring service levels,
diagnosing and remedying performance issues, and manag-
ing configurations.
oracle VM. Oracle Enterprise Manager 10g Release 5 extends
its support for virtualized environments through a new
Oracle VM Management Pack that provides customers with
a complete management solution for Oracle VM.
“Customers are battling economic conditions that
require a rigorous focus on delivering business operations
and IT efficiencies at a lower cost,” says Richard Sarwal,
senior vice president of product development at Oracle.
“Oracle Enterprise Manager supports their endeavors
through automated management of business workflows,
processes, and services, as well as supporting the full
Oracle software stack through its unique top-down
application management approach.”

21. 1 8 m a y / j u n e 2 0 0 9 o r a c l e . c o m / o r a c l e m a g a z i n e
briefs
Exchange. It is also designed to operate
with existing infrastructures such as
LDAP directories and voice mail systems.
In addition, each Oracle Beehive On
Demand customer gains a dedicated envi-
ronment, ensuring maximum privacy and
security while also facilitating integration
with other on-premises and on-demand
applications. Customers also leverage
Oracle’s Statement on Auditing Standard
70 audited operations to meet their own
compliance requirements.
“This new offering enables custom-
ers to conserve capital and benefit from
predictable, competitive pricing—paying
only for what they use while still making
the necessary improvements to their
enterprise collaboration infrastructure,”
says Marc Schwarz, senior vice presi-
dent, Oracle On Demand.
Oracle Financial analytics adds
capabilities FOr public sectOr agencies
Oracle Financial Analytics 7.9.5.1,
an Oracle Business Intelligence
Applications module, includes new capa-
bilities that give public sector agencies
insight into their operational budgets
and funds management. The new release
helps these agencies detect exceptions
quickly by monitoring budget spend-
ing effectively. It also provides senior
executives and program managers with
real-time information to support trend
analysis and critical decision-making.
“Maximizing budget and payment per-
formance is a priority for all organizations,
including public sector agencies,” says
Paul Rodwick, vice president of product
management, Oracle Business Intelligence.
“To help these agencies gain a tighter
grasp over their budgets and payments,
Oracle Financial Analytics allows for
timely insight into financial performance,
enables strict management of timely pay-
ments, and supports financial account-
ability and best practices. Featuring
integration with the Oracle E-Business
Suite, support for third-party datasources,
and prebuilt ETL [extract, transform, and
load] maps as well as financial dashboards
and reports, Oracle Business Intelligence
Applications can be deployed quickly to
enable public sector agencies to achieve
rapid return on investment.”
Oracle HyperiOn strategic Finance FOr
banking 11 available
Oracle has released Oracle Hyperion
Strategic Finance for Banking 11, a
financial modeling application that helps
executives understand the full financial
impact of alternative corporate strategies.
The new release features integration
with Oracle Crystal Ball, a spreadsheet-
based application for predictive mod-
eling, forecasting, and optimization.
This integration allows organizations to
manage risk and uncertainty in capital
investment and financing decisions.
The product also includes integration
with Oracle Hyperion Financial Data
Quality Management, which enables auto-
mated data sourcing from general ledgers
and budgeting and consolidation systems.
“Businesses are looking for ways to
better manage risk and improve the
accuracy of their forecasts,” says Bill
Guilmart, vice president of product
management at Oracle. “Oracle
Hyperion Strategic Finance For Banking
11 allows analysts to improve their
forecasts by using Oracle Crystal Ball’s
simulation capabilities in their financial
models and better understand the risk
factors impacting their business.”
Oracle’s peOplesOFt WOrkFOrce
cOmmunicatiOns unveiled
Oracle has released PeopleSoft
Workforce Communications, a
comprehensive solution for planning
and delivering human resources (HR)
programs and surveys to the workforce.
PeopleSoft Workforce Communications
is a fully integrated, bundled solution
that allows HR organizations to deliver
the right message to the right audience,
capture workforce feedback and take
action on it, gain program insight, and
quantify success.
Using PeopleSoft Workforce
Communications, HR departments
can reduce the risk of noncompliance,
improve productivity, identify underper-
forming areas, identify workforce seg-
ments that need additional training and
development, and reduce program costs.
“PeopleSoft Workforce Communications
has the potential to offer great value
to organizations through improved
employee engagement and the ability to
understand where your organization is
being successful and where you need to
apply more attention or refocus efforts,”
says John Webb, vice president, product
management at Oracle.
Oracle tO buy mvalent
Oracle has agreed to acquire mValent,
a provider of application configura-
tion management solutions. The acqui-
sition is expected to enhance Oracle
Enterprise Manager with extensive capa-
bilities for managing application con-
figurations across IT environments.
“Effective application configuration
management is increasingly important
as businesses look to improve operating
efficiencies,” says Richard Sarwal, senior
vice president of product development
at Oracle. “With the addition of mValent,
Oracle expects to be able to address this
need by providing customers with the
ability to collect, compare, and recon-
cile deep configuration information of
complex systems. This acquisition is con-
sistent with Oracle’s strategy for deliver-
ing cost-effective solutions for managing
applications that enable customers to
adopt new, innovative technology with
reduced risk.” ■
Oracle CrM On Demand 16
crmondemand.oracle.com/en/products/017844
Oracle sourcing On Demand
oracle.com/applications/oracle-sourcing-on-
demand.html
Oracle enterprise Manager 10g
release 5
oracle.com/enterprise_manager
Oracle Audit Vault
oracle.com/database/audit-vault.html
Oracle beehive On Demand
oracle.com/ondemand/beehive.html
Oracle financial Analytics
oracle.com/appserver/business-intelligence/
financial-analytics.html
Oracle Hyperion strategic finance
oracle.com/appserver/business-intelligence/
hyperion-financial-performance-management/
hyperion-strategic-finance.html
Peoplesoft Workforce Communications
oracle.com/applications/peoplesoft/workforce/
peoplesoft-workforce-communications.html
Oracle and mValent
oracle.com/mvalent
webLOCATOr

22. By Caroline KvitKa
o r a c l e m a g a z i n e m a y / j u n e 2 0 0 9 1 9
a t O r a c l e interview
single source of truth for data offers
organizational benefits ranging
from IT agility to optimized busi-
ness processes—and master
data management (MDM) promises to
deliver that truth. Caroline Kvitka, Oracle
Magazine senior managing editor, talked
with Pascal Laik, Oracle’s vice president of
MDM products, about Oracle’s solutions
for MDM. The following is an excerpt from
that interview. Download the full podcast at
oracle.com/magcasts.
Oracle Magazine: What is MDM, and why
is it important?
Laik: MDM is an application whose
purpose is to supply clean master data
to the enterprise by consolidating mul-
tiple siloed sources of data, cleansing
and deduplicating this information, and
sharing it throughout the enterprise.
MDM supplies a unique, consistent,
and reliable cleansed source of data,
which is used as a single point of truth by
both operational and analytical applica-
tions. MDM is foundational to service-
oriented architecture projects by providing
access to clean data as a service. Without
a single view of master data, enterprises
struggle with inefficient operational pro-
cesses and unusable analytics where data
needs to be reconciled manually.
Oracle Magazine: What MDM solutions
does Oracle offer?
Laik: Oracle’s MDM suite includes four
key products. First, Oracle Customer
Hub is a customer data integration solu-
tion that enables organizations to cen-
tralize information from heterogeneous
systems, creating a single view of custom-
ers, suppliers, and employees. Similarly,
Oracle Product Hub enables organiza-
tions to master products, catalogs, bills
of materials, and all related information.
Third, Oracle Site Hub enables orga-
nizations to master information about
sites, locations, stores, and trade areas.
Last, Oracle Hyperion Data Relationship
Management is a data model–agnostic
MDM solution for financial and ana-
lytical mastering needs. In addition, we
recently released an Oracle Application
Integration Architecture MDM solution
that provides out-of-the-box integration
of Oracle MDM hubs with Oracle’s Siebel
Customer Relationship Management and
Oracle E-Business Suite, making these
applications “MDM aware.” The com-
posite application user interface of this
release enables legacy and Web applica-
tions to connect to the MDM hubs.
Oracle Magazine: What’s the relationship
of MDM to data integration?
Laik: Data integration helps move data
from point A to point B. An MDM
application is a repository of the master
data, offering Web services to access it.
Most MDM implementations have a data
integration element—that integration is
required to load the MDM application
from its source systems. Data integration
can also be used to feed the master data
from the MDM application to the business
intelligence layer. While Oracle’s MDM
solutions are agnostic to data integration
technologies, we have been strengthening
our links with Oracle Data Integrator and
positioning it to feed the hubs.
Oracle Magazine: How do Oracle’s
MDM products address data quality
routine requirements?
Laik: In some instances, we meet the
requirement to execute data quality rou-
tines as part of the migration/load process
in order to seed the master application
with clean data from its start. The alter-
native is to seed the master with raw
information and clean it afterward in
order to trace the history of data opera-
tions. In any case, data quality routines
such as address validation, matching,
and merging are required for the ongoing
operations of the hub to enable keeping
the data clean and preventing decay.
Oracle has embedded best-in-class data
quality software into its MDM products
to cover deep customer data and product
data quality requirements.
Oracle Magazine: How can Oracle custom-
ers best prioritize their MDM projects?
Laik: We recommend that our customers
plan their MDM deployment in short yet
impactful phases based on maximizing
return on investment [ROI]. We have
developed an MDM ROI model capturing
the parameters and typical returns deliv-
ered in live MDM projects. This tool has
been instrumental in helping customers
and prospects justify MDM investments. ■
Pascal Laik, Vice President of MDM Products, Oracle
PhilSaltonStall
A Clean View of Data
Oracle delivers a comprehensive solution for master data management.
LiSten to the podcast
oracle.com/magcasts
LeArn more about
Oracle master data management
oracle.com/master-data-management
Oracle data integration
oracle.com/products/middleware/odi
nextStePS

23. 2 0 M a y / j u n e 2 0 0 9 o r a c l e . c o m / o r a c l e m a g a z i n e
Ventureforth releases solution for
DistributeD Maintenance enVironMents
Oracle partner Ventureforth has intro-
duced Distributed Mi2K for Oracle
Enterprise Asset Management, a dis-
tributed asset management solution for
remote maintenance environments such
as offshore drilling platforms, vessels,
and remote refineries and plants. The
new offering is tailored to industries
with remote sites and network commu-
nications challenges. Distributed Mi2K
for Oracle Enterprise Asset Management
provides the equivalent of a mini–Oracle
Enterprise Asset Management instance
at each remote location, which allows
users at the location to perform relevant
maintenance and supply chain opera-
tions in real time, regardless of connec-
tivity with the primary instance in the
corporate data center.
The manager’s workbench feature in
Distributed Mi2K for Oracle Enterprise
Asset Management allows maintenance
crew managers and supervisors at
remote locations to generate reports,
assign and reassign work orders, view
global inventory levels, and approve
purchase requests for spare parts while
in disconnected mode. When connec-
tivity is restored, Distributed Mi2K for
Oracle Enterprise Asset Management
updates Oracle E-Business Suite main-
tenance, inventory, purchasing, and
human resources data at all locations.
ics rf-sMart integrateD with
JD eDwarDs worlD a9.1
Oracle Certified Advantage Partner
ICS’ RF-SMART suite of wire-
less automatic data collection and
mobile applications for supply chains
has been integrated with Oracle’s JD
Edwards World A9.1. The integra-
tion was validated through the Oracle
PartnerNetwork Application Integration
Architecture for Partners Initiative.
RF-SMART is written specifically
for JD Edwards World and IBM Power
System. RF-SMART system administra-
tors can manage and change system
security, radio frequency screens, trans-
action workflows, default data, radio
frequency users, labeling functions, and
other options through a point-and-click
interface. RF-SMART was also recently
validated for Oracle’s JD Edwards
EnterpriseOne 8.12.
helpstreaM offers coMMunity-DriVen
serVices for oracle crM on DeManD
The Helpstream Winter 2009 release
from Oracle partner Helpstream
contains more than 40 enhancements
to help service organizations improve
customer satisfaction and retention
while reducing support costs. The new
release features community-driven
service functionality and integration
of Helpstream’s Web customer service
portal with the service desk capabilities
of Oracle CRM On Demand.
When combined with Oracle
CRM On Demand, Helpstream allows
customers to create, manage, and
publish user-generated content and
share support knowledge, resulting in
faster issue resolution. By deploying
Helpstream, organizations can enable
agents to focus on resolving complex
service issues and building relationships
with customers, making agents more
proficient and productive.
Highlights of the Winter 2009 release
include cross-channel interactions
between community- and agent-assisted
questions, cross-channel resolution mon-
itoring for tracking channel effectiveness,
improved branding and customization,
improved content management and
authoring, and Web portal and search
engine optimization.
huManconcepts achieVes integration
with oracle e-business suite
OrgPlus Enterprise 3.3 workforce deci-
sion support software from Oracle
Certified Partner HumanConcepts
has achieved validated integra-
tion with Oracle Human Resources
Management System 12 (part of Oracle
E-Business Suite) through the Oracle
PartnerNetwork Application Integration
Architecture for Partners Initiative.
Together, OrgPlus Enterprise and Oracle
E-Business Suite enhance the ability to
visualize workforce data, communicate
organizational information, and manage
workforce change.
When integrated with Oracle Human
Resources Management System, OrgPlus
Enterprise inherits roles, responsibili-
ties, and field-level security as defined
in Oracle E-Business Suite, ensuring
that users have appropriate access
rights to human resources data. OrgPlus
Enterprise users can plan reorganiza-
tions and mergers, develop executive
succession plans, and validate work-
force data such as reporting relation-
ships. OrgPlus is part of Oracle’s global
application sales demonstration envi-
ronment for organizational charting,
modeling, and visualization.
Datawatch integrates business
DocuMent serVer with oracle uniVersal
recorDs ManageMent
Oracle partner Datawatch has inte-
grated Oracle Universal Records
Management with its Datawatch Business
Document Server (BDS) enterprise
content management product suite to
provide a single environment for control-
ling records and retention policies for
content stored in the Datawatch BDS
archive. Datawatch BDS offers central-
ized document management for images,
reports, customer correspondence, state-
ments, and other documents, and features
optional modules for document imaging,
electronic notification and delivery of
documents, and workflow management.
Oracle Universal Records
Management enables consistent appli-
cation of content retention policies.
Content is automatically cataloged on
an ongoing basis and retained as long
as legal, regulatory, or business reasons
require. It also allows compliance and
legal teams to apply litigation or audit
holds to content, preventing the acci-
dental or intentional deletion of infor-
mation in a legally defensible manner.
When integrated with Oracle
Universal Records Management,
c o m m u n i t y partnernews

24. Datawatch BDS offers records managers
a single view into retention schedules,
disposition actions, and audit histories.
The combined product also facilitates
the process of discovering and declar-
ing records and helps to ensure that an
enterprise conforms to regulatory man-
dates and internal corporate policies.
Promero Announces Hosted Predictive
diAler And cAll center softwAre
Oracle partner Promero has released
Contact Center On Demand with
Predictive Dialer, a hosted predic-
tive dialer and call center software
package that uses Oracle Contact Center
Anywhere. The software-as-a-service
(SaaS) package is targeted at small to
midsize call centers with fewer than 200
agents and companies with annual rev-
enues under US$100 million. The offer-
ing includes rapid setup and training and
features low startup and monthly costs.
Oracle Contact Center Anywhere can
replace or work with existing PBXs. It
offers skills-based routing; a universal
queue for phone calls, e-mail, faxes,
voice mail, voice-over-Web calls, and
callbacks; and Web-based collaboration.
In its new offering, Promero combines
Oracle Contact Center Anywhere with
ProStar Lead Manager, a software appli-
cation developed by Promero that lets
call center operators create Web forms,
collect data online, and “hot transfer”
prospect information from predictive
dialing calls to sales professionals.
unify Acquires ciPHersoft
Oracle partner Unify has acquired
CipherSoft, an Oracle partner that
provides modernization and migration
services for Oracle applications. The
acquisition expands Unify’s portfolio of
application migration solutions to work
for organizations using Oracle Forms.
CipherSoft offers legacy Oracle
Forms users two options: to upgrade
from older versions of Oracle Forms
to the latest supported version, Oracle
Forms 10g, or to migrate from Oracle
Forms to Java and Oracle Application
BEATb o o k
Oracle SOA Suite
Developer’s Guide
By Antony Reynolds and
Matt Wright
Packt Publishing
www.packtpub.com
ISBN: 9781847193551
This book is for developers and architects
using Oracle’s comprehensive service-oriented
architecture (SOA) offering, Oracle SOA
Suite—whether they’re working on integration
projects, building composite applications,
or specializing in implementations of Oracle
Applications. Oracle SOA Suite Developer’s
Guide explains how to best harness and apply
this technology, and offers insight on using
Oracle SOA Suite to solve real-world problems
—enabling readers to quickly learn and master
the technology and its applications.
The initial section provides a detailed tutorial
on the core components of Oracle SOA Suite:
Oracle Service Bus, Oracle BPEL Process
Manager, Oracle Business Rules, and Oracle
Business Activity Monitoring.
From there, the authors discuss the best way
to combine these components to implement a
real-world SOA solution. Using a working example
of a fictional online auction site (oBay), they lead
you through key SOA design considerations in
implementing a robust solution.
In the final section, the authors address
nonfunctional considerations and cover the
packaging, deployment, and testing of SOA
applications. They also detail how to use
Oracle Web Services Manager to secure and
administer SOA applications.
Coauthor Antony Reynolds is a middleware
solutions director and SOA evangelist at Oracle.
Matt Wright is director of product management
for Oracle Fusion Middleware in Asia Pacific and
has worked with early adopters of BPEL since
its inception.
Oracle Database
11g: The Complete
Reference
By Kevin Loney
Oracle Press
www.mhprofessional.com
ISBN: 9780071598750
This fully updated guide provides all the
details on the powerful features of Oracle
Database 11g. Oracle Database 11g: The
Complete Reference explains how to use the
new features and tools, execute SQL queries,
construct PL/SQL and SQL*Plus statements,
and work with large objects and object-
relational databases.
Part one of the book covers critical database
concepts, including installing Oracle Database 11g
or upgrading from an earlier version, and creating
database tables, sequences, indexes, views, and
user accounts. Part two covers SQL and SQL*Plus,
including how to construct SQL statements,
procedures, queries, and subqueries.
From there, the author goes beyond the
basics and covers optimizing security using
virtual private databases and transparent data
encryption; importing and exporting data using
SQL*Loader and Oracle Data Pump; and using
SQL replay, change management, and result
caching. The author also discusses avoiding
human errors using flashback and automatic
undo management; building and tuning PL/SQL
triggers, functions, and packages; developing
database applications using Java, JDBC, and
XML; and optimizing availability and scalability
with Oracle Real Application Clusters.
The book includes a helpful cross-referenced
appendix containing Oracle commands,
keywords, features, and functions.
Author Kevin Loney has been an Oracle
developer and DBA since 1987. He is a frequent
presenter at Oracle user conferences and is the
author of many Oracle Press books, including
Oracle Database 11g DBA Handbook.
Processing
XML Documents
with Oracle
JDeveloper 11g
By Deepak Vohra
Packt Publishing
www.packtpub.com
ISBN: 97818471966681
This hands-on tutorial guides newcomers and
intermediate users through Oracle JDeveloper
11g and XML document development. It offers
up-to-date information on working with the
latest version of Oracle JDeveloper, and
brand-new information on JAXB 2.0 support in
Oracle JDeveloper 11g. Filled with illustrations,
explanatory tables, and comprehensive
instructions, this book walks the reader
through the wide assortment of Oracle
JDeveloper’s capabilities. Readers will gain
experience with Oracle JDeveloper through self-
contained tutorials that provide clear instruction
on the key XML tasks that Oracle JDeveloper
can accomplish.
With practical information and illustrated
examples, this book shows the reader how to
create, parse, and store XML documents quickly,
and provides step-by-step instructions on how to
construct an XML schema and use the schema to
validate an XML document.
The book also provides detailed coverage
of Oracle XML Developer’s Kit. Later chapters
discuss using XPath; transforming XML with
XSLT; using the JSTL XML Tag Library; and
using the JAXB 2.0 API to bind, marshal, and
unmarshal XML documents.
Author Deepak Vohra is a consultant and
a principal member of the NuBean software
company. He is the author of JDBC 4.0 and
Oracle JDeveloper for J2EE Development (Packt
Publishing, 2008).
Look for Oracle books at otn.oracle
.com/bookstore.
o r a c l e m a g a z i n e M a y / j u n e 2 0 0 9 2 1

25. 2 2 M a y / j u n e 2 0 0 9 o r a c l e . c o m / o r a c l e m a g a z i n e
PARTNERNEWS
Development Framework.
CipherSoft’s Exodus solution auto-
matically converts Oracle Forms and
PL/SQL code. Automatic conversion
removes the risk of human error and
produces standardized business appli-
cations that are maintainable and cost
effective. Exodus is the only product
on the market to be validated for
Oracle Forms to Java and Java Platform,
Enterprise Edition migration.
Partners exPand Oracle accelerate with
sOlutiOns fOr Midsize OrganizatiOns
Because midsize organizations con-
tinue to demand affordable, quick-
to-deploy software applications, Oracle
partners around the world are deliver-
ing new Oracle Accelerate solutions—
prepackaged bundles that pair Oracle
Applications with industry-specific
functionality to deliver rapid, fixed-cost
implementations. With 230 different
offerings from 129 partners, Oracle
Accelerate solutions span 53 industry
segments in 19 industries and are avail-
able in 33 countries.
One of those 129 partners is Zanett,
an Oracle Certified Advantage Partner
that offers Oracle Accelerate solutions
for aerospace and defense, complex
electronic equipment, software, indus-
trial products and components, con-
sulting management services, medical
devices, and life sciences.
“By using the tools and industry focus
of Oracle Accelerate, we can improve
our customers’ time to value and enable
a quicker ROI [return on investment],”
says Jeff Copper, managing director of
JD Edwards applications at Zanett. “With
Oracle Accelerate, we’ve seen as much
as a 20 to 25 percent decrease in imple-
mentation time, which is a market differ-
entiator for us in these economic times.”
caliber POint Offers Oracle-POwered
huMan resOurces sOlutiOns
Oracle partner Caliber Point Business
Solutions, a Hexaware Technologies
subsidiary, is providing Oracle’s
human capital management (HCM)
applications in conjunction with its
own human resources consulting and
services under the BPO Powered by
Oracle program. The integrated solu-
tion is designed on a “pay-as-you-use”
model and includes a range of licens-
ing, implementation, hosting, and IT
support along with business process
outsourcing (BPO) services.
Caliber Point’s multiprocess human
resources solutions include workforce
administration, payroll, and recruitment
across multiple geographies. The scalable
and open infrastructure of Oracle HCM
applications allows customers to make
changes to employee data in a globally
distributed environment.
The combined offering meets the
needs of large companies in North
America and Western Europe, as well as
the growing and unaddressed need for
human resources services among midsize
companies and underserved regions such
as Latin America, Central and Eastern
Europe, and Asia Pacific.
csc Offers sOa services
Oracle Certified Advantage Partner
Computer Sciences Corporation
(CSC) has announced SOAsure, an end-
to-end approach to creating a service-
oriented architecture featuring Oracle
technology solutions. Oracle worked
closely with CSC to develop this offer-
ing around Oracle Service Bus, Oracle
Enterprise Repository, and Oracle
Service Registry to allow customers to
achieve SOA benefits more quickly and
cost effectively.
Consisting of a set of services
that address the entire SOA lifecycle,
SOAsure uses tools, processes, method-
ologies, and accelerators to assure cost-
effective development, maintenance,
and support. The offering enables orga-
nizations to respond rapidly to market
changes with new products and services.
Services under SOAsure include SOA
to enterprise resource planning (ERP)
integration, ERP upgrades to SOA-
compliant versions, ERP extensions
migration to SOA, process orchestration
spanning intra- and extra-ERP services,
ERP instance rationalization, migra-
tion to or integration with SaaS ERP,
virtualization of the ERP platform, and
application management of the SOA/
ERP environment.
Oracle validates dclinK integratiOn
with Oracle e-business suite 12
Oracle Certified Advantage Partner
Data Systems International (DSI)
has achieved validated integra-
tion for its dcLINK 5.0 automated
data collection solution with Oracle
E-Business Suite 12 through the Oracle
PartnerNetwork Application Integration
Architecture for Partners Initiative.
DSI’s dcLINK tracks inventory, assets,
and time on the shop floor, in the ware-
house, and in the field. It supports RFID,
bar code, voice, mobile application, and
automated machine interface technol-
ogy on a single platform. These capa-
bilities are now integrated with Oracle
E-Business Suite 12. DSI also provides
implementation services for Oracle
Mobile Supply Chain Applications,
project planning and implementation,
and radio frequency infrastructure and
devices from leading manufacturers.
In addition to Oracle E-Business
Suite validation, DSI’s dcLINK has
achieved validated, real-time integration
with Oracle’s JD Edwards EnterpriseOne
and JD Edwards World products. ■
Ventureforth
www.ventureforth.com
ICS
www.rfsmart.com
Helpstream
www.helpstream.com
HumanConcepts
www.orgplus.com
Datawatch
www.datawatch.com
Promero
www.promero.com
Unify
www.unify.com
Oracle Accelerate Partner Solutions
oracle.com/solutions/mid/oracle-accelerate-partner-
solutions.html
Zanett
www.zanett.com
Caliber Point
www.caliberpoint.com
Computer Sciences Corporation
www.csc.com/soasure
Data Systems International
www.dsionline.com
webLOCATOR

26. A new approach to tracking software licenses gives IT professionals a leg up in corporate
efforts to manage costs and reduce compliance risks
Databases and enterprise application software are critical to business, but in an era of tight budgets, companies need to make
sure that they confidently buy only what they need and use what they are licensed for. As a result, IT professionals are under
growing pressure to keep close track of the systems the company has in place, and the licenses it has purchased to use.
That sounds straightforward enough, but it’s not always easy. At many companies, inventorying data-center software and
licenses has been a manual process that is slow, labor-intensive and error-prone. That situation is complicated by the fact
that the IT landscape is a moving target. Software may be installed without an understanding of the licensing implications.
Corporate structures change. Employees come and go. So, it is easy for a company to find itself with installations that fall
outside of the original contract terms—and that can lead to increased software costs and
unwanted surprises, especially if a full vendor audit is performed.
Now, Oracle users can move beyond those traditional manual methods, with the recent
release of Acresso’s FLEXnet Manager Suite for Oracle. FLEXnet Manager Suite gives IT
professionals the ability to quickly and easily inventory their Oracle Database and Oracle
E-Business Suite applications—and have a powerful impact on their companies’efforts to
manage costs and reduce compliance risks.“The solution is based on Acresso’s 20 years
of experience in the license-tracking field and its proven FLEXnet licensing technology,”
says Jeff Greenwald, Senior Director, Product Management at Acresso Software.“Now, this
technology can be brought to bear in the Oracle environment to reduce the time and effort
needed to accurately assess a company’s Oracle deployment and
license-compliance position.”
FLEXnet Manager Suite automates the inventory
process, increasing accuracy and making it pos-
sible to perform more frequent assessments to
keep up with change. It allows companies to
pinpoint their deployments of Oracle Databases and options and E-Business
Suite application components. It can interrogate a wide range of systems to
obtain Oracle deployment information, including those based on HP-UX, AIX,
Linux and Windows. Unlike other technology, it does not require the deploy-
ment of agents on target systems to collect deployments of Oracle, thereby
streamlining the implementation process significantly. And it provides custom
report-authoring and the ability to drill down to get more precise deployment
information. ”You can have a complete picture of where Oracle is deployed
within the enterprise and when, where and how your organization uses licenses,”
says Greenwald.
With the ability to perform accurate and more frequent inventories, IT professionals
have better visibility into their licensing situation, and can work early on to correct problems
and manage license compliance. Improved insight into software use helps them plan and budget
for future purchases more effectively. It also creates a foundation for projects such as platform standardization, volume
bundling, securing longer-term agreements and hardware consolidation.
Empowering IT professionals with a more collaborative and intelligent procurement process, FLEXnet Manager Suite
provides detailed, accurate information so that procurement teams and vendors can be on the same page with a clear view
of software use, and are better equipped to pursue productive and focused fact-based negotiations.
Managing Software Licenses:
Automation, Insight and Efficiency
s p e c i a l s u p p l e m e n t
Better insight into
software use helps
companies improve
software-purchase
planning, and a faster,
automated process
provides the timely
information needed
to drive change in
the business.”
Learn more
Best Practices
for Managing Oracle
Software Licensing
On demand webcast
Presented by Acresso Software
featuring David Blake, President,
Contract Negotiation Service
at AMR Research
acresso.com/oraclemag

27. 2 4 M a y / j u n e 2 0 0 9 o r a c l e . c o m / o r a c l e m a g a z i n e
By jeff erickson
c o m m u n i t y UPClose
ike Riley, president of the
Oracle Development Tools
User Group (ODTUG), tells
the story of his first brush
with a member of the organization and
how it changed the way he thought about
his career. As a project manager and
DBA at Hortica Insurance and Employee
Benefits, Riley was embarking on his
company’s first Oracle Designer project
in 2000, and he brought in one of the
world’s foremost Oracle Designer experts
to mentor his team. That expert was Kent
Graziano, then president of ODTUG—a
group, as Graziano told Riley, of Oracle
development tools users and experts who
help each other grow professionally. “He
showed a willingness to share and teach
that I admired,” says Riley. By the end of
the project, Riley was also a member of
ODTUG. “I’ve been hooked ever since.”
I met Riley in San Francisco, when
he flew to Oracle headquarters from his
home just outside of St. Louis, Missouri,
to represent ODTUG at a broader user
community meeting. I picked him up
at his hotel on what he told me was his
daughter Morgan’s seventh birthday. He
was missing her, and I felt like a slim
substitute, but Riley answered my ques-
tions with good cheer. He was, he said,
happy to tell me about the user group
that means so much to him.
ODTUG members exchange exper-
tise on tools for developing applications
against Oracle Database, and members
embrace widely different toolsets. “I’m an
Oracle Forms guy, but we’ve got Groovy
and Grails experts, and Java is front and
center for many people with [Oracle]
JDeveloper and Eclipse,” says Riley.
ODTUG holds two or three confer-
ences a year, and for users’ day-to-day
needs, the group provides forums linked
to an e-mail list of experts. “I saw where
someone was trying to connect Oracle
Seriously Practical
User group leader wants developers to connect, teach, and learn.
Reports 6i to Oracle Database 11g, and
the community was helping with that,”
says Riley. “Our expert members answer
questions quickly. I’ve received heartfelt
thank-you notes for answers I’ve posted.”
To facilitate face time between mem-
bers, ODTUG holds “Seriously Practical”
two-day conferences one or two times a
year. The events provide detailed presen-
tations and discussions on topics such as
PL/SQL and Oracle Application Express.
Riley tells of a 2007 conference that cul-
minated with food, beer, and a PL/SQL
contest. “Nobody cared about the beer,”
he says. “They wanted to win the contest.”
The granddaddy of ODTUG confer-
ences is Kaleidoscope (June 21–25, 2009,
in Monterey, California), where more
than 800 people are expected to attend.
I was glad I had my recorder running as
Riley described the event.
“Sessions will cover a wide range of
development areas, including Oracle
Application Express; database develop-
ment and tuning; architecture approaches
such as service-oriented architecture
and business process management; and
traditional tools such as Oracle Forms,
Oracle Reports, and Oracle Warehouse
Builder,” says Riley. “We have a business
intelligence and data warehousing track
that we hope to mingle with the Oracle
Hyperion and Oracle Essbase track,
because we can see those two communi-
ties having a lot to offer each other. We
want people to get to know their present-
ers and know their peers. We want them
to network and find lifelong contacts.”
While members network, ODTUG
also looks to include developers who
are experts in other technologies. “Last
year we rolled out the welcome mat for
the Oracle Hyperion and Oracle Essbase
people and found they were a good fit for
ODTUG,” Riley says. “Now we’re looking
at the BEA community.”
Joining ODTUG has led Riley to a
richer professional life. “My ODTUG
colleagues are my friends,” says Riley.
“ODTUG membership has been about
becoming a more well-rounded person.
I’ve been asked to answer questions, to
teach, and to become a more polished
speaker because I’m presenting in
front of hungry professionals and other
experts. I’ve built my skills and network
through ODTUG, and it helps with
everything I do back at work.”
Like Riley, I’m hoping to develop my
own contacts at Kaleidoscope this June.
I’ve already got my Google maps dialed
in to Monterey, California. ■
Jeff Erickson is a senior writer with Oracle Publishing.
Mike Riley, President, ODTUG
andreamandel
JoIN oDTUG
www.odtug.com
ATTeND Kaleidoscope
www.odtugkaleidoscope.com
WATCH Up Close
Mike Riley interview
oracle.com/oramag/upclose
nextsTePs

28. BY Blair CampBell
o r a c l e m a g a z i n e m a Y / j u n e 2 0 0 9 2 5
c o m m u n i t y PEER-TO-PEER
Jon Emmons
What advice do you have about
getting into Web and database
development? Don’t be afraid
to take on a challenge that
may be over your head or
outside your skill set. As long
as you have good support—
examples, documentation,
coworkers who are willing
to help, and online forums—you’ll learn much more when
you’re pushed outside your comfort zone.
You’ve taken Oracle University (OU) classes in the past. What led you
to do this? I’ve taken several OU classes related to both the
database and application server
technologies—but only after I’d
been working with the products
for a while. The classes were
invaluable for reinforcing what I
had learned on my own and for
filling in the gaps.
What would you like to see Oracle,
as a company, do more of? I see
a lot of value in offering a free
“light” version of software, as
was done with Oracle Database
Express Edition. This lowers the
barrier to entry but gives people
a database that can really grow
with their products.
Torsten Schlautmann
How did you get started in IT? I got a CPC 464 [a popular personal
computer produced in Europe in the 1980s] as a present for my
15th birthday. After using it just for gaming for a while, I got
bored and started to write my own applications in Assembler.
My first “big” application was a
program to capture the contents of
discs with a GUI.
Now that you’re a pro, what’s your
favorite tool or technique on the job?
Even though I’m now much more
of a DBA and an architect, I still
love to write code using PL/SQL.
I’ve never learned such a powerful
programming language so easily. A
Keeping It Real
Three Oracle technologists push their comfort zones, test reality, and take control.
lot of DBAs still underestimate the
benefits of using PL/SQL.
Which new features of Oracle Database
are you finding most valuable? I took
part in the Oracle Database 11g
Release 1 beta program. When I first
heard about Oracle Real Application
Testing, I was impressed. In the
past, I had some really hard projects
trying to do realistic load testing.
Oracle Real Application Testing is
a great new feature that keeps the
complexity in that kind of project to
a minimum, and it’s even more real-
istic at the same time.
Porus Homi Havewala
What technology has most changed
your life? Oracle grid technology,
including Oracle Enterprise Manager
10g Grid Control and all the great
management packs. I really like the
advanced capabilities of Oracle Grid
Control for tasks such as patching
databases in an automated sched-
ule, setting and scheduling Oracle
RMAN [Oracle Recovery Manager]
backups on the fly, and issuing SQL
scripts and OS commands against
any database or server.
What would you like to see Oracle,
as a company, do more of? Oracle
has demonstrated technical and
thought leadership since its incep-
tion in 1977. The most recent
example of innovative technology
is the announcement that we can
use Oracle Grid Control to back
up our databases directly to the
Amazon Elastic Compute Cloud.
My request would just be to keep
up this leadership.
What green practices do you use
in your DBA work? I don’t print
anything—I keep everything as
electronic copies. ■
Company: Opitz Consulting GmbH,
a provider of Oracle solutions and
consulting
Job title/description: Divisional
director, leading the Opitz division
responsible for Oracle infrastructure
consulting
Location: Gummersbach,
Germany
Oracle credentials: Oracle
Certified Professional, with 10 years
of experience using Oracle products
otn.oracle.com/community/
oracle_ace
peerSPECS
Company: S&I Systems, a
provider of enterprise infrastructure,
business solutions, and integration
services
Job title/description: Principal
consultant, presales/consulting,
interacting closely with Oracle and
the Oracle community through
seminars, events, and blogs
Location: Singapore City,
Singapore
Oracle credentials: Oracle
Certified Master (Oracle Designer,
Oracle Developer) and Oracle
Certified Technician (Oracle
Database 10g), with 14 years of
experience using Oracle products
otn.oracle.com/community/
oracle_ace
peerSPECS
Company: SunGard Higher
Education, a provider of solutions,
strategic consulting, and technology
management to colleges and
universities
Job title/description: Team
manager and remote DBA,
managing consultants working with
higher education institutions to
provide technical leadership, DBA
services, and training
Location: Concord, New
Hampshire
Length of time using Oracle
products: 8 years
otn.oracle.com/community/
oracle_ace
peerSPECS

29. UNITED DBring together the languages and
with Oracle development solutions
2 6 M A Y / J U N E 2 0 0 9 O R A C L E . C O M / O R A C L E M A G A Z I N E
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